"We Are Forgetting About What Older People Do for Us" - Prof. Adela Balderas on Valuing the Aged

Following her keynote presentation at The 10th Asian Conference on Aging & Gerontology (AGen2024), Professor Adela Balderas Cejudo of the University of Oxford and Deusto Business School speaks with IAFOR's Apipol Sae-Tung on an often misunderstood and sometimes prejudiced market segment - the aged.
View the keynote presentation here:
On People and Ageing: Opportunities in an Overlooked and Misunderstood Market Segment
• On People and Ageing: ...
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