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How to advertise on Google Ads Google Adwords.
What is Google Adwords?
What is Google Ads?
In this video, I present what Google Ads is, the famous Google Adwords, as it was initially called.
But before we begin, I'm going to ask for your like, give this video a like, your like is important for the channel, and we can help other people understand what Google Ads is.
What is Google Ads, why "ads," the abbreviation Ad stands for advertising, which means publicity, advertisement in English.
Google Ads is an online tool for creating ads, it is Google's platform for you to advertise online.
Imagine the following, you have a business where you sell a product or service and you want to sell that product or service. How are you going to do it? How will people know what you are selling and how to get in touch with you? Whether it's a local, physical business, a street store for example, or an online business, an e-commerce. People cannot imagine what these products are, the prices, and where they can buy them.
That's where Google Ads comes in, it's an online auction where the advertiser pays for the click, to show their ad to the right people who have a need for their product or service. The advertiser can pay per click, per view, per conversion, CPC, CPA...
What is paid search? It's when you buy traffic, meaning you pay to bring visitors to your website, e-commerce, or local business, your physical store, for example.
Google Ads is not just a tool for those who have online businesses, it's for anyone who has a business, you just need to have a website or online page and have something to offer, that's where Google Ads comes in, which is a tool to attract the right customers to your company.
Why do you need to use Google Ads? Imagine that now, thousands of people all over the world are searching for solutions, looking to buy a product, researching prices, looking for a nearby commercial establishment, or even browsing other sites and being impacted by ads.
Now imagine that you sell handicrafts, for example, and you created a product that is a beautiful customized wooden MDF monitor stand.
You create an ad with a good description and an attractive headline for your product, you put some beautiful photos and start promoting it on Google by paying for anyone who clicks on your ad (CPC) for example. Google Ads is the tool that allows you to advertise on various online channels, on Google's search network, on partner sites, apps, Google's own applications, KZbin videos, and many other places where your customers visit and are likely to be. So if you advertised your monitor stand on Google, many people will see it, not all will click, and not all who clicked will make a purchase, but if you have impacted the potential customer who is interested in your product, searched on Google, saw your ad, clicked, and got in touch with you, you have probably just gained another customer.
Today, you have artificial intelligence and tools like Elevaweb elevaweb.com.br that can assist you. Pay close attention to your results because the more accurate your ad is, the better your conversions and sales will be.
Wishing you success in your campaigns and count on us for any doubts.
We believe that Digital Marketing can change lives and businesses.
I'm Rodrigo Schvabe, Commercial Director and Partner at Mercado Binário, and together with my team, we always strive to give tips on how to increase your sales
through the most modern tools, increasing productivity, speeding up processes, and optimizing marketing.
Want to learn more about Digital Marketing and sales? Follow the Mercado Binário Blog and our social media:
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Until the next video!
Best regards,
Rodrigo Schvabe
:)
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