What COPYWRITERS Can LEARN From DAVID OGILVY

[@maxicool4449]

loved the video very engaging and infromative you truly mastered Ogilvy's lessons on Advertising

[@HeyAdamWilson]

Thank you for making this video. I appreciate your passion for the advertising industry. Ogilvy On Advertising is my favorite direct response copywriting book. I equally appreciation your story telling and editing in this video. Keep up the amazing work.

[@marclederman6206]

You're BACK! Great review of an icon!

[@Mr.Puppet_23]

Lesson 1: Do your homework (2:20) There is no substitute for homework. The more you know about a product, the more likely you are to come up with a big idea for selling it. Lesson 2: Focus on benefits (3:22) Advertising which promises no benefit to the consumer doesn't sell, yet the majority of campaigns contain no promise whatsoever. Lesson 3: Write compelling headlines (4:21) Your headline should promise a benefit, or deliver news, or offer a service, or tell a significant story, or recongize a problem, or quote a satistied customer. Lesson 4: Write lenghty and informative copy (4:54) Long copy sells more than short copy, particularly when asking the reader to spend a lot of money. Only amateurs use short copy. Lesson 5: Grab attention in your introductory paragraph (5:48) If you want your long copy to be read, you had better write it well. In partocular, your first paragraph should be a grabber. You won't hold many readers if you begin with a mushy statement of the obvious like this one in an ad for a vacation resort: 'Going on vacation is a pleasure to which everyone looks forward'. Lesson 6: Play it straight (6:40) Some copywriters, assuming that the reader will find the product as boring as they do, try to inveigle him into their ads with pictures of babies, beagles and bosoms. A mistake. A buyer of flexible pipe for offshore oil rigs is more interested in pipe than anything else in the world. So play it straight. Lesson 7: Be specific (7:33) Good ad: all facts, no adjectives, specific. Lesson 8: Do voice of the customer research (8:32) If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

[@Annwangari-c1c]

wow❤❤ this is more than a piece of gold to me. Thanks a lot.

[@charlenelaguer7072]

What a great video that's full of useful and helpful content! Thank you for sharing this with us!

[@alfredopma]

Absolutly a lot of things to learn by Ogilvy

[@arnelmonares9242]

I had waited your upcoming vedios, why is that now only you had uploaded.

[@kateabrosymova]

Sorry, I’ve missed a week, because of work and COVID 😷

[@arnelmonares9242]

@@kateabrosymova ok

[@areejbinafif2602]

love it

[@deeepakchandola6769]

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[@1231mn]

im only watching this cause she's cute