What Happened To Nike Golf? | A Short Golf Documentary

Nike golf burst onto the scene late to the market wanting to make a huge impact, fast forward 40 years and the brand is slowly slipping out of golf.
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[@BinnieB81]

Nike’s shoes and apparel have always exceeded their clubs and balls. Hope they still make those after this….

[@mericksampson3495]

Idk man I love their covert 2.0 collection have their driver and their irons, and I hit them better than my callaway warbird irons, and my big birtha driver

[@TheVillest]

@@mericksampson3495 I used to be a club pro and i was on staff with nike. they took real good care of us club pro guys as far as equipment, clothing, and accessories go each year. they would send us the pro catalog and we would literally pick out anything we wanted. im talking a whole new bag of clubs every year driver down to putter, shirts, shorts, pants, shoes, rain gear, new staff bags, 20+ gloves, 20+ dozens of balls, etc EVERY YEAR. i first got on staff with them in 2010 at the time when their vr series stuff was just coming out. irons, wedges, and hybrids were always great but the drivers and fairway woods were seriously lacking at that time. when i played in sectional tournaments and stuff like that, i had to hope to god that none of the regional reps would show up at tournaments to make sure we were using all of our nike clothing and equipment (had to use at least 13 nike clubs). needless to say, most of them never did but sometimes they would and i was still using taylormade woods with nike head covers on them LOL. it wasn't until 2013 when they came out with the covert series of equipment that i finally did switch over to the driver and fairway woods because they were truly great. after that when the vapor series stuff came out, it was really on par with the rest of the top industry brands

[@thisguys8809]

This is absolutely phenomenal!!! Greg Norman doc was great to.. keep it up!!!

[@mitchellblades]

Appreciate it thank you 👍🏻

[@doobeone]

Thanks for teaching. Great breakdown.

[@jonathanlim980]

Looking forward to your PXG video

[@suggestedtigerr1151]

Very educational and interesting video! Keep it up

[@fish4kbcf]

This was a great video. I had a friend of mine who played all Nike clubs. He had an Ignite driver which was actually a great club. Good feel, sound and was pretty long.

[@calebross3790]

Video idea: the history of golf instruction

[@HeavilyArmed]

I've been using Nike clubs since I played for my high school golf team back in 2006-2008. Still keep a set of Victory irons as a backup, but have been using a Vapor driver for years. Tried other newer drivers and just hit the Vapor really really well. Never gave much thought about their golf balls. Always used Callaway Warbirds or Srixons.

[@staidenofanarchy]

I'm just glad I got a Tiger Sunday Red before this all ended

[@xERICxBLAUx]

4:11 “to please the majority” bruh it’s not pleasing the majority to pronounce a brand the way it’s supposed to be pronounced- not just according to said brand but the greeks whose goddess it takes its name from

[@MichaelHollen]

Nike-ey , rhymes with likey, not bike.

[@Coda1850]

Lol @ him acting as if how Nike is pronounced is under debate.

[@JohnConstantly]

Brits constantly correct our speech but they'll die on a hill for their mispronunciation.

[@mikejones-go8vz]

He says it both ways 🤔 odd AI I guess

[@cade_olson]

ngl you nailed this vid. Ive been curious about this since I came back from my golf hiatus and haven't seen nike balls around lol also never heard someone refer to an American football player as a "footballer" haha good stuff tho man.

[@godz4681]

Nike in golf is an example of over spending in marketing and not enough R and D, If they had just spend more money on making good products instead of marketing them then they would have been fine.

[@Sabundy]

So basically they did the opposite of what Mizuno does........

[@felixeur1276]

​@@SabundyWhat's funny is back then, Tiger was rumored to be using Nike branded Miura Irons and not actual "Nike Irons".

[@hoosiernative9668]

I was lucky enough to get my hands on the first set of irons and driver Nike released years ago

[@christhornton8219]

Their equipment was hit and miss. Their drivers weren’t great, but, their VR Pro Combo irons are some of the best I’ve ever hit, and are still in my bag today.

[@NiceBlue101]

Me too!

[@Jayt2882]

I still play with sumo irons most forgiving irons ever. Lose a little distance but it’s worth it for the MOA

[@EstrayOne]

Those VR pro blades were something else, only replaced them this year.

[@TGGent92]

I stick to Wilson and Callaway. It's because I have been around those brands for as long as I've golfed. My grandfather used them, my great grandfather used them. My dad used and still uses them. it's true about finding a brand that works for you and sticking with them. The equipment industry is just flooded with brands. Even newer brands like Takomo, Indi,KIrkland, and PXG reenforce premium clubs at an affordable price. Other brands like Taylor Made, Ping, Cleveland, Tommy Armour, and Srixon offer similar quality clubs at substantially higher prices. I believe most golfers worry about clubs far more than their actual game. Were as I tending to work on my game, the equipment and apparel will simply serve their intended purpose. I choose the clubs I know will suit me based on the way I play the game of golf. instead of wasting time on too many clubs, brands and apparel. I'd rather put that time into my game and get out on the golf course.

[@RK831]

Phil was right the whole time. Nike equipment was indeed "inferior."

[@ynkybomber]

I have a Sumo driver in my garage right now

[@jakenevarez7833]

The PXG jab 😂😂 I agree though lol

[@gerryconstant4914]

They did lower the price of their clubs to reach a wider audience of golfers. Some of the younger guys love them.

[@TheLowkeyScot]

playing golf in perth while watching this

[@rontarr4661]

The Nike Golf club’s were total garbage and the only reason they sold any were due to TW. The golf balls were ok if you were lucky enough to get a decent dozen. The quality control of their equipment and balls was pretty much nonexistent.

[@Sabundy]

So like a lot of their products really ..

[@El_Honk]

I have nike NDS irons. Covert VSR2 3 wood and vapor driver. Driver is out of the bag but the wood and irons stay cause theyre GOATed!!!

[@hammurds]

I liked my vapor driver

[@stevesmith756]

Love my vapor driver

[@therealwaltewhite]

I love your videos!

[@mitchellblades]

I love your name

[@QC_Charlottean]

I’ve always been curious, why do Brits mispronounce Nike? I notice occasionally in this video Nike (Nigh-Key) slips in, but I hear many Brits leave “key” off the end. You can hear the company owner pronounce his brand name (Nigh-Key). Even the Greek God for which the brand is named after is pronounced Nee-Kay). Still wrong from the way the Brits pronounce it. Why purposely mispronounce? Mostly, I wanna get a legit answer so I poke fun at my Geordie buddy.

[@calross7143]

Nike saw the light and the future...dropped the past and moved on to LIV!!

[@Sabundy]

To jump in bed with the Saudis (who are the main investors in LIV) 😂😂😂.....yes....that's the future all right. At least it's keeping in line with Nike's other dubious history such as using child labour in sweat shops in developing countries to make their stuff cheaply, and penalizing their women athletes for getting pregnant 😂😂😂. Very on brand for Nike.

[@livingtribunal4110]

Only decent equipment Nike made for golf were the original Forged Blades and the Sasquatch driver.

[@MrKillahippo]

looks like Nike maybe jumping on LIV golf too.

[@Kur0y4m4]

4m in theres a reference to Callaway being part of a push to make golf more affordable to the masses. You might want to check that. Callaway might be an easier brand to get into in 2024, but in the 90s, I remember they were more expensive than everyone else.

[@coreyknapp2151]

Callaway actually lead the way to much more expensive clubs. I remember they had the first $500 driver

[@p3nguinzzzzgamingandreacti617]

PXG catching a stray 🤣🤣🤣

[@andynaz5631]

Nike could have opened their own foundery in Japan, hired their own world class club makers and had a great product sooner. I have a set of 2014 Pro Combos that are as good as anything out there. I also have a Japanese made VRS Forged Driver that is still as long as anything out even now, but nobody ever heard of it. Nike farted around too much before they started think about the mid-handicappers. They chose aesthetics over functionality. The sad thing is they started coming around right around 2012-14, then the went full funk which did them in.

[@anthonyfuller9933]

I remember thinking nike golf balls were the best when I was young. Now I look at them the same as Noodle

[@Danomite99]

Quote from video: “Nike largely missed the market with woods” With a name like Tiger “woods” you’d think they would nail the performance of the fairway 3/5 woods 🤷

[@6825mitchell]

I really hate the KZbin blue print to come up with an idea for a video then let’s start the story at the beginning of time and work our way up.

[@stevedean418]

Miura selling more Nike clubs then Nike could ever imagine since 2001. Tiger signed by Nike to win and sell merchandise for a totally different club maker than he actually played.

[@whatthekicks]

Explain

[@tyler-go2gw]

if nike made an affordable game improvement set thats good theyd make a killing.

[@berkit1]

Nothing happened just that Nike got tired of paying someone who hardly plays golf anymore

[@flimflama9333]

And despite that he is still a bigger name in golf than everyone else today combined

[@alexjohan204]

They pay Michael Jordan still a lot of money and he is not playing

[@boskey10]

​@@flimflama9333 He past everyone in global popularity, yet he never passed Jack in Majors.

[@austinvanwie20]

@@flimflama9333Scottie will be there soon I truly believe

[@randolphtolbert3825]

Poontang brought another man down😂

[@mikehenderlong3945]

Funny thing is that Nike golf clubs still draw a decent amount of coin.

[@nicktomei7642]

“To please the majority” lol one of those guys huh.

[@craciunator99]

Good timing as its coming out that Nike is basically just done with golf, which is wild really. Jordan makes them more money than anything golf could ever do.

[@turangatohiariki3042]

NIKE COULDN'T KEEP UP WITH TW & HIS GOLFING MARKET AS TW IS THE FACE OF GOLF

[@billcarrier9622]

Good riddance to NIKE them not resigning Tiger Woods after 27 years is unforgivable. The company must be run by idiots.

[@Tubezilla]

The VR pro combos were very good irons

[@saltyskunk381]

I use a full Nike set today, a set of vapour Pro combo irons, set of vapour fly woods, set of raw finish engage wedges ❤

[@lawrencesykkmon2064]

Simple: the slogan "just do it" doesn't apply to GOLF

[@MrProy33]

Their hats never fit quite right?

[@LiamHoyo]

Nike should make appeal Nike is better then PXG

[@Beaver80]

Tiger IS nike in golf... what happened is he got old... nike has never been good in the golf game... Tiger made them look good

[@kenphillips7594]

If Eldrick was so great, why did Nike clubs simply not become a cash cow?

[@Jrocc811]

Nike also endorsed divisive politics and individuals with strong anti-American beliefs. They deserved to fail in a sport that is traditionally very patriotic.

[@jetdr]

Clubs were horrible, some of the balls weren't bad at all, only thing they had nice were the hats and some shoes.

[@TS_Esquire]

Nike Golf was 100% dependent on Tiger Woods. If he hadn't been as successful as he had, they likely have been out of the club market within 5 years if they ever joined it. I don't think they're going to comeback into making clubs either. They focus on a younger,. cooler, kind of rebel audience. Taylormade has taken that audience with their white driver heads and red faces drivers. Plus all the DTC manufacturers like Vice golf market this "I'm not the stuffy old golfer" look, which is directly out of Nike's playbook. I don't think there is much room for Nike anymore.

[@marshallgray645]

Starting with King James..wow I never knew he was part of the Nike story

[@NiceBlue101]

Tiger didn’t use Nike balls or irons. Ever. Need Curtis Strange in this. He won back-to-back US Opens with Nike Swoosh on his chest.

[@Sabundy]

But Nike has never been a sports equipment brand. That's not really their wheelhouse. Shoes and apparel is where it's at for them

[@PRIMEHDZ]

Have u watched golf over the years he used Nike clubs and balls from around 2002-2015 and more get your fax right before u post 2009-2015 he used Nike VR Blades and before that he used Nike forged blades 2002-2009 he made the switch when Nike stopped making Clubs in 2015

[@livethegimmick24-7]

I've been playing golf for over 40 years and have been through many sets of irons in my day. I've used a Nike Slingshot iron set for 10 years now. Best set I've ever owned. Their drivers on the other hand.........My driver set is Titleist.

[@SpeedisSpeed]

They sponsored someone to kneel for the national anthem 🤦‍♂️

[@richkalbus4346]

great video but terrible commentary

[@allypezz]

Click on a video to talk about Nike, get a golf history lesson instead...

[@TheChainChasers]

Golf will never be the same to me. This is all I’ve ever known. Let’s go Tiger! Show em how bad they shit the bed.

[@bhencho5256]

I think they realised golf isn't a sport

[@ericbush1544]

They suck

[@edrosiak]

They spent too much money on political bullshit versus R&D…

[@ink3d_ff]

Guy can’t even pronounce nike

[@FM-db3ft]

Nike went woke years ago and I burned (ok donated) anything I had with a swish on it. Can’t stand the brand since then and can’t even remember what triggered me exactly.

[@PersnameLastname]

However, Nike became too involved with the “woke” culture. That alone is a big turn off to majority of its hard-working upper and middle class consumers.

[@mickybarnett5332]

Nike are to busy at going woke 😂there trainers are now shite,

[@CurlsOG420]

12:36 @Ben&Woods @BenHiggins

[@obamathebigearsclown3979]

The CHILD SWEAT SHOPS were closed and the 12 years old were return to their families

[@atg1338]

What happened??? Tiger sucks now...duh