Webinar: What’s in a name: plant variety denominations and their interface with trademarks

Designing an appropriate intellectual property strategy is essential in the Agri-food sector. In the EU, innovators and custodians of tradition count on several tools at their disposal when naming their products, but: how to make the most out of them?
This webinar begins with an overview about the nature of plant variety denominations and their interplay with trademarks and geographical indications. Ms. Ángela Martínez López, Legal Advisor at CPVO, presents some examples of their coexistence in the plant-related marketplace and will also provide some insights about how to make a proper use of these rights.
Learning objectives:
Definition and function of plant variety denomination
Definition and function of trademarks, and their difference with plant variety denominations
Definition and function of geographical indications
Coexistence in the market and correct use of denominations, trademarks, and geographical indications