What Goes into a Full Stakeholder Analysis?

The process of managing stakeholder engagement starts with identifying your stakeholders. Next, you need to analyze those stakeholders to properly understand them and how best to engage with them. So, what goes into a full stakeholder analysis?
The obvious answer to this is:
• power
• interest in the project
• level of support
These three characteristics account for the vast majority of simple Stakeholder Analyses we carry out, as Project Managers.
In The Influence Agenda - geni.us/InfAg - I divide the things we need to consider into four categories:
1. The nature of their stake in your project
2. The Intensity or strength of their stake
3. Their background and attitudes
4. Additional factors that are relevant to stakeholder groups, rather than individuals
Mike's book, The Influence Agenda: geni.us/InfAg
Recommended Videos
We have over a dozen videos about different aspects of Stakeholder Engagement on this channel. You can find them all in the Stakeholder Engagement playlist:
• Stakeholder Engagement
So, I have carefully curated my top video recommendations for you:
🎬 What is Stakeholder Management?
• What is Stakeholder Ma...
🎬 Stakeholder Engagement: Five-step Process
• Stakeholder Engagement...
🎬 My Top 6 Stakeholder Analysis Tools
• My Top 6 Stakeholder A...
🎬 Stakeholder Communication Methods for Stakeholder Engagement... in 60 seconds
• Stakeholder Communicat...
🎬 Dealing with Difficult Stakeholders - Conversation with Andy Kaufman
Dealing with Difficult Stakeholders - Conversation with Andy Kaufman
🎬 Stakeholder Engagement Tips: 5 Tips For Project Managers
• Stakeholder Engagement...
A while back, I asked Project Managers in a couple of forums what material things you need to have, to do your job as a Project Manager. They responded magnificently. I compiled their answers into a Kit list.
kit.co/MikeClayton/what-a-pro...
Note that the links are affiliated.
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00:00 - Stakeholder Engagement
00:38 - Basic Stakeholder Analysis
01:36 - The Influence Agenda
01:52 - Four categories of stakeholder information
02:28 - The nature of the stake
03:02 - The intensity of the stake
04:08 - Stakeholder background and attitudes
04:42 - Additional factors for analysing stakeholder groups
06:12 - Questions to help plan your stakeholder engagement
07:22 - Applying this information
#Project #ProjectManagement #StakeholderAnalysis

[@Onlinepmcourses]

When most Project Managers talk about Stakeholder Analysis, they are focused on one or two analysis tools - often simple 2 x 2 box-model matrices. Here, I want to talk about the different questions we need to address to fully understand a stakeholder. You won't always need to do this, but some of these questions may give you the insight you need.

[@Onlinepmcourses]

Thank you for watching - please do subscribe to the channel and, to join my community, sign-up at onlinepmcourses.com/assets440251/the-onlinepmcourses-newsletter/ And you can now use the $ Thanks button, under the video, to make a small donation with a highlighted comment.

[@wamunde]

You are an impactful trainer. This is a great topic that is very effectively delivered.

[@Onlinepmcourses]

I appreciate your comment - and all your contributions to my channel!

[@ciancamplisson6081]

Some really great info Mike. Thanks!

[@Onlinepmcourses]

My pleasure, Cian.

[@profoundconsultancy]

Fantastic Material there Mike

[@Onlinepmcourses]

Thank you very much.