Expert gives takes on Brown-Forman cutbacks

[@smittysmitty481]

Most people don’t want to buy $60 bottles of bourbon. They got greedy

[@darrendavis4731]

My friend, why don't you look into the taxes and wages they pay per bottle?

[@andrettski8686]

Dude at the tasting room charging $25+ for an ounce pour saying they need to take less profits and put the fun back in bourbon, LOL

[@sammylo6200]

Exactly. The d bag is part of the problem

[@aticsmtb]

That's a great point. It's sad that my first thought was that $25 for a pour of EH Taylor is great compared to the $45 the local bar charges here

[@JE-western-rider]

and the localiqour store by the railroad tracks, run by foreigners, is selling a bottle of E.H. Taylor Small Batch for for $89 a bottle.

[@andrettski8686]

@@aticsmtb Both crazy, I guess some people have way too much money.

[@rayfisher5407]

Its the gredy liquor stores marking up 10X what it should sale for, need to start selling directly to the stores and require a MSRP be used or no hooch

[@decknightontherocksbourbon]

It’s not the big Guys making huge profits it’s the secondary market that makes the bottles so expensive. The little guys “liquor stores” are marking the hard to find bottles up 10X.

[@b1gsteve251]

Greed. Corporate greed. I didn’t hear anything about the very top executives taking any kind of compensation relief. They’d rather kill a company than make a decent profit without wanting double digit gains year to year.

[@sammylo6200]

Tell that store owner to stop up charging over 200% on a bottle. He is complaining about sales when he is one of the thousands driving consumers away because of them over charging on bourbon.

[@2011blueman]

Time to improve quality and lower prices. Just look at how much that guy wanted for 1 oz pours of those bottles. My favorite bourbon was Old Forester 1920, but it's now a $62 bottle here in Virginia where liquor prices are state controlled. Both the distilleries and the retailers have been price gouging way too much and we's sick of it. Pretty much nothing in the buffalo trace lineup is worth what retailers and the secondary market are trying to charge for it.

[@jmsparger4339]

The market is being destroyed by liquor stores doubling and tripling the retail prices of the highly popular sought after products. The producers need to enforce retail pricing and the market will recover.

[@jasonmiller322]

And don't forget about the tasting rooms that charge $25 an ounce for a bottle that cost them $80!

[@JE-western-rider]

@@jasonmiller322 THis should also go towards the wine ins=dustry and restaraunt mark up of a glass of wine and bottles. A 12 dollar bottle of wine selling for $36 at the table, and a glass of the wine going for $8 to 12 dollars.

[@jessicaky]

would like many follow ups on this story.

[@TheWhiskeyReaper]

Company made a smart move ahead of 2️⃣0️⃣2️⃣5️⃣, Bourbon FOREVER🥃🇺🇸

[@jeffruebens8355]

Most consider the Old Forester 1910 and 1920 bottles very good, however they are not cheap. Their cheaper bottle, the Old Forester 100, is just OK for me and many others, lots of other choices for about $23. I like the 100 proof Coopers' Craft made by Old Forester, but it is likely done now that their own barrel making is shutting down, also I have never seen it for the retail price of $30, just marked up to $35.

[@Chris-de2qc]

They got too greedy from pandemic. Now it's coming back.

[@johncashion8428]

I’ll add that they intentionally make good bourbons hard to get and overpriced. They’ve done it to themselves and it ends up hurting their employees.

[@Brad-ic4bp]

@@johncashion8428 That’s the only sad part about this overdue, self-inflicted correction.

[@scottmattern482]

Im in Colorado, yet this showed up in my suggested videos. This must be not good news for the bourbon industry.

[@Brad-ic4bp]

But good news for the bourbon consumers.

[@murrayr2]

There goes Glendronach quality now!!!

[@GamerNxUSN]

Like any hobby, your going to have people who get bored with it. A lot more competition as well. People are tired of paying 75 dollars for something that has a similar profile to a 40 dollar bottle. I mean a bottle of coopers craft or j bowman small batch blows some of my more expensive bottles out of the water.

[@jameswilson6770]

Well, this is just the beginning!

[@hoobeydoobey1267]

Tariffs?! What are they paying tariffs on? Just what are they importing to make aged moonshine?

[@2011blueman]

They're worried about retaliatory tariffs. When countries increase tariffs in their country the countries they are targeting generally retaliate with tariffs of their own and alcohol is frequently a first target. So if Trump puts tariffs on chinese imports, China is very likely going to increase tariffs on American alcohol producers since it's one of the few products America exports to China.

[@TruthOverLies]

@@2011blueman Good, then they’ll have to make it more appealing to Americans or buy by lowering prices!

[@2011blueman]

@ You don't seem to have understood my comment. Let me simplify it for you. Trump's tariffs will result with higher prices from Americans and the loss of American jobs.

[@TheSonicVoid]

​@@2011bluemanThat's the dumbest thing I've heard all day, congrats!

[@hoobeydoobey1267]

@@2011blueman Foreign nations already have those tariffs in place. They're not being reactive. We're suffering because of them.

[@whosbehindthedoor8788]

Bottle shop; charging more than msrp? Shots reasonable?

[@hall6ppc1]

Retailers been over charging for allocated bourbon and screwing people.

[@Watchman999]

Lots of whiskey museums opening up across the country these days.

[@darrendavis4731]

Gen Z wants weed.

[@alphahoss1947]

Everyone in here complaining we are the ones responsible for the high prices and greed because we are the ones buying the power is in your pocket’s. Just stop buying and prices will fall.

[@justgoodolme2398]

slightly declining sales...take a little less profits...seriously?

[@007JRP1]

Too much focus on $200 bottles. Maybe increase the quality of affordable shelf bourbons.

[@bluegrassnnawoods8198]

never should have got rid of the barrel tax

[@scottmattern482]

I think the government gets plenty, let's not lament additional taxation.

[@michaelfoubister4339]

Those tariffs are going to hit Kentucky pretty hard. Yeah, they voted for the right man. He's going to take care of them and he's going to take care of those farmers. Also just remember whose name it is it's Trump !!!!!!

[@TheSonicVoid]

You're not very bright, are you?

[@michaelfoubister4339]

@TheSonicVoid I know you are !!!!!!

[@junctiondog860]

Bourbon is gonna lose another market too when Canada slaps retaliatory tariffs on bourbon thanks to your new incoming president. Too bad, I buy a lot of bourbon but won’t if it goes up 25%.

[@dizzygirl8027]

But trump said tariffs are good . 😂

[@ChuckyLarms]

Bot

[@scottmattern482]

​@@ChuckyLarmsfake news

[@justgoodolme2398]

They are..

[@midnitekreapa8372]

Trump cultist triggered 🤣 defend your precious master 😂 simps

[@2011blueman]

@ Said no one that actually understand economics.

[@bourbonbeachTV]

Brown-Forman stock is down 40% over the last year and has lost half its value over the last 5 years......Going Woke did irreparable damage to the brand and the entire staff that supported the Woke policies need to be escorted off the property as soon as possible before the historic distillery closes for good.

[@2011blueman]

Get off this fox news "woke" nonsense, it has nothing to do with anything.

[@b1gsteve251]

That’s a helluva position to take. What did they do that was “Going woke”? And what exactly do you think these policies are?

[@jamesdavis8939]

It's the producer own fault. Over pricing, allocation of top sellers and typical changing markets is what is affecting the bourbon producers. Profit over people. In a very short period of time the bourbon market will be like it was in the late 70's...Pappy for $60

[@Brad-ic4bp]

They do make it hard to be a fan. Same with the small, craft distilleries - $100 for a 6 year bottle of total unknown is a gamble most people aren’t willing to take.

[@rufusmc3259]

@brewzle

[@sammylo6200]

That guy is an idiot