What Is Brand Experience? [With Examples]

[@themike217]

Thank you Stephen. You're a great educator. Keep em coming!

[@BrandMasterAcademy]

More to come!

[@ikanengnongena3361]

I'm currently learning about BED vs Customer Experience Design and there are just so many intersection, so much I'm seeing CX as BED. Do you think this is accurate? .

[@BrandMasterAcademy]

They're all variations of each other. The Brand Experience Design and Customer Experience Design both refer to the experience the customer will have with the brand.

[@manamarketingsa6538]

I really struggle to define my brand experience... what are the main attributes of the customer? and can I "transfer" some of my brand values through the brand experience? and how would I go about providing an experience of trust and honesty?

[@BrandMasterAcademy]

To provide an experience of trust and honesty you would simply incorporate that into everything you do. Now most people simply expect trust and honesty so it might not help you to solidify that position in their minds necessarily though additional transparency beyond the norm might

[@ThisDesignLife]

I’ve had the worst experience with Nespresso

[@BrandMasterAcademy]

Is there a Nespresso rant coming Chris?? Do you still use them?

[@ThisDesignLife]

Brand Master Academy I’ll create a blog post on it.

[@BrandMasterAcademy]

@@ThisDesignLife Feel free to post the link here when you write it

[@canyoubrandme]

You hit the nail on the head with this one Stephen! I was (and still is) so intrigued by the experience at a national grocery chain here in the US that I applied for a position within a local store (yes, call me crazy). However, I have learned so much about branding during my time as a sign artist at Trader Joe's and used them ever so often to explain brand experience to clients. Here's a video created from a class I taught - kzbin.info/www/bejne/bZC9gK2np9WeZtU

[@BrandMasterAcademy]

So you were an undercover Brander 😀....Dedication to the craft...

[@frankbkalala7608]

BRILLIANT!!!!!!!!

[@BrandMasterAcademy]

Thank you