We Lost ANOTHER Facebook Ads Targeting Option

[@BenHeath]

Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-LostAnotherOption0924-fam Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-LostAnotherOption0924-fbdfy

[@classicprodesign1915]

Facebook advertising just keeps getting worse and they don’t care about advertisers, they only care about taking as much money from advertisers as possible

[@BenHeath]

That's not true. Us advertisers are there customers. Meta wants us to get great results because if we do, we'll spend more.

[@GavinSeim]

I agree. If Facebook does not care about advertisers. they have completely lost it.

[@WinnerOgundipe]

Great video can you talk about strategy to boost Facebook live video

[@unknow.player]

True brother I spend more than $25,000 every month on Facebook ads from my customers, and I went to the TikTok platform, and in a quarter of the budget, I achieve goals more than 200 times on Facebook, and this is easy for me.

[@erroltiozon]

@@unknow.playerGot confused and just want to clarify, do you mean getting better results using Tiktok Ads?

[@MP4gaming-e4l]

Great video, Ben! The loss of Facebook targeting options is a real concern. I have switched focus to cold emailing, and Do You Mail has been fantastic. Automatic SPF, DKIM, and DMARC configurations make setup a breeze. Scalability is another huge plus. You should give it a shot if you are pivoting!

[@Notjobincome]

Anyone havng issues with flexible spending, there are days where face books spends 90% of my budget before noon and then stops.

[@aye5kay]

Thanks for the update. How about excluding locations? Will this remain an option in the audience control or be removved with detailed targeting exclusions?

[@bakhtiarferoze5483]

Initially you could exclude based on nationalities but now you can’t. Any other option you suggest if I had to remove few nationalities in meta ads?

[@nikolasusac5576]

Appreciate the content! With coaching clients, do you go with leads objective?

[@iamnilaych]

Likewise people will leave using Facebook ads. Getting worse each day.

[@remusomega]

Obviously FB is phasing out Detailed targeting entirely. If this affects you in any way its because you still have not learned how to use Meta.

[@Sup-mv7wh]

Get good with offer & creative , meta direction is for advertising be more easier, it bring them more advertiser & market competition.

[@mohammadirfan2670]

Hi Ben, what's your opinion for future Facebook advertising Because Facebook introducing AI day by day, is ai will replace our performance marketing job?

[@TradewithDaniel1]

Yeah, I saw the update on my account, Look like our creative will have to do the targeting

[@ZyntaraClub]

I wish I could put a hard boundary down for showing to women only. My product is not for men but Facebook Shows it to men almost exclusively for some reason.

[@theartofonlineprosperity]

You can target women only.

[@WinFixGuide]

facing same issue

[@jinkazama2555]

Thanks Ben. I've never used this option in the first place, but good to know

[@BenHeath]

Happy to help :)

[@oxtrends835]

I got a project for a local company selling Burger boxes and Sausages, they only have two products in store and they have $750 budget.. Please what is your advice on how I should approach this project

[@HalfwaytoNerdom]

If I'm wanting to target people who may be interested in Life Insurance, how can I exclude people who are in competition with me, such as other insurance brokers?

[@mrrohitjadhav470]

Meta would prefer that marketers use its broad targeting and Advantage+ options instead, which put more reliance on Meta’s systems, and will often drive better performance, by showing your ads to users you may not have targeted yourself.

[@virendradhumal601]

under exclude these custom audiences "no matches found check your spelling formatting or enter another audiance name" is message coming. my product is very women specific and i dont want to target men even they are potential buyers.how i can exculde all "men targeting"

[@remusomega]

Obviously FB is phasing out Detailed targeting options entirely slowly. If this affects you in any way its because you still have not learned how to use Meta.

[@BenHeath]

I don't think they'll be able to get rid of it completely anytime soon, but I broadly agree :)

[@AlmeydaTV]

Nice biceps bro, what do you do for workout? 💪

[@Growth9595]

When I use CBO without targeting my results are bad CPC very high and CTR very low but when I use ABO with targeting the results are good how is that possible that CBO doenst work well on my account?

[@RedditTelling]

Why do alot of my ads get rejected nowdays? Is there something new?

[@cricket.addict]

What Could be the Reason of frequently ad rejection. Most of My ads are rejected with reasons like Fraud/Scam/Spam/discriminatory. Whereas the Creative contain a simple image with the targeted Product and Some text related to the product. (Like Check Price/ Get Quotes etc.)

[@abdulngwada-jt7nv]

Iam a car dealer. Should i used interesteting targeting or jus going broad ??

[@BenHeath]

If you've got a newish ad account I would add some detailed targeting options using Advantage+ Audience :)

[@abdulngwada-jt7nv]

@@BenHeath My Ad Account is Two Year Old

[@leroywilliams5237]

Could you make a video for those generating leads in the debt relief niche?

[@mrrohitjadhav470]

too specific he cant cover

[@sibeswarboro]

Hello Sir, I have grown my Facebook page followers more than 100k by running like campaign ads. Now my page is 3 month old, does my page monitize or not..?? Please sir reply me

[@festivaeventdesigners6054]

thanks ben 💟

[@JonhPrilBacus]

That’s okay. I don’t use it and yet get a lot of conversions or leads. 😊

[@raggeff]

Lucky brro 😢

[@raggeff]

What niche you are in ?

[@JonhPrilBacus]

@@raggeff thanks bro. But I just follow what Ben’s keep on telling us what to do, Keep on making creatives (refresh from time to time), test the hook, headlines, and be specific in your creatives for you to land the right audience that you want to attract. Basically what we do in my agency is to use Advantage +Audience and Broad Targeting ad sets in one campaign that is solely for prospecting only, run it for 7 days, and if it has conversions or leads, switch to ABO. Run another campaigns for retargeting and for some instance, lookalike. This is where we used the feature “Add Exclusions”. Like existing customers custom audience for retargeting people who have not purchase yet our service or product, for lookalike, leave the targeting open and test creatives again. I’m in Digital Marketing and Insurance Sales. I think the secret is to keep on testing and testing until you find what strategy will work for your specific business.

[@divopsyounes4314]

Also when you use Whatsapp messaging campaign you can't put interests. They force you to make it broad 💔

[@HAL9000.]

Still works for me on traffic.

[@jinkazama2555]

Hey Ben, have you ever experience your primary text not updating in the preview section as well as not updating on the Ad? This is a first for me, my primary text WILL NOT update and stays the same

[@BenHeath]

Hmmm sounds like a technical glitch. Try using a different browser?

[@jinkazama2555]

@@BenHeath Hey Ben, i actually got it to work, its crazy. I had to go in each placement and change the text manually for the updated text to display. It was ridiculous to do but luckily i found the solution on reddit, thank God.

[@suhailansari7951]

Can you please make a whole series of political campaign

[@NoRiskNoRizq]

Quick question Ben - why do all my ads get rejected? even when I leave one or 2 words as the copy and no images and videos - they still all just get rejected immediately. FB have said there's no issues with my account lol.

[@FTF-vj2ve]

You have to choose the category for you campaign, otherwise it would be denied.

[@chinchic4071]

what if you edit from an an ad set that had detailed exclusion done?

[@BenHeath]

When you make any change to the ad set, it’ll likely disappear.

[@plutonicyotobe9996]

Could u make an video for local interior designers

[@BenHeath]

I can indeed, good idea :)

[@Vichecth]

Hey just one question, what would you recommend to do for dentist ? What strategy can we use if they sell high ticket service like Invisalign ?

[@brylonhanna]

Ben getting really tired these ads with Facebook do I do a target at with clothing and fashion I would like information please just say yes or no details of my company in my KZbin video

[@vinoe__7473]

I learn 1st😁♥️

[@BenHeath]

Nice :)

[@LocalCapitalGains]

The ads manager is becoming a piece of shit literally, the quality of leads is already shit and now it’s shittier

[@ImdAsifulIslam]

I will watch later. I'm on a train

[@wahabaliraqi3518]

كيف احول الكلام في الفديو الى اللغه العربية لان لاافهم شيئ😢

[@JustinBauer]

We're in the fitness transformation space for women- We have to qualify muuuuch harder in the ad copy and video script

[@BenHeath]

We're seeing the same thing with a number of clients. I think it has more to do with the competition raising the bar than the platform itself. Specificity with your messaging is key.

[@CryptoMaxie]

come on, facebook ads is dead if you are selling a product with a 50% margin of a product between $40-$80

[@BenHeath]

Well there are two things I would come back with their. Factoring in customer LTV and you can sell something that costs a lot more too :)

[@paschalisgr]

Any other platforms that is getting results for a product selling 40-80 dollars?

[@HarperMartha]

​@@paschalisgr what of email campaign blasting this really helps my business a lot. I'm making sales.

[@CryptoMaxie]

@@BenHeath Well no shit Sherlock , but that’s the vast majority of people in the above bracket. Now you gotta have a quality product and a lot of patience to make it as the little guy