What Happened To Coca-Cola?

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Coca-Cola is one of the strongest brands in the world if not the strongest. Virtually everyone recognizes the brand regardless of age, location, or interests. But, despite the strong legacy of Coca-Cola, they haven’t been doing all that well over the past 20 years. In fact, Coca-Cola stock has barely grown over the past 20 years, and the growth actually loses to the S&P 500 and even inflation. At first glance, you may be driven to think that this is mainly due to Coca-Cola becoming a mature company and not having much headroom. But, this is not exactly true given that Pepsi has been killing it. In the past 20 years, Pepsi has grown multiple folds and is on the cusp of taking over Coca-Cola altogether in terms of market cap. So what happened to Coca-Cola? Well, usually, these sorts of delines can’t be linked to a singular event, but in the case of Coca-Cola, they can be. The reality is that the entire growth of Coca-Cola can be explained by a singular man: Roberto Goizueta. Ever since this man died, Coca-Cola’s growth has stalled out. This video explains the story of Coca-Cola and Roberto Goizueta and why Coca-Cola has struggled to continue growing.
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Timestamps:
0:00 - The State Of Coca Cola
2:57 - Roberto Goizueta
5:40 - Betting Big
9:09 - Not The Same
12:19 - The Future Of Coca Cola
Thumbnail Credit:
Vahid Kanani
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Resources:
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[@bolow]

My uncle owns a restaurant and Coca-Cola and Pepsi provide branded fridges, Coca-Cola was so strict even didn't allow the fruit juices made in the restaurant to be stocked inside their fridge. He had enough of them and kicked them out, the restaurant now has 2 Pepsi fridges and they only refuse to stock Coca-Cola in their fridges, all other local beverages are not an issue.

[@LogicallyAnswered]

Ah, that’s something that I didn’t even consider

[@danko5866]

Talk about shooting oneself in the foot

[@petouniatuken3459]

this is not a coca cola rule, more like a 'coca cola supplier in your area' type of problem, i see coca cola fridges everywhere and they allow everything in it

[@rupeshbhangare1822]

@@danko5866 It's killing Coke so they get advantage. Understand it. Like local brand can compete this giants

[@Tethloach1]

I realize that coke taste better but is less available.

[@vimos.9996]

people are waking up to stop consuming syrup and to stick to water

[@LogicallyAnswered]

Yep, definitely for the best

[@dhirajgawande007]

I also stopped consuming cold drinks

[@brianh9358]

That may be true in some countries. However, in some countries like Mexico the consumption has continued to expand. I think that is partly because Coca Cola has just become a daily staple. Bad water supply in some areas also lends bottled drinks an air of "Healthiness" that they don't really deserve. :)

[@wnklee6878]

But much of the water sold is also from Coca Cola, called Ciel.

[@damaisjjel]

This is kina funny

[@geraldscott4302]

The biggest mistake all soft drink companies made was switching from sugar to high fructose corn syrup. Since that change, people with type 2 diabetes in the U.S. have tripled. I have been drinking diet soft drinks now for almost 30 years. I have never found a diet cola I like. I mostly drink diet Mtn Dew and root beer, as well as iced tea with Equal sweetener in it.

[@wrestlingandamusementparkl7789]

I like Diet coke. But the reason the switch is simple. Corn syrup is much cheaper then sugar

[@geraldscott4302]

@@wrestlingandamusementparkl7789 Yes. Cheaper, but much deadlier.

[@Aeronaut1975]

Coke in the UK is made with sugar, not corn syrup. Thank God...

[@Mooauf80]

Why not drink real juice and have a little lookout on the fructose? After 6 years without artificial sugar I have to dillute 100% pure apple juice with water 5:1 since its already too sweet, cant imagine drinking that poison nowadays...

[@FullTimeGaming360]

Tastes better for it

[@godtable]

In Greece, the last few years we have 3 new soda companies, competing with “healthier” options like stevia or metallic water, Coca-Cola rushed to release their versions. Now people consume less, but also have more options. A few years back, every fridge was a Coca-Cola donation, you couldn't have computing brands in them, now I see it less and Less.

[@NubeBuster]

This donation thing is still very common in latin america. I hope they keep doing that because buying a fridge can be costly

[@CountingStars333]

Competing

[@CountingStars333]

@@NubeBuster It's not a good thing. Restricts choice.

[@NubeBuster]

@@CountingStars333 yeah its always shitty when a company has pepsi, sisi, 7-up and other shit and no coca cola, fanta, sprite. But honestly there is only one company here and that's postobon. Its also not the case that they limit which drinks they have here. People dont like rules and dont follow then

[@dotnask0001]

Cuz Greek sodas use real sugar and not poisonous chemical alternatives

[@TheBooban]

Hard to say coke is declining because of “health” while pepsi doubled down with snacks and is doing so much better. They said the same thing with McDonald’s and it’s doing very well. Big companies have time to turn things around. And that’s why I bought McDonald’s and KO shares. They bought Costa and hoping that they can be like Starbucks.

[@CordeliaWagner]

It's only JunkFood addicts that eat at trash places like McDonalds. More and more people choose sanity amd health.

[@CountingStars333]

Cringe. Just buy the index, you won't beat the market consistently

[@TheBooban]

@@CountingStars333 which index? Etfs of many companies is more voodoo than just picking one company.

[@xbrandon2252]

@@CountingStars333 Your hobby is cringe

[@ecoideazventures6417]

Could be Pepsi is actually growing because of its other food businesses rather than beverages

[@tedrow70]

The fall of Coca Cola can mean only one thing! The rise of Nuka Cola!

[@unfortunatewitnessX]

ROFL! Now that would be a best seller! 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@marshin209]

Yes

[@MAMAJUGO]

Not surprised Pepsi has Pepsiman Coke never stood a chance

[@rogeriopenna9014]

I am 43 and have two kids, 8 and 3. Here in Brazil in the 80s and 90s, people drunk "colas" all the time. In my home, the fridge was constantly stocked with coke, guaraná soft drink (a brazilian soft drink, plenty of brands doing it, including one by Coke and other from Pepsi), Sprite. In some other homes I remember they usually only drunk it on weekends (which I found absurd when I visited friends and wanted to have something to drink and they offered water instead of coke) And in my state, Pepsi sold a lot and lots of people were ultra faithful to it, because Pepsi had a factory here so it was embraced as local, while Coke, who had factories in other states, was "outsider". NOWADAYS, in kids birthday parties, the kids drunk juice and water... AND DON´T DRINK soft drinks!!! One party were were a few months ago in a kids party house, the woman went to a group of 20 kids eating stuff with a jar of coke in one hand a a jar of water in the other. ZERO kids accepted the Coca Cola!! My kids NEVER drunk soft drinks. MY 8 yr old girl refuses to even try Coke.

[@DTheCritical]

Good for their health, honestly soda is only worth drinking if you wanna drink booze otherwise in my opinion you might as well just drink water

[@feroche]

If your fridge was constantly stocked with coke in the 80s living in Brazil, you were rich

[@rogeriopenna9014]

@@feroche No, soft drinks were always cheaper than juices and probably than tea. Only powder insta juices like Tang, which are even more poison than Coke, were cheaper.

[@milenamartins21]

Eu não entendi, Rogério, vc tá achando ruim ou só surpreendente?

[@rogeriopenna9014]

@@milenamartins21 estou somente relatando o fato. Não lembro agora do vídeo, mas acho que também não faz julgamento sobre a queda da Coca, somente relata fatos e história

[@AwokenEntertainment]

inspiring that Roberto Goizueta went from a Coca Cola factory worker in Cuba to becoming CEO..

[@TheKahim]

Read about him just being Cuban doesn’t mean he was a miserable immigrant looking for the “american dream” , the dude came from rich and well educated family, and he graduated with a degree in chemical engineering.

[@beatingobesity2410]

Switching to HFCS not only ruined the taste of coke, it has also been devastating to worldwide health.

[@TheBooban]

Except only the US does it. Rest of the world uses sugar.

[@beatingobesity2410]

@@TheBooban I think you're correct, but sugar is not exactly a health food either.

[@09NXN06]

Correct!

[@TheBooban]

@@beatingobesity2410 exercise and use it for what it’s good at? The fructose damages the lever and thats why people get diabetes. That doesn’t happen with sugar. Most can eat fairly unhealthily, if it’s natural. Its this highly processed stuff that kill people.

[@martin0499]

@@TheBooban not true, fructose-glucose syrup is used almost everywhere

[@huh5950]

Damn, I didn't even notice, I haven't bought or drank Coca Cola since before the pandemic

[@kenzotenma3570]

That's good keep it up! I fell off the bandwagon a few times but will keep on trying to erase soda drinks from my life.

[@mustafafh4402]

omg same I remember i used to drink cola whenever i had the chance.. my body was growing and tolerance in my teen years now im 22 and it's been years since i had a sip.. i don't miss it I now eat fruit for natural sugar

[@flyingiguana409]

what happened is, i switched to pepsi and then everyone else followed.

[@LogicallyAnswered]

Hahaha, trend setter

[@reptilianclubboyz]

what im sayin

[@lumpofpooonastring]

Me too. I should probably drink water now

[@ffejpsycho]

You... Magnificent Bastard!

[@2ru2pacFan]

Let's be honest... Ronaldo hammered their sales hard!

[@ggroch95]

I have been an intern one summer at the biggest sugar factory in Poland. The company sales sugar to customers, but also to vast array of other food producers in the country. One of them is local Coca-Cola bottler. When you look at sugar, you see crystals of different size, but the substance is exactly the same. However, Coca-Cola buys only sorted sugar with uniform size of crystals. Very strange considering all that sugar dissolves in water later...

[@jakubjandourek2822]

Dissolving always in the same way and at the same speed is the key.

[@gorillaau]

I was told that there is the equivalent of 9 teaspoons of sugar in a can of coke. I struggle to dissolve that much sugar in water, how are they doing it?

[@gorillaau]

@Kaisa Islamova Of course that makes sense. A supersaturated solution, I think that is the terminology. It's been a long while since I have given up much thought.

[@jwenting]

@@jakubjandourek2822 correct. Homogenisation is important for the manufacturing process to be consistent and predictable. And of course overly large crystals may clog up narrow pipes, depending on the design of the injection machines.

[@DoubleMrE]

New Coke was when they lost me. Prior to that, I was mainly a Coke guy, though to be honest, there wasn’t that big of a difference between it and Pepsi. I would get Pepsi if that was what was offered at a restaurant or whatever. But I hated New Coke. When they brought “Classic” Coke back, I don’t care what they say, it wasn’t the same good ole Coke anymore. It did not taste the same as it used to. I totally switched to Pepsi and I would refuse Coke completely. I haven’t drunken it at all for years and will only drink Pepsi. I think it was the dumbest move ever for Coke.

[@gebzed]

That and removing the cocaine from it!

[@ImJDre_1337]

@@gebzed Oh yeah, end of the 19th century vibes. Never forget

[@rayirth.upside-down]

zero sugar coke tastes way better than classic but still it is not even close the actual classic

[@M4gl4d]

I remember going into a soda fountain and asking for a soda and they looked at me like I was a weird bug and told me they didn't had any. "Oh I'm sorry" - I stepped outside and looked at the sign again.- 'Yup, soda fountain.' I went back in "Have you worked here for long?" "Five years." "Have you ever read the sign on the door?" "Why?" "Please read it." The lady was kind enough to indulge me "It said Soda Fountain, right?" "...uh." "Can I have a soda, please?" "We... don't sell soda." I pointed at the sign "...we don't sell soda." "You do know soda is just the official name for soft drinks like coca cola, right?" "OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOH" Was and will be forever amused by the lady that had worked fice years in a soda fountain and didn't know what a soda was. I was just amused, but always worry I may have come across as an ass. We laugh about it each time I go get a soda, though.

[@ffejpsycho]

where i live, we use "Pop" almost entirely in place of "Soda" as the generic term for any misc. carbonated beverage, not specifically meant to reference 'Coca-Cola' products exclusively... like if I just asked for a pop, (or soda... if i wanted people to think me strange thinking i want plain carbonated water...) it would be so vague as to be a useless statement... I would have to add to pop a qualifier... like an Orange, root beer, coke, pepsi, ginger-ale all of which fall under the umbrella term Pop to us... I had thought "Soda" kinda worked the same way... though also could refer to a fountain dispensed drink instead of a can, or bottle from a plant and delivered... that's how I would instinctively interpret "Soda" to mean, first plain soda water... then realizing that's an insane thing to drink... as concentrated beverage syrup (see: Glycol/Antifreeze/Essentially Poison), plus co2 mixed upon order, dispensed via fountain, tap... Weird that... Somehow, with the addition of poison, it then alters the drinking of co2 water.... desirable, guess its same with alcohol so...... man, Dialect, and linguistic drift, and cognitive dissonance are always dedicated to keeping both decision making, and communication fun, eh?

[@goldenhate6649]

​@@ffejpsycho Okay, bit of chemistry here. Glycol is the general term for two substances, ethylene glycol, and propylene glycol. Ethylene glycol will kill you, propylene glycol is edible. Putting either in soda does not change the lethality. Both are antifreeze, but being antifreeze doesn't make it toxic. There is a skin allergy to propylene glycol, but that's really it. This is legit a 5 second google search.

[@ffejpsycho]

@@goldenhate6649 i know, I was being a bit facetious there... sorry, never translates as i hope it will

[@RichardBetel]

I feel like there's another issue, but I'm not sure how to put it... so I'll tell a story! In canada, there's a chain called Swiss Chalet. Basically, it's rotisserie chicken. At some point in the 2010's, all franchises in southern Ontario switched from Coke to Pepsi. This sent a friend of mine around the bend, and he started talking to everyone he could about it. What I recall of it was that whomever was the bottler in the area changed their prices, and coke's syrups were no longer economical, so a bunch of restaurant chains switched to Pepsi. My friend claims to have gotten in touch with the VP of sales for the region at Coke, and was told that they were aware of the problem, but because of contracts or something, there was nothing they could do at the time. Something at Coke is very broken if a partner can cause you to lose a bunch of large contracts in Canada's largest and densest population centre.

[@mindruns2646]

After a long day of troubleshooting it’s relaxing to take a break and watch a video from one of my favorite creators, on a topic I can call worth my time!

[@LogicallyAnswered]

Thank you so much man!

[@yka1other]

@@LogicallyAnswered We all can agree :-)

[@TheBooban]

You should relax with refreshing bottle of coke.

[@xbrandon2252]

Nothing more relaxing than a cold glass of coke

[@Antierd]

I used to love Coca-Cola, but switched to Pepsi years ago. The reason is simple, the glucose-fructose syrup in Coca-Cola. Ever since they started using it, the cola tastes off. I don't know, some weird aftertaste always kick in. In Pepsi, there is just plain old sugar, as it should be.

[@soylentgreenb]

HFCS is kind of honey flavoured compared to sucrose. I don’t know how that works since it doesn’t have a smell and the tongue can only taste sweet, sour, salt, bitter and umami; but somehow it has a gross honey-like flavour.

[@CameronZ28]

Not all pepsi is, most of it is still corn syrup but at least they offer a real sugar option

[@goldenhate6649]

@@CameronZ28 Cokes fountain drinks lately have been awful. Pepsi all the way even at the fountain. Still prefer RC at home though.

[@mikecarr1484]

Cokes fountain drinks taste awful because restaurants were closed for about 9 months. No one cleaned anything. Then we hired complete morons to take over for people they lost. Point is no one is cleaning fountain drinks machines or ice machines. You think they clean themselves? It makes them taste bad. Thank Fauci and his bioweapon.

[@mikeschmitty4438]

props to the step up in intros on the channel, I hope you continue to grow!

[@LogicallyAnswered]

Thank you Mike!

[@Mobius_Pizza]

The Stevia cola (Coca cola life) was great with no chemical aftertaste of typical sweetener. Yet they discontinued it.

[@mariomoneta2833]

No one like it, yeah seriously, when I was buying it, people gave me strange looks, my friends didn't prefer it either and so on

[@KyrieFortune]

They discontinued it because people didn't like the taste and the "artificial" aftertaste was the main cause, tho...

[@BigPurp9]

Me personally I will always respect coke for being the only brand to not change its recipe after the sugar tax here in the uk. I’ll gladly pay extra to drink what I want

[@LogicallyAnswered]

I think that’s because they already didn’t use sugar :)

[@TheBooban]

@@LogicallyAnswered they only use corn syrup in the US. As far as I know, Europe and everywhere else uses sugar.

[@VicTheButterfly]

Hey idiot, like he sayd in the video. They did try to change the taste, but failed becouse people didnt like it. So put your respect away, they are just a greedy company like everybody else. They just accidentally got the best taste in the world, but today everybody knows sugar is bad for you today, no thanks to coca cola and pepsi max is the best flavour without sugar. End of story

[@CordeliaWagner]

Choosing to be a sugar addict is not very smart.

[@BigPurp9]

@@CordeliaWagner I’m a grown adult who works out 6 days a week, if I want to enjoy a can of coke every now and again I can.

[@SilliousBillious]

Imagine if everyone just drank water 💀 Great vid as always, hari

[@Rexluna1]

Knowing Americans, a bunch would be drinking plastic bottled water made by Coca Cola still even though the micro plastics in bottled water make it less healthy than normal US tap water

[@SilliousBillious]

@@Rexluna1 that’s such facts, I mean just think of Dasani and stuff

[@akmon3490]

Imagine if coke become a food company and started to promote healthy meals that you could enjoy with the coke so as to eliminate the factors that took their market share on the unhealthy diet of their consumers , people are getting fatter but consune less soda how does that make sense , it just means there is something more than soda that's responsible

[@SilliousBillious]

@@akmon3490 yeah I feel like it’s a combination of unhealthy consumables like soda combined with unhealthy habits like not exercising enough, spending too much time on their devices, and not being conscious about how their behaviors will affect them in the future

[@murakii]

​@@SilliousBillious just looking at a Dasani makes my mouth dry, I swear wtf is in that stuff Deer Park is by far the best water imo, Acadia is good too though

[@Noireinself]

Honestly, the marketing is great - 25 years I was convinced I like coca cola more than any other cola. Than I tried Pepsi for the first time and now Im sad when there is only coca cola to order.

[@CordeliaWagner]

So you still drink sugared water with chemical flavour. What an accomplishment. ...

[@Noireinself]

@@CordeliaWagner never said I accomplished anything. Just saying coca cola marketing is good.

[@fenrirgg]

Is coca cola ok?

[@Noireinself]

@OddPotato no never :

[@Full_Otto_Bismarck]

I used to like Pepsi as a kid but now I cant stand it, I liked Coke back then too and still do now. I have been cutting back on soda overall however.

[@slumpdogyt]

they need to go back to real sugar and remove the high fructose corn syrup. Also, surprised you didn't mention that they bought Bodyarmor during the Gatorade mention.

[@wrestlingandamusementparkl7789]

Reason for corn syrup is it’s cheaper then sugar

[@chris48144]

In australia, coke is about twice as expensive to buy in 24/30 packs. Sometimes coke cost same as alcohol

[@NubeBuster]

Qtf

[@talion7268]

I just absolutely adore your content, you've definitely become my top 5 KZbin channels and I'm subbed to over 600 of the 🤷‍♂️

[@leslielemmon7729]

I prefer Dr. Pepper over both Coke and Pepsi :D I've been inclined to buy Coke stocks ever since the first Covid outbreak. I'm glad now I didn't do it - thanks for the video :)

[@Lybrel]

What? KO is down 2.5% and Keurig is -5%... absolutely not because of Dr. Pepper. They withstood COVID because of home coffee increases for obvious reasons. KO stock has not moved so there's no point to "invest" in Coca-cola and friends. Don't play stocks if you're just guessing.

[@phoenix5054]

I am wary buying of FMCG stocks since retailers seems hellbent in having them replaced by cheaper store brand alternatives. I'm inclined to buy retailer instead.

[@Lybrel]

@@phoenix5054 why did I wake up to this notification? Please do not gamble in fountain drink stocks. KO (Coke) has increased 25% in 5 years purely because they are buying the retail brands you're thinking about. AKA making their stock 0. It's not an industry that you can just guess in.

[@phoenix5054]

@@Lybrel Which retailers are we talking about? I'm talking Walmart, Kroger, etc. which grew faster than Coke. I don't think Coke has enough money to do that. What are you talking about?

[@Lybrel]

@@phoenix5054 Wha what? Walmart isn't a soda brand so I didn't know what you meant. The whole of WMT (not Googling and cheating) is in 5 years 25-30% growth... which would make it equal to KO (though for reasons you couldn't foresee). My point, again, is to not "invest" in beverage brands. Put your money in the entirety of WMT? You do you. Good luck 👍

[@MegaSim3]

Honestly, I never really was into Coca-Cola, but since I started to mainly drink water (as a conscious choice) I haven't bought cola or alternatives in a few years and I don't miss anything about softdrinks

[@AndrewDasilvaPLT]

It's funny we consider coca cola a "background" company.

[@danielvasquez3758]

Another great video brother!! Hope you’re having a great week!!!

[@LogicallyAnswered]

Thank you as always!

[@nerd26373]

Thanks for this video. It contains useful information we all need to know about.

[@LogicallyAnswered]

Thanks sophia!

[@kiloperson5680]

This makes me want to buy a Pepsi even though I haven't had any soda for months.

[@Eminem200FBI]

Get the pepsi

[@davidperry4013]

Pepsi has a stronger carbonation and sweeter flavor. I prefer rum and Pepsi over rum and coke.

[@urosrakic6900]

I stopped consuming Coca Cola last year. I've done that, because Coca Cola is cloyingly sweet and also unhealthy. Instead of Coca Cola (and other fizzy drinks), I drink water, black coffee and unsweetened cocoa.

[@z_polarcat]

Good research

[@Amokhunter]

My guess would be erosion of brand loyalty and the fact (yes, really, fact) that pepsi tastes better.

[@Ryan.zelenski]

Coca-Cola is the stock I've owned the longest and it's a dividend stock which has done well in the past years.

[@FMeister94]

The only sweet drinks I consume nowadays are like store brand orange juice and cider

[@critical_always]

I remember as a kid, you took a swig of coca cola and you'd pull funny faces because of the fizz. Maybe it's me but when I open a cold can of Coca cola it's ready tasting flat. I stopped buying bottles for that reason. Mind you without some whiskey in it I wouldn't go near it ha ha ha.

[@mattsvoid]

What is the instrumental playing in the background at the beginning of video

[@norwegianblue2017]

I don't think they ever tasted the same after "New Coke". I also hate that the switched to corn syrup instead of cane sugar. And the final blow for me is mostly offering their cola in plastic bottles. It literally tastes like plastic to me. Glass (the best) or aluminum cans only is my policy.

[@ffejpsycho]

technically plastic is the "better" for intended taste of product... as it better blocks UV light, vs. no blocking with glass (unless treated, which isn't required by law... so wont be)... and UV light over time alters the product within... so go with Plastic, unless it is actually UV uhhh 'enhanced' taste you prefer... which is actually no better or worse just acquired taste preference...

[@michaelmerck7576]

Plastic ruins any product that relies on taste

[@ffejpsycho]

@@michaelmerck7576 plastic doesn't impact taste, any more than glass, or aluminum. if anything, less. look it up

[@Ziegfried82]

@@ffejpsycho errr the plastic is clear though just like the glass..how is it providing UV protection?! I highly doubt soda companies are using special UV plastics for their bottles.

[@ffejpsycho]

@@Ziegfried82 Because the composition of the plastic naturally provides protection, where as Glass does not...

[@thestrugglesinmychristianf8370]

I think the biggest mistake was switching over to high fructose corn syrup. You can still try the original coke as a Mexican coke. It tastes infinitely better and although it’s the not healthiest thing it won’t end up killing you.

[@rohitghali]

Everytime you upload a video, I'm awake. Almost the same time everyday! 😃

[@LogicallyAnswered]

Hahaha, thanks for watching Rohit!

[@kevingitau9230]

Another interesting video

[@AQuietNight]

Coca Cola never tasted right after they dropped the 6oz heavy glass bottles. The tangy zing was gone and ever since then Coke tasted flat. They introduced an orange-cream not too long ago and all I can say about it is.... . A couple of years ago I went to a local store to get my annual can of Coke. I opened, took a swallow and well.... the old taste was back. It was great. The owner mentioned something about it being a special limited run. A few weeks later I decided to try Coke again but she sold out the special run and it was back to the watery soup that passes for Coke these days.

[@onepoh4680]

My biggest problem is that nobody sells natural juice in the US, is not that hard to put fresh fruit, water, ice and some sugar if needed on a blender and voila you have an amazing and healthier drink. But no, the us seems to be only capable of selling soda, fake lemonade, or super expensive cold press juices…I hate it so much

[@LoveHandle4890]

I wonder if we’ll ever know the secret formula. Maybe someday.

[@LogicallyAnswered]

Maybe

[@samuelappiah8395]

Extreme facade lol. No secret formula

[@evthink]

@@LogicallyAnswered Ask Chatgpt to guess the formula for coke. It then spills the beans. Remember to ask it to "guess".

[@markingle8487]

Just to add that Pepsi Max - both the product and the initial marketing are great; it is my favourite cola and Coke Zero doesn't come close. I don't quite know how Pepsi managed to eliminate the taste of the artificial sweetener (IIRC aspartame). If dining out and Pepsi Max is not available I tend to just have juice or water.

[@fanban2926]

I find Pepsi Max to have a horrible taste, but happy you like it!

[@Krydolph]

@@fanban2926 We are all different :) But I have to say, you are the first I hear saying that (unless maybe you dislike ALL sugarfree), everyone I know agrees that Max is the best when it comes to sugarfree!

[@ReyOfLight]

Pepsi Max definitely tastes a lot better than both diet Coca Cola and Coca Cola Zero. There’s just something about the aftertaste of sugar free Coca Cola that doesn’t sit well with me, along with it tasting a bit watery. With Pepsi Max the only way to tell it’s sugar free is because it’s not sticky and not sickening sweet. The flavor of Pepsi Max is a lot more refined as well. Pepsi completely nailed it when it comes to sugar free cola type beverages

[@PinkAgaricus]

Well, to be fair, even Diet Pepsi to me tastes better than Diet Coke. Didn't Pepsi Max (I think it was called this because it also had Ginseng in the soda too) change name to Pepsi Zero. For Diet Coke and Coke Zero, I prefer getting those out of the flex machine since they have all kinds of flavors in there (my favorites are Cherry, Cherry Vanilla, Strawberry, and in Wendy's machines [not sure if any one else's flex machines have it yet] Cream Soda)...this is also true with Diet Dr Pepper from those special fountains. Yep in regards to the versus thing, besides the plain Diet/Zero/Max if it has flavor I'll drink either. I notice with Coke I think they have adjacent brands, such as, Dr. Pepper and Seagrams. I feel like for both standard Diet and Zero/Max formulations Pepsi nailed it.

[@wrestlingandamusementparkl7789]

@@ReyOfLightI like Coke Zero and Diet Coke.

[@RealLaone]

Only if they still had Vanilla Coke in South Africa... The 2L bottles not the rare expensive 355ml

[@IaconDawnshire]

If I tried to drink a 20oz bottle of coke now it would take me WEEKS to finish it! Every time I try to drink it, my stomach yells at me

[@MrMentalpuppy]

Bro, how do you make so many vids?

[@andrewgray4862]

I teach in a remote location in the Melanesian jungle. Coca-Cola is in nearly every tiny village store. My students have never heard of Pepsi. Maybe this is a further opportunity for Pepsi to expand at Coke's expense. But for now Coke is still doing something right.

[@michahalczuk9071]

In my country, at least for most of years recently, Pepsi must have had much higher market share for very simple reason - pricing. Within last decade, until sugar tax killed it, Pepsi would often cost

[@NubeBuster]

Which country is that? And wow that's a big difference. Personally i dont like pepsi tho

[@michahalczuk9071]

​@@NubeBuster Poland. It changed because of sugary drink tax, but it was

[@rimtasvilnietis2991]

Ant they own lays, doritos too.

[@Camelotsmoon]

Yeah, I'm not a Pepsi person. Pepsi has a more bland cola flavor, vs coke that is sweeter.. at least to me. I prefer the sweetness.

[@hisuianpitch]

thats odd bc in all stores i bought pepsi from (except żabka) coke was actually cheaper than pepsi

[@kingfrank6877]

Please make videos like this everyday I actually watched all of your videos and I love all

[@LogicallyAnswered]

Thank you so much Frank!

[@bvssrsguntur6338]

Me too

[@danielvasquez3758]

It’s always been here!! And on top of that, I don’t think it’s going anywhere soon!!

[@LogicallyAnswered]

I really appreciate your support Daniel!

[@KanishQQuotes]

India hosted the 1996 cricket world cup Coca cola was the official sponsor but with some clever strings pulled, Pepsi purchased the tv ads contract and they also had one of the catchiest theme song ever "ye dil mangay more" (hearts wants more). And well that was that, combine it with Pepsi actually signing contracts with small distributors and suppliers

[@sapinballwizard]

Do you think maybe part of the problem is a culture that considers a $40bn company with a 5700% growth rate to be failing after a couple years of declining revenue?

[@Jmike12345]

I was a dedicated Coke devotee, for my whole life. I gave up drinking Coke (or any Coke products) when they became woke. I watch the labels and learned their brands. I’m healthier as a result and don’t miss the brand or product. Sorry, but I’m not sorry. Go woke, go broke.

[@abhishekjainnnn]

Thank you so much bro great nap 😴 🙌

[@CraftBasti]

This is great: I got a coca cola ad for the coca cola app in this video!

[@gustavogomasov4107]

Are you forgetting that Pepsi Co. does much more than drinks? Maybe that is why it has grown so much?

[@Krydolph]

I know so many that are like "I drink coca cola, but for sugar free, I prefer Pepsi Max" I think the fact that cola light is almost undrinkable, and though Zero is a lot better, Max just tastes better has a lot to do with it too! The joke is "Is pepsi ok", but honestly I am the other way around - yeah sure, a Zero is OK if it's all you got!

[@daveagbulos3218]

Indeed Pepsi Max tastes a lot better than Coke Zero. I shifted to Pepsi Max on the recommended of my kids.

[@svr5423]

One reason here in Switzerland is the reduction of bottle sizes. Coca cola now sells less product for the same money. But it's even worse when you are looking for a particular size. Let's say you want to buy a 500ml Coke, then you will not end up buying Coca Cola because they don't have an offer in that segment.

[@bazis98]

I drank Coke for a very long time, then randomly switched to Dr Pepper and drank Dr Pepper for a long time, then I switched to DP10, and then to DP-Zero. I have made started drinking way more water and way less DP, with the plan to phase it out of my life completely at some point.

[@pedrocantovitz5247]

Just like smokers getting away from cigarrets and going to nicotine patches 😶 sodas are a drug

[@froddobaggins]

Pepsico makes a wide variety of products and even owns Taco Bell.

[@OpEditorial]

Pepsi has always been the superior beverage

[@CordeliaWagner]

Nope. Only sugar addicts drink this Plörre. 🤢

[@rightwingsafetysquad9872]

< Can I get a Pepsi > Is Coke ok? < I'll have an iced tea then.

[@KinGizzard]

11:30 Why'd she have to hold her glass like that?! 🤣

[@balajivigneshk6924]

Profits matter, not revenue. With half the revenue, Coca Cola's margins are 4x Pepsi's. It's easy for the market to value by a revenue multiple, but future free cash flow is what matters. Also, Coke refranchised bottlers because they permeated best practices already and want to be nimble and asset-lite. Yes, they need to move beyond beverages, but it doesn't mean entering the fast food or snacking space like Pepsi is right for them. I'll bet on Coke any day, thanks.

[@phoenix5054]

They don't need to move beyond beverage, they just need to diversify from Cola. They could go into the coffee route, energy drinks route, healthy drinks route, craft beer route, etc.

[@otakubullfrog1665]

I've become something of a soda snob and usually go for options with cane sugar when I can (which for Coke means the red-cap bottles from Mexico). I'm not sure if it's any healthier, but I find it's more satisfying. A twelve ounce bottle of the real sugar version always seems to get the job done even though I can easily suck down much larger fountain servings of the corn syrup version. Maybe the weight of the glass bottle makes it feel more substantial as well.

[@usario]

Mexican Coca-Cola doesn't use cane sugar anymore since 2010 after they taxed it because of their obesity epidemic

[@briandbeaudin9166]

Hmmm, well the weight added to your waistline and increased risk of insulin sensitivity is also very satisfying-- to the medical industry

[@HaloHunter2552]

​@@briandbeaudin9166Not like the corn syrup is any better. It's just as bad, but tastes worse.

[@soylentgreenb]

Sucrose breaks down to fructose and glucose very quickly when you eat it. It can even be hydrolyzed inside the bottle if you let it age or let it sit in hot conditions. The only different is taste and whatever contaminants it might contain from production.

[@TheKasikaasu]

10:18 That pic is from Central Helsinki Railway station. My hometown 😅

[@Mic_Glow]

Pepsico has a lot of popular drinks and is a starbucks/ lipton partner. Coke on the other hand has Sprite, Fanta, Nestea and... that's it. They rely on OG Coke for most revenue. It would've helped if they brought back the original recipe XD

[@hnwarid]

It's interesting that while Pepsi has been beating Coca-cola throughout the world, Pepsi quit their beverage business in Indonesia a few years ago

[@Psi-Storm]

Pepsi isn't beating Coca Cola in soft drinks. They own other brands like Lay's chips, that add to it's yearly revenue. But Pepsi also has significantly higher costs, because they produce themself instead of just raking in licensing fees, that's why Coca Cola has a higher net income, while having lower revenues.

[@philipmurphy2]

Through many changes in life, Coca Cola has always taste the same as it ever did.

[@CordeliaWagner]

I am 21 and even I know about NewCoke....

[@philipmurphy2]

@@CordeliaWagner I rather not mention that, It failed for a reason.

[@macokizlong14]

I live in Eastern EU and I swear that they changed it around 2017 . I never liked it ever since

[@malcolmbrewis5582]

What about the Original Coca-Cola before a supposedly uplifting ingredient was removed.? 🤔😃 Then again, look at the contents of certain gifts which relatives could send to servicemen during the First World War.

[@marcuswaterloo]

When driving up into the Himalayas there is a massive hand painted Coca Cola logo on the side of a mountain cliff and all the truck stops sell it.

[@robertgoidel]

I use to drink Coca Cola as a child, then when I tried Pepsi, my tastes changed to be a Pepsi drinker from that time on into my 70's. Does not taste exactly like I remember it, but Pepsi is my favorite drink now.

[@unfortunatewitnessX]

In my lifetime, Coca-Cola has become nostalgic for me because it became the go-to soft drink if we ever got thirsty and needed something sweet to drink 😋. But nowadays, I can't even drink it that much because it has been a contributing factor to my gout. 😢 I know that I still have to be health conscious but I miss those good old days. 🥲 Coca-Cola is my favorite cola. ♥

[@MikeTrieu]

Yeah, I feel you about the gout. It's an insidious disease and I largely blame sugary drinks for its prevalence in my life. I've since cut out most sodas from my diet and I've been much happier since.

[@akash_gupta]

Man I love Coca-Cola. It's literally a lifesaver in 50°C summers here. Can't imagine going out without carrying one.

[@mrkitty777]

Man i love Whiskas cat food, can't imagine without it, meow 😃

[@danilie6742]

In hot summers, just try water...no soda can do what water can when you're tirsty

[@akash_gupta]

@@danilie6742 ofc, going out without drinking plenty of water can be life threatening during heatwave which is unfortunately common here. However, it's not always enough, you need sugar along with all the hydration to make up for the rapid energy loss.

[@martin0499]

Thia has to be astroturfing, people are waking up to your shitty sugar water

[@andyc9902]

On moderation it's good

[@amanitamuscaria5863]

I was unaware that anything had happened.

[@moumous87]

11:00 I always thought that Coca Cola was a big conglomerate and not Pepsi… but it’s more like the other way around! 😮

[@rajkumarherma4102]

All people please tell which cold drink you drink the most?

[@LogicallyAnswered]

Sprite

[@denizaydemir6756]

Any kind of juice

[@ashWINAG]

Sting and Mountain Dew

[@TheBooban]

Pepsi. Because they are used with soda stream. Clever of pepsi.

[@DendrocnideMoroides]

nothing I have stopped eating sweets and cold drinks completely, before that Sprite though

[@pauldegregorio6432]

I LOVE Coke! Diabetes killed that though. Every September I still have a couple of Jack & Cokes at my golf outing. I gave up the cigars instead!

[@Legitti]

You gotta invest to better mic, great stuff other than that

[@derektolley623]

I was in the States in 1964 and was given a Coka cola drink I took one mouthfull and decided it was crap and I am now 90 years old and have never drunk another coke but am very healthy!!!!!!!!!!!!!!!

[@JC-xl5og]

I refuse to buy pepsi until they give John Leonard his harrier jet

[@drywater2228]

If someone prefers Pepsi to Coke, there's something wrong with them lol.

[@oaooaoipip2238]

Why does the speaker sound like he recorded the voice over backwards and then played it reverse?

[@thewkovacs316]

most voiceovers on yt sound creepy

[@TheBerk01]

I come from a place in the world where pre packaged iced coffee outsells Coca cola. A friend working in a supermarket had Coca pull the whole 'our fridge, no competition for us in there. He told them to take the fridge away then, no point in keeping it full of stuff that doesn't move well. They stepped down pretty quick.

[@ffejpsycho]

does Coca cola, pepsi, or their subsidiary make that iced coffee?

[@TheBerk01]

It's currently owned by the Japanese brewing company Kirin. Part of the Mitsubishi group.

[@ffejpsycho]

​@@TheBerk01 So desu ne, tsuyoi kirin!...kirin biru ga dai suki desu yo.. although im even more partial to asahi super dry 2L can myself... Haha ;-p Douzo Yorushiku! haha apologies for my unacceptable Nihongo, haven't been to Japan since 2000 lack of immersion and it becomes faded... kanashii desu

[@tai-yomaruno3680]

Another case of the 5th law of thermodynamics: "get woke go broke"

[@TileBitan]

eating healthy aside, if you just drink coca cola nowadays you are a sheep. There are thousands of brands, of different flavours. You can make your own... The world is filled with variety, and people won't stick to one brand forever because it's boring and nobody has drilled into their brains the need for this specific brand. These aint the 80s where TV ads reigned supreme and dictated consumer behaviour, people are much harder to reach nowadays

[@ClassicalConquests]

Nostalgia is key. I see you are not in food biz,,, but people will always prefer nostalgic tastes rather than 900e steak that they never ever tried in their life. Sure he will be great but they would prefer nostalgic touches to their food

[@KrolPawi]

Yeach its crazy that i can go to local equivalent 7eleven Type of shop and there are tons of diffrent Brands of energy drinks, sodas, non alcocholic beers(basically better sodas) , izotonic drinks, juices and whatewer else there is. When i was younger i was happy when i got the opprtunity to buy blue fanta in Czech republic since it wasnt sold in Poland and now on the rare ocasion i buy something (since i mainly drink water so i dont realy shop for drinks often ) i always can find something new

[@stealthy-falcon2795]

I drink Coke because I want to drink Coke, I don´t want to drink sh*tty Pepsi. It has a specific taste that keeps bringing you back, that´s the reason.

[@adangzz1187]

In Mexico due to sugar tax they lowered the sugar but instead of leaving it like that they added sucralose and now tastes vile.

[@klaimster3184]

Mexican cola sucks now. Bought a 3 liter on a trip to Mexico not knowing they did the changes and noticed when I got home 😮‍💨.

[@gebzed]

I still drink coke every day. Miss the days when it still had coke in it however. Now I gotta add it myself!

[@hardi_stones]

"... companies when founders leave ... become generic ... soulless ..." Me: Apple, is that you?

[@BG101UK]

I wonder how much the price gouging has to do with their limited sales, at least here in the UK. For example, 20 years ago, a 2 litre bottle would cost me one Euro in a supermarket in Barcelona, whilst we were being charged GBP £1.85 at the same time in England. I guess not much has changed on this front. It's recently gone up to £3 for a 2½-litre bottle, up from £2.50 late last year and £2.29 a few months prior to that. Many of the soft drinks I used to enjoy e.g. Lemon Fanta are off-limits now, since with the rip-off Sugar Tax a lot of the recipes have been changed to include Aspartame and nasty-smelling Saccharin. I read somewhere that Sacharin was banned in some parts. Aspartame bloody well SHOULD be. Hope Jamie Oliver is proud of his achievement.

[@geneobrien8907]

In 1985 my broker advised me to buy Pepsi, I should have listened!

[@rajatwtf]

That ice glass with a hint of coca cola

[@GroovyVideo2]

its been many years since i drank any soda - it makes you feel bad

[@BIGwillTHEGAME]

I don’t drink sodas as much as I used to, not even Root Beer. However, I do drink Sprunk soda sometimes.

[@bogdanburghila4235]

why nobody is mentioning their dividends? If you take into consideration the approximately 3.5% dividend per year you'll see it grew a lot more than 52%

[@orceluslee4382]

Could you do Long road solor panel company