We used AI to design Charles Leclerc's new F1 helmet - Scuderia Ferrari HP

[@harshitasriv98]

sir your girlfriend is a art history graduate who works in a gallery please

[@ShirahShah]

honestlyyyy. Alexandra could design a helmet that would be mind blowing

[@pe-peron8441]

@@ShirahShah It would probably suck

[@krishivpatel1164]

@@pe-peron8441your family doesn’t love you.

[@krishivpatel1164]

@@pe-peron8441why are you such an unhappy person

[@fadiazarah]

You have the exclusive here: Charles next year helmet at one point will have the monaco kerbs!

[@tom.developer]

If it does, I’ll feel proud to have done my bit! 😃

[@mavadelo_YukiToRedBull]

Those designs were not bad at all. I am glad Chalres mentioned he will/might use it as an initial draft where his team can work on. It shows that AI can be used in the process of designing things for setting up a base line. As a (nature) photographer I am not afraid of AI. For now AI images/designs are still clearly AI and when AI comes to a point it is hardly or even not visible anymore, there will always be people that want the "real deal" (be it photographs, paintings, design etc). It very well might be the case that AI will make "human made" more valuable than it ever was.

[@tom.developer]

I completely agree!

[@janberk2784]

doing all this when there are thousands of artists willing to design a helmet for him is just a shameless marketing attempt and is an insult to all the beautiful helmet designs and designers

[@Stelassin]

Exactly, as an artist myself I wouldn't even care for any credits or price, I'd do it for free if it meant he's gonna wear it. This generative AI crap just keeps infecting every industry.

[@DarthSid000]

Well a lot of developers put a lot of effort into designing/tuning the algorithm/model. Why is their work not valuable and beautiful? Why is their work considered an insult and yours a beauty?

[@tom.developer]

During our conversation it was also mentioned that this is a great way for him to create an initial concept when he has an idea, but he did say he would still work with Adrien and his team to refine the concept and make it a reality. AI is just there to help kickstart the ideation process for non-design people in this scenario. And I think Darth Sid’s point is also valid, the researchers that work on the models that produce these designs also work very hard. This will always be a topic of discussion 🤔

[@mavadelo_YukiToRedBull]

@@Stelassin Ah, so you are one of the people that has potential clients tell me they will pay in exposure... thank you so much....... You are a big help to the community. At least this AI setup is going to paid artists to work out further.

[@whereami2130]

@@DarthSid000 but what about how those developers are just stealing the artist's work without their consent or compensation to put in their algorithm? how is that fair to the people who put in the years (or even decades in some cases) it takes to develop their skills? yeah sure developers make the software, but that software does nothing but steal people's work.

[@joshrogan3577]

Very impressive demo. Great job Tom & Charles.

[@tom.developer]

Thanks Josh!

[@engombel]

This is amazing Tom!! AWS PartyRock looks great!

[@tom.developer]

Thanks! And it is! 😃

[@eduardunus]

Wtfffff how you have a video with leclerc. Asesome mate

[@tom.developer]

Thanks! Its been a great project to work on! This was filmed during my trip to Canada with AWS ☁️🏎️

[@Hulayyy]

SUBTITIES!! Thank you. I was expecting not very good helmet designs so i was surprised when they came out alright. This AI is definitely a good baseline for designs though (for the unartistic or those who can't afford designers) But then you can add human personal touches or tweaks. Like I'm usually against AI art and stuff but i can see how this can be useful!

[@tom.developer]

I’m glad you liked the results! You should definitely check out PartyRock and see what else it’s capable of 😃

[@sjokoturtle]

Turned out pretty Cool 😎 great work!

[@tom.developer]

Thanks a bunch!

[@Ashbleee]

Great job dude 🏎✨

[@tom.developer]

Thanks ✌

[@just_swiftly_shake_it_off_1989]

Wait I thought the c on the end was silent 😭

[@Xavvie]

There are two ways of pronouncing his name, the Monegasque and international one and he accepts both. He will often use the international one cause it's easier to understand for fans across the world. Search for "how to pronounce charles leclerc" and you'll see a video of him from his Alfa Romeo era pronouncing both ^^

[@just_swiftly_shake_it_off_1989]

@@Xavvie thanks much mate!

[@tranquilo2023]

Nice video with Charles, apply a bit sunscreen Tom don't get sunburned

[@tom.developer]

Good call! 😃

[@madmaxx2310lac]

Charlie make a special helmet & put Leo on it would be sick!❤

[@tom.developer]

We'd all love to see that!

[@Ni3van]

Fantastic 😭♥️

[@tom.developer]

Thanks! :)

[@TheBoyInTheBg]

app name???

[@tom.developer]

It's called AWS PartyRock. We used it to create the helmet designer :)

[@pulwenvt]

what an insult to artists...

[@giuseppekakra2381]

Cry more

[@tom.developer]

I disagree. In another part of our conversation, he said that this is a great tool for him to create the first concept, however, he would still need to work with the team to refine the design. So this really helps him to get his ideas down more than anything :)

[@BigBreadBoi]

This isn’t cool… why wouldn’t you hire an artist

[@tom.developer]

In another part of our conversation, he said that this is a great tool for him to create the first concept, however, he would still need to work with the team to refine the design. So this really helps him to get his ideas down more than anything :)

[@janeplays404]

YOOOW

[@tom.developer]

🙌

[@janeplays404]

here before viral

[@tom.developer]

Fingers crossed it goes viral! 🙏