How to Find Strategic Insights | Tips for researching & identifying strong insights for advertising

[@mahadevkasta5805]

The insights you showed as an example are already very creative. Shows years of work in the field. I learned a lot from this one video. Thank You.

[@StuffAboutAdvertising]

Thank you for watching!

[@hejhanna3101]

thank you so much for all the *insights* :D I'm a junior content creative and am just starting to get a feel for which paths exist starting from there - your content is so helpful in its snackable structure

[@overtherainwow]

Looking at the video post and the view that you have. Seriously i have to say those number effected my judgement about the knowledge you throw through the video. I really underestimate about it. As i starting to teach about insights and the funny thing is i can't find a concrete explaination about it. It's funny that through all the videos that i have search and listen, at least your video explain clearest, it's about how you put together puzzle in your head and flare coming out. Just wanna say thanks for the video and i think we have same way of thinking.

[@StuffAboutAdvertising]

I'm glad you found it helpful!

[@eliassersunuhalde3758]

I'm so happy to have come across your channel! Thanks for all the hard work you put into your videos, this is pure gold!

[@StuffAboutAdvertising]

Thank you for watching! Glad to hear it’s helpful 😊

[@Ad-Adderall]

I love this channel too. Ash is top notch. And a wonderful on-camera presenter. I’m sure she’s good at presenting to managers and clients too. I recently wrote a book listing every fruitful advertising concept of technique out there, plus I just started a KZbin channel where I share lots of them.

[@haneenkakish5379]

Tackling a D&AD brief and this video was so helpful. I'm a type-A creative and your content is perfect for getting the ball rolling. Thanks as always, Ash. 💗

[@Rubyshadows]

Thank you for these videos! They are fantastic!

[@Tyjnkns]

Loving the work. Please post more!

[@RajeevAggarwal-n5x]

great stuff . well done

[@EddyAkatsuki]

Really great tips for aspiring strategists!

[@chideraukpa]

Thank you so much, I truly enjoyed your video

[@alex-ander-13]

The kiwi part was actually funny, I imagined a whole vine of that person going caveman-style bite (: Thank you so much!

[@rasyidbaihaqi9677]

thank you for sharing this insightful things about insight. By the way, I'm still waiting for the new videos :P

[@StuffAboutAdvertising]

I've been wanting to do new videos but my freelance schedule has been crazy lately! Plus having a toddler means I have very little free time haha. More to come this year though, for sure!

[@marianogarcia2744]

great stuff! can you do a video on how to turn an insight into an idea.

[@StuffAboutAdvertising]

Yes! That will be a big focus of my concepting series I’m working on 😊

[@kavins5591]

Hey, can you pls post more videos on how to write an insight?

[@StuffAboutAdvertising]

Definitely more to come! :)

[@arunymous]

Hey, is it late for a 29year old civil engineering guy to turn to advertising with no prior experience another than building buildings? If no, please advise!

[@Ad-Adderall]

Hey I changed careers to creative advertising at age 32 when I went to a portfolio school. So you’re good!

[@garudabowo]

You should make chapter time to highlight your points

[@StuffAboutAdvertising]

Check the description!

[@SaeedTalks1]

Thank you for sharing such insightful tips! I come from a visual background and am currently exploring this field more deeply. I'm also working on a series of interviews to help creatives in the Middle East break into the industry. I'd love to connect for a quick 15-minute Zoom call, if you're open to it, to gain some of your valuable insights. It would be incredibly helpful!

[@StuffAboutAdvertising]

So glad you enjoyed the tips!

[@manasiwalavalkar4347]

do you ever have this light bulb moment and then the next second you forget about it completely? If yes how do you trace back to it?

[@StuffAboutAdvertising]

Always haha. That's why I write literally everything down. Even as I'm figuring the thought out, I'm writing it down.

[@sinestesiarotativa2078]

Thank you n.n