ะ ะตั าะฐัะฐะปะดั 491
โ The Tories loved the #EU Single Market then too
๐ญ๐ต๐ด๐ด: ๐ช๐๐๐ก ๐๐ฅ๐๐ง๐๐๐ก ๐๐ข๐ฉ๐๐ ๐ง๐๐ ๐ฆ๐๐ก๐๐๐ ๐ ๐๐ฅ๐๐๐ง - ๐ฆ๐ต๐ฎ๐ฟ๐ฒ ๐ฏ-๐บ๐ถ๐ป ๐๐ถ๐ฑ๐ฒ๐ผ
Back in 1988, Margaret Thatcherโs Conservatives government was ultra-keen to get British businesses fully prepared for Europe's new Single Market, due to be launched four years later in 1992.
Prime Minister Thatcher enthusiastically launched her governmentโs โ๐๐๐ฟ๐ผ๐ฝ๐ฒ ๐ข๐ฝ๐ฒ๐ป ๐ณ๐ผ๐ฟ ๐๐๐๐ถ๐ป๐ฒ๐๐โ campaign in a keynote speech on 18 April 1988.
Mrs Thatcher, who championed the concept of the Single Market and was one of its architects, saw it as the key to Britainโs future success. She said:
โ๐๐ผ๐ ๐๐ฒ ๐บ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฆ๐ถ๐ป๐ด๐น๐ฒ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ถ๐น๐น ๐ฏ๐ฒ ๐ฎ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ณ๐ฎ๐ฐ๐๐ผ๐ฟ, ๐ฝ๐ผ๐๐๐ถ๐ฏ๐น๐ ๐๐ต๐ฒ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ณ๐ฎ๐ฐ๐๐ผ๐ฟ, ๐ถ๐ป ๐ผ๐๐ฟ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐๐ฒ ๐ฝ๐ผ๐๐ถ๐๐ถ๐ผ๐ป ๐ถ๐ป ๐๐๐ฟ๐ผ๐ฝ๐ฒ๐ฎ๐ป ๐ฎ๐ป๐ฑ ๐๐ผ๐ฟ๐น๐ฑ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ ๐ถ๐ป๐๐ผ ๐๐ต๐ฒ ๐๐๐ฒ๐ป๐๐-๐ณ๐ถ๐ฟ๐๐ ๐ฐ๐ฒ๐ป๐๐๐ฟ๐.โ
Mrs Thatcher continued:
โIt's your job, the job of business, to gear yourselves up to take the opportunities which a single market of nearly 320 million people will offer.
โJust think for a moment what a prospect that is.
"๐ ๐๐ถ๐ป๐ด๐น๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ถ๐๐ต๐ผ๐๐ ๐ฏ๐ฎ๐ฟ๐ฟ๐ถ๐ฒ๐ฟ๐ - ๐๐ถ๐๐ถ๐ฏ๐น๐ฒ ๐ผ๐ฟ ๐ถ๐ป๐๐ถ๐๐ถ๐ฏ๐น๐ฒ - ๐ด๐ถ๐๐ถ๐ป๐ด ๐๐ผ๐ ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐ ๐ฎ๐ป๐ฑ ๐๐ป๐ต๐ถ๐ป๐ฑ๐ฒ๐ฟ๐ฒ๐ฑ ๐ฎ๐ฐ๐ฐ๐ฒ๐๐ ๐๐ผ ๐๐ต๐ฒ ๐ฝ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ถ๐ป๐ด ๐ฝ๐ผ๐๐ฒ๐ฟ ๐ผ๐ณ ๐ผ๐๐ฒ๐ฟ ๐ฏ๐ฌ๐ฌ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป ๐ผ๐ณ ๐๐ต๐ฒ ๐๐ผ๐ฟ๐น๐ฑ'๐ ๐๐ฒ๐ฎ๐น๐๐ต๐ถ๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐บ๐ผ๐๐ ๐ฝ๐ฟ๐ผ๐๐ฝ๐ฒ๐ฟ๐ผ๐๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ.
โBigger than Japan. Bigger than the United States. On your doorstep. And with the Channel Tunnel to give you direct access to it."
Lord David Young, then Secretary of State for Trade and Industry, was tasked with leading the โEurope Open for Businessโ campaign, which dramatically increased the publicโs appreciation of the EU and its new Single Market.
Business leaders such as Lord Sugar, Sir Richard Branson, and Sir John Egan appeared in a series of high-profile TV commercials, promoting the opportunities that the new Single Market offered. (Watch and share the video.)
At the time, the UK government commissioned me to be Creative Director for a series of breakfast shows across the UK, explaining to British businesses what the Single Market was all about.
๐๐ณ ๐ผ๐ป๐น๐ ๐๐ผ๐ฑ๐ฎ๐โ๐ ๐ง๐ผ๐ฟ๐ ๐ด๐ผ๐๐ฒ๐ฟ๐ป๐บ๐ฒ๐ป๐ ๐๐ฎ๐ ๐ฎ๐ ๐ฒ๐ป๐๐ต๐๐๐ถ๐ฎ๐๐๐ถ๐ฐ ๐ฎ๐ ๐ง๐ต๐ฎ๐๐ฐ๐ต๐ฒ๐ฟโ๐ ๐๐ผ ๐ฒ๐บ๐ฏ๐ฟ๐ฎ๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ผ๐บ๐ผ๐๐ฒ ๐๐ต๐ฒ ๐ฏ๐ฒ๐ป๐ฒ๐ณ๐ถ๐๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐๐จโ๐ ๐ฆ๐ถ๐ป๐ด๐น๐ฒ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐.
Back then, the Conservative government lauded that Europe was fully open for business, offering huge opportunities for Britain.
โช But now, the Tories have closed Britainโs doors to Europe.
โช As has Keir Starmer, who says that there will be no return to the Single Market if the Labour Party wins power.
๐ฌ๐ฒ๐, ๐๐ต๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐ป๐ผ ๐ฏ๐ฒ๐ป๐ฒ๐ณ๐ถ๐๐ ๐๐ผ ๐ฝ๐๐๐๐ถ๐ป๐ด ๐๐ฝ ๐ฏ๐ฎ๐ฟ๐ฟ๐ถ๐ฒ๐ฟ๐ ๐๐ผ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ฟ๐ฒ๐๐ ๐ผ๐ณ ๐๐๐ฟ๐ผ๐ฝ๐ฒ. ๐ข๐ป๐น๐ ๐๐ฒ๐๐ฒ๐ฟ๐ฒ ๐ฑ๐ถ๐๐ฎ๐ฑ๐๐ฎ๐ป๐๐ฎ๐ด๐ฒ๐. ๐ช๐ต๐ฎ๐'๐ ๐๐ฟ๐ผ๐ป๐ด ๐๐ถ๐๐ต ๐๐ผ๐ฑ๐ฎ๐'๐ ๐ฝ๐ผ๐น๐ถ๐๐ถ๐ฐ๐ฎ๐น ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐?
ยฉ Report and video by Jon Danzig
#Brexit #SingleMarket #margaretthatcher