WCBS-FM Cousin Brucie plays JAM jingles

JAM has created the jingles used by WCBS-FM New York for over 20 years. In 1992 we spent a Wednesday evening in their main studio with our old pal (and New York radio legend) Cousin Bruce Morrow. You'll hear the station using the "Do It Again" package, which we produced earlier that year. This video was part of a much longer presentation that was shown in our booth at the 1992 NAB radio convention.

[@wonderingaloud261]

And look at the crap on the radio today ....sad

[@NickG123]

You know, Brucie is back on 77 WABC! Saturday nights. You get the music, 50s-60s jingles, letters, phone calls, and his voice! It’s a great show! Tune in on the radio, or if you live too far the get the “radio experience” you can listen on your voice assistant or on WABC’s website.

[@johnn8vaa]

He is now back on WABC AM 770 every Saturday starting at 6:00 PM till 10:00 PM. This is how radio is supposed to sound like.

[@rmazzella5303]

He's now back on WABC-AM, New York City--where he worked from 1961 to 1974--at 6 P.M. Saturdays, playing music--it's been a talk station for nearly 40 years now, but he's been given a special slot.

[@JAM-PAMS]

Brucie was absolutely running his own board at this time. I shot this video at WCBS-FM and was there for the entire show, and he ran the entire thing. You are correct that during his WABC days in the '60s and '70s there was always a NABET engineer running the board. But things were quite different in the 90s.

[@martinmoore2468]

JAMcreative I love jam jingles!

[@bobjlv]

Yep, FIRST thing that blew me away was seeing him run his own board. thought WCBS-FM was Union, then again, MAYBE for this presentation he used the board. I thought for sure CBS was Union.

[@martinmoore2468]

JAMcreative He always says "Jam is my #1 choice for jingles" Guess what, you people of Jam Creative Productions are also my #1 choice for jingles on every radio stations everywhere, no doubt about that!!!

[@NickG123]

Now that he’s back on WABC, he has a guy in the control room again. I believe when he was with Sirius, he had the slide board, tapes/cds and such. I believe Tony Orlando (who is on after him) uses your jingles! He plays 70s/80s era music, so it would make sense.

[@jameysingletonvideos]

Soundtrack of my childhood! Thanks

[@hotwax9376]

Ahh, the 80s and 90s, the heyday of oldies radio stations...nowadays most of them are rebranding as "classic hits" and dropping most rock music from before the British Invasion, or even before the 70s. And many are changing formats altogether, like my local oldies/classic hits station did two years ago. I was born in 1993, the year after this was filmed, so I got to grow up with this music on the radio until my adolescence, then with the "new" oldies format until the aforementioned station switch in my region. See? Politics wasn't the only thing that was better in the 90s.

[@pi7925]

I grew up listening to Cousin Brucie during the 60's. It was magical.

[@kings-bay-2902]

Nothing can com close to the joy of our favorite DJ playing our favorite songs

[@ericstuart7748]

The cousin is still going strong at 85!

[@JerseysRantsReviews]

Being Born in 1971 I grew up on Cousin Brucie and Wolfman Jack and CBS FM, its just not the same without him being on the air

[@Tomes23]

He’s back!

[@dunkirchen1940]

Love that jingle!! And Cousin Brucie can't be beat!

[@reg5381]

cousin brucie is large part of the reason I like Sirius.

[@hansel73]

Every time Howard Stern impersonates this guy . . . I just die laughing....

[@Roosyer]

EEEeee EEEeee!

[@reg5381]

howard does have brucie down.all good.

[@itzmegojo_4109]

0:33 dipakai oleh 102.6 Maritim FM Cirebon

[@maryrafuse3851]

As an old, one time DJ, I love the NAB Cart Machines and great jingles. Cousin Brucie was the best! Loved listening to him on WABC. Reverend Peter Rafuse, Nova Scotia Canada.

[@dappylu]

He's back home at WABC on Saturdays 6 - 10 pm. Just had his 1 year anniversary in Sept. You can listen on line or radio if you can pick it up in Canada or Alexa.

[@arthureverett8220]

It’s a shame that disc jockeys are becoming extinct. They are being replaced by computerized automation. AM and FM radio is going downhill because of it. The radio stations don’t want to pay the DJs salary and switched to automation

[@jeopardy60611]

I find the Jam jingles fascinating. I grew up listening to WLS and Q101 in Chicago, IL, two local radio stations that had jingles recorded by Jam. I run a voicemail system, and I do a "radio show" out of one of my voicemail boxes called Philmore Radio, and I am going to get a Personal Cut done by Jam for that phone show.

[@gmonet46]

I am sorry but it was the PAMS on WABC that took me...Dan Ingram would not play them all, but one time he got short on material so he played the whole series...funny!

[@davidredpath1389]

Cousin Brucie got me my first job in the radio biz!!!!

[@pi7925]

What year Jeff and which station just curious. Where you from?

[@sctvhound]

I didn't know that package was that old. They still play it on many stations.

[@ninali5729]

WLNG has similar jingles. I love them.

[@chulodanny44]

I miss those days brings me back to my childhood my dad always listened to cbs 101.1

[@sgillman16]

It just hit me that 1967 was 25 years before 1992, so I guess I should not be complaining about the 90s music they are playing now. Still is upsetting though.

[@gearshifterg9756]

YES...there are some of us who DO need NEW JINGLES....but because we do not have the LARGE budget that WCBS has, we have audio editing software. We get the big time sound with the small time budget.

[@joshs4594]

Luv ya, Cuz. 👍

[@nikobellic2515]

2:12

[@JAM-PAMS]

@FootlooseMusic re: cart machines... you did notice that this video is from 1992, right?

[@martinmoore2468]

JAMcreative The jam jingles are totally way better!

[@bobnagengast4452]

Awwww c'mon...... Brucie running his own board???? Amusing yes, but you never saw anyone from a network O&O running their own board. This is sacred NABET territory.Maybe Brucie ran a board on the stations he owned in NJ, but never CBS!

[@gothsoul82]

man i always wanted to see the inside of my favorite radio station

[@JAM-PAMS]

@WetPooooopie - The answer is right there in the opening title. It says "1992". Brucie has been on New York radio for over 50 years.

[@BDNADLER]

Cousin Brucie and Rick Shaw (South Florida) were two of the best. I wish Rick Shaw could have come to 60s Gold on Sirius XM. I wish Cousin Brucie was still there.

[@supportthejerseymob]

we need more cousin brucie

[@debrabaron1909]

Good news. Cousin Brucie is back on the radio. Google him

[@kevinfodor3154]

CBS-FM...one of the greatest of all time.

[@dennisoleary6272]

I.love.the.four.seasons.cousin Brucie.go.go.jingle

[@NEPatriot]

By the way, next to that 1991 Oldies station of the year award at 1.03, that device is the CBS Radio Net Alert machine. As a CBS affiliate (owned), that device alert CBS stations to things ranging from closed circuit broadcasts to bulletins to...heaven forbid...national emergencies. A number would display on the readout and just below is a pull-out card with what the number means. I think this has been discontinued given the technology today.

[@mrderekevan]

That was back in the day, before the CBS-FM staff was banned from ever using the word "Oldies" on the air or in their slogans, even though their format is "oldies". Nowadays, a station that mainly plays music from the mid-60's to the 80's is technically considered to have an oldies format. However, the word "oldies" tends to turn away the more middle-aged listeners who mainly associate the word "oldies" with doo-wop music and the 50's & 60's music that their parents grew up with.

[@alexpaulradio7345]

I remember when my mother used to sew our clothes while listening to CBS FM in the late 70's early 80's Brooklyn NY

[@debrabaron1909]

Alex good news. Cousin Brucie is back on the radio. Google him.

[@NickG123]

@@debrabaron1909 77 WABC! Great show! Brucie hasn’t changed a bit! With a mix of jam and pams jingles as well!

[@debrabaron1909]

@@NickG123 Nick remember Harry Harrison and Ron Lundy? A lot of the old shows can be found on KZbin. I remember one commercial in particular. It was " coke now in cans".

[@debrabaron1909]

Alex those were the days.

[@alexpaulradio7345]

@@debrabaron1909 those sure were

[@jamesgazzillo3737]

When the station was great and played good music great talent on the air

[@trishscharnowske3431]

I have cousin 60s on 60s pre-set...Takes me back when all of us was home with mom& dad & all my broether& sister..was alive..GOID FEELING MUSIC...LOVE COUSIN BRUCE

[@adrianharies9849]

Cousin Bruce having a good ole time with those jingles and me too as well keep having fun.

[@Capecodham]

Strange he was nearly bald in 1963

[@markg6860]

Brucie did not use his mic. fader - just the on-off switch.

[@mjb1124]

R.I.P. JAM jingles on WCBS-FM. :(

[@martinmoore2468]

mjb1124 the jam jingles are way better and always will be a hit to me!

[@hotwax9376]

I was born about a year after this was filmed, so this was the world I came into. How I wish sometimes that I could go back to the pre-9/11 era and just freeze time there.

[@dunkirchen1940]

The 90's were great. I miss them!

[@k2playpedroariel481]

@@dunkirchen1940 I was born in the 2000s. Does that count as a decade of such memorable times as the 80s and 90s, anybody there?

[@k2playpedroariel481]

@@martinmoore2468 For me too. I miss those times when radio was more classy and exciting than what we have now...

[@ovywan08]

EEEEEE EEEEEEEEEEEEEEEYYYY!!!!!!

[@RomicBianchi]

This is like an aircheck tape!

[@freedomairconditioner6152]

at 1:21 "101 Weather...." that was so intriguingly said.

[@lauradiaz5806]

I remember cousin Brucie growing up. The Best of the Best!

[@OldiesFan1981]

Cousin Brucie is horrible! He talks way too much. Less talk and MORE music.If you want to talk, then go on a talk radio show and don't play music.

[@cesariooliveira182]

Top. 2021.

[@TheGreatJoeyReynolds]

Remember Hudson and Landry? Landry wrote hit tv shows and a video on front of a live audience called Howard Worm starring Joey reynolds as Howard Stern produced by Lew Bidell in Hollywood at the studio of Mike Dorough, the inventor of the academy award winning Dorrough meter, Lots of tonnage here And very funny LA before Larry Enthusiasm.

[@JimKinkade]

Put the fun back in radio.

[@MUDCATS252]

Here in 2022. That last jingle is fire

[@FootlooseMusic]

Still using cart machines ? They have been "outlawed" down here in broadcasting New Zealand. Great machines. Yes I totally agree about the fun needs to go back into radio. I'm currently producing a new radio show with a view to bringing a bunch of 60s 70s elements back into the mix.Airing later January all going to plan. Have a Facebook project called GOLDEN DAYS OF New ZEALAND BROADCASTING.

[@markg6860]

I did a 5-year stint in radio, onetime. Computers with AudioVault or similar software eventually took over and removed much of the technical skill required in running a board.

[@CCTH-86]

Whoa! I didn't know JAM did this jingle for WCBS-FM. lol

[@danielthewlis2109]

Cousin Brucie Still Around He did So Great On Solid Gold Saturday Night on Wcbs Fm 101.1

[@davidmorris6443]

Bruce Morrow come on let's go go go what a movie show come on let's go go with Cousin Brucie go go

[@BillySBC]

He was spinning records for at least 30 years way back in 1992! lol

[@kenni123064]

Wow this is just amazing and such a beautiful, innocent time as well as a much simpler time when people we’re people!

[@MrAlexprm]

The jingle of the 101 weather is still on use

[@southernlight6]

Love Cousin Brucie!

[@JuliaMallen-hr8ps]

love his awesome show to this very day! God Bless him ad his beloved Jody~!

[@martinmoore2468]

These jam jingles were also used for Oldies 103.3 WODS Boston a long time ago.

[@pinkyman5155]

Lots of backing tracks were reused and new id's added to cut down on cost and studio time.

[@billdeco08]

@@pinkyman5155 and Martin Moore lots of oldies stations used JAMS jingles were used on oldies stations in the 90's and 2000's. Oldies 103.3 was the first station I heard with Jam Jingles back in the late 90's, especially the weather jingle that always went "Boston Weather." They stopped using Jam in the early 2000's but then started using their jingles again right after Christmas in 2007. Rhode Island's oldies station B101 also used Jam Jingles in the late 90's though their weather jingle went "B 101 Weather"

[@pinkyman5155]

@@billdeco08 In the UK a lot of jingles around 70s-80s were produced by Jumbo and EAP out of Clacton Essex using Bill Mitchell voice-overs. Mostly produced by Ray Anderson.

[@revinhatol]

*102.9 DRC-FM* Hartford, CT

[@dickyfisher7134]

Hes part of my legacy he's Family.

[@vinylguru1968]

Great dj cousin brucie 101.1wcbs fm ny 101.1cbsfm

[@martinmoore2468]

Jam is currently my #1 choice for jingles, 100%!!!

[@k2playpedroariel481]

@Martin Moore 2468 It is my #1 choice for jingles too. How current they'll sound by today's standards?? Only time tells, don't you think? I love them so much!

[@martinmoore2468]

@@k2playpedroariel481 I'm glad.

[@k2playpedroariel481]

@@martinmoore2468 Me too. Thanks for telling me about that!

[@bazar3602]

Excelente video los felicito , un abrazo desde Oldie's Radio Costa Rica @t @t

[@blind_t2]

oh yeah! great job! yeah!

[@FootlooseMusic]

yes realised after i had posted. Was trying to write the post while serving clients in my store. The same guy kept coming back and then I noticed. Good video though.

[@JPOIII1985]

Here bc howard stern clowned on him lol

[@comp006]

Cool jingles ! Good sound and music !

[@martinmoore2468]

comp006 I agree. The jam jingles are better!

[@k2playpedroariel481]

@@martinmoore2468 Of course. If I had a radio station, I would only buy jingle packages from JAM Creative, because JAM is the best. Don't you think?

[@MarkShannonroad_videos]

I remember "the best music" jingle on 840 WHAS. They also used a "the best sports" one as well. This had to be around the time this video was shot. Wasn't too many AM music stations by then.

[@imftheGOD]

Action Bronson is the man for sampling this

[@alankeyz1]

EEEEEEEEE!......EEEEEEEEE!

[@jahthunder01]

"Eeeeeeee"

[@Abe_Hiroshi]

@lrgpro1017 now that I hear this, I can say it was a pretty good impression

[@bratina501]

@thebigpoopful WHAS was actually on the AM stereo bandwagon so that would explain why they aired music even in 1992.

[@QueenofCups244]

[@mooseriddle]

Radio GOLD!!!

[@letmebegin]

Howard Stern does Cousin Brucie better than Cousin Brucie.

[@miss-astronomikal-mcmxcvii]

This is amazing to see what being in a radio station was like.

[@lawyers9]

My fav DJ of all time! I was listening to him on my little transistor am radio on WBZ when I was only 12 yrs. old! He’s still the GREATEST!

[@manfredcaranci6234]

Excuse me, but WHEN was Cousin Brucie ever on WBZ BOSTON? How could I have missed that?

[@WetPooooopie]

What yr was this shot

[@Ganderson360]

the best music....on the best station... so good.(!)

[@zigzag4d9]

@jerseysrants he is on xm radio 60s on 6

[@Braglemaster123]

Iconic Bruce “

[@lrgpro1017]

hahaha i love howard sterns impresination of cousin brucie

[@gustavthegreat2811]

Funny that he does weather checks in this video

[@martinmoore2468]

The best jam jingles on the best every stations across America.

[@k2playpedroariel481]

Indeed. They are really special for all of us!

[@martinmoore2468]

@@k2playpedroariel481 true.

[@Hester2dj]

What kind of headphones is he wearing

[@HelloooThere]

Radio Shack...cheap brand

[@MrVideomaster60]

KOSS PRO 4 AA The greatest!

[@chasbodaniels1744]

Yeah, they look like Koss. One station I was at had two pair of them, and two of a cheaper type. Sometimes had to scrounge around the news or production studios to find an unclaimed Koss set.

[@gothsoul82]

2:12

[@scottcassulis6062]

You mean 2:12

[@dtramos]

I still love radio!

[@tacianamartines1312]

bill lee?

[@eduardoferreira4421]

BILLL LLLLLLLLLLEEEEEEEEEEEE

[@savedbyzero3554]

This Guys such a BORE on sixties on 6 !!!!!!!!!

[@newsbloopers]

I'm sure your show is so much better jackass

[@chasbodaniels1744]

Hate to badmouth one of the greats, but I haven’t been able to stand Bruce since 1963. Always seemed forced and phony.

[@DumbassPen]

Penn Jillette stole his voice