What Happened To Zoo York : The Rise And Fall Of A Streetwear Brand

How many remember Zoo York? Zoo York was one of the pioneers in the skateboarding industry, rising to fame in what many call the golden age of the sport.
At their peek, Zoo York was at the heart of the culture, carving out a space and helping to lay the ground work for the entire evolution of a fashion genre.
But over the years, boy have they fallen from grace. But how though? What could cause such a storied name to tank they way they have? Well lets find out, I'm Nate the great from Takeflight214.com and this is the rise and fall of Zoo York.
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If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
www.youtube.com/watch?v=cD-ia...
Happened To Alife:
www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. :
www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream :
www.youtube.com/watch?v=BUlyW...

[@lachlanbrockmiller5691]

I already knew the history and current state of ZY. But I love this brand, skate their decks, so I still love to know content is still being made around ZY . Thank You!

[@jamesgrusel5537]

Shit Justin Pierce was my best friend for 5 years! I grew up in The Bronx where we didn't have skateparks we skated the streets!! Some of my other crew I skated with included Mike Hernandez, Harold Hunter! Now I'm 50 years old and watch skateboarding videos daily! ONE LOVE!! 😎

[@takeflight2142]

Wow you were apart of history my dude

[@dbrfour]

Used to love this brand! Great video, as always 👍

[@konstantinkennedy2244]

RIP HH, many memories from the 90s hanging in the Alphabet city

[@skateboston420]

It was the videos, my friends. Heads, Peep This, Mixtape, Mixtape 2.0: Unbreakable, E.S.T., E.S.T. 2.0, E.S.T. 3.0, E.ST. 4.0, and State of Mind, super sick skating and on the East Coast, it's not about the biggest stairs or rails, it's about finding unique spots in the older cities of the US like NYC, Philadelphia, Boston, and D.C. It's all about style over substance. Zered Bassett grew up a few towns away from me. I remember he was on 16 skateboards, and then there was all this local buzz about him getting on Zoo York, and we were all waiting for E.S.T. 2.0 and Mixtape 2.0 to come out. I skated with him a few times back in the day. I've seen Jereme Rogers and Eli Reed skate in Boston but Zered was unbelievable in person. And he's still doing at 40 years old.

[@dylives7667]

Just last year I got a couple of Zoo York Basketball Jerseys. While they're most likely recent, they go hard. I believe those items still retain the core essence of what Zoo York used to be.

[@razwanakram4446]

Great video 📹 much love from England 🇬🇧

[@takeflight2142]

Thx a lot fam ✌🏽

[@turnerbrim505]

Brought 2 sets of 3 zoo York crew tees at the Little Rock mall, forgotten all about this brand

[@alpaykasal2902]

most of my tshirts were Zoo York and 555-Soul. What a great era.... Fang's brother was in our crew, and Harold was one of the homeys along with others from the Kids movie via hanging at NASA nightclub. That's mainly how I knew them.

[@pdigi3179]

I still love when I can find Zoo York gear. I literally just bought a pair of shoes a wk ago

[@user-ld4sj9wk9m]

Do a what happened to marc ecko or ecko brand (rhino brand, ecko cut and sew, ecko red etc)

[@deestaples1059]

U should do a video on menace skateboards

[@reek1111]

🔥 🔥

[@CoolBreeze0432]

New York had some great skateboarders on their team I used to buy zoo York skateboards for years back now's in skateboarding

[@KEVINofallKEVINs]

I jus bought a ZooYork Shirt from Ross and I'm from TEXAS

[@beachcity562]

I didn't know this..

[@truthreignsforever9286]

N8 the Gr8 ☝️😎

[@nicgur_6981]

I got a purple zoo York hat very nice 👍 I hope it doesn’t fall like supra or something.

[@Sevfin]

Who is manufacturing their decks now? I still see them for sale..are they legit? cheap china wood?

[@user-dm4jv9yj2x]

When I see old people in Chinatown SF rockin ZY hats you know know it’s done. Rip Harold. Legends never die 🫡

[@bugsjam]

dam

[@DRJRchattanooga]

I had some buds who wore Zoo York in San Clemente CA… not a huge SoCal brand

[@wilcross50]

Vision was calling it street wear in the 80s

[@robertmccarthy2770]

It sounds too much like you’re reading. Really good video, it was just distracting

[@aftercoma001]

Still seeing a lot of Zoo York clothes and shoes in LATAM, are they og or some kind of knockoff/proxy?

[@CRISTAREWANDOSEWEY]

Og

[@chriskilled16women]

I’m falling asleep

[@krillz2001]

Its PAANG not fang 😂😂

[@paulandrew4820]

You asleep?

[@noobiekush]

Marc ecko ruined zoo york..

[@user-dm4jv9yj2x]

He spent all his $ on that baseball to hate on Barry bonds. Karma struck back. Lesson is mind your own business. Hating has repercussions.