What is Google's Search Generative Experience? (Are YOU Impacted?)

🤖 Could AI STEAL 40% of Your TRAFFIC? ➡️ • AI Search is About to ...
This is what you can expect from Google’s new search generative experience, and how it will change the way we do SEO.
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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen
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#ExposureNinja #SEO

[@ExposureNinja]

🤖 AI Will STEAL 40% of Your TRAFFIC ➡ kzbin.info/www/bejne/nqu1emyPoJyjq9U

[@andrewdowniephd]

Isn't this the "sort" of way Google Search is presenting answers to searches at the moment, with the "People also ask" dropdowns. The results at the moment look like a testing area for the development of SGE, in my crude understanding.

[@atishhemade]

Tim, your video is absolutely amazing! 👏👏Your research is impeccable, and the insights you shared are truly outstanding. You accurately highlighted that the SGE product is not yet ready for public usage and seems to have been a hastily crafted response to ChatGPT. However, with valuable feedback from experts and reviewers like yourself, we can anticipate significant improvements and iterations in the SGE experience. What's even more significant is that this recent development compels us marketers to not only enhance our strategies on existing marketing channels but also intensify our efforts to adapt to the ever-changing landscape and discover innovative ways to engage our audience. Only time will tell if these efforts will directly or indirectly influence brands' preferences for SGE results.

[@ExposureNinja]

It's crazy how SEO has been so static for so long and then.... 2023! Thanks for the comment :)

[@RoamingWithRobert]

do you have an updated take on this topic?

[@cantacann]

I guess the flaw in this AI giving answers without context is not a flaw, but a feature, why? Because it's the same flaw chatgpt has, it seems more like a move to keep people to switching from google to bing or chatgpt than to really make search better, but it's also what many users ask for.

[@campusplanet1621]

worthy to watch! thanks so much!

[@ExposureNinja]

Glad you enjoyed it!

[@Hey_Its_Helena]

This was a great review. Thank you 😊

[@ExposureNinja]

Glad it was helpful!

[@Jezek2202]

Thank you for another great video and insights as always Tim & Team! I noticed the Lori website was FULL of terrible, spammy adverts and it was super slow, with a mobile score of 3. The other 2 were around 35-40 and advert free. Maybe this could have been a factor as to why AI didn't choose it?

[@ExposureNinja]

Yes very possible, although that implies a different ranking signal for regular results than SGE which is contrary to what Google has said publicly

[@RM-hx7lj]

Outstanding work as always! Looks to me like Google has just made it even more difficult and costly for the SMEs to get exposure.

[@ExposureNinja]

Potentially... the question will be whether longer-tail searches can be targeted (like how we've had a lot of success helping SMEs dominate via featured snippets). For sure, this looks like 'winner takes most'

[@maxelbrig1315]

Awesome content - I wonder how on earth you find the time to be all in in YT while running a marketing agency? maybe video topic ;) keep it up

[@ExposureNinja]

Oh shoot! The agency! I should go and check on it...

[@zaidmackay]

Great review. At this point it seems to take AWAY from the user experience than add anything...it could even be annoying because some of those ai recommendations are not even clickable. They got a long way to go.

[@ExposureNinja]

Agreed

[@Yourdesiner]

Hey , I just watched your video and I must say that it was really informative and well-made. I was wondering if I could help you edit your highly engaging thumbnails that helps to grow your channel ?

[@ExposureNinja]

Burrrrrrrrrn

[@domenicali5142]

Think you for this post Tim. What is the end game here? Don't you feel that Google is in a way hurting the websites that are working so hard on organic results or paid search traffic? Where is the balance? In your opinion, what do you feel businesses should do to drive traffic for conversion? Especially in the B2B space that depends highly on information traffic for the learning and consideration phases of the funnel. Looking forward to you thoughts.

[@ExposureNinja]

Great questions. I think the question about how much Google is hurting the websites is a very good one - in fact it's THE question that defines the future of 'content for search' as a strategy. At the moment of course we don't know: 1) What the final version of SGE will look like 2) What the click through rate on 'corroborating' websites will be 3) How much the public will actually use SGE vs regular organic search There were some interesting anecdotes from Microsoft at the SMX event, saying that the early days of Bing Chat actually showed MORE clicks from their AI answers to websites (both from organic and paid) than 'old' Bing without the AI, and that because the average search query was 3X as long, the traffic quality was better. We're advising clients to invest in the sort of activities that will set them up well: - Digital PR (for links, authority and brand) - Coining your own terms - Continue producing excellent content and optimising it for search This is also the advice of both Microsoft and Google, who have advised businesses to continue with SEO 'as it has been' if they want to pick up visibility in new AI search. I don't think this is all bad at all - the winners will still win, they may just win larger if there are only 3 sites listed at the top of the page :)

[@waynelast1685]

Did we ever identify reasons why the search information seems corroborated from websites that are different from the website links?

[@ExposureNinja]

No, and Google hasn't given a clear answer to this

[@asadfarooqb]

AI works best when the prompt given is at its best. Do you think having a well-formed prompt can improve the quality of search results?

[@ExposureNinja]

IMO not as much as in ChatGPT. The SGE results seem a lot more 'search like' than LLM-like

[@michaelmeer4587]

I like your accent 😊

[@ExposureNinja]

Thanks! I practice every day :)

[@MetaverseMarketing]

Having that crypto is a "money" keyword, I hope 'metaverse' gets some sort of pass 😂😂 perhaps the Meta competition itself.. who knows..

[@manojmaitydm]

It'll eliminate many content only site

[@bonniehoke-scedrov4906]

Very interesting. Yikes…

[@ExposureNinja]

😅