West Edmonton Mall Toyota Opens at WEM - Canada's Largest In-Mall Car Dealership

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Canada's largest mall is now home to West Edmonton Mall Toyota, the largest in-mall car dealership in Canada! The journey from Sears, which opened in 1981 at WEM, to a major car dealership and vehicle showroom has been a long one.
But finally, the highly anticipated addition, formerly known as Mayfield Toyota, is now at West Edmonton Mall as it opens its doors for the first time!
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Matthew “That BEM Guy”
PO Box 42013 Millbourne
Edmonton, AB T6K 1P0
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[@mattw4211]

Imo the most game changing thing about this is that they're open during mall hours. That's huge for people who work during the day. You could drop off your car and catch a movie. I love the idea

[@BestEdmontonMall]

It really is... actual service past 5? Unheard of.

[@FreddietheFly]

I bought a 2021 Toyota RAV4 Prime from Mayfield Toyota in April. I haven't seen them at the mall yet but I knew they were moving there. When my vehicle needs service at least I can wander around the mall and not be limited to a small waiting room.

[@Decade8Media]

What can I say? Another excellent production.

[@Justin-Hill-1987]

Reminds me of the Oldsmobile dealership inside of a fictional suburban Chicago shopping mall (Dixie Square) from the 1980 film The Blues Brothers where Jake and Elwood are chased by the Illinois state police while wrecking the place in their Dodge Monaco Bluesmobile... Does this remind anyone else of the in-mall car dealership from the 1980 Blues Brothers film?

[@williamragasa2103]

Such a smart business move for both Toyota and Wem. People come in to service their cars and then go shopping while waiting.

[@BestEdmontonMall]

Honestly, it's good for the customer too. I'd much rather have the option of window shopping, grabbing a bite to eat at the food court... Playing mini golf. I don't have to do these things, but having them available to me is way better than sitting at a dealership lounge.

[@canadian9173]

I saw the commercial on tv while watching the Oilers game on Saturday and instantly recognized you lol.

[@BestEdmontonMall]

Haha!! A few people messaged me that night!

[@IdrisFashan]

Ha! We were there yesterday! What a genius idea. Drop the car off for service and pick up before 9pm. Movies, shopping, food, little gambling, brilliant. 😆

[@phillytaylor]

This video just made me call them. Good job Best Edmonton Mall!!!

[@randolphsavage9760]

I actually took my RAV4 there last week for service. It’s really damn nice to walk around the mall while it’s getting done. I actually had lunch in the food court and did a little shopping that I needed.

[@patsgarage8593]

Its a phenomenal idea!! I'll never buy a Toyota but good on them for building such a beautiful dealership.

[@origPrincesstefer]

Can’t wait to check out West Edmonton Mall Toyota next week!

[@Justin-Hill-1987]

Jake and Elwood crash their car into WEM Toyota's showroom windows: "The new Toyotas are out early this year!"

[@kingchris-xt9lf]

i currently use mayfield toyota so it will be nice to not take a shuttle to wem now

[@cpowers94]

When Zellers closed in one of the malls in my city (Swift Current), it got demolished and a freestanding Walmart was built on the site. When the existing Walmart moved from the other mall, the space became a Liquidation World, Dollarama and Peavey Mart. Also, when Target closed at Medicine Hat Mall, it became a second showroom for a VW dealership before it got renovated. It is very hard to fill anchor tenants, so you do have to be creative with them.

[@VanillaSpooks]

I feel like i just watched a 15 minute ad xd

[@jjthejet6000]

It’s been a slippery slope down for this poor mall since the 80’s! High five for Toyota setting up shop though! Smart idea!

[@Cloud7Travel]

I remember the car dealer showroom by the ice palace in the 80s.

[@erichly]

Great job!

[@HomeAmatuerRacer]

Ummm did I just recently see you in the Toyota commercial Mr. Celebrity? 😉

[@BestEdmontonMall]

You just might have!

[@tyoung9012]

I'm sure WEM approached more than just Toyota for the opportunity and there was probably a bidding war for the space. It would make an interesting story to know for those who have inside details.

[@_TheSpaceCat]

I wonder if this would be the idea that could help out with most malls.

[@anb8760]

Does anyone remember an Alfa Romeo showroom in phase 3? It was upstairs across from where bubba Gump is now

[@michaelmaag7122]

This is cool, i am one of the parts advisors there

[@daz5946]

Can we get a history of wems mascots please.

[@PerAllwin1963]

What a big waste of space for the mall. Parking is hard enough to find at WEM, especially in summer and during Christmas, so why have a car dealership take up what used to be a large parking lot near Phase 1? 🤦🏻‍♂️

[@destinynorwest3823]

Can you please do another live video next Friday

[@awafflelot4857]

Looks like a great space! What happened to DeSerres, did they have to move?

[@Justin-Hill-1987]

Sears went bankrupt in Canada in 2018, and Sears is currently on a slow decline in the United States after Kmart bought them...

[@KarlieMildraed]

They moved. According to WEM map, they are nearer to the Center Stage by The Bay.

[@KarlieMildraed]

@@Justin-Hill-1987 DeSerres is a Canadian art supply store. Still running.

[@CDNSpartan]

They are located on the lower level of Phase 1, near Winners/Homesense.

[@sdrawkcab190]

10:14 When isn't your videos just an advertisement for the mall?

[@MultiDC19]

I heard a rumour there once was an IKEA at WEM. Is this true? That be a great video if it is!

[@BestEdmontonMall]

True! It was where Red's went (now, the rear half of Sport Check / Atmosphere)

[@alexsherman5533]

Amazing video!!!!!!! Also if you want to buy a vehicle I can help you out, I work there!

[@destinynorwest3823]

Hey what did I miss?🤔

[@dougwalker9286]

Nice commercial

[@STGGamings]

WEM ain't the same. It's no fun anymore. Which breaks my heart. Also who the hell cares about this shop opening up. no one can afford a car this time in age. i give em 2 years. Good coverage BEM!

[@cpt.dr.hawkeye1740]

I completely agree 100%. This business model just seems unsustainable and impractical from a consumer point of view. I can't see them having enough demand to justify the size of this facility.

[@DanielVanderwel]

​@@cpt.dr.hawkeye1740 Keep in mind that they are not only servicing Toyata vehicles, they will service all makes. There will be a large demand for after hours servicing with the amenities of the entire mall.

[@cpt.dr.hawkeye1740]

@@DanielVanderwel we'll see.

[@cpt.dr.hawkeye1740]

This is a big gamble for Toyota, but especially the mall. We'll see how it goes though. I see this lasting maybe 3 years at best, but who knows?

[@OMGWTFLOLSMH]

It seems like a no brainer to me. If I owned a Toyota (which I probably never will) under warranty, why not have it serviced here instead of sitting in some crummy waiting room drinking bad coffee at another dealership. I wouldn't be surprised to see other car brands want to set up shop in WEM.

[@jameswturley]

“Mommy, mommy, can we go to the biggest mall in North America and see the Toyota dealership?” Pfffff

[@OMGWTFLOLSMH]

Too bad Toyotas are so ugly now. They need to fire their head of design.