💔 Why Performance Max Fails | Learn From Our Mistakes

[@anthonym8646]

In custom segments, for "people who browse websites similar to" is it beneficial to add a full URL to the product page or does Google not count that? For example, I am looking for a customer that looks at a specific product on Amazon and I put the full URL product page, will Google only look at Amazon main page or will it be granular to traffic to that specific product page?

[@richardyoungman8660]

so would your advice be to setup Asset groups based upon singular audiences signals? For instance, Asset group 1 is targeting KWs, Asset group 2 is set to remarket to non-converted visitors? Or would it be better to build all of your audience signals in one asset group?

[@DaveFogel]

Value Bomb From Hell - that's a new one.

[@kher0]

I faced same issue as Efe where one product is eating the budget and I did exactly the same. I put it on its own campaign. I believe its common sense I disagree about throwing all your asset groups into campaign before starting. God only knows how much I lost because of this. If you are huge website with 10K spend then yeah go for it. But for most normal people with normal spend I would suggest start with your most trusted audience and minimum asset groups. Like you purchasers+ search keyswords. Let the algorithm learn on those and gather data about your likely audience to convert. Then when you make money, you can add another asset group to test with google made money not yours.

[@DaveFogel]

Special thanks to Onkar for MS Clarity. Never heard of it. Will give it a try.

[@lidiavanwyk5792]

I love the change history discussion Kasim. I think we are paid to make calculated strategic decisions based on data analysis which can sometimes take 10min and sometimes 3 hours.

[@anthonyskinner8068]

You guys say that PMAX doesn't work with Lead Gen. If my Lead Gen has enhanced conversion tracking with values attached, would that make the difference in success?

[@DaveFogel]

I haven't seen it work. I think you are better off putting your money in search. Only one of my campaigns with Pmax has a lower Cost per conversion than the search one, and its negligiable. I woudl rather have more control.

[@anthonyskinner8068]

@@DaveFogel My pmax campaign is hitting a 43 ROAS currently. I only need a 7 to be viable. I think enhanced conversion tracking is possibly making the difference.

[@DaveFogel]

@@anthonyskinner8068 I haven't had a lot of luck setting up enhanced conversions.

[@anthonyskinner8068]

@@DaveFogel Meaning enhanced conversion tracking isn't working properly? Or it is setup and it just isn't barring the results?

[@CurtisHays]

What are you doing about the click farms? I tried to get google to refund money after we discovered $1,400 worth of clicks on an account that was obvious click farms and they would not refund.

[@CurtisHays]

These were search campaigns as well.

[@hazarsayar8156]

Loveeed the content. I actually quoted you while talking to our USA headquarters about the PMax campaign learning process and pain points. I wanna ask what is the tool Kasım mentioned instead of Microsoft Clarity?

[@nomadicadi]

Kasim, please tell your team to smile during the intro

[@Hsa008]

Did you guys stop running any other google ads campaign rather than Performance Max?

[@robertbrady13]

Great tips. We all need to work together to figure out how to manage these PMax campaigns.

[@ClaimClam]

Thanx 4 this, will slow down my bot speed when filling forms

[@digitalthrive1878]

Defiantly some gold in there. That was great. I wonder how PM will affect tracking instore visits with all the data restrictions. How much does PM really optimize towards instore traffic when working with a local campaign...

[@EchoesOfTomorrowFilms]

I like your idea. change at a time then wait 3 weeks what if you are running ads in countries like India.. its dirt cheap traffic here. How can i optimize it further more faster ?

[@victoriaanneberman3819]

Very knowledgeable panel! Thanks to all of you for sharing great tips and suggestions.

[@DaveFogel]

Kasim, I don't understand they point of clickfarms? Are they getting paid to randomly click and fill out forms? And For what? Who hires them?

[@therealaleech]

The smaller uses of click farms: Clicking on competitor ads, imitating actual user on-site engagement for SEO purposes, and imitating actual user click-and-search behavior for SEO.

[@DaveFogel]

@@therealaleech so I get the competitor thing, but I still dont understand what benefit that woudl do for SEO purposes.

[@aqibnaeem1364]

@@DaveFogel google analyzes user behaviour for everysite for SEO purposes and click farms are artificially paid to mimic this beahaviour bcz that will affect organic rankings

[@onkarindalkar]

​@@DaveFogel So these people earn from Google Adsense. Google pays some percentage to the real estate owner and keeps remaining to itself on an ad click. The click farm creates spammy apps and websites, and then they enable ads on them. So to get paid for a click, they must imitate that they are legit people. They will browse your website for a few minutes and even fill out the form.

[@VijayKumarIM]

29:45 that was aggressive and said true!

[@tedsonnenschein]

Yo - you mentioned my keyword planner trick to read a website - actually I spoke with different people from Google on how it is basing its data & they didn’t have an answer

[@gabegarcia2017]

How are you defining failure?

[@VijayKumarIM]

Big Value Bomb!

[@timtom904]

Appreciate the content. Very helpful.

[@timtom904]

I've been testing out the option of sending traffic to ONLY the URL's I put in the asset groups for a number of my larger retail clients. Have found the targeting of PMax to function very similar to DSA Campaigns. Issue is I can easily segment traffic in DSA Campaigns by product type w/ negs, can't do so yet with PMax. In theory, this should help alleviate some of the overlap. Have y'all tested this out? If so- any quantifiable results?