How to Find Strategic Insights | Tips for researching & identifying strong insights for advertising

[@alex-ander-13]

The kiwi part was actually funny, I imagined a whole vine of that person going caveman-style bite (: Thank you so much!

[@manasiwalavalkar4347]

do you ever have this light bulb moment and then the next second you forget about it completely? If yes how do you trace back to it?

[@StuffAboutAdvertising]

Always haha. That's why I write literally everything down. Even as I'm figuring the thought out, I'm writing it down.

[@mahadevkasta5805]

The insights you showed as an example are already very creative. Shows years of work in the field. I learned a lot from this one video. Thank You.

[@StuffAboutAdvertising]

Thank you for watching!

[@rasyidbaihaqi9677]

thank you for sharing this insightful things about insight. By the way, I'm still waiting for the new videos :P

[@StuffAboutAdvertising]

I've been wanting to do new videos but my freelance schedule has been crazy lately! Plus having a toddler means I have very little free time haha. More to come this year though, for sure!

[@Tyjnkns]

Loving the work. Please post more!

[@garudabowo]

You should make chapter time to highlight your points

[@StuffAboutAdvertising]

Check the description!

[@sinestesiarotativa2078]

Thank you n.n

[@arunymous]

Hey, is it late for a 29year old civil engineering guy to turn to advertising with no prior experience another than building buildings? If no, please advise!

[@Ad-Adderall]

Hey I changed careers to creative advertising at age 32 when I went to a portfolio school. So you’re good!

[@hejhanna3101]

thank you so much for all the *insights* :D I'm a junior content creative and am just starting to get a feel for which paths exist starting from there - your content is so helpful in its snackable structure

[@Rubyshadows]

Thank you for these videos! They are fantastic!

[@EddyAkatsuki]

Really great tips for aspiring strategists!

[@RajeevAggarwal-n5x]

great stuff . well done

[@marianogarcia2744]

great stuff! can you do a video on how to turn an insight into an idea.

[@StuffAboutAdvertising]

Yes! That will be a big focus of my concepting series I’m working on 😊

[@eliassersunuhalde3758]

I'm so happy to have come across your channel! Thanks for all the hard work you put into your videos, this is pure gold!

[@StuffAboutAdvertising]

Thank you for watching! Glad to hear it’s helpful 😊

[@Ad-Adderall]

I love this channel too. Ash is top notch. And a wonderful on-camera presenter. I’m sure she’s good at presenting to managers and clients too. I recently wrote a book listing every fruitful advertising concept of technique out there, plus I just started a KZbin channel where I share lots of them.

[@chideraukpa]

Thank you so much, I truly enjoyed your video

[@haneenkakish5379]

Tackling a D&AD brief and this video was so helpful. I'm a type-A creative and your content is perfect for getting the ball rolling. Thanks as always, Ash. 💗

[@kavins5591]

Hey, can you pls post more videos on how to write an insight?

[@StuffAboutAdvertising]

Definitely more to come! :)