What Are Strategic Insights | Observations vs Insights | How to Avoid Bad Creative Insights

[@alex-ander-13]

Thank you so much for the recommandation at 6:23!

[@haneenkakish5379]

This is SO helpful. I’ve always heard that “human truths” are the way to go. But I’ve never had a tactical process to put this into practice. Thanks so much for these videos! ♥️

[@StuffAboutAdvertising]

So happy to hear it was helpful!!

[@antoniodr618]

This video is gold, thanks for this !

[@StuffAboutAdvertising]

So glad to hear that!

[@milamladenov860]

Hi! Absolutely love your channel! Would you mind telling us the titles of the four different books on advertising that can be seen in the background of this video?

[@StuffAboutAdvertising]

Thank you! 😊 All of my recommended books are in a link at the bottom of the video description, and I'm super picky about what I put on that list haha. The ones in this video are The Advertising Concept Book, The Copy Book, and two different editions of Hey Whipple.

[@footagegod2038]

Thanks for your videos, awesome and interesting details!

[@StuffAboutAdvertising]

Thank you for watching!

[@parkerchase7605]

recruiting for my first strategy role and this was super helpful!! thanks a lot

[@StuffAboutAdvertising]

Best of luck! :)

[@deborahrose648]

Really helpful. I am planning spec work for raw honey and coffee. Any tips

[@StuffAboutAdvertising]

Glad to hear it was helpful! For your spec work, give yourself an audience or specific problem to work with. That'll narrow your focus and help you find different data points to connect together. Who would use raw honey? Who doesn't use raw honey and why? What's stopping someone from buying raw honey? What kind of honey are people currently using in their coffee and why? Keep going like that and you'll find something!

[@timsok]

Love your work!

[@StuffAboutAdvertising]

Thank you!

[@TobyMFu]

🤔Thanks

[@StuffAboutAdvertising]

Thanks for watching!

[@damnjjwtf]

Where’s the next video? 😊

[@StuffAboutAdvertising]

Posting it now! :)