What is Ethos?

[@alexanderlyon]

Updated: - Free Class and Resources: www.alexanderlyon.com/free-resources - Other Classes from Alex: www.alexanderlyon.com

[@mattcactus3902]

Excellent video! You clearly established the difference between ethos (ethics) and ethos (credibility). You also provided a clear definition of ethos which ultimately means credibility. I found the three key dimensions of credibility easy to follow and very useful. Ethos is most definitely a persuasive appeal and is crucial to have.

[@alexanderlyon]

Glad you liked it, Matt. I appreciate your positive input.

[@samxd3161]

I watched all the three videos on Ethos, Logos and Pathos, and understood everything easily. Thanks a lot, sir! 😃

[@shaymaamahmoud8884]

I love it. Ethos focuses attention on the writer's or speaker's trustworthiness. Thank you.

[@alexanderlyon]

Glad you enjoyed it, Shaymaa. I saw your other comments too. I appreciate your encouragement.

[@sigamSalad]

this really helped me! I was able to win my debating competition because of this. Thanks Alex!!!

[@michaelkclark6981]

I think this is the ethics of the speaker. Credibility of the Speaker .

[@alexanderlyon]

Sort of ethics, but not literally. Ethos is the credibility of the speaker meaning the believability, character, and goodwill toward the listeners.

[@hanshermawan5887]

Before this video I really didn't understand the concept of Ethos. So technically everything I learned from this video is new, however the most interesting point I was shown is that ethos relies on being transparent to your audience. This means that you should be who you are and the evidence you give to the audience shouldn't be stretched beyond the point of believability. Another point that was engrossing was being caring towards others. I thought this would be placed in pathos due to it being about emotions, but when rethinking about the concept it makes sense to be in ethos because it has to do with the credibility of the speaker.

[@Enrique-dd3ky]

I’m in high school and this video was very helpful! Thank you so much

[@alexanderlyon]

I'm glad it was helpful, Enrique.

[@nilgoonaskari7427]

Excellent video! Thanks for explaining clearly the concept of ethos, especially the differences between ethos (ethics) and ethos (credibility). I found many important keywords that can help me with my persuasive speech. Ethos is most definitely a persuasive appeal and is crucial to understand and apply it correctly.

[@alexanderlyon]

Glad it was helpful, Nilgoon. I saw your other comments as well. I'm glad the videos hitting the mark for you.

[@aj-que9372]

This has helped me incredibly along with DR Peterson’s lectures, I am a PTSD sufferer but hopefully soon to be fully healed, I’m gradually taking back my life one step at a time! Thank you!

[@aj-que9372]

Wow!!! Thank you for taking the time to read my comment, wish u all the best wishes for Christmas!!!

[@ChuckFulkerson]

Nice Job Alex! Ethos from a presenter, public speaker or anyone is so important

[@alexanderlyon]

Thanks, Chuck. Glad it was helpful. I appreciate the encouragement.

[@alexanderhalili7172]

well explained Alex very informative and helpful.Learn a lot from that..Thanks a lot

[@alexanderlyon]

Thanks, Alexander. I appreciate it. Glad it was helpful.

[@Mostacs]

I'm high and I can't tell you used ethos in your explanation about what ethos is in the introduction. You're way better than you give yourself credit.

[@alexanderlyon]

Ha! Thank you.

[@b4adventures693]

Bruh!....

[@dcrambishwasray8765]

All videos are too much valuable for me god bless sir

[@sweet.julisa6468]

I would want to say how informative and helpful your speech was. It gave me a good understanding on what is Ethos. I also appreciate how clear you were when talking about the three key dimensions. Thank you for this helpful video.

[@alexanderlyon]

Glad it was helpful, julisa.

[@theschoolofbodylanguage]

Thank you Alex for your brilliant content! Warm greetings from Greece

[@alexanderlyon]

Glad you like the videos, Roxani.

[@massadirima8060]

Thanks a lot for this it was beneficial. However it came late ,for I had to day an exam in a module called practical communication ;and I can see that it would help me a lot .For my luck

[@alexanderlyon]

Hi, Massadi. Ah, sorry it wasn't out sooner! Still, ethos is a super important concept that will help with your public speaking for the rest of your life.

[@traskelectro6947]

really well explained and helpful on my next speech

[@altinmares8363]

Alex please post more videos about Ethos.Thank You

[@alexanderlyon]

Hi, Altin. What other questions do you have about it that weren't in this video? If I make another video, I'd want to add fresh information.

[@altinmares8363]

@@alexanderlyon Ok Thank You!

[@alexuata6142]

You just saved my gradess!!! Thank you so muchh!!!

[@monicarojas3441]

Super!!! Thank you for your video. God bless you!!!

[@anthonyrossmaund3161]

I think your right! Thanks

[@Tmmd75]

Sometimes, judging how a person is dressed can hinder you from receiving good information

[@davidbrucker9658]

Why is it important to have high credibility when giving a persuasive speech?

[@alexanderlyon]

Credibility = Believability. It's hard to persuade an audience if they don't believe what you're saying.

[@gnathan0007]

Who else is here because of speech class

[@annateves8944]

Thank you for sharing 🙏 awesome video 📹 😀

[@alexanderlyon]

Glad you enjoyed it

[@ganeshsingh.2376]

Thanks you so much sir ❤️ keep it away always 😘

[@treshyreminor9347]

This was a very good video..

[@alexanderlyon]

Glad you think so! Thanks.

[@mercurious6699]

wonderful insights, thank you

[@alexanderlyon]

Glad it was helpful.

[@tsvetelinadimitrova9793]

Great explanation and examples. I used it to prepare for Human Communications Final. I am now compelled to watch more videos.

[@alexanderlyon]

Thanks for joining the conversation.

[@fatalconclusion5651]

Ok I have an essay where I have to analyze the 3 rhetorical techniques. I have a question would someone experiencing the same thing as the others be consider ethos? For example people with a disease but you have went through something similar like that disease.

[@DrGuinn-my9cp]

Alex, great explanation of ethos as an appeal to audience's trust! One thought: the example you give of the marriage expert (who has never been married) is problematic. Celibate Catholic priests give marital advice and can have a strong ethos even without the direct experience of being a husband. (I'm not a religious person, but I am constantly striving to avoid using examples that may exclude or alienate my religious students.)

[@alexanderlyon]

Hi Dr. Guinn. I hear you on that example, though I never said anything about Catholic Priests in the video. Still, from my view, it is not a problematic example in the slightest. It fits the problem perfectly. It is one of the exact complaints and debates married Catholics have about getting marriage counseling. It directly speaks to a credibility issue when a person has no experience. I supposed a Catholic priest might hear that example (even though I don't mention Catholic priests) and it might alienate them but that's not who this channel is for. Also, I think you might be underestimating Catholics in general. It's a known, debated issue, not an alienating one. It's an issue the Catholic church has wrestled with for a long time. Also, I am a religious person who is plugged into a rich religious community. I grew up Catholic and I'm a Christian now. I'm very familiar with the Catholic culture. I'm pretty sure I have a fair reading of that situation and audience. Also, all that said, I didn't bring up Catholic priests and the marriage expert I was thinking of was not Catholic nor a priest.

[@DrGuinn-my9cp]

​@@alexanderlyon Hi, Dr. Lyon! I realize that you didn't mention Catholic priests specifically. I'm also aware that Catholics have many different views on this very topic. (We debate this topic every semester in my argumentation and debate class.) The point I was trying to make in my comment was about the unconditional way you state this hypothetical. You say: "If you were married and you went to a marriage class, and you find out there is a speaker who has never been married, there would be a credibility gap there." To claim there “would be” a credibility gap is a definitive statement, and it should be conditional (i.e., there might be a credibility gap depending up on your audience). I was attempting to underscore that expertise is not derived solely from firsthand experience of a subject. Most therapists would have no clients/patients if that were the case. Yes, empiricism holds that knowledge arise from experience in order to be valid, but that experience includes knowledge gained from observation and experimentation as well as firsthand experience. I apologize if my comment sounded like I was accusing you of insensitivity. That was certainly not my intention! I see now that my last sentence could have been construed in that way. P.S. I love using your videos in my class. They are incredibly well done. That is the reason I wrote (in hopes of a fresh ethos video).

[@alexanderlyon]

Hi Dr. Guinn. Makes sense. Thank you for your feedback. If we change "would be" to "might," it wouldn't hurt my point and would qualify it appropriately. I can see that. I can't go back and change it now since the video is already posted but thank you for your input and discussion.

[@bruhmoment3547]

Thank you Alex because of you I got an A

[@EShoopla500]

Am I a man that defines the corporate ethos or does the corporate ethos define me?

[@musawerkhan2666]

I have just started watching your videos

[@alexanderlyon]

Hi, Book Lovers. Good to meet you. Welcome to the channel.

[@celestialteapot309]

The o in ethos pathos etc is pronounced like the o in of, not the o in those.

[@kathconstance4684]

Great content thank you Alex.

[@kathconstance4684]

You have just taught me to use a personal example and an analogy to demonstrate points in a talk.

[@alexanderlyon]

Thanks, imiKah. Glad it was helpful. Thanks for the encouragement.

[@mimi1girl2dempsey3]

Good ethos is to always compliment someone on a new purchase of an expensive item such as a car a long time ago I witmnessed a man flater his ego by pointing out to an elderly man how he paid too much for his car and even went out of his way to compare prices on the internet to prove himself better than him. The old man left with his tail between his legs in shame nothing good came from that exchange.Very bad ethos.

[@davidbrucker9658]

Why is it important to have high credibility when giving a persuasive speech? Give me 1 more sentence thank you.

[@alexanderlyon]

Is this a question you have for an assignment? I'm sure you'll be able to think of some reasons.

[@davidbrucker9658]

@@alexanderlyon I can't. This is not for a assignment.

[@alfredbroman9338]

Really sad that my ethos to you lost when you said "god bless". Remember this is a viral.

[@alexanderlyon]

I'm a well-known Christian, Alfred. I _want_ people to know that about me. If it costs me subscribers or views, then that's fine with me. Everybody is free to watch or not watch.

[@EdmundTony-i6x]

Lorenzo Greens

[@OOoKarmaoOO]

Overpriced Abloh brought me there

[@madlucas2937]

Ethos is a valorant player

[@ItWasSaid-last]

If you need someone's credentials in order to be convinced by them, then you were categorically not 'convinced'. You were told, there's an obvious difference. Having been told something isn't the same as having been proven something. Hearing a position requires no proof or oversight, You need to understand and have been shown it to be justly convinced. Ethos is worth hot breath to me, and should be worth less.

[@mrpolar9115]

Ethos is a popular minecraft youtuber/inventor

[@whatgamesneed9722]

Ethos is a valorent pro player .

[@alexanderlyon]

Ha. I didn't know that. It's a word that's used for lots of things now in means lots of different things to different sub-cultures in society. I'm only talking about it here in terms of public speaking but some people say ethos to mean the spirit or character of a time period or community. So, yeah, people LOVE that word and use it for lots of things.

[@whatgamesneed9722]

@@alexanderlyon i know bro I'm joking it's so sweet of u to reply

[@AyazKhan-on6ji]

Love from pakistan

[@michaelpetteys2039]

Hi, good examples, especially the personal 😊, but you leave the definition solely under Rhetoric, and don't inform us that it is the Greek term for explaining the character of beliefs for a social group, such as what is the ethos of a given profession, or what is the ethos of American culture... That's why it's so much more than "ethics" so please cite your sources accurately, lest we wonder about the character of your ethos 😋

[@alexanderlyon]

Hi, Michael. You're welcome to have your own opinion but I think we should agree to disagree. My channel and PhD (and BA and MA) is 100% from the field of Communication and as such Rhetoric, at its roots. It's basically a public speaking, communication skills, and leadership skills channel. Yes, there are other ways to talk about Ethos but I'm only focusing the public speaking (and thus the individual speaker) aspect of it because that's my audience. It's one video on a three-part series (e.g., ethos, pathos, logos) on the way Aristotle's book Rhetoric talked about it. Plus, KZbin is a marketplace and there are plenty of other channels and videos out there that address Ethos really well and really different than me. There's always more to say about any given concept and asking one video to accomplish every potential viewer's wishes is not a reasonable request. So, I'm glad you watched the video but we don't agree on how I should have made this video. I'm proud of the way it came out.

[@michaelpetteys2039]

@@alexanderlyon sorry if I seemed to say you should teach all about Ethos... Just being a stickler for its definition... You are right on the mark! Thanks for doing this 😊

[@alexanderlyon]

@@michaelpetteys2039 Thank you for your reply. I appreciate your point of view.

[@EShoopla500]

Does his appearance belie his interference?

[@QuarterMan88]

The art of lying. Nice.

[@alexanderlyon]

QuarterMan88 Honesty, integrity, and character are central parts of ethos.

[@QuarterMan88]

@@alexanderlyon None of it matters without discovery and implementation of a far more authentic self. Hence you're just a liar. You'll never know it. You're too invested in your own bullshit.

[@QuarterMan88]

Honestly, I think you're tremendously shallow and cheap. Best of luck with that.

[@camm.243]

That's not very ethos of you

[@theharshhack10]

@@QuarterMan88 bruh

[@tarikabaraka2251]

Ethos es una palabra griega (en griego antiguo, ἦθος ễthos) que significa mi "costumbre y conducta" y, a partir de ahí, "conducta, carácter, personalidad".