What Happens When You Promote AI Generated Music On Spotify?

[@AndrewSouthworth]

Hey everyone! Just want to provide more context on this video. This experiment stemmed from the question 'is AI music good enough for the average listener to enjoy today', and then when I got these results I was shocked that the answer was already yes. I wasn't expecting that Suno V3 would be high enough quality for listeners to accept. But this is the reality we're in now. My next curiosity is that I wonder if fans KNOW that the song is AI generated, do they still accept it? Since this experiment fans did not know what they were listening to was not human created. Aside from this experiment i've used AI songs to test marketing strategies that I wouldn't want to sacrifice my own song with. For example, distributing a song to 2 different artist profiles and promoting each of them in unique ways - with Ai I can test this out without ruining a song I actually poured my heart and soul into. Also, if you find out which artist this is, please keep it to yourself to avoid ruining this experiment :) 🚀 Spotify Growth Machine Course: geni.us/SpotifyGrowthMachine 🏆 Hire us to run your ads: geni.us/ForbidMedia 🌍 Best website / store / funnels for music artists: geni.us/MusicFunnels (get your 14-day FREE trial!) 👥 Fan Growth Machine: geni.us/FanGrowthMachine 🎬 KZbin Growth Machine: geni.us/KZbinGrowthMachine 💿 The best Spotify playlist service: geni.us/PartneredProjects 🧑‍💻 Consultations: geni.us/GSConsulting 📰Join the FREE Music Marketing Monday newsletter here: geni.us/GSNewsletter ⌨ Chat in the community (FREE): geni.us/GSCommunity 🎤 Modern Music Marketing Podcast: geni.us/MMMPodcast

[@jamesm9771]

This is so bleak. Makes me sad as an artist. The truth is, if the music is good, people will not care if it was made by AI.

[@AndrewSouthworth]

I think there will be a large group of people that refuse to listen to anything AI generated. A HUGE part of music is the connection you feel to the artist, and then of course the live aspect of music as well. AI Music is pretty damn far along already, but the concept of an AI concert like in that Black Mirror episode is very far off in my opinion. As the AI music gets more mainstream I suspect we'll see real artists showing more of their process, embracing experimental ideas, showing a more raw side to the music etc. As artists we want to stand out so AI music almost gives us permission to do whatever the fuck we want to do, because all the mainstream stuff can be easily replicated with AI.

[@BOF303]

no, the answer is people like even the shittiest music.

[@brianthomas7873]

The thing I love about AI music generators, is that so far I have about 30 of my own songs. I write lyrics, have been writing for about 15 years or so. I don’t have talent when it comes to instruments, and without instruments, there’s nothing to put vocals onto. I’ve been taking my own lyrics, feeding them into the AI generator, and getting original songs with my own words to listen to. Something I can relate to 100% since I wrote it. I’ve not posted the songs anywhere, or tried to make a profit from it. It’s solely for my own enjoyment to listen to while driving.

[@TruthToldTV7]

I do the same thing. I've been writing songs for over 20 years. I also write poetry. I figured out the other day that I could get a beat that fits my lyrics perfectly with AI. And I didn't know this when I first started using it. But they also have ai generated singers. Which is cool. So I have tons of songs that I've made over the past couple days with ai. I have a couple that I know are hit songs. All original lyrics. I'm here to figure out how to Market them. I kind of feel some kind of way about the AI generated singers. So I've been thinking about just using the AI generated beat is my own. And then finding a real singer to sing the lyrics the same way the AI singer did. In any case good stuff though bro. Good luck.

[@wm3138]

There’s another aspect to Ai music that some folks may be unaware of. I was a guitar player for 35 years until I developed arthritis and could no longer play. Some people make music because they “want to” and then there are people who “have to” make music. I fall into the last category. I write all my own lyrics and Ai allows me to create the music to convey my lyrics.

[@Purpledragon1981]

wow this is a take I never thought about

[@benjaminpastora7483]

You know you can still make your own music without ai doing everything for you right? Making your own lyrics is cool and all and your saying that it lets you "convey your lyrics" but most of the work is in the ai and its just lazy in the end. Why can't you get a DAW and create your own music AND lyrics? Making your own music would easily help you express yourself better, and its more creative. Also it just feels good to create something on your own.

[@SilvahniCadence]

Good for you, ignore the hate. You know what your listening for in AI generated music and that makes your songs that much better. I am currently trying to get my AI songs fixed by an audio editor, finally found one on fiverr and he knows they are AI generated and was still willing to help me. I have never been able to write lyrics, I write fantasy stories but not lyrics. So the entire song is AI generated from the music, singers and lyrics. But I did edit the lyrics I got out of chatgpt and now I am trying to put in the leg work and money to fix the songs because I used to be a musician but it's been 20 years, life took me in another direction but I know music and I know what to listen for.

[@lolo0818]

@@benjaminpastora7483what he means is that the AI software lets him experiment on his lyrics until he finds something that aligns with his musical vision/aspirations. In the end, AI is just a tool to be used. If we are good at what we do, then AI will make us do even better than before.

[@dud3man6969]

Same for me. I was a drummer and totally blew out my right ankle. I only have a couple songs with lyrics that I like. But I mostly do instrumentals and get to experiment as much as I want. It’s like having your dream band and no one argues with you.

[@davidmarshall8166]

I'm a multi-instrumentalist who has worked in and around music for decades. Personally, I have no problem with AI music if it's good. There's a lot of crap out there that sounds like someone prompted an AI music generator and posted the first thing that popped out. And it shows. But I've also heard some great stuff from talented creators who then take it into a DAW and rework it and/or they're using human-written lyrics and/or they're mixing live instruments with it. Some are reworking it with voice models like Kits AI or with Synth V, etc. The technology is here to stay. Those who embrace it fully and utilize it to their advantage will thrive. But that doesn't mean those who don't are doomed to obsoletion. For now, you can't attend an AI artist's concert. Yeah, you can use the video generation technology to make a "concert" video, but it's not the same as attending a show. I remember a backlash against MIDI in the 80's and against sampling in the 90s, and even the industry railing against the Average Joe having access to DAWS. None of this killed music and neither will AI. For that matter, I remember the backlash against music videos because some artists would become popular based on their looks and not their music. The ultimate test lies in the ears of the listener, whether the music is AI-generated or human. If they enjoy the final product, they'll engage with it. If not, they'll skip over it. Disclaimer: I'm experimenting with AI music myself, but believe creators have a responsibility to let potential listeners know the music is AI-generated. No one should try to fool the listener. As far as artists (graphic, music, etc) being paid for AI models being trained on them, the industry will probably make enough noise to get their way at some point, at least to some extent. But those very artists "learned" by emulating the works of other artists themselves. Should every guitarist that uses an E7add9 chord pay the Jimi Hendrix estate? Also, the models don't "see" a particular artist when the AI companies train them. They analyze instrumentation, song structure, rhyme scheme, genre tropes, genre-specific production values, etc.

[@tonyschillinger2204]

ParkerJax AI DJ and we will be playing our soon to be released LP at a Nightclub Tour at the end of Next year.

[@ellonzi]

I just spent three days creating a song with AI. I would hate it if it was labeled as AI-generated because AI is just another tool for producers. For example, should songs that use Autotune be labeled as such? No, right!? AI is the same. Yes, you can just hit a button to create a track, but that is not how I work with it. I believe creative work/art should not depend on technical skills, which is precisely what AI does... It frees artists from knowing all the complicated technical details of creating art, allowing them to focus on creativity, using their taste and judgment of what sounds good, looks good, etc. With AI, instead of having to spend time learning technical stuff, we can spend time being more creative and creating better/more complex art.

[@AndrewSouthworth]

To me there is a big difference between AI being used as a tool and AI being used as the main composer. Right now tools like Suno and Udio are functioning as the main composer, and this is what should be labelled as AI generated. People just typing in a prompt and using the output mainly untouched to then upload to a streaming platform. If someone is using Suno and Udio, but is then stem splitting the tracks, recombining layers, importing tracks into Ableton and adding their own parts, etc. Then that is a different story. This is some type of middle ground. On the other end we have the actual tools where AI is used but it isn't generative. These are your AI mixing and AI mastering assistant tools, or other assistant plugins that come out in the future. But the human does the bulk of the ideas, the tool just takes out the boring repetitive stuff.

[@ellonzi]

@@AndrewSouthworth In my music project (EDM, Bass House) that will be released on 18/10, I generated around 1000 music clips with Udio to create a 4-minute music track. I did not stem split anything other than the final track to separate the vocals; I see myself as the lyric composer and music producer, using Udio as my technical music assistant who programs the instruments, adds the notes, and does the mixing. This work took 3 days. Then, I spent a day inside the DAW doing the arrangement and mastering. Udio lets me do everything myself instead of hiring musicians, audio engineers, and singers, and I get to keep 100% of the royalties. It's fantastic!

[@gk10101]

​@@AndrewSouthworthmusicians aren't living in reality if they complain about ai. everything they produce was built from the musicians that went before them and so on until you have just a guy banging on a hollow log. everyone just adds their touch of creativity. there's only 12 notes. ai music is no different as long as its not used to impersonate a musician. the degree of uniqueness that you're proposing is on the wrong end of the spectrum

[@TensePeacock]

Too many people here seem to fail to understand that this is simply an experiment, how are we to know the role AI music will play in the industry if nobody ever tries to experiment and make observations? I’ve followed you for years now and I know what you do, this was interesting (and concerning) and goes to show that AI, even at early stages, can already potentially saturate the market more than it already is.

[@AndrewSouthworth]

Thanks dude! Appreciate that. Yeah I think the biggest conclusion of this experiment is that AI music is already ready for prime time, and governments and music DSPs need to get their shit together and figure out how we're going to make this technology fair and transparent. It seems like the people leaving more negative comments about this aren't people that usually watch my channel, so they're assuming i'm part of the AI tech bro world and not an actual musician and artist myself haha. But also, there are a lot of people that are just scared or pissed at this AI stuff and they're just vocalizing their frustrations at this technology - which I get. Figured this video would be a bit polarizing, but I couldn't pass up an opportunity to run this test and show the crazy result I got with it.

[@Pete_TheWiz_YT]

and in all creative...when i was young...we all had to learn to work with a computer or you would lose your job...this is just the same

[@drebbihc]

@@AndrewSouthworth the problem with AI is that there is such a kick back against it that the people actually using it can easily just bury their head in the sand and basically get away with it. It isn’t talked about enough in a productive way to actually monitor how it’s being used and what is ethical and what isn’t and what is a problem and what isn’t.

[@dud3man6969]

After using it for just 3 weeks I can see how powerful this can be for generating subliminal messaging. People will abuse anything

[@piniumusic]

AI is just another instrument, tool. Are we also going to disclose if somebody used MIDI guitar or actually played a guitar? Same with autotune and zillions of other tools that are currently used by different artist to make and produce music, including AI tools. We can obviously, for some time, indicate that a music was made with AI, but soon there will be no point of that because virtually everybody will be using some kind of AI tool in their music production process. That's what we call progress :)

[@TWPMusic-Factory]

I compose my own songs, and therefore, the rights are waived by DonnaAI due to the human element involved - me. I'm the copyright holder. Writing a song takes about a week, especially when balancing it with a full-time job.

[@calypso2niner]

I am concerned about the future.

[@AndrewSouthworth]

Yeah this stuff is scary. This experiment stemmed from the idea of 'is AI music good enough for the average listener to enjoy', and then when I got these results I was shocked that the answer was already yes.

[@LegPuppy]

yep, and most of it will be taking those spots on editorials whilst real artists wont get a look in. RIP music as we know it

[@Pete_TheWiz_YT]

why? Its just a fancy type write or calculus machinery ... be afraid of me, I have a IQ of 135 and autism, and all kinds of thing and i speak AI like no other. Humans are to (fill iin the words of your chosing) to make AI dangerous. Not learning kids to fact-check like youtube videos, thats the real danger, ....

[@M.G.Records_it]

Like the Master Bruce Lee would say, we must learn to adapt.

[@Pete_TheWiz_YT]

@@LegPuppy what is a real artist? I work with AI since 2016, learning, training.... it's a skill like any other. I have official paper that says I'm a photographer, art school,. Just dyslexic and much more makes I wil never play a so called real instrument....it is egotistical to put your thing above others!! Greetings, AI artist, gamer and autistic person.

[@SickKiddCrue1980]

This is the new way , as a Trucker I hate how self driving semi trucks are coming out .. technology is destroying everything ... But you also have to ask yourself what is really FAKE ?? I mean people go to a dance club and people are dancing all night to a guy who uses a machine to mix music that he didn't write or even use AI to make , hell Casio keyboards and drum machines have been making music by itself for years , or what about live bands that use backing tracks to fill in , how about songwriters who can write songs but don't have a band ? And it seems like your AI music may be doing better than your live band is . Not trying to be a buzz kill but this is the new way .... Music is an art , just like an ugly painting, some can't see the art but others pay millions of dollars for it . If a machine can give us some better music and the artists write the words and go thru the hours of dialing it in , then what's the problem ? If you say it's unfair to real musicians then I don't know what to tell you , computers are taking everyone's jobs . All you have to do is do a better song than the computer puts out ..

[@dumbpublichater9365]

Hi, all the things you listed require some level of skill and contribution to the musical process, but suno just provides the end product. Ai artist is the consumer here. It is not a tool, it is rather an endless jukebox. It is an enormous step up to actually not doing music. Or anything in general.

[@RandomC-l6m]

I have a friend whose band that sounds like Faith No More and I introduced them to your channel on Saturday just gone. They are so grateful. As I have learned A tonne from you without having to pay for course. Keep Rocking Bro! I binge watch your content EVERYDAY! and yes Random C is my (our) music name!

[@PeacefulMelodies-777]

I create music on guitar, write the lyrics, and then recreate through SUNO Ai, and can come really close to the original and some times actual nail it. Difference is, you have to take the time to structure the song correctly. Then it takes some time to generate until you get the quality you are looking for. What I am looking for is, songs that maybe someone will want to perform live. Well, take a listen to some of my songs and you will see. Beginning songs not so good as I was just learning how to use the app, and the Ai def was not as good. But, some of my newer creations I believe are really good. Anyway, appreciate the video! Stop over and share your thoughts

[@diemsoul]

This is an amazing experiment Andrew! Thank you so much for always being ahead of the curve man. I do wanted to share a question with you for a topic that I wasn't able to find on the Spotify course: For some reason, my Pixel has become "inactive" all of a sudden (even though my last campaign ended on July). I am trying to activate it again to no avail. I tested my pixel with my landing page and it's triggering correctly. Some of the troubleshooting I've done is adding my ad account under "Add Assets" as well as adding myself under "Add People," both options on the Datasets tab within Data Sources, as I've seen it work for other people with similar issues but that hasn't been my case. I wanted to ask you if you had encountered a similar issue? As a separate idea, it would be dope adding a troubleshooting portion within the Spotify course for some of the most common issues :) Truly appreciate you Andrew!

[@AndrewSouthworth]

Hmm if the data is triggering in events manager for test events, and you have everything linked, i'm wondering if its just a glitch. Meaning, if you were to actually run the campaign I think it would just work fine, and it's just showing inactive. The pixel being inactive doesn't actually mean it won't work, it just means it thinks it hasn't received data in the past week or two. But I have seen it glitch out and say that even if there are campaigns currently running using that pixel that are getting conversions.

[@diemsoul]

@@AndrewSouthworth Thank you so much for always taking a second to respond and share guidance, Andrew! It means so much, especially for those like me who are not too tech-savvy. Been learning so much from you since 2020 and have had so many victories since then thanks to you. Keep up the amazing work!

[@Mr-Not-Applicable]

This experiment raises fascinating questions about the future of AI in music. If we choose not to disclose the artificial nature of the artist, how do we manage their identity? Do we fabricate a virtual persona, complete with social media profiles, for an artist that doesn't exist in the physical world? And what happens if a song created by AI achieves widespread popularity? How do we navigate the complexities of fame and fan engagement for an entity that does not exist? These are crucial questions that the music creators, and indeed society as a whole, must grapple with as AI becomes increasingly sophisticated and common.

[@orrro]

Andrew! I started a promo campaign for a song I released. It matches an asian targrt audience so i targeted India, China, Japan etc. It done extremely well and got a huge reach, resulting in a lot of streams. My distributor/spotify immediately flagged them as artificial, although i am 99% sure they came from legitimate promo! Any advice? Very tempted to stop the campaign to ensure it's not removed!

[@Darknives]

As most people will tell you with ads, dont target india or china, there's other asian places you can do

[@dailydosamusic]

There are a lot of bot attacks happening in the independent music space, it's most likely the botted playlist scam that's been going around. I believe there's a video about this by Two Story Media and Andrew may have a video on this too. I personally run a lot of campaigns to India and if done correctly, can work super well. That being said it is risky if you add India in the same campaign as other Asian countries because it just allocates all of the budget to India. Would always separate by campaign, only target cities, add language as English, and must have wifi if you are targeting India.

[@AmoraEssentials]

Excellent video. Thank you so much for making this. You're one of the first to do it. Really appreciate it.

[@Pete_TheWiz_YT]

Hi, i do agree for like most normal persons. But I'm an autistic person, with all kinds of challenge next to autism. Like NO maths skills whatsoever, learning to play an instrument, well dyspraxia don’t want me to. But i do speak AI perfectly because of it. So, why would you ad a AI brand? It's called evolution and as a very creative person, all art, and music is coming from and it evolves because we get new tool. This just make the play field level, shit lyrics and shit music wil stay shit. It’s not the tool tha makes the music, it's the brain of the artist that steer the tools. You all give AI to much credits!! And overestimating the raise of the AI music. Even with AI it takes time to master, and no lack of training. I try to reach the humand mind with my unfilterd AI music!!

[@LegPuppy]

I'm all for embracing new tech and making the most of it, but it's honestly like calling yourself a graphic designer whilst just using text prompts and pre-designed templates. AI music getting on Discover Weekly whilst artists who have written their own tracks are struggling with a pathetic 68 streams on release radar.

[@santiso1o]

i want to hear the product :\

[@AndrewSouthworth]

I know, I wanted to show it but as soon as I do that it ruins any future possibility of running pure experiments on the project because now I have to start factoring in people checking it out from my channel. Plus the streams from people coming from here can mess things up algorithmically if you're not the target demographic for the project. Eventually i'll give it away, when i'm done running tests on this project.

[@santiso1o]

@AndrewSouthworth I understand sir! I heard you say that you are running or testing your new label with artist? Is there a way to apply or any requirements?

[@jaimeserradossantos2332]

where can i listen to this AI project?

[@Pete_TheWiz_YT]

I have a playlist with AI but not for the faint hearted and 18+

[@AndrewSouthworth]

I'm still running tests on this project so I'm keeping it a secret for now to avoid having thousands of people from this channel checking it out and skewing the data. If you happen to find it on your own, feel free to check it out, but please don't share it in the comments :)

[@Pete_TheWiz_YT]

@@AndrewSouthworth smart

[@jaimeserradossantos2332]

@@AndrewSouthworth appreciate all the research you're doing, andrew

[@DjStatusss]

Which ad works better you or the ai videos? And is the band metal or genre? Full music videos? Did you submit to Spotify editorial? Did you mix master, ad drums, bass?

[@Kifferei]

cool experiment. its good to look reality in the face rather than deny it. truthfully people have been behaving like ai for decades, rehashing old ideas to try and create something that people will "like", and tbh maybe a lot of those people never really had ideas that were all that interesting or original to begin with? i'm not deterred at all either way. i love the whole process from creating and collaborating with others, to production, engineering all the way to publishing and marketing. someone has to retain the human connection to music and many will. for those that want to quit because of ai...go ahead i suppose.

[@RyanZakMusic]

nice work, andrew. interesting content!

[@AndrewSouthworth]

Thank you!

[@xaviarmusic]

I mean this campaign is pretty on track to pay it self back in about a year. I’d say that’s a success

[@AndrewSouthworth]

I think it'd take a couple years, but either way I personally felt this was a success. Although ironically as a human artist it was a little defeating to see AI stuff do so well haha

[@xaviarmusic]

@@AndrewSouthworth I think artists over complicate their targeting rather than just figuring out the entertainment aspect of the content and let that itself be the juice for the ad, if the ad creative looks entertaining and engaging, running ads to it becomes easy. My personal thing is I only do open targeting cause it works best for me and I figure out content ideas for the ads. That system seems to work best for me. All my experimenting comes with just trying to entertain more. My ads are gonna start incorporating dance choreography since I can dance so that might be another tool to help ads perform better

[@chillwalker]

You just did a video of the work I am on right now. Thanks. Are you my Multiverse twin?

[@MrMysterio26]

Sir which is the most trusted and best distributor for music ?

[@AndrewSouthworth]

There isn't really a best one. But for most people DistroKid makes the most sense, Amuse and Melodist (my platform) are both great as well but don't have the cutting edge features like DistroKid. I'd avoid Tunecore for its BS Discovery Mode policies, and i'd avoid CD Baby for its super slow release time and high costs.

[@FireF1y644]

What's an "AI artist"? Can I be a "Google artist" then? Like, search for some songs on the internet and upload them on Spotify as my own? The same thing basically, just without automatic interpolation and recombination of the sound material. That can be arranged too though, I can download two songs, pitch them down and combine them...

[@FireF1y644]

"AI artist" is much much worse btw, because it recombines *copyrighted* songs and requires basically zero artistic input from a human. Also it is peak hypocrisy. For some reason, when this process is done by hand, such "artists" are permanently banned from Distrokid, Spotify and everywhere else. But when this process is automated on some third party server, it's suddenly okay. It would be weird, but the reason for this is obvious. Spotify just tries to pay artists less because it is currently an unprofitable business, as far as I know.

[@AndrewSouthworth]

AI artist is really a misnomer, it's just easy to say. A more accurate term is 'AI music curator' honestly. It's not that different from 'producers' that just stack samples and loops on top of each other with minimal modification. The only true 'AI artist' that i've heard is Boi What. But his stuff genuinely takes more effort than 100% human made stuff, because most of it is hand crafted - the AI stuff he uses is extra effort on top of the normal recording process. Not sure if you actually watched the video or not, or if you're saying this to other people and not me, but around the 40 second mark I talk about the whole ethics and compensation thing in AI music. Moral of the story is the governments of the world need to figure out how this stuff can be regulated, monetized, and otherwise done in a way where artists have to give permission and get paid for when their music is used in these systems. As it currently stands these AI tools are borderline theft. Their current argument is 'fair use', but fair use very often requires that the usage be non-commercial in nature. This is why my stance is that if the AI platform didn't pay for the music they used in training data, they shouldn't be allowed to charge anything for music generation and the model must be made open source.

[@FireF1y644]

@@AndrewSouthworth Oh please don't tell me about effort. Don't even start. I make soundtrack/trailer music, some of which takes months to create, working 14 hours a day, with up to a *thousand* tracks per composition sometimes with custom recordings. Some of my tracks have millions of streams, and this is how it is for most artists and how it should be. High reward for high effort. There is *absolutely no way* that some AI user who barely spends a week on his track makes more effort to create his stuff.

[@AndrewSouthworth]

Music isn't a contest friend. It seems like you have some misplaced anger about this stuff. For most of my music history i've written guitar / vocals in progressive metal bands, but more recently i've done electronic music, pop music, and alternative metal music. I've spent months working on songs, i've spent hours working on songs. I've done songs with 100% custom recorded audio and i've done songs entirely in the box with libraries and synths. At the end of the day the thing that matters most if people enjoy it. The artist I mentioned above called Boi What writes and records everything just like a regular band would, including vocals, and then painstakingly runs every vocal section through AI voice cloners to have it sound like characters are performing the track instead of him. It quite literally takes more effort than regular music, because he first has to make the song the old fashioned way and then do additional steps on top of it.

[@FireF1y644]

@@AndrewSouthworth No. Calculating "2+2+2" does not take more effort than calculating a "cube root of 726572699" simply because it has one more step. Also, when everyone is "super", no one will be.

[@klaseyjones8199]

Spotify is gonna be flooded with this crap lol.

[@AndrewSouthworth]

Yeah they need to get ahead of it before it’s crazy. It’s honestly already crazy how much of this is on platforms with no disclaimers that it’s AI generated.

[@Pete_TheWiz_YT]

like 90% of rapsongs?

[@AndrewSouthworth]

Spotify is also flooded with plenty of bad completely human generated music too lol.

[@raffy141]

my release radar had 6 AI songs today ... i really starts to get annoying.

[@CozyWinterTunes]

no , ;)

[@hugomayrandmusic]

This is straight up depressing. I know this is not the point of the experiment, but what I learn from it is that we need new laws to preserve human culture.

[@AndrewSouthworth]

That's a good takeaway from this honestly. This stuff should be allowed because if piracy has taught us anything, laws don't stop anyone. But, it needs to be controlled and regulated in some way so giant corporations aren't allowed to profit off the backs of talented hard working individuals (any more than they already do).

[@hugomayrandmusic]

@@AndrewSouthworth Very good point. Kind of like we control cigarettes and alcohol. Crazy time we live in indeed!

[@chillwalker]

Yes 200 Tracks for 3 Songs is about it. Working on the Sound of the vox. Exchanging the vox with something like audimee. Realizing that AI does not compose linear in Tracks, so you dont get usable stems. What means if you really want to make a Projekt that does not sound like AI you have to reproduce 80%. You definately are working as long on a song as you arte woirking on one by your own. But the creativity choices you get when you let suno play with lyrics you wrote and comes up with something you would never imagine on your own...and suddenly turns your "okay" Hook into a Hit....its worth it. I am a perfectionist. My Artist is now listet at the IPI and the first video also has to look 100% real. But so far we both did the exact same thing with the exact same demand in quality. Looking at your Bio we might be multiverse twins ;-)

[@chrisanderson8094]

It'll be interesting to see what happens after the Universal Music suit against AI generation companies. It'll be fascinating - when Uni then begins creating there own AI with content that they own..

[@Jad_237]

I have learned so much from your channel and thank you for always dropping sauce. i will like to know if the algorithm can still take its effect on old songs i uploaded a while ago and i have never promoted it. should i start promoting new songs from now or it doesnt matter the date i dropped it ?

[@sarfaraazshaikh]

Ai song get KZbin content ID or IRSC Code ?

[@sarfaraazshaikh]

which is good distribution for ai song publishing ?

[@AndrewSouthworth]

DistroKid is the most popular one: geni.us/DistroKid

[@WayneMianow-ur9oh]

This is why niche live performance is gonna become the artists only real way to build a viable business...online will be moving towards marketing only...but more and more people are looking for a real experience and good live acts are becoming more in demand...AI is a great tool, and can be used for all kinds of shadow testing, writing aid, marketing content...it will never replace actual human emotional experience, until they develop droids that have real skin and bleed thier own blood...in which case, I want to be the inventor of that lol!

[@walkwith-faith482]

Andrew this is genius I just told my daughter this idea I created some things around 3am this morning and ai face of the character lol.....

[@bjornark]

Having your "face" and a person is getting more important I believe. But again, that can also be made by AI. We just have to make better music. I wont follow AI artists. And I know several sync libraries wont accept AI generated music either.

[@AndrewSouthworth]

I agree. Being a faceless artist with no personality, no touring, no behind the scenes stuff etc is going to get harder and harder, because AI will also be like that. I think the social media stuff will get even more important and touring will be even more important than ever as this stuff gets more mainstream. The sync aspect is interesting. I thought it would be a goldmine for them, however currently they won't touch AI anything. They're so worried about the legal aspect of the music (and rightfully so), they don't want to risk having a song in a movie or show that infringes on copyrights and then they have to modify it or get sued later.

[@Pete_TheWiz_YT]

365 days and it is better, it wil replace the news channels first, porno last

[@Sheriffvlogs]

Great video. Can you make a video about the spotify and cineverse Deal?

[@AndrewSouthworth]

Oh snap I haven't heard about this. This is interesting, I think I will make a video on this.

[@Sheriffvlogs]

@AndrewSouthworth It's interesting since Universal had their Q2 earning call and said the music streaming service has reached its cap, and people who haven't already subscribed to the music streaming service are not going to The only one that seems to be growing is spotify, which is no surprise since they are focusing more on video and multi-channel content rather than just one business model.

[@samedinoir]

Interesting experiment. Kind of bittersweet because although it’s exciting to see innovation happening and the music industry being disrupted, it’s still a little disheartening knowing that a completely AI generated band can generate more streams than a living hardworking artist as myself 😅😂 Life is one big comedy

[@Pete_TheWiz_YT]

do you do all the check boxes on all the social media?

[@Pete_TheWiz_YT]

like using hastagh in all your music, a thumpnail, and all that stuff...ow I subscribed so i know the answer lol

[@TimedError]

Well, this is terrifying

[@RRAREBEAR]

Wild video! Hey Andrew, have you noticed that meta ads has integrated a “Learning” period once you launch ads? I just launched an ad today and haven’t created a new one in a month or two, is this a new feature? Not sure when I will be out of the learning phase on my ads and start seeing my conversions? Anyway, appreciate all info! Thanks for another awesome video !

[@AndrewSouthworth]

I've actually always had the learning phase, learning has always happened but some people didn't have the notification about it. The learning phase is essentially the first 50 conversions per ad set, but you will see conversions occur during the learning phase.

[@RRAREBEAR]

@@AndrewSouthworthawesome! Makes sense! Thanks. My last ad was getting $.12 conversion so I kept that one running for another month or 2 before launching a new song! 😂. Next song has big shoes to fill. But if it doesn’t do as well, I’ll just keep the $.12 song as my “evergreen” ad that I keep coming back to with whatever budget I don’t spend! Man, couldn’t have done it all without your course! Thx again brother

[@joantonio6331]

People need to adapt. The eorld is evolving faster and faster and people will now have to adapt many times in their lifetime... AI music as i see it is a gold mine for lyricist and writer because AI can not write that good and a writer can simply become a star

[@leroylott7123]

How about getting streams based on talent and not AI. This is why music is such trash today because no one has talent but is good at finessing the algorithm.

[@AndrewSouthworth]

I have over 10 million streams on music I made myself. All I do is promote music made by talented people, this is the exception not the norm.

[@leroylott7123]

@@AndrewSouthworth 👌

[@authoradidaswilson]

No, they don't need to put any water mark on AI anything. It's no ones business at all.

[@alexcostafotografia]

cool project... cool video.. but its kind of weird to complain about rights for AI training for music then simply not say the same about images and videos lol. But yeah I partially agree with you... rights should be paid for sure... just don't agree to much on "labeling" what was generated with AI. Why? Let's say you are using samples, instruments AI generated in your regular recording. How that would work?

[@alexcostafotografia]

btw... subscribing

[@AndrewSouthworth]

Thanks! To clarify, I think the same rules should apply for images and videos, I just didn't bring it up because it's not my topic. I think companies should only be allowed to profit off of the AI model if they compensate the creators for using their music in the training data, otherwise it should be free and open source. As far as tagging AI material, I think it should only apply for material that is dominantly AI created. Kind of like how you can use samples that you purchased online in your music, but you aren't allowed to release a song that's ONLY the samples you purchased. I don't think AI assistance should be labelled, I think things that are pretty much 100% AI generated should be labelled. If it's just a tool to accelerate the songwriting process or improve production, to me it's just like Melodyne or Ozone.

[@alexcostafotografia]

@@AndrewSouthworth I'm an IT guy that also do photo/video and I'am a musician. I have some video for sale on pond5 and they are actually cool. They let you opt-in for selling your stuff as part of a dataset and you I get paid for it. All this tech is pretty new and it will be regulated at some point. Yes I do have 3 albuns released with just AI instrumental music and a whole lo-fi beats channel based on it. The whole music is basically AI but there are samples and other things (like hiss, vinyl crackling, sometimes a guitar or some precursion) that I add later. I don't know for you, but for my field generative AI was a game changer. It made me 5x more productive at least(talking IT stuff right now). The big problem I see now is how to regulate without slowing down. In this thread we being very specific, we are talking multimedia but AIs like chatgpt and claude are trained on text. Books, articles, etc, etc. How can we make sure everybody gets their share without making it so expensive that it restrict evolution? Well I could write an article of 1000 pages about that problem and don't find a solution for it lol. Anyway dude I will stop bothering you ahahahah... Nice content, nice channel thank you for putting some time aswering my comment! Merry Christmas :)

[@Vashy69]

Soon no-one will care if its ai or not soon you wont be able to tell the difference, trying to tell other “this is ai generated” its pointless, its like old wagon travelers telling car owners ,”you didnt work for your travels” so tell others that”, sry but get with the times or get left behind.musician here btw.

[@librationmusic]

Oh man not sure how to feel about this lol.

[@AndrewSouthworth]

Yeah... Definitely a bit frightening as a human artist, but exciting to see how this new technology is evolving and could be used. I just hope as a society we can aim to use this stuff in an ethical and sustainable way so the music industry doesn't get fucked.

[@librationmusic]

@@AndrewSouthworth Agree. I did take a some hope and positivity out of this too though - as someone who has yet to run an ad. I think ads are going to be super beneficial for someone like me who is not great at social and has no social following and this kind is another supporting data point, even more so because it was AI. I'll probably be reaching out this Fall about 1 or 2 releases I'd like to run some campaigns with.

[@SuperFirebird3000]

So since we can't copyright it I guess we just monetize it and that's that?

[@AndrewSouthworth]

Yep. You can’t copyright it but you can still make money from it.

[@SuperFirebird3000]

@ i think I’ll make lyrics first and copy right it

[@DigitalmoneyWithai-e9i]

Can I distribute Ai generate song on Spotify premium membership distrokid and claim youtube content I'd please reply ❤ From India 🇮🇳

[@SuperFirebird3000]

Yes, on Suno

[@SuperFirebird3000]

Distrokid

[@BOF303]

so yeah I don't like this video

[@AndrewSouthworth]

It's a bit terrifying that it seems the average listener already is receptive to where AI music is TODAY. Meaning in 5 years when the AI music is many times better than it is today, it will be even more terrifying.

[@overlords2722]

So you dont like that attention is being drawn to something that more people should be taking about? You understand this is how we get the industry to be better for artists?

[@povilasl5383]

@@AndrewSouthworth honestly my only hope is that they literally just run out of music to train on / make these ai model companies pay for the royalties for the songs they're training their models on

[@AndrewSouthworth]

OpenAI has hit that wall already, they've said multiple times they've basically run out of valuable internet data to keep training on so now they're going into licensing content from sites like Reddit. Have to imagine with music it will be a similar scenario.

[@joantonio6331]

To be fair, music is just sound wave and AI already know the music structure so even without music to train, AI can use algorithms to make unic songs... It is already too late. This on the other hand is a blessing for indépendant film directors who can now have quality music cheap... And that idiot who publicly insulted rockstar for offering them only $7500 for an old music of them is doing a huge deservice to artists because now people and studio would be like "why paying that much if we can just ai make them"

[@nightfallvampire]

The thing is we need to learn and use ai as a tool to enhance our capabilities disregarding and says oh this is trash blah blah people like you will suffer in future and say ai will take theirs jobs and people who are like use gpt to create lyrics and copy paste u need to add your element in it atleast the lyrics

[@kenyenmusic7548]

Well hopefully now when I go to a random free music show it’ll have semi decent music instead of complete trash 😂😂😂. The people that suck can just use AI and save our ears 🤙

[@Dihmarko]

You're supposed to bot the A.I music and then use your profits to promote your real music. Just kidding 🤣

[@NeilOBri]

First. Or am I AI?

[@AndrewSouthworth]

We will truly never know 🕵️

[@Lifeisripe]

😂😂😂

[@garen591]

Looking at the comments, all im seeing is Hey block this AI music, Hey we need laws to regulate this and that... Well go ahead. All these gonna achieve is to drive this tech underground. And anyone with a decent computer can train their OWN AI models and nobody is gonna be any wiser. So learn some skills in training your own AI models and you are golden

[@HFMusicAI]

I have my Channel of A.I Music and trying to apply your strategies on the songs.

[@FX-ri3dn]

Song in 10 to 20 hours. What the heck. Are you seriously saying that a good metal song can be made in that time?

[@AndrewSouthworth]

Yeah absolutely, just depends on the song. Sometimes things take longer and other times things take shorter. One of our most streamed songs was written and recorded from scratch in about 5 hours. Keep in mind though the particular song i'm talking about isn't a shred masterpiece or anything, it's more like a modern nu-metal type track. Also keep in mind i'm only factoring in MY time as the guitarist / vocalist / main songwriter of the band. Then my drummer works on it, then our producer / mixing / mastering guy works on it.

[@FX-ri3dn]

@@AndrewSouthworth Still, it sounds like a short amount of time to compose, write lyrics, and arrange. Impreasive. How slow am I then. Lol

[@AndrewSouthworth]

haha well i've also been making music for 20 years and have well over 1,000 Logic Pro sessions on my computer. Do anything a few thousand times over 20 years and you get pretty efficient!

[@DjStatusss]

You showed your spend what was the ai spend numbers? $.39 too or what? Txs. Try KZbin ads .05 per 1000 cpm