What I Learned from Martha Stewart | Slow Living in the City in Greece E20

[@Γιώργος-π6κ]

😊 γεια σου φίλε δημήτρη είστε όλοι καλά. Το συγκεκριμένα βίντεο δεν μου ρθε στο youtube. Κατά τύχη το είδα

[@JimMakosCom]

Όταν το ανέβασα, το έβαλα να μην ειδοποιησει τους συνδρονητες και να μην εμφανιστεί στο subscription feed για αυτό το είδες τυχαία (μάλλον στην αρχική σελίδα σου στο KZbin αφού έχεις δει πολλά δικά μου).

[@Γιώργος-π6κ]

@JimMakosCom δεν έκανα κάτι κακό που έχω δει πολλά δικά σου είμαι θαυμαστής μέχρι το κόκκαλο. Και όλη μου οικογένεια.

[@GeorgeChatzimanolis]

I think I slightly disagree with you. From my perspective, focusing on a niche is crucial for building initial momentum. I haven’t seen the Martha Stewart documentary, but as you mentioned, she likely found success by narrowing her focus to cooking first. Once she built a strong following in that area, she was able to branch out into other endeavors. Here’s how I see it: Imagine trying to break down a massive wall with a sledgehammer. If you randomly hit different spots, you’ll hardly make a dent (that’s like having no niche). But if you keep hitting the same spot repeatedly (niching down), you’ll eventually crack the wall. Once you’ve created a small opening, it becomes much easier to break through and expand your efforts.

[@JimMakosCom]

Thanks for sharing that perspective, George! I totally get the sledgehammer analogy, and it makes a lot of sense. Focusing on a niche does give that initial push and can definitely help create a strong foundation or “crack in the wall,” as you put it. In Martha’s case, she did start with cooking, but her brand quickly evolved to encompass so much more. I think her approach shows that once you have some traction, the boundaries of a niche become more flexible, allowing you to explore a variety of interests without losing your core audience. For me, the key takeaway is that, especially with personal brands, people connect with the person as much as the content. Once they’re invested in you, they’re often interested in your other topics and insights, too. But you’re absolutely right; niching down at the start is often a smart move to gain that initial momentum.

[@GeorgeChatzimanolis]

@@JimMakosCom@JimMakosCom I fully agree people connect with the person, but before they connect, they need to have multiple interactions with him/her. If you keep jumping from topic to topic, then most of the people will not give you a second chance.

[@JimMakosCom]

@ noted! 👍