WDAB Auto'24 Session 2

WorldDAB Automotive 2024 - SESSION 2
2.1: DAB+ FROM THE DRIVER'S PERSPECTIVE
Speaker: Megan Lazovick, Vice President, Edison Research
An overview of the latest research on why drivers love listening to broadcast radio.
2.2: THE FIGHT FOR RADIO'S PROMINENCE IN-CAR: WHERE ARE WE NOW AND CAN WE WIN?
Speaker: Laurence Harrison, Director of Automotive Partnerships, Radioplayer Worldwide
Radio is up against increasing competition in the car for drivers and passengers. Prominence and accessibility are vital to keep listening strong and to provide in-car listeners with the radio content they love. How is radio doing on prominence in different use cases such as hybrid radio, voice and smartphone mirroring? And what do we need to do to keep radio accessible and prominent?
2.3: HOW BROADCASTERS ARE ENHANCING THE DRIVE EXPERIENCE WITH DAB+
Speakers: Prune De La Fage, Deputy Director, Radio Classique and Kathrin Kluser, Media Specialist, OFCOM, Switzerland; Moderator: Jean-Marc Dubreuil, Programme Manager - France, WorldDAB
Targeting in-car DAB+ listeners with innovative new content and marketing.