Welcome to the startup jungle

Most new companies fail. What does it take for young entrepreneurs around the world to thrive in a startup hub? Film supported by @santanderuk
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Over the past two decades start-ups have changed the world. Multi-billion dollar companies like Google, Facebook, and Uber have shown the transformative power of entrepreneurship.
Today, innovators dream of their idea becoming the next big thing. But the odds are stacked against them. In America alone, 80% of startups will fail. In startup hubs around the world young entrepreneurs are desperate to prove they have what it takes to succeed. But what does it really take to survive?
HoloMe is one of half a million companies to start up in Britain every year. The nations capital is a leading hub of innovation, inspiration, and creative energy. In London, and in cities world wide it's the age of the entrepreneur.
Startups are championed by governments who see them as key to building a dynamic economy, but the competition is cut-throat. To succeed, you've got to really believe in your product.
The rise of the smartphone has brought a wave of global startup successes and inspired endless possibilities for new products. With the proliferation of digital technology and digital services, it's become easier than ever to set up a business and to gamble everything on having the next big idea.
In the first six months of 2017, Venture Capitalists pumped more than £1.1bn into London's tech sector. But only two companies in every 1000 manage to get their hands on those funds.
In fast moving startup hubs, adaptability is crucial for any would-be entrepreneur.
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In start-up hubs around the world, young entrepreneurs are desperate to prove they have what it takes to succeed. But the odds are stacked against them. What does it really take to survive in the hub?

[@sathjayaperera848]

"I'm running out of money." * Gets into a London Cab *

[@TheJwdallas]

Agreed on "Just getting through the day can be chalked up as a win for a weary entrepreneur."

[@ChefRafi]

It’s not always about the product unfortunately. That’s why marketing is so well budgeted.

[@mistermood4164]

that's true, i would say marketing is MORE important than the product during the start-up stage

[@NanduriBharrath_nb]

Its true, but with a car like a Fiat, and a marketing like a Mercedes doesn't do any good.

[@sidraines]

There is only so much you can "sugar coat" and hype or market (whatever you want to call it) a crap service/product. Just look at Juicero. Even Google invested millions into it. Concept seemed cool, but consumers aren't stupid, the $400 dollar juicer was debunked as useless junk.

[@ericlim8270]

@@mistermood4164 don't know but from my experience product is the most important thing. Marketing just make sure it touches more potential customers if your product doesn't solve a problem people are willing to pay for all you get is lots of hype and knowledge but no actual sales. People from marketing might have a different opinion from me

[@jzk2020]

YES! MORE of this please.

[@scrivener24hoursepic17]

Its all about the marketing first marketing than the product you have to see the demand before you start making the product.

[@KUSEMERERWARoy]

So good. More of this please

[@ajm01010]

Great video! Please post more vides about start-ups like this!

[@nathapongo]

Very well-made and very inspirational. Thank you for the video.

[@recolian]

I don't know why this focussed only on VR based startups. Anyway best wishes Janosch and Sandro&Isabel on your venture.

[@dayspoiler4608]

frizzy hair in front of a green screen. he'll learn

[@femkegrundmann7556]

Very inspiring thank you 👍

[@erickrcisneros]

I thought about this idea before. Hats off to him trying to do it.

[@joanperis5570]

The report is great and all start up founders should watch. I think...

[@pauloh.rodrigues7592]

Great documentary!!!

[@busscorpltd]

wonderfull ilustration

[@vascoamaralgrilo]

Thanks!

[@makoto_0]

What it seemed not selling turns out to pay off the endeavour. There is no shortcut to be a big deal.

[@archiej6386]

Has the holo me bloke knocked off a cheap pokemon go ?

[@inigojuancarlos]

Archie H. Jelbert that’s what I thought so

[@Nereus00]

maybe we should stop calling those people "entrepreneurs" because in reality they are just gamblers, selling close to nothing value products which are just gimmick and fancy toys.

[@TheNeverposts]

gamblers are at least ambitious. I think they just want attention and a mediocre life

[@mistermood4164]

a lot of these start-ups are very gimmicky..imo

[@jzk2020]

Hate spotted.... tell us about your business.

[@sidraines]

Not all will have a solid commercial proposition for the customers they are pitching to. Many occupy niche areas yet their founders value their idea in the millions, in spite not having started trading or turned over a penny in revenue.

[@mistermood4164]

which makes no sense to me.

[@samkahlari3215]

Very interesting I will look into these products. When your pitch was almost busted it must have been so nerve wracking

[@stomiball889]

No room to hide 11:47 as an entrepreneur

[@oliverkimmer3373]

Why not just pick up the phone and make a call...?

[@baguslawyer]

Really well made. But, I am curious to see how the Courts of Law will deal with the videos made using Holome. In the law of evidence, the defence 'alibi' is there which allows an accused to say that he was not present in the crime scene and was actually present in some other place at the time of occurrence of the crime. Now, say for example, someone first makes a video using HoloMe and after that commits a crime. Will not he be able to argue that he was actually not present in that crime scene and submit the video made using HoloMe in favour of his argument? Really need to wait how the Courts of Law, very especially of developing country, will proceed.

[@ylhajee]

It is already possible to make edited videos. The videos from Holome won't be anything new for the judicial system. I believe that there are also some very sophisticated programs that can detect whether a foto or video has been edited in such a way or not.

[@baguslawyer]

Really? It was something new to me as I just returned from attending a conference where one global leader in legal research shared that they have been working on various issues on crime scene, including something like this. They are still in R&D stage. So, I am happy to have your reply. Also, my concern is for judiciary of developing countries where the judiciary still far behind, but the sophisticated technologies are used by many, including criminals and terrorists, etc. Anyways, thank you for your information and will be happy to know those sophisticated technologies you shared that already exist.

[@matthewmitchell68]

What about older entrepreneurs!

[@annefranklin4282]

너무 너무 좋아서 아프로도 이런 동영상을 업로드

[@canaldofred2366]

no

[@ericalexander2720]

The information was good but there was no need for the American Style Drama. "He is nowhere to be seen". "They are about to blow it" "They made it with minutes to spare". It just confirms that the whole thing is 'staged'.

[@nodirbekable]

lol Janusz showed then an old demo. :D Oh my.

[@BlackSk8ter100]

Update: HoloMe finally raised a seed round. source -> www.crunchbase.com/organization/holome#section-overview

[@inigojuancarlos]

That’s a very poor presentation. I mean he could’ve done more.

[@joanperis5570]

He didn't do anything in fact. And it's very obvious that he is not even informed about his own sector. He is just a naive person,I'm afraid. Some culture,please! Some information!

[@techgenez]

Congrats Your Video is Featured on TechGenez.com

[@anupam57]

Is that London office here kzbin.info/www/bejne/g4XRcoRum9l6oMU? Looks like an Indian office. Maa ki aankh !!