What do I do as a Product Manager?

[@chloeshih]

Hi friends!! Thanks for watching this video on my career as a PM! If you wanna watch more, check these out! 👇 💸 How to negotiate (the heck) out of your salary: kzbin.info/www/bejne/qXuYhJuwpptrd8U 🎮 My first week at Discord as a Product Manager: kzbin.info/www/bejne/eqTUfXxqnZerirM ✏️ How to transition into Product Management: kzbin.info/www/bejne/bqCXm3mGi5ell9U 🌴 Chloe's Vlogs: kzbin.info/www/bejne/nqSVZ36KpqeKfJI Interested in Product jobs? I've curated a job board with openings! 💼 colorsofchloe.pallet.com/jobs

[@FabioCode]

P

[@TheKrzyncu]

What a great video, really enjoy your channel and the information you share! (so thank you for helping me grow!) If there's one thing I could ask, is a video that compare a product owner to a product manager and you thoughts on this.... (sorry if you already did one, not gone to it yet hah!)

[@freedomtweezle8697]

This is a good description of an entry level product management position. It's a narrow slice of what product managers are responsible as they grow in the career. So, for those interested in the function, this leads to roles where you'll manage teams, gain responsibility for product strategy, multi-functional product launches, business/pricing models, ROI/NPV, innovation and customer research, and ultimately, if interested, a general management role.

[@alexrivera6524]

I loved the % breakdown of work you mentioned. That is SO accurate. The meetings are the most time consuming part of this role. I just finished my first year as a Product Manager and I am loving my career. Thanks so much for this video.

[@EstelPowell]

It's definitely a balancing act of meetings and building the documentation for our teams. The larger challenge I see is keeping the teams on point of the scope of work. Essential why the documentation is needed up front to keep folks focused. Too many times have I seen our meetings go down rabbit holes. So glad you're enjoying your first year! After being in various roles, PM is my fav as well. Going on year 7 as a PM.

[@deek8765]

Any suggestions to jump start my career in to digital product management?

[@nikkir5115]

Any particular suggestions when starting to look for this positions? In terms of interviewing, how much coding one does (I prefer to do some coding), etc

[@allpurp0se]

So much clear information in just 10 minutes! No fluff, no ambiguity...excellent end-user-experience ;-) Thank you!

[@vanessag4862]

You know this video was made by a great PM because a great PM knows how to build products for their audience. And you've definitely hit it out of the park with this one! Succinct information, clear laid out examples, fun laidback atmosphere, striking visuals. I mean well done! From one fellow PM to another, bravo! You earned yourself a sub :)

[@vedantyogesh8519]

This is by far, the best video I've seen about what a PM does. Thank you so much. I loved how you used examples with the theory and the flow you brought to it. Amazing

[@chloeshih]

Omg! Thank you so much for the kind comment~ I’m glad you enjoyed this video. Lmk if there are any other topics that may be helpful to you!

[@hc7054]

my goodness - the product launch process is probably the best summary i've heard. Logical and accurate.

[@chloeshih]

Hi Haley!! Ahh thank you for the kind comment! Glad you found it well thought-out. Def trying to put more tech content out there to demystify these processes!

[@hc7054]

@@chloeshih definitely! I'm not a PM but I work with PM for >5 years in the bay. I really think this is one of the best summary to describe product launches to anyone, tenured or entry level. You made it sound simple enough, but also covers all the important details. Excited to see more of your content!

[@thetriguenomanstick4489]

Mygigi🤔🤨😫🤨🤨🤨😫🤨🤨🤨🤨😉🤨🤨😘🤨🤨🤨🤨🤨🤨🤨🤨🤨😘🤨🤨

[@thetriguenomanstick4489]

@@chloeshihc it😫😉😡

[@thetriguenomanstick4489]

@@hc7054 l 😌😪😪😍😪

[@JN-je3dh]

I worked as a Product Marketing Intern at Amazon and was kinda thrown into the Product Management/Development Process without knowing the whys and hows. I learned a lot but your perspective on Product Management really helped me understand all the processes we went through and all the meetings I had to attend. Given the short time as an Intern I couldn't see the full effect of every document or meeting but now, I do see the benefit of all that. Thanks a lot

[@skyndgo]

Just came from trucking. I have no clues what I’m doing but I’m glad I found you 🔥

[@JonLeeNJ]

Commenting for the algorithm BECAUSE THIS WAS SO INFORMATIVE! Never realized how much over lap there was with UX Design in the early stages. Would love to learn more about how you put together your PRDs!

[@chloeshih]

JON THANK YOU SO MUCH!! haha "for the algorithm"~ yes, I work wtih UI/UX super closely! It's so important to start off together since there are so many design iterations that go through. My PRDs are pretty different from what FB-type ones. It's insanely detailed. They're Amazon-like than anything. They're longgggg and full of data narratives and specifications. I can break this down in the future too! Sounds really boring though xD

[@viktorhrafngudmundsson2361]

@@chloeshih Please do, it would be very helpful :)

[@vinfragwarrior]

Finally, some actual insight, this was really helpful thank you!

[@chloeshih]

Haha omg I'm glad you found this insightful!!

[@lukewittman3488]

Yes! Couldn’t agree more

[@Chelseatreble2024]

I have been exploring transitioning into a product role at my current company, this video was a nice high level overview and overall very helpful

[@chloeshih]

That’s awesome! Keep exploring to see if you’d want to go down this path. Lmk if you’d want me to tackle any other topics that may be helpful to you!

[@Chelseatreble2024]

@@chloeshih yea of course! Just off the top of my head I’m curious if you follow any industry leaders to learn different perspectives or skills, how active are you on LinkedIn or how you go about networking, and how you prepare moving from one role to another in what seems to be quick turn arounds (a year or so)?

[@liammurray8502]

Very nicely articulated. I’m finding more and more that not even recruiters, people operations or senior leadership get what we do which is disappointing. It’s such a valuable role that sits between a lot of moving parts. Great job!

[@chloeshih]

it's super disappointing when senior leadership doesn't even get it :( glad you enjoyed this breakdown! i do think this is an older explanation of my product role where the eng team was more waterfall than anything. will probably need to do a new one!

[@jenkurtz412]

Thank you, Chloe, great insight into your profession. I am a technical recruiter who has also worked on customer-facing teams at SaaS companies. It is one thing for me to think of different roles based on my understanding of colleagues on other teams at the tech companies I have worked, but this is even more helpful to understand what you do as a PM that is from company-agnostic perspective.

[@AmanGupta-hg5ov]

ping me if you have any remote software development job for me.

[@AshishHekre]

Can I share my cv, I am looking for a new opportunity

[@danielshmidov5470]

I was introduced to you via one of those events and now I am a HUGE fan. Keep up the good work!!

[@chloeshih]

Omgggg!! Amazinnnnggg! :D I'm so glad you found me here too haha. Glad this stuff is helpful and thank you so much for the kind comment. Encourages me to do more ^_^

[@rhkilis]

This is very informative. I work in the B2B space, so my understanding of product is different. It's pretty eye-opening for me to hear that there could be a product manager for something as simple as buttons. Your video made me realize that a consumer tech app isn't just a single product, but a conglomeration of multiple products. I can see why there would be worry of feature cannibalization.

[@chloeshih]

Yesss! B2B and consumer tech is totallyyy different. Feature cannibalization is one of the main fears of any feature being rolled out. There's also always a ton of conflict between different teams with different North Stars. Some of them actually oppose each other, and there's a fine balance we need to strike. Org structures can get really complicated!

[@NvaderRetro]

Same.

[@rickykynd]

Holy smokes! This painted such a detailed picture as if I were a product manager already! I even felt the anxiety when you mentioned the 200+ emails! Thanks so much Chloe! I appreciate the share!

[@imsuperkakoooi]

This video is fantastic! I’m a Business Analyst who kind of fell into the tech industry with no formal background, so I feel like there are some industry practices and tools that I’m not fully aware of. I’m interviewing to be a Product Manager and it feels really intimidating, but this video really puts it all into perspective. From the bottom of my heart - THANK YOU!

[@oliverricigliano7433]

How has it worked out ? I’m hoping to get into product management but planned on getting a business management degree

[@cativabonita3110]

Thank you so much! This was so helpful and just what I needed to direct my path. I majored in editing,writing and media so Project Management has always been an interest of mine 🌱 Thank you again!

[@chloeshih]

Woo! Lmk if there are other topics you'd find helpful for me to cover for you!

[@laotanfaji5728]

I'd like to point out and clarify that there's a very large gulf between project management and PRODUCT management, and hopefully you haven't got them mixed up? They're two extremely different fields.

[@shreyapandey376]

I majored in editing/writing too! Have you had any success in moving into product management? :)

[@TheMihirNaik]

One of the best video on the internet comprehensively explaining PM. Too good.

[@anand9138]

Hey, thanks a ton! This video was terribly valuable, even as a current tech PM. A lot of these issues that I've been facing some challenges with were really well put into perspective.

[@chloeshih]

Hi Anand! I'm glad this was really helpful for you. Hope you're doing well in your current PM role!

[@KonradTamas]

Besides the technical know how, your energy, personality and attitude is a huge enabler to be a good PM in my opinion. Who want to become a PM must learn to become socially as "good" as you are. Besides that, I see you hitting 1M subscribers in the near future, just by doing your thing!

[@JoshMadakor]

Thanks for making this video. Now I finally understand what my job actually is 😅

[@andhikahikmareta3526]

Thank you so much, Chloe! I am currently working as a product development at a startup in my country. And all your explanations are essential and very helpful for me. You really guide me well. Once again, thank you very much!

[@rajvellaturi]

I am currently a TPM, tranistioning into a product manager role. You have done a great job explaining the role of product manager very well, thank you for the details and video. 💥💥

[@il32tu22]

literally the best intro level explanation ive seen! thank you!

[@theonyiyaay]

I just started taking product management course and product analytics course and this video pops up!! Thank you Chloe!!

[@chloeshih]

So glad this is helpful!! Lmk what other topics you’d like me to tackle!! Congrats on the PM courses too :)

[@theonyiyaay]

@@chloeshih I will like to know when it’s right to start applying for jobs as a PM.

[@adedamolaadeniyi911]

@onyinyechi where are you learning from?

[@clementhoang7888]

Your production quality and content are so good! Underrated channel.

[@chloeshih]

Ahh you’re so sweet!! Appreciate the words of support!

[@kenan3546]

Awesome video! I would only highlight the fact that your points are mostly applicable to what it’s like to work as a PM in relatively large tech companies. While the skills for startup PMs are pretty identical, the scope of responsibilities is usually quite different (i.e. 1 PM managing multiple product initiatives, less engineering resources, faster launches, etc.)

[@akankshi100]

That makes sense

[@TristanBurgener]

100%

[@NvaderRetro]

Solid point, I work for a smaller company with several large products. I manage all of them and their features. Constantly have to balance resources.

[@royy9010]

Great job explaining. As an ex-PM, I can see your skills come through in the video.

[@chloeshih]

Haha omg thank you ~

[@jarradchin9565]

Great summary. I'm just about to start my first Technical Product Manager role, coming in from a completely different industry and background, and this helpful overview has given me more confidence to trust my existing skillset to make it work!

[@Angeliz225]

How did you transition to your new role?

[@jarradchin9565]

@@Angeliz225 Must have made a good impression with some other work which yielded good results I did in my current role, and was asked if I was interested in a newly created product role in the digital side of the company. "Right place, right time"

[@omgashtonomg]

Thanks for the elaborate video on what Product Managers do! Could you maybe also elaborate on the most important technical skills needed if planning to move into a PM role?

[@franciscak.tungumuna6002]

Yes!

[@peterhurst6268]

I recently joins as an associate PM at a startup in SLC. Thanks for this vid. It taught me a lot

[@angelsoulnme]

As a Lead PM for years you did a great job!

[@A-Wa]

thanks for the insight. Now I realized that the job I applied for PM is insane! Its just one PM for the whole software not just interfaces or buttons

[@chloeshih]

yeesh that's a massive scope!! o_o as long as you like the software, then it should be a great experience :)

[@artofnia]

Great job on explaining what a PM does! 🙌🏾

[@chloeshih]

Wooo! Glad it was helpful to you ~

[@Bolerophon]

Thanks for the clear breakdown and no nonsense

[@yigittelli5706]

Best video about PMs that I have ever watched. Thank you so much!

[@MrZaid41]

Finally a realistic insight on what is done and how it's done. Thank you ❤️

[@Trey_Dobbs]

Could you do a video on the best way to break into the product management space with little to no experience as a college student?

[@chloeshih]

Ooohh yes that's a hot topic. It's a tough one to tackle bc there are very few entry level PM roles (unless you go with the APM/RPM roles at Uber, Google, Facebook, Tesla, etc.) Even those don't always have new grads. A lot of them have industry hires too. I can go over it for sure. It was a long journey for me breaking in as well and I've got a few tactics that helped me. Thanks for the suggestion!!

[@NyakzOTSD]

Lie on your CV lol

[@DavidFoale1]

Seriously. That was a really informative video on what a PM does, where you have delivered tons of quite hard to understand tasks and responsibilities in a simple to grasp fun way, with some great examples, exactly at the point where I'm thinking "err.. I sorta get what you are saying .. I think" I really didn't know that much before about the role so it was perfect for me to get this really enjoyable overview. Your pie overview at the end also really insightful. For me it was 10/10

[@alaaaqeeqi7084]

WOW...Great description breakdown! very Helpful.

[@MuhammadHafiz128]

Thank you, Chloe! Your video is very insightful about a product manager. So good, it gives me chills! I am a QA tester, looking for an opportunity in product management. Everything you’ve said in this video is really helpful to breakdown what need to be understand and to do as a product manager. I guess i need to follow you now 😍

[@nizamshariff1984]

Chloe, you have explained it very well! we as PM's wear many hats !!!

[@camillebeck6893]

I've been offering a new job as a product manager in my current company, this video was really helpful. Thks !

[@chloeshih]

Omg congrats! That's amazing!! So pumped for you in your new role ^_^

[@9Coronas]

Your energy is infectious! Fellow PM here who is always interested in hearing how other PMs PM. Subbed! :-)

[@chloeshih]

Thank you so much!! Woohoo another fellow PM!! :D Lmk what topics you think might be interesting for me to share my thoughts on. I feel like the PM space is such a hidden world sometimes!

[@9Coronas]

Would love to hear you talk about things like imposter syndrome (if that’s something you ever deal with) and maybe some specific examples of features you worked through (if you’re able to, of course!) - that’s all that comes to mind for now! Looking forward to more content! :D

[@abigailn1950]

This is the first video that helped me understand the role. Thank you. And you are beautiful!

[@aishamudathir7847]

I was asked this question by someone yesterday and this description is well put together compared to how I said mine. Quite similar but yours is so much better 😂

[@aboudoucara4293]

I like that video i’m having a PM class this semester and want to work on my own brand app later and this video is really helpful.

[@shamellakins2875]

Great job laying all of this out, Thanks Chloe!

[@chloeshih]

Appreciate the comment, Shamel! Glad it was helpful. :) Let me know if there are other topics you'd like me to dive into!

[@evelynshares]

fellow PM youtuber here, and I often get asked by college students what it is that I do as a PM, but I've always struggled with how to best capture the role - you've done just that so well with this video (love the visuals and editing as well)! I'll definitely be sending people over to this video to learn more!

[@chloeshih]

Omg! Great to have you here! And thank you for the kind comment. I’m glad that you found this useful!!

[@mengemily5182]

First comment on KZbin, gotta to say this content is well-structured, really brings me a lot of insights on what a Product Manager is and what specific tasks they'll do in a real-world environment.

[@signaljobs7184]

Thank you for sharing this information l. As a recruiting firm, we are continuously looking for ways to improve how we service our clients. This video provides a clear outline of how we can improve on our service and focus on customer experience and retention! ❤

[@stephaniesoul3840]

As an EA for a PM org - this is the best breakdown of the role and roadmapping I’ve ever heard ! If I could love this video I would ! Subscribed! 💜

[@sweetsoysauce9823]

This is such a great video! I am graduating as an industrial production designer in the upcoming few months and thinking of where to go in my career. I am a very conceptual user centered maker. I don’t want to physically “make” each and every part of the concept but I do like: Understanding the need and why, the avatar, the story, the overall concept, solution, connecting stakeholders to it, the financial gain of the concept and the “how”. I was thinking that maybe product management could be something for me to look into? But I also really like teaching, explaining, coaching. So was also thinking of becoming an advocate.

[@IQ-Vortex]

I love the percentage breakdown.

[@warsurplus]

In my experience and observation, a lot of PM's are often weak technically and a key person from the development team ends up carrying the water for much of the product development cycle while the PM is simply aggregating input from others such as the UI or the business teams. I've seen better product managers that were promoted out of technical positions that have a much better understanding of the product framework.

[@techinjoker]

Oh boi oh boi, Chloe have done it again ladies and gentlemen. Great video and insightful information. I love it ❤️👌

[@corpuzone]

Love the expression and happiness in your thumbnail face ^_^ that I had to watch you here... and he’s product managers make really good 😌 glad to hear someone like you enjoying your career!

[@chloeshih]

Haha thanks for liking the thumbnail! I had another friend tell me it was an awkward face xD I'm glad you also enjoyed the video!!!

[@marysketch4772]

What is an ROI? 1:15. But it is nice to hear what your job is, prior to that. That you launch features.

[@humannature3916]

I just got a pm job and this video really helps! Thank you for putting these together

[@mbillard]

Thanks for sharing your experience, that was super informative and useful. I've been trying to make the move from engineering to product management for a long time and I'm taking lots of notes from watching your videos.

[@dagogouranta5583]

there's a lot of information stuffed into this video ,fantastic!

[@chloeshih]

Glad it helped! Thanks for watching!

[@MatthieuBar]

Great content, a pm is like the head of a project inside a company, an intrapreneur

[@chloeshih]

Haha yes indeed! An intrapreneur ~~

[@ButteryBao]

Disliked for the terrible pun

[@TheLingChang]

CHLOE!! I loved this video. You’re super super good at explaining things!

[@chloeshih]

LING!!! Ahh thank you ~ Hope to do more videos like this. :D

[@joannemilktea2245]

This was extremely insightful and what a great way of explaining it!

[@chloeshih]

Thank you, Joanneeee! I'm glad it was insightful to you!!

[@zzz-oc4fe]

Actually very specific information with examples and detailed commentary. Keep posting, your content is top tier.

[@chloeshih]

Ahh thank you!! I'll do my best to keep it up. Lmk if there are other topics you'd find helpful for me to cover!

[@jus3278]

Doing product management now and I love it.

[@chloeshih]

Woo!! Let's go, Jahari!! :D

[@omonibodyomolarabadmus4316]

So exciting..... I am in love with product management

[@eanoonan]

This was really helpful for me, thank you so much!

[@wking8]

About to have a Product Manager interview today and this helped a ton. Thank you!

[@onepiecehype5070]

Super detail video. I really get a bit understanding about the role. Key takeaway : 'Prioritisation' is the key to success as a PM

[@suryajaya8219]

Not really, partially yes, but i will add problem identification and solution development also. You can have a lot of potential improvements and prioritize it, but when all of it solving wrong problems, then it means nothing

[@codestuff782]

I was super interested and excited to see how interesting this job seemed until I saw the amount of meetings... Design process seems super interesting to do though.

[@chloeshih]

Omg it truly is death by meetings. And it’s usually the type of meetings where you have to be super engaged and have intense discussions to make decisions. But yes design process is the fun part!

[@nikkimatsuoka8003]

Thank you for this video, Chloe! Your role break down at the end was especially helpful. Cheers!

[@MirandaZulu]

Thanks for sharing this video Chloe, I’m trying to pivot from merchandise/demand planning to product management and the things you mentioned are skills I currently have just not tech related

[@vinitshah8118]

Just love the way you present this video , 🤩 kind of stuff one like me would look into..

[@daniellesmith6294]

Thank you so much for this video!! This has helped me in my new recruiter role hiring Product Managers..

[@giggles_08-m9i]

This was so insightful ❤

[@DefaultName-qn9qp]

I have 20 years of experience as a ux and product designer. Half of the work you described is owned by designers. But you are young and the experience will come.

[@carinnegbeke7414]

So create your own video

[@SieuNhanHi]

Accidentally found it. Thank Chloe for a very helpful & detail explanations to get me know more about PM job.

[@ifemideaib]

This was super super insightful. Been combing through a bunch of PM videos. Thank you Chloe..

[@chuuninlyndon]

6:59 kinda reminds me of an operations order 8:03 lol this also reminds me of an after action review or AAR

[@EugeneLeslieAcquaye]

it's really not easy. thanks for this Chloe

[@superhappysozo]

Thanks Chloe! Super helpful hearing about your role and responsibilities. Working with UX very closely and we often find (and struggle : P) with the overlap as far as understanding the users.

[@clintonpracher8814]

As a fellow product manager I definitely approve of this. This was fantastic.

[@chloeshih]

haha omg thank you! pm squad!

[@doug7x]

Hey Chloe! Thanks for sharing your experience. It was really helpful! Cheers. Cheers from Brazil!

[@jasonpark7364]

Thank you Chloe! :)

[@Jessicalynn021]

Thanks for going into so much detail! This will definitely help me with my future job!

[@vyongnhat4876]

I’m a junior PM too and i found your video so inspiring, pls share a video abt the tool list you use

[@MT-bp7ub]

Thank you! It was interesting ;) I'm also working as PM, but in small companies 100-200 employees, building main functionality. Documentation takes only 10% of time, usually development team does all documentation. Really cool job, very diverse, with big area of responsibility and at the same time freedom. And well payed ;)

[@luisorellana1597]

KZbin algorithm has your video on my 1st page and wow. Very informative. Thank you. 💪 🥇

[@chloeshih]

WOOO THE ALGO GODS HAVE BLESSED THIS CHANNEL!

[@adaoraokoye]

Great video! I’m learning product marketing myself

[@chloeshih]

that's awesome! excellent career path!

[@MegaGuanxi]

This was super helpful! Thank you!

[@carmenbenko2047]

Thank you!! Very clear and super helpful!

[@cloud15487]

I’m a software engineer in a big tech company and like to work with my PMs. Y’all are pretty cool 😎

[@dgates6165]

This was really a phenomenally informative video with no fluff! I'm thinking of transitioning into a product management role, and you answered most of my questions in a clear and practical way! Your examples are also very useful! Great stuff!

[@motunrayobabatunde1963]

AMAZING breakdown!

[@CubosAssistant]

I can't stop staring at your eyeliner... so pretty! Anyways thanks for the informational vid :D

[@chloeshih]

Omg!! Haha thank you for noticing ~ eyeliner is definitely an acquired skill haha

[@raghavmadaan1563]

Thanks Chloe ! This is just wonderfully explained. Got a very crisp and clear idea of what the role of a PM entails. Learnt a lot more than I expected :)

[@sou-anntov5309]

Thank you for this video ! CSM here, I've met a lot of now-CSM's who used to be Product Managers and it's interesting to see your side as well :)

[@chloeshih]

Oh fascinating! Great to have you here as well ~