Is TAG Heuer A Real Watch Brand?

[@BS-yq2vn]

I think they are a very proper watch brand. I purchased a carrera calibre 16 in 2007. Love the watch. Keeps perfect time. I was in motorcycle accident 5 years ago and the crystal was broken, one pusher was broken, and the case was scrapped down by the road. Still kept perfect time after the accident. I wore the watch as it was for several weeks and it became an instant conversation starter. I sent Tag a note with the pictures with my appreciation of how rugged their watches are. I got a note back asking me to send the watch back to their service department. They moved my movement to a new case and did a full service. 100% free of charge. Also sent me a hat and backpack with the return of the watch.

[@marinusmourik9494]

That's what you call Service with a capital S ........ usually we all are ripped off by all the so said big brands for anything which they call service. Thumbs up voor TAG for this.

[@Youtubeuser1aa]

Rolex would put you in jail and sleep with your wife

[@robalexander7348]

That's wonderful to hear on Tag Heuers behalf 👍

[@pornets]

​@@KZbinuser1aa😂😂👍👍

[@NickDusting]

I've had a couple of TAGs, wear my current one every day and very much like them as a simple, strong, elegant time piece that I'm not worried about being mugged for.

[@sylinmino]

For a while I considered TAG Heuer one of the most mismanaged watch brands, or even mismanaged luxury brands, in the last several years. But the Glassbox (and this Skipper)? An absolute home run. Well done, TAG. These are the types of watches you need to make to regain your prestige.

[@thegorn]

I used to be one of those "HEUER" purist dweebs who insisted on seeing "TAG" removed from anything Heuer-ish. But I have turned the corner. I think the TAG part has now lost any negative connotations. I never thought I'd see the day. My attitude is now - I want to see "TAG Heuer" on every watch they come out with from now on. I think the days of seeing only "Heuer" on the dial should be completely left in the past. TAG Heuer are building back up and it's great to see.

[@dr.kevinmoore8889]

Agreed! I own three of them.

[@YJMusic72]

It's a shame that some people think they should dismiss '80s and '90s TAG Heuer watches. And it is so undeserved. These people don't seem to realize that, in the late '70s it was in fact Jack Heuer himself, who decided (then) Heuer should start making practical and modern divers watches, simply because they, and not the 'old fashioned' mechanical chronographs, where in demand. As a result (TAG) Heuer actually started selling watches again, in the '80s and '90s and a lot of them, too. They were actually extremely popular and this, along with investments made by Techniques d'Avant Garde (TAG) in the mid '80s, is the reason the brand still exists today and we can still purchase fine watches, such as the cool looking and very well made modern day 40mm Aquaracer 200 and the beautiful Carrera Glassbox series. I still love wearing my '80s and '90s TAG Heuer divers watches, because they are very good quality watches and I in fact love that '80s and '90s vibe and looks. Incidentally, these (semi-)vintage watches are gaining in popularity, as there's an ever growing appreciation of '80s and '90s style stuff. They can still be picked up for reasonable prices, now. So this might just be a good time to get one! Oh and lastly, the Carrera Glassbox is in fact more affordable than a similar Omega Speedmaster. However, in my opinion, it has so much more charisma than the oh so boring, safe choice Speedy.

[@MbTrojansurgeon]

I have a 1970 Heuer Autavia Orange…my father gifted it to me last year…it’s outstanding, and stands up to my more glamorous watches.

[@HydrogenAlpha]

I loved the look of the new glass box Carreras when I first saw them a couple of months ago, and then as soon as I laid eyes on this variant, I knew I was smitten. I popped down to the AD today just on the off chance they might have one to look at… it was love at first sight. It’s a crazy price, but this is a crazy hobby. I literally couldn’t leave the store without it. No regrets (so far). TAG Heuer have really upped their design and execution game.

[@LouisMorales-zx3jm]

Yeah. I bought the reverse panda. Went in to look at the blue and walked it with the reverse panda

[@oliverjames6913]

I have had a quartz Tag Heuer 2000 professional on my wrist for much of the last 20 years, bought it as a teenager. I don’t care what the wider community thinks, it will always be one of my favourites.

[@J.R.Y.]

Tag was the first place I looked as a novice enthusiast. In some ways, they are a gateway brand. I'd purchased two Tags before getting into the hobby deeper and discovering other brands. I think the whole industry benefits from what Tag does by attracting people into the market.

[@LouisMorales-zx3jm]

Like ALL brands they make some great pieces for some and some that may be a pass. I RESPECT the brand.

[@dr.kevinmoore8889]

Great point!

[@David-nx2vm]

I own a Carrera from 2012, and wear it on a perforated leather strap. It’s rock solid, well-proportioned, and nice-looking. No manufacturer has a perfect track record and TH is certainly no exception. That said, the Carrera and Monaco are both iconic designs.

[@barorepor3079]

I never had one, but their history in car racing timing is immense. I'd put It absolutely one the same level as my Speedmaster. And the skipper looks delicious...

[@wayne9241]

Definitely a real watch brand. I believe they need to sort out their quartz offerings with a better movements, high accuracy like longines offer.

[@RedwoodAggie]

The glassbox Carreras finally feel like they're worth the asking price. TAG has been lost for a while, but they're slowly coming back, despite missteps like the Autavia release a few years ago. I don't think they'll have the '90s popularity of what every person wanting a nice watch shot for that didn't have a Rolex budget, but they're on the up and up. I've tried both black and blue glassbox Carreras on. They're really nice and bang on perfect sizing, even for my 7.25" wrist. The Skipper has been my grail (a real, not very obtainable grail) for a while. This one now takes its place. While not perfect, I absolutely love it. Could I do without the way they handled the Skipper branding on this one? Sure, but those subdials are small enough in real life that the wording on there probably won't jump out at the wearer. Other than that, I have no complaints. The Moonwatch's recent price jumps have the sapphire model at US$1300 more than the Skipper. While an argument could be made for saving up for a Moonwatch, the Skipper's unique aesthetic and quality specs mean the owner would not be settling, but making a different, but also good choice. Other things I like: The Monaco skeletons are quite beautiful and comfortable on wrist. The Dark Lord Monaco is absolutely gorgeous, though limited. The new Carrera 36 3 handers look quite nice and the colors really pop. I like that they've at least gone up to an SW300 movement with a 56 hour power reserve (TAG, please update the Carrera 39s with that). Other new models I think are excellent options: Solargraph (especially in titanium), Aquaracer Pro 1000 (if you've got the wrist for it), full lume dial Aquaracer 300, and the Aquaracer 40mm. Not all the Aquaracers are quite what I'd want, but there are gems in there. I think if they took a few more steps to go back to the first decade or so of Formula 1 models, that would be perfect, especially with early 2000s nostalgia being popular at the moment (just ask my teen).

[@varadhitkari2039]

I’ve had a Tag Heuer Formula 1 Calibre 7 for the past 7 years. It was my first nice watch , and I’ve worn it almost everyday ever since. I love it to death.

[@BAF605]

The "glassbox" chronos including the Skipper are very strong additions. If TAG keep up to that standard they'll soon get their reputation up there.

[@PaddleTales24]

*back up there

[@BAF605]

@@PaddleTales24 👍

[@timdoherty101]

@@PaddleTales24Heuer might once have been up there; Tag never was, though this watch certainly helps.

[@LouisMorales-zx3jm]

Agree! GlassBox is a beauty.

[@jaysalvaterra1484]

A couple years ago I was extremely disappointed by tags big thick watches and smart watches. But now I think tag Heuer are great and have got the momentum going back in the right direction. Just bought a Monaco and if I had the money would 100% buy the skipper as well

[@mrb317]

Ofcourse they are. Carrera, Monaco, Autavia and one of the best watch making histories.

[@A.T.148-Scot-HK]

Yes and many more including the Pasadena, the Montreal, the Monza, the Silverstone, the Camaro. I hope TAG Heuer reissues some of these gems sometime in the future. 🙏🏼

[@pistonburner6448]

What about their smart watch series, which say: "Made in China" on the case back?

[@A.T.148-Scot-HK]

@@pistonburner6448 atleast TAG Heuer tell you it's made in China, unlike tonnes of other "Swiss made" brands. Cough cough, Omega, Oris.

[@adamadamski3011]

​@@A.T.148-Scot-HKTooday brands like Omega, Breitling, Oris, Tag heuer and meny another brands, make loots of components in China. Ten year ago l have Omega speedmaster, on bracelet clasp is sygnature swiss made. Tooday is only Omega sygnature, why? Where Omega make bracelet? 😂😂😂

[@lonewolfemcquade8133]

​​@@A.T.148-Scot-HKnd the Heuer Daytona. Yes Heuer had a Daytona 😉and I'm with you 100p on the Heuer reissues. I just hope they keep them 100p like the originals with no unessarsary changes

[@mrbud8524]

Tag Heuer must have in any watch collection got me into watches in the 90s

[@ashleychambers7602]

Tag was my first luxury watch and still love it today. Mine is a 43mm quartz chronograph F1

[@JS-ev4xc]

Aquaracer and F1 series does make a breakthrough in design. Compared to Rolex, Omega, Tudor, Oris, Longines, etc, they somehow looks more modern, younger and dynamic. And not forget to mention, the 1-6(000) series and F1 in the 80s did make Heuer rise to popularity and this design DNA is carried over to present Aquaracer & F1 series, so it is a very important history for Tag Heuer.

[@karmannghiaman1041]

I've worn a 2010 Aquaracer and still do now. Other watches come and go but yet, I still keep returning to it.

[@DDWGG1]

The skipper is incredible man. So refreshing to have something so interesting that isn’t some stainless steel integrated bracelet watch 🤦🏻‍♂️

[@andrewd7586]

My very first toe in the water, no pun intended, was a really nice 2nd hand gold/silver Tag Heuer Professional some 20 years ago. Still a beautiful watch today. 👍🏼

[@BassStevie]

Yep, Monaco is a classic, Autavia is supercool and Carrera is solid. Great association with motorsport and of course, great movements.

[@khronokraze]

Of course they are. I considered it as my first luxury watch I bought myself back in 1995. And, I still consider it a luxury watch as another one I bought myself earlier this year. They have a lot of iconic chronographs and dive watches which I gravitate towards. The new Carrera Glassbox design is on point. Curious.. i should go back and have a look at the back catalog, but do Carreras usually only come on leather straps? Or, do they also have bracelet versions, too?

[@edteach3r]

I have been a Heuer fan since first seeing it worn by my F1 heroes in 1968. In all the years since then, I have been able to afford only one Heuer, namely the re-edition of the Siffert Autavia. I hope this Carrera will be my second… 55 years in the making. Tag Heuer is a spectacular watch brand.

[@BryanO92]

You break new ground with each episode. Now you're recording the show and listening to your itunes playlist simultaneously. You two are lapping the field.

[@frankmirandosr875]

Absolutely was a key factor in getting me into this hobby, I bought my first aqua Racer quartz In Early 2000. Bought another Aqua Racer Automatic several Years later, love both of them. Always loved the Monoco Gulf edition. At some point in the next Few years I will add to my Collection. I Definitely agree that It was Tag that got me into Collecting Luxury Watch’s. Nice video. Thank You.

[@dominicc737]

They have always been a proper brand, I am so tired of clickbait titles re Tag. Glad you posted a nice review, they have something for everyone and brand recognition. I have enjoyed all the Tags I’ve owned 👍🏼

[@thetruebatman4632]

That unbelievable crystal is enough to get me more excited about a watch that i’ve always loved.

[@valter_vava74]

Beautiful watch, as is the new "flagship". Very nice new vibe from Heuer.

[@jazzman5598]

I’m with Tom on this one , Andrew. I just recently had my 1969 Bi-Pax, manual wind (purchased new in New Orleans) Baylor , Bi-Directional, aluminum, World Timer in rotation. Made on the same work line as Heuers, same parts, same everything but the name. Baylor was Zale’s store brand but were actually Heuers.

[@sargisshirinyan207]

Man I kinda miss the "talking hands" kind of videos with closeups to the watches, there were such astonishingly beautiful angles of some amazing watches that were just aesthetically pleasing

[@michaelcoleman5058]

Tag Heuer Skipper is designed for sail boat racing. Every start of a race has a 15 minute count down sequence divided by five minute intervals. A signal is given by the race committee at every interval.

[@MrNickMulgrave]

TAG was my gateway drug into full blown watch addiction. Before I bought my first TAG my life was normal. Now I roam the streets from one Rolex AD to another trying to score at list price.

[@DWilliam1]

I’ve owned an Aquaracer for years and wear it as much as my Rolex, Omega and Breguet. Fit and finish are top notch. Movement was a bit suspect but they make better ones now.

[@DouglasRosser]

Their chronographs with the Heuer 02 movement are pretty sweet. Especially the arrangement of the sub-dials. But at 44mm? No thanks! Which is why I really dig the new releases.

[@carlmullender2941]

I'm not so keen on the Skipper a bit garish for me, but I love the glass box TAG Heuer Carrera Chronograph Automatic Chronograph, 39 mm, Steel CBS2212.FC6535

[@sbaddison]

I love the Heuer branded re-releases. I have them all. Some of the newer stuff is interesting too.

[@MrGeirSteinar]

TH has released some really horrible pieces, but they’ve also come up with a couple of really fine watches the past couple of years, and I think they deserve more credit than «watch people» sometimes give them. Love the Skipper 👍

[@Javdoc]

TAG Heuer makes me think of BMW. Years back, was a great value for the money - a good option for less than the class leader (Rolex / Porsche). These days, they have been seduced too much by their own marketing, lost track of what made them special and are charging about the same money as the class leader without truly being on the same level.

[@thomasallen3818]

I have two TAG’s in my collection, but they don’t get much attention from me, but it’s nuts that they get noticed by people when I’m out and about. But, I can be wearing an Omega Speedmaster or Seamaster and they get nothing, or a Rolex or Tudor and they get the same. Then again I can wear an IWC Portugieser and it garners compliments. Go figure!

[@LouisMorales-zx3jm]

Absolutely. Tag Heuer Carrera, Monaco, Monza and Autavia. Enough said.

[@clintonshiells3095]

I really like the design, size, what I know of the specs. Would like more of an assessment of the movement though.

[@kirkhorsley9245]

Why can't everyone move forward? They seem to be the only brand that brings change to their collection

[@ryanbrown4259]

I like the glassbox 39 better but I think TAG is on a good trend lately. Most of the new Carerras are great.

[@mell3109]

Fantastic looking watch. Monica and Carrera are so iconic.

[@AtheistOrphan]

Monica? Who’s she?

[@nottrus]

Hey I'm a 13 year old kid. But I'm sure if I get a summer job later, one of my first goals is to buy a Tag Heuer watch. I love you're videos!!

[@talljohn5350]

Yes of course they are. They have a lot of lower end watches and made some marketing mistakes that were a turn off to watch enthusiasts but that should not take away from what they do right. My first “luxury” watch I owned was a used grand carrera and I still love it.

[@PrinceFluffy]

I own the Lewis Hamilton Vodafone McLaren Mercedes Calibre S, had to reset the hands many times...but been behaving itself for the last year, still love the look of it....

[@khaaaaaaaaaannn]

I tried on the standard glass box Carrera recently and it's an absolutely beautiful watch in the flesh. Definitely not an entry level piece, it's easily comparable to a Speedmaster imho

[@vickyallen4566]

The JLC Master SECTOR DIAL is the prettiest and classiest watch under $15,000 you can buy, IMO. It's my next watch if I can find one. Are these limited run?

[@jamieopulence]

Love this watch - very inclined to see it at a Tag shop in the near future

[@giuseppehess9019]

Just picked mine up, couldn’t be happier 😊

[@LouisMorales-zx3jm]

Nice! Enjoy!

[@AbdulRahmanNoor]

I really enjoyed this video, the watch and yes also their product page (admittedly I was on a fairly high end device). I'd regard TH an entry level luxury brand, and really like the design of this watch even though i dont really care for sailing, but even for this heritage and attention to detail, I think £5,900 is a tad overpriced...3.5k is probably my sweet spot? Thanks for the great video and love the new format!

[@LouisMorales-zx3jm]

Well walked into Tag Boutique to look into Skipper. Sold out. Tag Heuer doing well with their new releases.

[@seattlegrrlie]

I really like the color, the design.

[@vegard3940]

Tag Heuer Monaco is one of the most iconic watches ever created and unlike Rolex Submariner or Omega Speedmaster it doesn’t have hundred cheaper clones from other brands.

[@GMack17]

The autavia fly back is a brilliant watch!

[@themislev1742]

Tag Heuer Aquaracer Titanium is THE watch !

[@augustortiz]

The Autavia is an amazing watch.

[@robalexander7348]

I own a Tag Heuer Professional 2000 ( 1989) a new Carrera, and 2 new Aquaracer, plus a Formula 1 they are top quality watches, their just as accurate and quality, as my Tudor BB58, BB58 925, and my Pelagos 👍 Au

[@Peter-Alexander]

I think it's a funky watch, really like it. Reminds me of these funky old Yema watches in the '70.

[@agill2103]

They are great watches. I have two and very happy with those.

[@candlercando]

Before you guys showed your faces, I imagined two chaps who wore suits complete with canes or umbrellas and who scrutinized watches over a glass showcase.

[@jeanlefranc3817]

I agree. The face reveal took the magic away.

[@pistonburner6448]

I imagined monocles. Which were swapped with loupes when they started examining the watches more closely.

[@ivanharlokin]

It is an interesting question. I wonder to what extent many of the watch brands that claim great histories are somewhat disingenuous, insofar as many seem to be marketing labels used by luxury goods conglomerates. For example, Omega has an incredible history, but I find it hard to believe that the MoonSwatch was something they had a genuine choice about. Similarly, JLC...to what extent is it being held back by Richemont, in its own niche so that it's not directly competing with VC and AL&S?

[@carattentat4944]

TAG HEUER is now what BREITLING used to be,innovative functional and affordable in all means!!

[@rob2095]

8:19 Pirates was awesome, never thought I'd hear that game's name in a watch review 🥹

[@entroheat]

Watchbox trying to play smart with this one which was played to death, I bought a Montreal 160th anniversary from watchbox and I owned bunch if tag although with heuer branding before, very very recognized watch brand and no reason for ragging on them

[@gwapogreg5837]

Great review of a beautiful watch but it needed to come with a perforated strap like the original.

[@mezcalycafe8702]

Yes . This and the new monoco 🎉 i like that they are attainable and available

[@ghost_inthemachine]

Are the colors of the skipper based off the intrepid or are the colors suppose the signify the running lights of a vessel?

[@vintageswiss9096]

The square Monaco is one of my favorite designs of all time... It's just the size of a small brick and i cant wear a ~16mm thick case. That thing is thicc like day old oatmeal...

[@guitarschronos4937]

Tag only have haters in the KZbin watch community, most of whom don’t know why they even hate them. Following the herd. I have a few. Rock solid and stunning pieces

[@LouisMorales-zx3jm]

Well said. Many have the “I heard” never owning one. Owner of several brands with a few high end pieces as well. My Tag Heuers have been great. Oldest one is 27 years old QUARTZ that keeps going.

[@matt2m]

How appropriate I am considering my 5th watch. I have a Rolex OP39, a Tudor black bay on suede, a speedmaster 3861 sapphire sandwich on the bracelet, and a Longines spirit titanium on the nato. Considering Tag, Breitling and Panerai for my last watch or to call it quits with 4.

[@kiwilonewolf]

Up till now I've written off TH as an overpriced fashion brand, but now I realise that was extremely unfair. This watch is gorgeous and has a very pleasing set of dimensions for slim-wristed gents like myself. Consider me a convert!

[@TroubledTurnip]

Watch snobs can say anything they want, but you'll have pry my Carerra off my cold dead wrist. Carerra and Autavia are some of the most important watches in history and still look exceptional to this day. They've even got their own truly in-house chronograph movement these days. People talking bad about Tag in 2023 only expose their ignorance.

[@mrb8993]

It's beautiful and now very hard to get. Best Tag watch in ages.

[@wisamal-hakim5531]

Of course they are

[@marklannie9281]

Tag Heuer make some lovely watches and yes they make some cheaper ones and some pretty garish ones, but looks can be subjective. All this internet talk of Tag Heuer being rubbish is nothing more than click bait from people who just want something to hate and have never even owned one. Personally I think they should ditch some of the lower Formula 1 models but I’m sure their marketing department has done its homework and feels there is a market for them.

[@alwayspooh1588]

What a silly question - older than Rolex, great range of watches, iconic pieces and ranges. Monaco, Autoavia, Aquaracer, Carrera, and now the F1 line. Value for money as well. The only issues I have (ignoring the crap they produced in the 80s and 90s) are: the annoying TAG bit on the logo - just drop it and revert back to Heuer. The second is the stupid lug width! My automatic Aquaracer is 20.5 mm! Who the hell uses this size???? Longines Hydroconquest is 21mm, which is annoying, but 20.5mm! Come on Heuer!!! All watches should be either 20 or 22 mm lug width! Now, I have to buy more NATO straps in another size (21mm)

[@marcusaurelius49]

Heure has loads of history and some of the new designs are very pleasant to the eye. They need to dump the Link line though, as they are just hideous. Just noticed you broke 900K! 1M here you come!!

[@mikeuk4130]

Good call! Link totally spoilt Heuer for me. Ugly like an Audi.

[@stevenoasis1]

I think it’ll be gone by next year. You’re getting almost 35-40% off the Link in boutiques.

[@arzemagic]

I like the old blue glass box at the beginning of the film

[@dr.kevinmoore8889]

It's a great and beautiful watch and the emblem is boss.

[@mr.advocatusdiaboli1745]

My first watch. For some reason, loving the lary carbon Monza and Monaco titanium pieces and stupidly like the aqua racer 200 Solar on a rubber strap. Glow in the dark🤦‍♀️

[@ryangochuico]

I am considering the reverse panda glassbox carrera right now. Any user/owner input would be nice. 😊

[@LouisMorales-zx3jm]

I bought it a few months ago. I went in for the blue dial and walked out with the reverse panda. To me it just looked better. Wears well.

[@ryangochuico]

@@LouisMorales-zx3jm thanks! How is the accuracy? Is it within cosc? Their website or any youtube reviews really doesnt mention how many seconds per day this model deviates.

[@LouisMorales-zx3jm]

Yes COSC. Honestly I did not test it, but I have not noticed anything major. Power reserve seems accurate. Looks is amazing on. Wears true to size.

[@ryangochuico]

@@LouisMorales-zx3jm thanks. Looked for it here in singapore. The 3 stores i have been in so far doesnt have it in stock or is closed for the day hehehe. Will keep trying.

[@DavidDatura]

I like it. But it’s about twice as expensive as I was expecting. Is it a limited edition?

[@corysekine-pettite1783]

Don't care about the badging/naming. It's just a great-looking timepiece.

[@waveland]

Just a bit of homework would have saved you some stumbling around about the colors of the sub-dials. Red in boating demarks the “port” side (or left side if facing forwards) and green the “starboard” side. The pale green would have been a relatively common non-skid finish on boat decks during the 70s.

[@gtracer6629]

Red and green lights are also found on the wingtips of aircraft.

[@MrLoek4]

Of course they are! Having a crappy website is pretty much a requirement

[@watchchat]

I don’t totally agree with the characterization of the 90’s, sure, they have strayed but I bought a 1992 SEL Chronometer, a banger. My 1st “luxury” watch. Since then, the majority of their line is crap but they put out a nice one every few years.

[@rickseconds7676]

I have a Viceroy Autavia I purchased while in HS, paid $144.50 for it in 1978..

[@jameshoward9700]

What the fek is a 'proper' watch brand?! Sometimes, this hobby... C'mon, of course it is! Just because some designs have been hideous doesn't make them any less 'proper.' In fact, you could argue TAG's commercial success makes them a lot more 'proper' than some others. People forget that TAG was right alongside Rolex in the '90s - ahead of Omega. But clickbait snarky sniffiness aside, a great watch, as is the standard Glassbox. Great to see TH able to reconcile TAG and Heuer; design quality with commercial positioning.

[@Макс-к2б6ч]

Fave of mine is Monza

[@dreximax5634]

owned an aquaracer for 5 years and an f1 for 25...solid watches. bought a zodiac and a doxa in the last year and both have moved on already...

[@LouisMorales-zx3jm]

Definitely a proper watch

[@PimpinBassie2]

Dropping "TAG" from "TAG Heuer" and become "Heuer" again would be a no brainer master stroke.

[@mayankpahuja1876]

There is no doubt that they have some of the most horrible timepieces out there, but they do carry the watchmaking DNA and with right watches and right marketing, they are changing their ways. Really love the Skipper and the watches they have been releasing lately.

[@birdytiger]

To me a tag needs the signature link bracelet. Surely Tissot is entry level Swiss.

[@fabfour289]

Tag Heuer should really leave its 3rd party 3-hand movement for their starters line up. Put some in-house manufacture in their aquaracers would be very nice to begin with. Metas COSC would propel the brand also, look at what Longines n Tudor had done lately.