What Is Copywriting? How Do You Get Into It?

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Copywriting was the first high-income skill that Dan learned in his early twenties after failing 13 different businesses and ending up in $150K crippling debt. It was this one skill that helped Dan go from being a broke Asian immigrant to making 10K a month in his early twenties so he could take care of his mom. So if you wonder what copywriting is and how you get into it, watch this video now.
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This video is about What Is Copywriting? How Do You Get Into It?
• What Is Copywriting? H...

[@DanLok]

If you like this video give it a thumbs up and subscribe so I know to make more videos like this one. If this is your first time watching my video, comment below and tell us about yourself. And if you’ve been watching my videos for some time now, comment your biggest takeaway from this video.

[@diditiesto5055]

Ur the best Sifu.

[@barakaluvanda7941]

Danlok super genius

[@adrianmatienzo824]

Hello im a bit new to this channel, ive been watching your videos for a few weeks and its great, im a grade 11 student in the Philippines currently taking ABM track

[@lamarrox5929]

Amazing video I have registered for the free training very excited about. I love and enjoy learning from you. Best thing I have taken away from this video is that copy writing is closing in print.

[@sentimentalprime144]

Thanks sifu big fan of your work and been with you every step of the way. My biggest takeaway was that you tweet the page of the company without actually doing much e.g writing scripts of something. Btw I wanted to ask was do you need to be creative to become a copywriter?

[@lamart56]

Plot twist. He’s copywriting us right now.

[@omajawusimon7542]

100%

[@yaphao4544]

Excatly , he is selling us, his link, wanting us to engage, lmao

[@KevinWood44]

EVERY CWer who puts out content is selling....but wake up this is how it is done CORRECTLY!!

[@maruvmundo]

Plot plot twist: He's copywriting us right now so that you too can begin copywriting other ppl.

[@MacyUsiagwu]

How

[@артемкудин-ъ2и]

I am caught by the idea to become a cool copywriter, to learn this profession and master it cause it includes psychology, art to sale and art to write. Perfect combination!

[@stacyali7058]

How are things coming along with that now? I recently came across this and I'm interested

[@almcd2300]

You've no idea how much this appeals to me. I've a degree in English , creative writing and history. A second degree in psychology. It's basically the perfect mix for doing this.

[@amplihigher]

Copywriting: the perfect juxtaposition of art and action. 👍🏻

[@Khussakhossa]

As much as I loved reading this comment. Its been 2years.. If you would write this comment again.. What would you like to add more ?

[@chuckatley1464]

Stop being a douchbag

[@JoshuaOtusanya]

I think I speak for the people when I say Dan Lok is a real gem on KZbin.

[@akashtn6682]

Nah, you don't

[@josesucha7735]

Nah.

[@jzel18]

Not really

[@kingcode3509]

@@kalisto52 why

[@jacepumasanji2170]

Moug us 👨🏻‍🚀🚀

[@osse1n]

The power of a written word shouldn't be underestimated. A good storytelling text can as mesmerising as influential.

[@cartergomez5390]

I am currently figuring out how to write an awesome email using copywriting skills and how to tell a story within those emails for my affiliate marketing business.

[@codewithphuc]

"Copywriting is closing in print" - use the power of words to convince people to take an action. This idea gives me a strong inspiration in copywriting. Before, whenever I wrote a Facebook post or an email letter, I feel boring because I struggle with words and sentences. I just tried to find the formulas and copy ideas, structures, grammar,... from other excellent copywriters. But now, I focus on readers and always wonder whether they are ready to take action after finishing my posts or letters? It makes me focus on psychology instead of words. And psychology is one of my biggest interests. Thanks Dan Lok a lot" You are a great inspirer!

[@iBuyURgiftcards]

Hello Maria, thank you for sharing. How has your experience been so far as a copywriter ☺️.

[@abigailthomas6076]

Thank you for making it simple.

[@leveluptraders]

I want to start how do I go about it

[@Je.rone_]

*I always thought copywriting had to do with like copywrite© laws* 💪🎭

[@prashantyadav7077]

I thought the same😂

[@Je.rone_]

@@prashantyadav7077 a lot people probably did🎭💪

[@prashantyadav7077]

@@Je.rone_ yes brother😀

[@Earthlight777]

You are confused between copyWRITING 🖊 and copyRIGHT©

[@Je.rone_]

@@Earthlight777 you sir or ma'am are correct.

[@jimscholten1713]

"I can save u at least 5 to 10 years of learning" damn.. that made me wanna click the link in the discription. Really this man is good at selling, u make me believe that i can do the same because of your attitude. Great

[@diegoscalanti]

That's how the wise do it

[@xyckriz]

The link gives you a good introduction of copywriting. But if you want an in-depth knowledge, he will teach you for weeks, but at a cost of $2,500. So, if you got the budget, go for it

[@harshitsaraswat3679]

@@xyckriz I can give you that same at $1000

[@xyckriz]

@@harshitsaraswat3679 pass! i know copywriting. it is not that hard. i have access to tons of books that i can download. the fact that dan was emailing me for weeks and wasn't able to close the sale is a good reason for me to believe that he is not the best as he proclaims himself to be. lastly, kindly search for dan's former students. they are exposing this so called guru.

[@jillvalentine8084]

@@xyckriz can you teach me without charging some dollars?

[@braydonfisher1737]

Copywriting is even more than you made it seem! You don’t need to be a copywriter as a profession, the best copywriters are multibillionare businessmen! 🔥 The SKILL of copywriting enabled them to get there!

[@BrianArons]

A lot of people try to market unappealing listings and get low conversions as a result. Fixing the wording, color theme, pictures and so on can double or even triple conversion rates!

[@Je.rone_]

True!

[@danjustynchiong]

Thanks Dan, watched your old copywriting videos when I started my online business 1 yr ago, I am right now at 15k per month!

[@maxpainmedia]

I need a mentor i will pay you! I am tired of slaving for other people man

[@st6ph6n28]

Sifu Dan, I have just discovered this career path. I'm studying business but used to study creative writing. I'm surprised to find that my ability to write poems and stories might be able to mix into my abilities in business, to play to both of my strengths. This seems like a perfect career path for me, or for anyone who possesses a strong command of language (not necessarily academic English), and an intuition for business/selling psychology. Thank you for another GREAT video!

[@oke-aye]

How did this end up playing out for you?

[@TopTechTrendsX]

How are you doing now friend?

[@OmengTawid]

learned new skill today. Thanks for sharing Dan!

[@The_Callister]

Today im writing this on 22/1/2023..im was started Learning copywriting..and this is my first vedio The correct meaning of Copy writing..Because im searching a job copy writing has freelancer has my startup to business,Even i has no experienced also no idea In business..but i believe to earning more money is BUSINESS..So im start with my Copywriting job today..Wish Me a good health to keep going achieve my dream..Thanks Mr.DanLok..

[@elijahgarcia1719]

One month in how has it been? Thinking about starting today.

[@raefouni4211]

alan : i'm teaching you a skill that only few people know and possess me after 700 eps of naruto : he is talking about rasengan :3

[@pragya8662]

😂😂😂😂 I'm watching Naruto Shippuden. This makes me laugh.

[@thecreativeamir]

Rasen Shuriken

[@kakomakalimbwe4985]

😂😂😂

[@Hughbrev]

dweeb

[@bintangkamala3304]

Damn! You just use your copywritting skill to make this content marketing and you are successfully persuade, influence and engage your viewers. Smooth. 👏👏👏

[@cristinegajo9491]

I am already motivated to learn copywriting because of you, Dan.

[@kohlgalway239]

So happy I’ve gotten my mind trained into business and working towards goals at 15.

[@fnhxvvoc4075]

same at 16 years of age bro we are young we have a long way to go whish you luck.

[@tonyoduor6530]

Copywriting is indeed a high income skill. I am seeing the benefits right now. Thank you Dan.

[@Metaroids]

Pls help me im struggling

[@sinancevik178]

do u work as a copywriter?

[@grinch714]

How do u start ? Do you just ask a company If you can copywriter for them ?

[@maxpainmedia]

Zen Crypto update?

[@dorianlogan449]

Hmm

[@gamegamer9523]

I think the answer of if you should go to college is depending which college it is, what career you choose, and what you want or need to know

[@MateusCSilva-oh7sy]

Fortunately I am in a apprenticeship program, I'm in the communication & marketing area, and I learned a lot from my mentor!!!

[@MateusCSilva-oh7sy]

@Moin khan No, I'm Brazilian

[@StevenKeel]

I learn about the existence of copywriting six months ago. Been buying books, online video course about copy and online ads. I've learned so much. Still trying to master the dark art. In some time when I get some cash flow I hope to learn from the best closer in the world. Mr Lok.

[@stanleytitus9958]

Hi @Steven, Thats a pretty good goal. I am a mentee of Sifu Dan and I look forward to see you in HTC

[@veronrsg]

I remember Sifu also saying that the number one skill you need to SELL on line is. Copywriting....Closing in print🚨

[@tobiashelen2181]

This is my first time of watching your video. I am Tobias Helen. A graphic designer, an entrepreneurer, an educator and a copywriter. Though I am new in copywriting. I will be glad if you can hold me by my hand to walk me through the journey of copywriting so that I can be better

[@nicomedimartin7540]

An eye opening teaching 💥 I did copywriting without knowing it's copywriting 🤔 ☑️ I wrote 5 letters for closing with successful outcome. ☑️ Thank Dan for helping me to discover this.

[@sonalidehariya6364]

Hello sir, my name is Sonali. And I m from India. Thank you so much sir. For explaining about copywriting. Before watching your videos I didn't know about what copywrting actually is? I m so glad that I have watched your video first. I m so overwhelmed with your speaking. You made my day sir. I really want to learn more from you. Currently I can't afford your training because I don't have that much amount of money. But when I will have that much money I assure you that I will definitely enroll .You are an inspiration for me. I want to thank God that I got to know about you. I listened your complete audio clip and I m feeling so motivated and I learned from you that how one should have faith on him. Thank you so much sir, I would love to learn more and more from you. Thank you so much sir.

[@gorkisl7447]

By learning the introduction about copywriting in this video, I will take the first step closer to the success of being a copywriter. Thanks, Dan!

[@priscanekkynekky6368]

Amazed to learn that copywriting is closing and selling in print. I like it that it is intentional: Persuade, influence and engage; then generate income for yourself. This is a skill that really appeals to me and I'd love to master!

[@alagochinwendu7736]

I'm glad I came across this page. Thank you Dan Lok. I'm interested in learning. I'm an architect and I want to make use of this copy writing skill in my profession.

[@zooom1186]

How did that good for you?

[@yusufyazici3176]

Sir there’s no better way to explain this . You’ve broken it down in lame man words . Thank you for your efforts

[@greendirt134]

copywriting = persuade, influence, engage, and this is what exactly Dan is doing in this video. Copywriting is everywhere, movie trailer, introduction page of a book, advertisement board at the road site...... Thank you for your sharing Dan, looking for more videos!

[@Allyourneedsmet]

You saw it too? man is really good, hit all the emotional points or most of the points people watching this video would like to know

[@yetolaoluwasina5282]

I stumbled on your page and this has been my best KZbin experience thus far. Thanks

[@TheShufflejimmy]

I Panuwath Jormbua start with Copywriting as my first High Income Skill and I master it. 24.11.19

[@kopasam7662]

Am new in this whole new world .. but my mentor talks about you all the time Mr Dan

[@axel9529]

I remember asking you the exact same question in your LIVE. And this whole video is just the answer to it! Thank you Dan for bringing A LOT of value in your videos, you are truly an inspiration to me.

[@Yourrealestatesalesagent]

Wow! This is an ideal moment to view it. I've been watching your video for a while. This is an INCREDIBLE SKILL. I viewed the video you referenced and Here's what I discovered: when life becomes rough and you're saddled with a mountain of debt, I have same question about myself: what is the One high income skill to free me on my financial problems and debt free. I cried because I felt exactly the same way and I want to transform my life; I want to be debt-free and to pursue this copywriting ability. I appreciate your sharing, Dan. You are a gift. -AspiringCopywriter

[@nechefavour9332]

Hi, I did like to know the steps you are taking to being a Copy Writer

[@rusdayatiyus6135]

OMG i love writing than speaking coach😀sometimes i write everything in my notebook...wooow...i think i can be a copy writing person...i will learning this coach😊thanks to inspire me always💙

[@MarcelIgwe]

Ability to persuade influence and engage!!! My mind was blown away...

[@prettyparadoxicalwoman8285]

Thank you for your videos. I'm so humbled right now I'm losing for the 11th time my 11th business and I'm just tired at this point. Your videos help so much thank you. I am very sad at life and myself and your videos give hope. Again thank you

[@giezyvillavicencio1594]

Hi! Whats your current business?

[@ichama2030]

All the videos I've watched about becoming a copywriter, this is one is just to good for me. It's super

[@kimi2390]

Thank you Dan for your video. I love your definition of copywriting as "closing in print." Concise and to the point. You inspire me.

[@jakephillips2100]

what you just did was improved and made a differenced to the structure which made the conversion rate go up

[@esotericist]

I learned to copywrite when I was in my 20's - in a top 10 ad agency in HONG KONG. I wrote the first print ads for the HP Laserjet - amongst many others. Every now and then I return to this skillset and augment my income a bit when ogther income sreams are in short supply. Like now! LOL And yes - e's right - it is a SKILL. A learnable skill.

[@juanarocha8629]

Teach me oh wise one

[@shrisharma7355]

Teach me senpai.

[@soulilasou7592]

is there any good recommendation you could make

[@favourrita74]

Hello, I am Rita. I am a new member and at this moment, I am currently learning copy writing. I never knew this lesson is really unique. Happy I found this video

[@MegatFAO]

Copywriting is closing in print. What a brilliant definition! Thanks sifu.

[@JasperSkallow]

Faisal Amirul Othman 🤮

[@ytcetrix2386]

Jasper Skallow what’s your problem ?

[@marizalyquitania7999]

now i know what exactly is the skill I have that I rwally want to do without effort and excites me doing . I am a creative writer, i write screenplayss, with that I create a scenario that is relatable. I just convinced myself with what I learned from your video that i only have to divert what my writing skill, special craft to create or serve a market need for a product or service when availed of is closing their need fulfilled.

[@tonybee4759]

Yeah man, I have grown in amazing ways since running into your material Dan

[@project.interstellar6750]

I was a graphic designer and a copywriter before (2012). I never thought I would be this interested again. ☺️💙

[@zaarakhan5727]

You are convincing people to start copywriting asap..you are closing here as well.. Wow.. A little encouragement with a positive picture (high numbers).. You have made my day. I am an amateur writer, but I would love to be a professional copywriter.

[@ntiayungclodiankenneh281]

My first time here. I am a network marketer and am to learn skill to improve my sales. My coach shared with me your videos from a copyrighting course. Watching all the way from Cameroon

[@brooklynohio518]

You never stop amazing people. Person with big heart. Thank you MR DAN.

[@mone-g4u]

You have 100% convinced me that this could be a career, not just a side hustle

[@ashishkhaitanvlogs1025]

From the past 6-7 months I've been working as a script writer in a small company I always wanted to be a copywriter..... Sooner or later I'll switch and I know I can do it .

[@parvgupta3131]

How long does it take to u to become a copywriter

[@zfrikz]

as a copywriter you have improved on your copywriting

[@fivezeroniner]

so basically, you're creating/editing an ad of EVERYTHING/ANYTHING?

[@268sjh]

I've watched so many videos from other people and you are by far the best!! The way you explain the process is perfection!!🤩🤩🤩

[@jeffscowen]

Dan, my friend, I’ve always wondered how to do this and as usual, there you are with the answer! Thanks.

[@DanLok]

You got it! More videos on Copywriting coming soon.

[@somapswift]

"Persuade, influence or engage", powerful words

[@bluereign1475]

I am thank ful to my self that I have watched this video before it would be late -thank you sifu 💓

[@mohammadsalahuddinpatwary6596]

Just from this moment I learned about Copy writing.Thanks a lot.

[@asadyaseen4169]

Bro how to start working?

[@pursuehappiness8962]

Thank you Sifu Dan. Your words and lessons are “food” that fuels me until the next video. I love to write also. ✨

[@siyamjwara6305]

Dan I've been following your work for more than a year now.... I'm based in SA I've been learning a lot about copywriting from. You .

[@thehealthybarleycafe]

I love you Dan Lok! You're always the best!

[@250dinar4]

Thank you you are very cool🆒

[@Richmovi]

I learn by this video that the only purpose to be on social media is bring in business.❤

[@doriswhite1348]

Helpful video. Thank you. Think PIE: Persuade, Influence, Engage. Mr. Lok has a way of making some things clear.

[@earlc5990]

Hey Dan bro never seen or read any of your tutorials until today. I'm a student of another well known copywriter. I study online and through zoom. I really resonate with you because of your martial arts background and your no bs way of explaining copywriting. My journey continues and I an subscribing. Thank you for these lessons 🙏

[@earlc5990]

@@wreckyclicker it's different for everyone. For me it's hard to wrap my head around it and learning everything there is to becoming a good copywriter. That being said nothing worth having is going to be easy. You either go all in or don't waste your time.

[@earlc5990]

I'm going for it.

[@Mukhammadkodir]

Can we learn for free

[@peteryyz43]

Dan's so persuasive: he could even sell oil to the Arabs and Ice to Eskimos!

[@pearlleones7334]

lol

[@ezye622]

LMFAO 😭😭😅

[@samidebayroune3478]

not all Arabs have oil though

[@peteryyz43]

@@samidebayroune3478 : Not all humans have your pedantry.

[@joncena168]

He would sell me my own car

[@fideliachinenye3169]

I understood that Copywriting is the power of using a written words to convince people to purchase a product / services from you. The ability to persuade, influence and engage someone,but it is not about writing but about closing the deals or selling a product. I

[@luigig5842]

I knew by the title that Dan was going to sell a copywriting course, something I've been waiting eagerly for Dan to do. Finally I will learn from the master DL

[@stanleytitus9958]

Hi @Luis, Thats great that you were eagerly waiting to do his copywriting course. Have you taken his mentorship ? How was it?

[@vijaykodali2917]

Thank you Sifu Dan Lok for sharing. Under your mentorship, i can save the period of 5-10 years in my learning curve, and learn the life skills on which i can live on...

[@Kcyuba]

Am getting inspired day after day as i watch some of the videos. If am to choose a mentor i wouldn't hesitate to pick you

[@DanLok]

I appreciate that, Kelechi!

[@carlvk1893]

Definitely shifting career from developer to copywriter.

[@tylermoore5768]

Real Estate developer or web developer?

[@huunguyenvan4053]

Thank you Dan for giving to us an amazing skill in copywiting ❤

[@Mukhammadkodir]

So you started, How has been

[@yikkiangchan8546]

no idea why i feel enjoyed to listen to Dan's voice

[@keisatori123]

Thanks Dan! Your video is awesome - always sharp, condense and practical.

[@yourtrustedbrandingarchitect]

Dan, the reason I'm drawn to you is because of your convincing. Thank you for inspiring me.

[@maxkanevsky9629]

Thank You So Much Sifu Dan for explaining Copywriting and the fact you inspire me every singleday , I continue to learn every single day and I am also trying to learn about Copywriting and how I can grow with the help of this High Income Skill and I want to engage myself in that direction so i could too become successfull in the future, I am so happy that I have stumbled upon Your Channel and it changed My life around Forever, thank You Sifu Dan for doing Hard Work and providing us some Real Wisdom.

[@T8Confident1al]

No way I'm 13 and i always wanted to do copywriting but i didn't know what is was. Thanks for showing ill make more people watch your videos.

[@evert-janvanbarele]

I've been hoping for Dan to do this. Never clicked on a video so fast in my life! Curious about the course as well!

[@harshitsaraswat3679]

Hey evert , I'm student of batch 4 of sifu dan copywriting course and I have that complete course in my drive so if you don't have 2500$ ,don't worry I'll give you this almost FREE!!!

[@Masterstrange56]

@@harshitsaraswat3679 His course costs 2500$?

[@harshitsaraswat3679]

@@Masterstrange56 Yes

[@Virtues162]

Dan Lok_____The Man The Myth The Legend!!

[@isaiah3111]

yall just witnessed copywriting at the end of the video 😂

[@BRIKBOYDIOR]

Im struggling to see the difference between advertising & copywriting

[@simplesemplas1817]

I hear of sales person selling refrigerators in winter Dan you one of them.

[@vinagapuz9118]

This is cool!!! every video i watch from you Dan are very educational to me, i always learn from it!! keep it coming!!! love it, i shared this to my husband and he was stunned to know that he is doing it in his company. he is a Marketing Manager and he always do that stuff a lot without realizing that he is COPYWRITING his boss told him to do, by rearranging and modifying the concept given to him. Thanks a lot Dan, my husband now are thinking of shifting his carrier by doing Copywriting or working at home extra time thru net. By the way, my husband is the one editing my vlog, and we starting doing it(VLOGGING and editing, etc) during this Lockdown due to COVID 19. again, thank you very much Dan!!!

[@PatrickCogen]

Thank you for sharing that. Copywriting is really powerful. Love from a small youtuber :)

[@raafiazubair893]

o my god ....My head is popping all the time with words and here you gave me the platform to express so that I get some relief....thanks for guidence

[@oluwalekeatoyebi8951]

Great content Dan. Thanks for opening our eyes to this underestimated concept.

[@liveyoungtv9136]

the way you talk man, you're a legend

[@MyMariposa0626]

What an inspiration you are Dan. I'm facing many financial challenges right now however; your videos give me hope. 😊

[@creativechronicles3]

I am feeling unfortunate because watching this video too late 'ThreeYear'. but also happy that I reached here.Thanks, Dan Lok

[@prudylyncarpio5776]

I thought copywriting is kind of a journalism stuff. Thanks, Dan!

[@vintagegopherwooddesigns1603]

So true, nobody teaches this at school. i never heard of it either

[@godsflame2]

This was a very persuasive video. I would like to look more into this. I've tried so many work from home type of businesses. It would be really great if this one really works.

[@TheGrowingChristianLady]

Any updates?

[@jamespreston9969]

Chan H. Millions of people trying this now haha inexperienced people get no work

[@natasyasapihi]

Any 2022 updates?

[@priyatandon8195]

Hi Dan, I consider you my mentor and follow your ideas religiously. Thanks for all your ideas and suggestions. I am starting as freelancer copywriter.

[@kizitombepa1327]

This is the most amazing lesson I have ever learnt; with a world-class mentor. I want to follow you Sensi

[@uniquemichael4571]

Thanks for making me feel better about being a Copywriter.

[@maqamedaslanov9027]

Hello Dan, I would like to get myself intriduced into copywriting world. Just a one step at a time and consistent learning would be fantastic. Great intro by the way. Thanks.

[@landonmccombs4582]

U should “intriduce” urself to proper grammar

[@jacksonlittlesnyder5303]

It’s good to have you here I’m a representative

[@jacobjacob8440]

if people are still confused on what copywriting is, the description of the video is a prefect example

[@DiyainaDeluxe]

Dan , how do I find a mentor , that is willing to take me under their wing ?

[@bombacio2388]

I tried watching the webinar. I don’t know if it’s not supposed to but there wasn’t any audio. I also noticed a bad sentence in the disclaimer. “Never take action... on they want learn” It should be “on what they’ve learned.”