What happened to Alfa Romeo?

What happened to Alfa Romeo?
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[@jorgeg162]

The problem is the French bosses, the Spanish designer, the French engines, French design and Polish workmanship, and they intend to sell this car as Alfa Romeo

[@the80386]

this is why italy was pissed when they called it milano. very little about it is italian.

[@hoody3758]

what happened to alfa romeo? the same as with the entire automotive industry. Electric fashion and China. I ignore the fact that stellanitis is ruled by the French.

[@TheSunkissedmein2000]

You forget the consumers.

[@TheSunkissedmein2000]

There was a time when people didn't buy if a company didn't deliver.

[@hoody3758]

@@TheSunkissedmein2000 Alfa Romeo has never been about big sales. What was important were style, driving pleasure, perfect design and individualism. So what if they sell a lot now if their cars look like shit and have no engines at all? If I wanted a generic crossover I would go to Renaula, Opel or Peugeot .....The problem is stellantis, which has reduced all its brands to one mass product.

[@TheSunkissedmein2000]

@@hoody3758 A good amount of people have to be buying the product for them to decide to make more is my point.

[@h20dancing18]

@@TheSunkissedmein2000it feels like almost anything will sell

[@AlessandroRicci-fs7ng]

From an italian, I can sadly say that our automotive industry doesn't exist anymore. Only Ferrari and Lamborghinis are properly made and built in the mainland, just saying. The rest is only history

[@iyadkamhiyeh527]

Well, Lamborghini is almost German now, there is no Italian spirit in it, what is left is only Ferrari!

[@jonmarshall-riggs768]

Sorry but Ferrari are suffering too. Some really ugly designs the last few years

[@iyadkamhiyeh527]

@@jonmarshall-riggs768 yeah that last SUV was a big flop

[@edombre4637]

@@iyadkamhiyeh527the purosangue is sold out and there is a long wait list - it’s not a flop.

[@iyadkamhiyeh527]

@@edombre4637 People will buy any garbage from big brands, does not mean it's a high quality, high value product..

[@TF242]

Front looks like three cars stacked on top of each other like pancakes 😂

[@johnmacangus2634]

Like a fiat multipla?but less ugly?

[@jonmarshall-riggs768]

Nissan Micra vibes

[@zest01]

It’s the same with Porsche macan and cayenne - just a sandwiched taycan.

[@user-my4xu4gf1z]

The alfa tonale headlights look like an ugly version of bmws angel eyes. The grille doesn't look flush with the car either. The new one is the first alfa that I actually love . I bet it sells way more then any other alfa. U alfa fanboys got some weird taste.

[@jvst_haze]

As an Italian car lover I'm sad to see even Alfa Romeo being a victim of globalization, both from a design and platform standpoint. In the front looks like a Clio, in the rear looks like the new Prius with a Peugeot engine

[@lorefraz9416]

the design was very much limited from the french platform that stellantis gave to alfa romeo. plus, it's a semi-french alfa that will be produced in poland, and as an italian it's not the best of the news

[@ravenblackops]

I don't believe that the platform prevented them to design a proper Alfa front. I think it was just laziness and cost cut.

[@visionmodernclassics3062]

@@ravenblackopsStellantis is more cost driven than any other Automobile Group. Thats why the designers have Not been allowed to change the side view. Doors Windows wheel base everything is the same between Opel Mokka, Peugeot 3008, Citroën, Alfa and Landica Ypsilon. The KPI of the Ev are old fashioned Form today Standards

[@Kev27RS]

True! This is a Peugeot-fied Alfa Romeo…

[@refiloedigoamaye8536]

Definitely would love to see you redesign this in another video

[@entertainingandfun2719]

There’s nothing to salvage. The graphics are completely wrong. Nothing about this car is Alfa Romeo.

[@P4TRICCS]

@@entertainingandfun2719it is easily saveable. I believe fixing the front would make a new line of "city romeo"

[@seanc193]

When I first saw it as a thumbnail on another KZbin channel, I thought it was a fan made concept. Not gonna lie.

[@albertadams2095]

When I saw the thumbnail, I initially thought the bottom one was a VinFast

[@ZettoMedia]

I don't know why... but it reminds me of a Renault Megane RS. Weird 😐

[@dotTomT]

That would be the claw headlights. Peugeot likes playing with those too. They make the front of the vehicle look like a child's toy.

[@ot0m0t0]

@@dotTomT Finally the looks will match the life expentancy of an Alfa :)

[@matthewpervere6965]

When I first saw this new Milano, the first thing I thought was “Alfa Romeo did something very un Italian by creating this design” it’s not beautiful at all. It’s almost too design trendy and not beautiful. Especially with the weird front with those blacked out panels around the headlights.

[@mrsoisauce9017]

I thought this was the company that created the modern 33 Stradale just about a month ago. How’d they go from that to this within the span of one car model under the same designer?

[@josiajohnny]

The design seems very unbalanced , lacks a constant design language through the entire car .

[@Kev27RS]

I agree!

[@fredsalfa]

I agree with you. I’ve had 7 Alfas and know almost every single model in history. The front badge needs to be re-worked slightly to get it right. The Alfa Romeo scripting on the grille is way off imho looks like an afterthought or an aftermarket add on

[@Vvince68]

I suspect it's the same issue many other new EVs have; trying to 'look' like an EV instead of something good-looking..

[@h20dancing18]

I think it’s just that the budget was too small for both the design and the engineering on this one

[@danijelmlinaric9591]

Opel Mokka is good example of design on the same platform, simple and nice...

[@_Tosiek_]

I think the rear lights are inspired by the spoiler on the Alfasud. Pretty cool in my opinion but it's defenitly a different design than what we've seen before. I think that the front and c-shaped lights are forced by the intakes there which are in every other car on that platform.

[@mattbettany1174]

and now it won't even be called the Milano, it's now Alfa Romeo Junior

[@Kev27RS]

Good! It doesn’t deserve the classy name "Milano"!

[@lancelogan]

As a long time alfa Romeo driver (currently Giulia Veloce) I don't like the exterior but the interior is actually good. However the technology is not very intersting. Compared with a Volvo EX30, the design is probably better but it lacks power and Why, WHY is the EV FWD??? Why not make the alfa romeo an alfa romeo with more power and RWD? I'll stick with my Giulia Q4.

[@fluxcapacitor]

What happened? Carlos Tavares.

[@brickhead_07]

He has nothing to do with the Alfa Romeo design team.

[@fluxcapacitor]

​@@brickhead_07 Hell yes he has. The last true Alfa Romeo was the beautiful Tonale, built on the FCA platform, designed with a pure Italian style, produced in the Giambattista Vico plant in Pomigliano d'Arco, Naples, Italy. After that, phagocyted into Stellantis (headed by Carlos Tavares) Alfa was forced to build this stylistic failure on top of the Stellantis CMP platform, with so much technical constraints that they gave birth to this genetic monstrosity, what's more in Poland. This thing has no Italian blood in it. It's high treason. Tavares, out!

[@Z4N7]

​​@@fluxcapacitorYeah,FCA was so good to Alfa that when Manley took over,he took 8C project from Alfa Romeo and give it to Maserati (so called mc20) and made them go back to front wheel drive platform used by Jeep to make Tonale.

[@dotTomT]

@@fluxcapacitor Whilst you're at it, Jean-Philippe Imparato, out!

[@christianjoachimgruber2773]

@@fluxcapacitor Ok, but we should seperate the areas: 1) The Plattform isn't so worse (ok, 54KW is 2022, 4WD missing) 2) Build in Poland is sad for Italy, but the quality is ok (but not the best) 3) The Design is for Alfa awfull. As first impression and looking in details (like Bempli did). PS.: This could be such a nice car, but there are so many Anti-Alfa Elements which i can't understand (also if a have 3-4 cars on the same Plattform, there is no reason to loose the Italien Style on this car) ... sorry, i don't get it

[@maat111]

This is such a good channel! TNX!

[@mransari2553]

Why is it looking like this? Because it's for middle-aged mamas who just want an exclusive looking car for a low price. Designed for people who have no idea how an Alfa should look.

[@ii_dynasty]

Tbh, this car is likely around 60 to 70k

[@mransari2553]

​@@ii_dynastyIt definitely won't be that expensive. Alfa CEO was talking about the starting price of around 30k in the live stream.

[@fabrizioc7644]

Great video! You are right because It Is a Peugeot 2008 with a different body!!

[@TFSIChristmas]

Correct

[@typxxilps]

great video and design skill - subscribed

[@florinbizu5018]

For me, it seems that the design of the headlights has similarities with the headlights design of Renault Arkana, Austral, Megane, and Captur. Because of this, I don't feel a strong Alfa Romeo identity in this model (at least in the front design approach).

[@bmaricic]

I say this as an experienced architect and as an proud owner of Giulia and Mito and also as your early subscriber: I don’t like Milano but I’m trying to understand it. First of all it isn’t fair to compare Tonale concept and Milano production version. Second, you know that everything in design is about proportions. For me, production version of Tonale is completely wrong and worst of all (Stelvio-Tonale-Milano) in terms of proportions. The last but not least; Milano tends to be best of the trend not to set the trend and thus achieve market success instead of be one more beautiful Alfa no one is buying. So, yes, it looks like 2008, but it looks better, not worse. Yes, it should have had the more simplified front look from Tonale (look at some Reddit posts) but it is still full of some good Alfa details, let’s see how it drives, after all, that’s what we love and buy them for even more.

[@Darkpill-2]

GMC Aztec vibes.

[@pauldempsey4981]

Great video as usual, but one criticism from me. Although they clearly look alike, the Tonale concept and production versions differ substantially. The production Tonale is far more clumsily proportioned than the beautiful concept. The profile isn't nearly as successful with a taller, longer rear quarter section. In this respect the Milano is actually more successful than the Tonale. Some of the detailing on the Tonale also differs from the concept. For example the 3 element LED graphic that make up the front lighting signature are too far below the leading edge of the bonnet, compared to the aggressive squint of the concept. I'd have preferred you to use the production Tonale for this comparison, as we never saw a concept Milano, so it's not such a fair assessment. I do agree that the Down Road Graphic is overwrought. The 3 LED top section could've been just a narrow strip, drop the extra LEDs adjacent to and below the headlamp, and the house the actual headlamp (original BMW X5 style) within the red bumper. The rear lighting and 'spoiler' graphic is lifted directly from the 1970s Alfasud TI and so for me, there's heritage there at least. Similarly, and although the modern black glazing approach differs, the high-positioned, very flat rear lighting assembly also reminds me of the approach taken by Giugiaro with the 1970s Alfasud Sprint (later just called 'Sprint') coupe.

[@ld9387]

It looks like a mixture of other cars

[@Kev27RS]

True!

[@stprinz]

Btw, could you please do a comparison between the 1st generation Škoda Kodiaq and the new one. As an early adopter of the first one (which I still love dearly) I am very disappointed in the 2nd gen, but I would like to hear your professional opinion 🙏

[@docmccoy9813]

Compare the front with the Brera and try not to cry

[@Kev27RS]

The Brera is a gorgeous car!

[@docmccoy9813]

@@Kev27RS An almost 20 years' old design that's better than pretty much any actual one.

[@Kev27RS]

@@docmccoy9813 True!

[@calamityyy]

I immediatly compared it to the Tonale, just like you did in the video. The Tonale looks so much better.

[@Borisvanderoost]

I think what the Alfa designers are trying to do there is to hide the fact that the car has a very tall bonnet with a very short overhang (just looking at the Opel Mokka and Peugeot 2008 which is based on the same platform and you'll see what I mean) - if they have gone for the elegant lines of the Giulia/Stelvio/Tonale, that would look very obvious. P.S. they're now renaming it as the Junior after issues with the Milano name when it's not made in Italy...

[@Kev27RS]

Good! It doesn’t deserve the classy name "Milano"…

[@kamalberrada]

That’s because it’s not really an Alfa, it’s a stellantis generic design branded as an Alfa but could’ve easily been a Chrysler or a Peugeot

[@depanny103]

Updates: the name of this car is no more "Milano", but they turned into "Junior" due to italian regulations

[@WayApp]

Informative video

[@stprinz]

I will hold out judgement about the new Alfa design until the new Stelvio (2025) and Giulia (2026) will be presented, as I hope they will not be as constrainted as this one from a platform carry-over perspective. Their head of design did a great job at SEAT before with the current Ibiza and Leon IMO.

[@tomas9830]

That retro grill is amazing

[@stefanrock8982]

I've been watching the Italien car design for sixty years now. And during that period of time they really had some severe up's and down's. In the case of the Junior (Milano) I totally agree with you. The rear view reminds me heavily to modern Toyotas. A brand which isn't particularly known for superior design.

[@ctlspl]

Their intern sneakily switched out the final design to his first project.

[@Kamikazekims]

this thing looks god awful

[@iyadkamhiyeh527]

If you wanna get rid of a boner really quickly, just look at this car 😂

[@warburgaby]

By moving the "shield" up, The Mesoneros went crazy and were no longer able to manage the resulting compositional and design problems. In any case... "it's not bad". If it had been designed by an Italian from the Centro Stile Alfa Romeo, free from the constraints of the French and Spanish, (maybe) it would have come out better. But let's see!

[@TrockeyTrockey]

I like this car very much! Nice look and emotions. Wating to examine it at dealer.

[@AveryP-cg5bp]

The back looks exactly the same as the upcoming 2025 Nissan Kicks. Poor Alfa Romeo

[@christianjoachimgruber2773]

Ok, but we maybe should seperate the areas: 1) The Plattform isn't so worse (ok, 54KW is 2022, 4WD missing) 2) Build in Poland is sad for Italy, but the quality is ok (but not the best) 3) The Design is for Alfa awfull. As first impression and looking in details (like Bempli did). PS.: This could be such a nice car, but there are so many Anti-Alfa Elements which i can't understand (also if you have 4 cars on the same Plattform, there is no reason to loose the Italien Style on this one) ... sorry, i don't get it

[@vlajster]

Sticking to my Giulia forever!

[@mikehernandez1191]

I can also put 1000 HP on a fridge. Would feel the same.

[@dep101]

Nothing can damage Alfa's design reputation. Our generation saw ARNA produced

[@mrako84]

I was hoping to see a redesign made by you... maybe in another video?

[@darthvaderitasidius4550]

I'm italian, and no one here like this new design

[@NunoFerreiraX]

It’s a Peugeot disguised as an Alfa Romeo.

[@nicholasstocker8864]

It’s just been revealed today that Alfa Romeo is changing the name of the “Milano” to the “Junior.”

[@dimitrismina4201]

Well, it's not the Milano anymore...

[@ricomon64]

I think that wheel design somewhat mimics the four leaf clover.

[@thefougio]

Alfa Romeo Tonale concept was perfect. The final product is disapoitment. They use the Jeep Compass platform and length-height propotion is a mess.

[@LorenzoTuratti]

Absolutely true. The concept was much much better. The Junior (ex Milano) even though suffers of over design, at the end has a better design

[@ivoxx_]

The wheels seem to evoque the Cloverleaf they use for the performance models, the "quadrifoglio". I seen another version with 3 spokes if I recall correctly. However I'll always prefer the 5 rings ones.

[@pauldempsey4981]

Bang on. The 4-ring wheels are playing on the Cloverleaf theme. It seems that there are 3-Rings on the Hybrid, and 5-Rings on the EV. The 4-Ring versions aren't available on the Italian configurator, so it seems those are for the 'Veloce' spec only. 3-Ring wheels were once available for the 147 and 156, back in their day. I thought so then, and - like you - I still think so now, that 5-Ring 'Teledials' look best.

[@tonicjack9823]

It's had a name change courtest of the Italian government, it's now called the Junior. A great name in Alfa history, unfortunately this car doesn't come close to anything related to Alfa Romeo.

[@dylanw890]

Definitely seems like a heavily reworked Chevrolet blazer

[@porvoonosho]

I LOVE hybrids. It's literally best of the both worlds. I'm rocking a BMW 225xe right now, and with it's electric assisted 4WD, I'm flying from traffic lights and leaving most cars behind, especially in winters. That's why I'm pretty optimistic about the (4WD) hybrid version of Milano.

[@KARFIVE]

At least the proportions are decent. The Tonale is horrendous in that department. With EV tech (it's not the way forward) we had the chance to make cars beautiful again. Instead we have blobs and generic crap.

[@jeeprt]

I'd like to see you do a major redesign of the Dodge Hornet front end. It need to be far more distinctive. It reminds me of an old man that hasn't any teeth. The bottom edge of the bumper needs to come out farther than the edge of the hood. No wonder it is not selling. It is a great car and value and should be selling in far greater numbers.

[@brauliobanuelos6389]

currently my daily is a Peugeot 2008, so its pretty obious I'm already willing to get one of these. And yeah, I have had other Alfas in the past

[@Justbelievein]

The front really looks like a Renault now and the back looks like a Peugeot.

[@Soundwave1980i]

It looks like a Citröen

[@Officiallytommytime]

This is a case of focus group guidance not always being the answer.

[@user-my4xu4gf1z]

That's crazy. This is the first alfa I think looks good.

[@stefanomarchi3542]

They changed its name, it's junior now, check it out!

[@brickhead_07]

I think it looks good, better than a LOT of other SUVs.

[@Scisca1a2a]

Renault wants its front lights back 🙂

[@gtavesanat]

Alfa Romeo Milano's front looks Renault Clio

[@ahmedkacet6805]

A hatchback would have been better even if it was based on the 308/astra ...

[@ld9387]

I agree but hatchbacks don't sell as well as they used to

[@designbyakim2106]

Milano: Design by "Bob Romkes", designer of Citroën numéro9, ex DS Automobiles

[@rikyoh130]

Just happened that sadly is not Alfa Romeo anymore.

[@maat111]

The rugged Alfa with black plastics all around? Just why?

[@foxe._.]

you meant Alfa Junior :)

[@durlokurlo]

i honestly like this a LOT more than the weird cheap looking kia-like design on other alfas the rear looks a bit weird, but in the front it really reminds me of an Aston Martin DBX which i really, really like.

[@kevinnicholson7722]

yes design is busier , but to my eyes it looks better.

[@DodgerFloof]

why does everyone need a C shaped light assembly? first Ferrari, then Toyota, and now this lol

[@abrahamcasanova9901]

The front end looks like a Vinfast VF8 on steroids. The taillights look like a Prius. The side view with the floating roof maybe like a Nissan Kicks 🤔

[@franzcronje3024]

well you left out the design elements of the original Milano, it makes sense why they did the brake light strip this way, and also if you look at the rims, it makes a nice modern 4 leaf clover, I like that but not on this Milano, it doest really have performance to wright home to...

[@sebycornelio767]

I really hated the Tonale but after having seen this french car with the alfa name on the grill I have to say that the Tonale isn't really so much bad.

[@rodsalvador3608]

Sergio Marchionne would have never let this come to production. Yikes

[@AlexNishi-hb2ne]

Front reminds me of a Vinfast.

[@betterbeavailable]

I think this is going to be LoseFast for Alfa Romeo.

[@EM.1.]

The Milano is a design mistake.

[@kdoodoo]

I love the design. Italian knows EV should also be sporty not object design.

[@PedroHenriquePS00000]

I swear to god when i saw this car the first thing came to mind was saab

[@bh2155]

People are just talking negatively about this car and it looks better than most SUVs. Its mostly Americans criticizing this vehicle. They did not make it for North America its for Europe and they can appreciate designs that dont look like a Toyota or Honda

[@erich7048]

nissan kicks?

[@ChilledNurse]

33 Stradale to this. Sheesh.

[@ChristianFlory]

You are comparing the study of the Tonale with the street version of the Milano- that is not fair and is not telling the true story now...

[@Unsalted375]

Looks like a Renault Megane

[@fakeyReal]

We thought alpha romeo will never make ugly car, genuinely every car they made was great in design and here we go... another company trying to be super modern in design

[@76marcpalermino]

1991 Chevy Corsica mint green 😂 back in ‘92

[@paolopetrozzi2213]

"By TweNNy-thirDy"...

[@Fureddo28]

If you hide the Alfa Romeo logo on the front grill, this could look like a Nissan Juke🤮

[@trebbat]

Looks like a Renault to me.

[@Unsalted375]

I was thinking the same

[@leokoehne]

BMWzation of Alfa

[@fphedman]

NGL, when i first saw it i thought it was a Renault...

[@jankowalski9048]

For me it is the best looking Alfa at the moment, the Tonneau looks too ordinary, while the Giulia and Stelvio looked old when they came out.

[@yt4870]

Looks like a Renault

[@RazvanMihaeanu]

6:20 Bingo!