No video

What can you do with media monitoring data?

  Рет қаралды 4,709

Brand24

Brand24

Күн бұрын

Media monitoring is a powerful tool for growing your business: it helps you protect your reputation, understand your customers better, analyze your competition… / Next video: "How to increase engagement and get more followers on Twitter?" • How to increase engage...
#ChiaExplains is brought to you by BRAND24 - helping companies, agencies and individuals maximize growth with powerful media monitoring!
Grow your business with BRAND24. Check it out here ➡️ bit.ly/32-BRAND24
__________
#ChiaExplains #Brand24 #MediaMonitoring
#ChiaExplains what you can do with all that media monitoring data!
00:00:18 Basic ways that most companies use media monitoring
00:00:44 Media monitoring tip 1: Manage your brand
00:01:13 Media monitoring tip 2: Protect your reputation
00:01:34 Media monitoring tip 3: Access customer insights to better understand customers
00:01:53 Media monitoring tip 4: Connect with customers through engagement
00:02:16 Media monitoring tip 5: Provide customer service (when your company isn’t tagged!)
00:02:36 Media monitoring tip 6: Find websites for ad placements for better conversion rates
00:02:56 Media monitoring tip 7: Find influencers to work with
00:03:24 Media monitoring tip 8: Measure ROI for your marketing campaigns
00:03:47 Media monitoring tip 9: Identify mysterious sources of direct traffic to your website
00:04:13 Media monitoring tip 10: Analyze your competition
Creator & host: Chia-Luen Lee
Connect with me on social media (and say HI!):
Chia on Instagram ➡️ bit.ly/Chia-Ins...
Chia on LinkedIn ➡️ bit.ly/Chia-Lin...
Chia on Facebook ➡️ bit.ly/Chia-Fac...
Chia on Twitter ➡️ bit.ly/Chia-Twi...
__________
Hey, it’s Chia from Brand24 and today I want to talk about DATA - specifically, what to do with all that data you get from media monitoring!
A lot of companies use media monitoring tools to monitor mentions of their brand, their products, and their campaigns... among other things. And they find a lot of really valuable information that tells them: WHERE people talk about their brand, WHO talks about them, how people FEEL about their campaigns, as well as how OFTEN their products get mentioned... but they don’t always know what they can do with all that data. So, today, we’re going to talk about 10 powerful ways you can use media monitoring data to grow your business.
The 1st and most common way that companies use media monitoring, is to manage their brands. Brand management is about making sure that there isn’t a HUGE difference between the way that YOU see your company, and the way that the public sees it. It entails monitoring mentions of your brand or your company - which lets you see yourself from the outside, with a fresh perspective, through your customer’s eyes. The data that you get by monitoring your brand tells you a lot about your brand health - and it can also alert you to a potential crisis.
Which brings us to the 2nd reason why companies monitor their brands: to protect their Brand Reputation. The great thing about media monitoring tools like Brand24, is that you can automatically filter your data by advanced sentiment detection. So, if you see a sharp increase in negative mentions for your brand, then you might have a PR crisis on your hands - and the sooner you address it, the better.
The 3rd way businesses use media monitoring is to access customer insights. Data is about more than just numbers, and when you monitor mentions of your brand, you get to see what your customers say about it. This can tell you what they like most about your product - and why! The best part about media monitoring is that, you don’t need to disturb your customers to get feedback.
Personally, I’d say that the most important relationship for any business is the one between its brand and its customers… and the 4th way to use media monitoring shows us the best way to Nurture these relationships: through Engagement! Monitoring your brand helps you identify perfect opportunities to engage with your customers and build stronger relationships with them - just by picking up the conversation!
And the 5th way to use media monitoring ALSO helps you connect with your customers - through customer service. Frustrated customers, or users who need help with your product, won’t always tag you in their angry post about your company. Sometimes, monitoring mentions of your brand is really the only way to see when this happens.
The 6th way to use media monitoring data shows you the best websites to display your ads. Knowing WHERE conversations about your brand take place tells you where your potential customers hang out. Maybe this means Quora or Reddit or a site that’s totally new to you… either way, knowing the SOURCE of your mentions will show you where you need to be advertising for higher conversion rates.
And apart from finding the best websites...
... more TIPS inside the video!

Пікірлер: 5
@brand24
@brand24 2 жыл бұрын
Next video: "How to increase engagement and get more followers on Twitter?" kzbin.info/www/bejne/mJqtYZZ9h61jjs0
@janbarbosa1693
@janbarbosa1693 4 жыл бұрын
Greetings Chia !!!! Enjoying your latest #ChiaExplains !!!
@chia-luenlee4313
@chia-luenlee4313 4 жыл бұрын
😁 Ohhh, thank you Jan!! Much appreciated! 😊
@JinIXWolf
@JinIXWolf 4 жыл бұрын
How do we know what are the main keywords to use when monitoring a data? for example if I key-in money and I wish to promote an educational school that teaches financial literacy to kids. The first two searches about Money comes out about Money from Cardi B and from Rihanna - B**** better have my money. LOL. So how to I find the relevant keywords to search? Thanks and I love your videos. Keep it up!
@chia-luenlee4313
@chia-luenlee4313 4 жыл бұрын
Thanks Jin (and LOL at the Rihanna reference 🤣)!! That's a good question - actually, this is a really important topic, I'll try to make a video about this - thanks for reminding me! In the meantime: 1. I would start by monitoring specific financial literacy institutions (I think "MoneyTree" might be a school like that?) inside Brand24. Then, you can look at the mentions and see what kind of language people use when they talk about that school. Like, if most people refer to the school as a "financial literacy institution" or "financial education school"... or maybe they use a totally different phrase? You can also check out the [Context of the Discussion] (at the bottom of the *Analysis Tab*, inside Brand24) to see which phrases are used most often in mentions of MoneyTree. This will give you a lot of ideas about potential keywords to monitor when it comes to financial literacy schools! 2. Next, I would Google "financial literacy school" or "financial literacy institution" and see what kind of a) *suggested search terms* and b) *search results* pop up, and look at the terminology and phrases used. This is a practical SEO tip, but I find it also works well for finding keywords to monitor 🙂 3. It's also a good idea to consider monitoring some of your SEO keywords, and then apart from just trying to rank for those keywords, you can also engage in conversations about them 😉 4. To clean up the data (for more relevant results), filters can also be really helpful! For example, monitoring the keyword "money" or "financial literacy", you could set up filters inside Brand24 to exclude and/or include irrelevant mentions: ◾️ EXCLUDE: mentions that contain "Cardi B", "Rihanna", or their songs (LOL) ◾️ INCLUDE: mentions that contain the phrase "teach kids", "teach my kid", "teach my child", "teach my daughter", "teach my son", etc... Sorry for the long answer ~ hope this helps! And thanks again Jin!! 🐺😊
How to track hashtags on TikTok?
4:56
Brand24
Рет қаралды 74 М.
What makes YOUR brand different?
5:31
Brand24
Рет қаралды 9 М.
Meet the one boy from the Ronaldo edit in India
00:30
Younes Zarou
Рет қаралды 13 МЛН
لااا! هذه البرتقالة مزعجة جدًا #قصير
00:15
One More Arabic
Рет қаралды 51 МЛН
艾莎撒娇得到王子的原谅#艾莎
00:24
在逃的公主
Рет қаралды 48 МЛН
What are social media impressions and social media reach?
5:55
A Plan Is Not a Strategy
9:32
Harvard Business Review
Рет қаралды 4,4 МЛН
When Client Says "Your Price Is Too High"- How To Respond Role Play
12:50
Data Dashboard & Social Listening Tool  - Growth Insights #6
7:46
Growth Tribe
Рет қаралды 13 М.
5 major signs of FAKE social media influence
5:58
Brand24
Рет қаралды 6 М.
What is brand management? Proactive vs. Reactive strategy
6:01
How to write cold emails that get responses (A 45.8% reply rate)
32:32
How to measure sentiment in social media? 🙂😐🙁
5:55