What Is A Unique Selling Proposition? How To Create One (Plus 5 Examples To Inspire You)

What is a unique selling proposition? In this video, we will cover how you can stand out amongst an ocean of businesses.
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Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about.
Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different from another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in.
That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions.
Here is what we’ll cover in this video:
00:00 - Introduction: The Need for Differentiation in Business
00:55 - Tip #1: Creating a Unique Selling Proposition (USP)
01:06 - Detailed Explanation of USP
01:44 - Importance of a Holistic Approach to USP
02:02 - Significance of the Message in USP
02:22 - What a USP is NOT
02:54 - Examples of Strong USPs from Businesses
07:51 - Creating Your Own USP: Step-by-step Process
09:53 - USP: Defining Your Competitive Edge
10:34 - Recap and Conclusion
10:59 - Shopify's Free 14-Day Trial Offer
11:16 - Video End and Final Remarks
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► What a Unique Selling Proposition Is (And Isn't) Plus 10 Examples to Inspire You bit.ly/2QpmY7Q
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[@learnwithshopify]

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[@FuriousMarketing]

Assertive, defensible, and specific! Talk the talk and walk the walk. I love your USP breakdown. Adding examples helped a lot.

[@Henry-gr2ir]

Extremely helpful to me, it’s been a long time for me struggling to stand out of the competition, your unique selling proposition concept really gives that light in the shadow

[@YoitsWeslo]

You. Are. Amazing. I instantly subscribed and watched this whole thing twice. Thank you so much! As a first time small business selling art I really appreciate this. Really makes you reframe your thought process and position as a strong competition in the world with just a strategic story.

[@henrysafari3079]

Hey Bali i really enjoyed your teachings I watched all of them, during tonight, i had not planed to, its my first time i do keep learning on KZbin channel continuously without quitting you are so amazing! keep it up!!

[@Ava001]

To be honest all I need right now is inspiration. Thanks to y’all for the uploads🙏❤️

[@blessingolabode4140]

I needed to hear this thank you for the great illustration. i just started my online digital marketing business few months back and have not not been getting any leads watching this video has given me some ideas

[@VintageByte]

Jesus your energy is contagious! Thank you Michelle! Much love!!

[@learnwithshopify]

Hey guys, please note that the free trial is now 3 days, after which it will cost only 1$/month for the following 3 months!

[@kevinaylward3677]

Your enthusiasm is contagious...!👍👍👍

[@kushagraoberoi6496]

I love this channel and the tutorials! 🤩👏🏼

[@devine_noise]

Love your teaching style. Thank you.

[@varunroy9810]

Love your video it's so concise and to the point.. also can you guys make a video on ios 14.5 on how to tackle it?

[@ProjektX700]

this was insanely useful content thank you so much !!!

[@user-yt5nr8em4t]

Thank you very much for presenting the video so beautifully. Give more such videos. I will work.

[@LucyGriffithsdotcom]

Thanks for sharing these valuable ideas...!

[@theskinfix]

Thank you so much I love this

[@tosinayomidele2166]

This Is really insightful!

[@Inside.Frame1]

Thanks. This video helped me a lot.

[@taykratzer]

You did such a great job with that topic. Much help. I was referred to this video from RevRoad in Provo Utah.

[@learnwithshopify]

So glad you found it valuable! Appreciate your kind words.

[@kappalearninggroup8917]

Wow, this was sooo good! Thank you Shopify!

[@learnwithshopify]

You're welcome! We're happy to hear that you enjoyed it.

[@duckking4195]

it help me open my eye.

[@Primavera1212]

Thank you!

[@Meddd123]

I liked the way you gave a short pause in the video 👍🏼

[@janiecristinasalskov3554]

Loved this! I work right now with ESP´s selling travels. Can you give advice? J, Denmark :)

[@rajudesai3069]

Thanks you so much

[@nomgqibelokoko5862]

You made life easy 🙌🏽🐒❤

[@monetvangoghempire5284]

Thank you

[@BarsUpEntertainment]

Really great content

[@oceaneducationalconsultanc6490]

Great Mam

[@facebookhackerrr]

more on marketing please, its my first time subscribing to a channel just to get more info about online marketing strategy and commerce

[@learnwithshopify]

Hi, Osama. I have a guide here that will help you create a marketing plan that works: bit.ly/2U8v9an I’d also recommend taking a read over our marketing docs for further information: bit.ly/3wh8SV1 A piece of advice I'd also give you is to figure out EXACTLY who it is that you think your ideal target customer is; who are they? what age are they? Why would these products appeal to them & how are they currently going looking for these products? This is the key to marketing success!

[@oceaneducationalconsultanc6490]

Great mam

[@zerospower85]

Great video. What about marketplaces, Speedy delivery, 100% authentic products, affordable pricing ain't gonna work. Any ideas!

[@victor.stiles]

11/10 👌🏼👌🏼

[@FurkanKhan100]

I can't seem to find link to copywriting resources in the description :/

[@oceaneducationalconsultanc6490]

Could you upload a video of School USP Mam

[@gauravgharu6865]

i love u mam😍

[@withsureshravi]

🤩🤩🤩🤩🤩 you look sooo pretty

[@ImWORTHITINC]

I don't see the pdf about how to be a better copywriter??

[@ma.cristinacorpuz7589]

Hi …I’m in the planning stage of my massage thera oil business…please help me verbalize my business

[@amaking8961]

hi .. is usp same as value propositon? i watched a video just before this video

[@learnwithshopify]

Hi, there! They're similar, with some key differences. I found this third-party blog that explains the difference: bit.ly/3GbtBAc! I hope this helps.

[@foufadil7778]

❤️❤️❤️

[@umairirfan98]

You are Brilliant and give best ideas. I can say "Beauty with Brains" you are really Cute and Pretty. Big Fan of yours.

[@kamangukandola5361]

can someone help me with an use for a online retail service

[@learnwithshopify]

Hey, Kamangu. How may we help?

[@jayantnautiyal8776]

👍👍

[@ROHITSHARMA-se3ev]

#india

[@flatsmando]

👍🙃👍

[@instrumenticons8393]

You are so beautiful 😭😭😭

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I just seeing her face ahh it's feel something

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Period underwear. What a load of bull crap. Only in the US.