What are B-Corps and why do they matter? I Hubbub Investigates

Hubbub Enterprise is now a certified B-Corp
We're super excited to announce that the enterprise arm of Hubbub is now a B-Corp! Find out more about how we got there www.hubbub.org...
We cast a vote everyday with the choice we make, like what we wear, what we eat and where we shop. As the world wakes up to climate change how can we make sure that we are making sustainable choices and supporting business that balance purpose and profit?
It's no easy task but the B-Corp have entered into the ring with a rigorous certification for companies who want to use their power for good. Loads of brands you know are registered B-Corps like Ben & Jerry’s, Patagonia, Innocent and Able & Cole. But what does it mean to be a company who works for good and how can we hold businesses accountable?
A B-Corp is defined (on their website) as: a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.
This week we find out why B-Corps are taking industries by storm and if they are one of the answers to working towards a healthier planet.
Find out more about B-Corps - bcorporation.net/
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[@Teodoroviski]

I love the ideia, but take it with a huge grain of salt once I found out (through BBC) that most companies (more than 90% ) lie about their plastic being recycled. I think this inniciative is more than necessary though

[@tubeguy51]

I like the concept of B-Corp. I like many of those I’ve met who are fostering B-Corps. Can you say a little more about how it helps the ownership by parent bodies of some B-Corps to be worked with at the interface - for instance Innocent, 90% owned by Coca Cola; Able and Cole, owned by William Jackson; Ben and Jerry’s, owned by Unilever etc.

[@HubbubFoundation]

Hi Nick. Thanks for your message - this is a great question we'd like to know the answer to as well. We've gotten in touch with B-Corp for more information and we'll keep you updated with any answers.

[@rachaelb2847]

@@HubbubFoundation can you provide any updates related to your inquiry?

[@franson53]

@@HubbubFoundation any update ?

[@bandproduction]

@@HubbubFoundation any chance to update?

[@caoimhenimhuireadhaigh1303]

This sounds like such a wonderful concept!

[@HubbubFoundation]

We love it too! Thanks for watching.

[@sparklegoat7955]

The music is distracting

[@BenNuProductions]

They make drugs for ADD eh?

[@jesseholliday3480]

Loved the vid, but resources are not finite. New value can be created through innovation and the are more resources throughout the solar system,