What Happened to Jackson Galaxy’s Cat Toys?

[@JP-ve7or]

10:00 speaking of staying sharp and doing your research, be aware that the name brand cat toys you buy on third party Amazon sites might actually be fakes. I recently bought a specific type of catnip toy that arrived strangely smaller and less dense than it "used to be." I only later noticed the logo was different. I guess not even cat toys are safe from counterfeiters.

[@Pepperprojectz]

Exactly this! Great point! There’s a lot of copy cat / white labelling going on, especially on market places. Searching for ‘Silvervine chew sticks’ on Amazon throws up some interesting brand names! P.s. thank you for taking the time to watch and comment on the video! 😻😸

[@thenobin]

I can't speak for the quality of those toys specifically, but I do know that it's a hard market to have higher quality pet toys when amazon will sell 20 knock-offs and 5 death traps with the same description. And most consumers either don't know or don't care about the difference. (This is just anecdotal from working in pet care for 10 years)

[@Pepperprojectz]

This is an extremely under rated comment! And something I’ve mentioned this in a couple of our other videos now (top 10 worst cat toys). Interestingly over on instagram, a lot of money is being spent on marketing these (white / private labelled) toys just at a high price point likely due to marketing costs (Turbo Tail 2.0, >£20 vs. Amazon @£8-10). Assuming they’re making sales given the sustained marketing push, I suspect there’s a market for premium options, it’s just difficult / risky / small?! Hopefully over time more will think carefully about what they buy! Thank you for taking the time to watch / comment, your views/point is generally really interesting. 😻😻

[@FruitBasketyay]

True and also the quality of these toys from Jackson were not good quality at all from my experience getting a handful

[@kay3489]

Great video! Jackson Galaxy's toys are a bit of a hit or miss in my house as well 😅 but I do like that he attempts to think outside of the box for some

[@retrorevival1]

"today, they’re nowhere to be found." almost as if their contractually agreed partnership came to an end and since then he's released his own line of toys like the Gotcha Cat Wand etc. This isn't some great mystery, it's just business.

[@Pepperprojectz]

Great point! But it makes me wonder-why did the partnership end in the first place? What led them to decide not to renew it? As I mentioned in the video, the pet market has grown so much since 2014, and with Jackson rebranding the toys, it seems like they had some level of success. Plus, given the sizeable marketing push they did at the start, the change in direction feels surprising. You’d think there would have been some kind of update explaining the shift, especially when we reached out to them (Petmate). BTW, appreciate you taking the time to watch and comment on the video, it helps the channel and is great to get different views on things. :)

[@retrorevival1]

@@Pepperprojectz the only assumption I can make -> assuming the toys were successful, Jackson was probably not getting a large enough % to be happy to continue their contract or renewal terms weren't to either party's liking and they parted ways. I'm not sure when Jackson's popularity on KZbin exploded but I'm sure he quickly realised he could make more money marketing the toys himself.

[@SquidandCatAdventures]

I found some of your complaints irrelevant (I'm not even a fan of JG) but I'll say that I wish I had seen the modular tunnel system before when they were available. I have a few different tunnels and pop up tents that I wind up using clothespins to put together so it's fantastic that he thought to put together a line that zipped together. They do take up a lot of space (physically and visually), but I feel like after a couple of weeks, it's actually good to put it away and then have a break because it makes it exciting again when it comes out. I'm surprised that JG didn't put out a really beautiful line of wall shelves (with lots of variety in the pieces, but all coordinating) for "catification" since that's a big part of his show and there's always room for new styles and brands of that because they need to be something attractive if people are going to mount them on the wall for the long term.

[@KryaDiere]

I didn't even know JG had toys. I have a nice baby blue tunnel from aliexpress that I got for like $5 or something and it has lasted me 15+ years?! lmao. My old old family cat whom I bought this for has already passed and my 4th cat (who is already 7 now) loves it to death. She's always lying inside waiting to kill your ankles when you walk past. This material is crazy and definitely will kill the earth with plastic pollution because of how it never ever breaks down lmao.

[@ToriHT123]

In 2020-2021, I worked at Petsmart and Jackson galaxy toys were still sold but often on clearance. I still see a few dif ones at my local Big Lots. & 6:00 I got this exact wand toy and it broke in like 15 mins and was fine for $6 on clearance.

[@Pepperprojectz]

Oh interesting. 🧐 It’s good to know people were buying but at a different price point. This is an important part of the puzzle! As you said, and based on what we’ve tested, the value proposition doesn’t seem to make sense. Maybe this is what has caused them to disappear? P.s. thank you for taking the time to comment and watch the video! 😻😻😻

[@PollyHE8972]

Excellent (and entertaining!) analysis. Thank you 😸

[@Pepperprojectz]

Thank you Polly for taking the time to watch and comment on the video, glad to hear you found it entertaining! Haha! 😸😻

[@levierina]

Cute cats! Considering Jackson Galaxy, I'm more interested if any of his "essenses" work at all. Like, it seems like some mlm style product

[@Pepperprojectz]

😻😻😻 thank you, I’ll give them a scratch behind the ear for you! Mmm, they’re an interesting one. We’ve used Feliway infusers before but it’s hard to know whether our cat’s reaction was placebo or a real effect and whether his oils have a similar impact. In fact, given your mlm point, I actually think this is worth a video all in self to see what the science says. Thank you for watching the video and commenting. You made an interesting point and it’s got me thinking!!! 🧐 😻😻😻

[@Repeaterbeater]

​@Pepperprojectz my cats become squishable when placed in feliway scented room. I think diffusers definitely work, but I'm not so sure about the sprayable version.

[@Pepperprojectz]

@@Repeaterbeater I love that description 'squishable', brilliant! xD

[@ShinShia456]

I am not a big fan of Jackson Galaxy. I didn't even knew he made toys. These all seem pretty cheap and basic compared to other toys.

[@Pepperprojectz]

Yeah unfortunately 2 of the 3 are not worth point they’re currently sold at although to be fair, the tunnel seems pretty well priced. Saying that I noticed the tunnel is now out of stock? So maybe it was on a reduced / clearance price. Hmm 🤔🙀 Thank you for taking the time to comment and watch our video. It really helps and makes a big difference. 😻😻

[@kay3489]

Just out of genuine curiosity, why aren't you a big fan of Jackson Galaxy? I mostly see praise for him online and am just looking to see someone else's perspective