What is Luxury? Rolex, Omega & Adrian Barker Response

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What is Luxury? Rolex, Omega & Adrian Barker Response ; is Omega a luxury watch brand? What about Tudor or Rolex? Luxury means different things to different people and in this video we are going to unpick what luxury is. This is also responding to Adrian Barker who made a "What is luxury" video... Well, less of a response and more of an over flow of thoughts I've had since watching his video!
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[@angelacosta466]

To me as a working class man, Omega is luxury. I own 3 Omegas. Spending thousands on a watch is a luxury I think. The money can be better spent on more important things also. I love how you put your health into perspective, just being alive, and surrounded by family when you had your accident is a luxury. I’m happy that you recovered well from it.

[@mtbkmaniac1]

I agree, family, health and experiences surpass any watch. The only exception is buying something to remember an experience by.

[@alfieakaronaldog]

How do you feel about spending thousands on a holiday? Thousands on cigarettes?

[@alfieakaronaldog]

@@mtbkmaniac1 Give me a fcuking break ffs 🤦🏻‍♂️ Marking an event makes it any different??!! Absolutely Fcuk you. My purchases are just as important lol How fcuking entitled can you get??!! What have you actually bought/owned? A Seiko 5??!!

[@michaelriera6277]

Cocaine, low fat cocaine.

[@mtbkmaniac1]

@@michaelriera6277 having tried it oce, it was an amazing 15 min! Whereas everything else except sex last longer (and better) most of the time..

[@BabyJesus66]

Luxury is different for everyone, depending on their budget. For some people, a cup of coffee is a luxury, while for others, a trip to a coffee producing country on a private jet might be a normal day. If clothes are necessary, but fashionable/designer clothes are luxury, then 99% of watches are luxury items. Generally, watches are worn because people like them or they look cool, not because they're needed. So other than a $15 Casio worn at work, watches are luxury items... the level of that depends on your budget. Some it's a $200 Seiko is their luxury, to others its a $200,000 Patek.

[@gazzertrn]

I agree my Hamilton at £400 is a luxury to me , an omega is a little out of touch. This is all decided by people who can afford luxury watches , they are not living in the real world.

[@BrittPearceWatches]

This is so true! 💕 very well said!

[@bertholdbach4959]

You just described the difference between normal earning and wealthy people.

[@songoku-jx3cb]

@@bertholdbach4959read it again you obviously missed the point

[@elitebicycleracers]

Which is to say that luxury is relative. Which is very true. So, a high-end Patek is more luxurious than a Seamaster. But, the Seamaster is still a luxury item. As is any watch that sells for thousands of dollars, given that a $40 Timex can reliably perform the same function and has the same utility as the Omega (or the Patek). In some parts of the world, even the Timex would be a luxury item.

[@BabyJesus66]

In the US, 60% of people live paycheck to paycheck... every pointless watch can be a luxury to someone.

[@regsantotomas]

I agree that rarity has nothing to do with luxury. A first class ticket is easily attainable for anyone who can afford it and is absolutely a luxury. The necessity and relative cost for an individual is what makes something luxurious for that person.

[@alfieakaronaldog]

I think you got that completely the wrong way around lol

[@olyglad9702]

bang on 100% you can have a 1 of 1 paper bag and that doesn't mean it's luxurious. however, spending spending 100s more times than what you need is luxury. i.e Seiko vs Rolex when it does the same thing

[@alfieakaronaldog]

@@olyglad9702 Guessing you have a Seiko right?

[@olyglad9702]

@@alfieakaronaldog no, only Rolex but I also have a Citizen that does the same job. If you don't understand that perhaps try owning both and you would understand.

[@alfieakaronaldog]

@@olyglad9702 Saying they both do the same job is incredibly sad lol. Do you do everything in your life like that? Why a Citizen anyway? Lots of far cheaper tat does the same job. I do have both by the way 😉

[@davidedwards2842]

Speaking as someone who has become increasingly jaded by social media and the watch world in general, I have to say I admire the humanity and the thoughtfulness of your videos. This combined with the lack of pretentiousness and BS, keeps me interested. 😎 (Cue haters! lol)

[@edwintreffers]

There she is again 🤩 Completely agree with you…. For me a luxury watch is not about its availability but more about the look and feel vs overall quality. Don’t care if it’s an Omega or Tudor or AP, they are all luxurious watches in my humble opinion 😊 The epitome for me as far as watch related luxury is to be able to even think about spending quite a bit of money on a nice watch. Cheers Britt, hope you’re having a great weekend 🥳

[@InteliDey]

Ask Rolex about availability and they would beg you to differ. I just want a simple Datejust and Rolex ADs have kept me hanging for 2 months now and still no update on that watch. One of the AD had the audacity to tell me that I need to build relationship by buying smaller items like Tudor to get my Rolex. Rolex ADs really know how to fuel consumerism and I absolutely hate it.

[@fj7509]

I was over at a close friend's house the other day, and he owns a few pieces from Patek Philippe. I asked him which one he thinks is the best one offered by the brand. He went into his safe and straight for the white Calatrava with his blue Nautilus in the back. He showed me the Calatrava and said "This is the best Patek Philippe: the one you can walk into any AD and get at retail. People are too blinded by flexing a Nautilus to realize it."

[@markreynolds9135]

Luxury for some is just a pretentious part of society while for others, luxury could simply be defined as having a roof over their head.

[@alfieakaronaldog]

Stop looking at this type of video if you have issues with expensive watches 🙄

[@alfieakaronaldog]

You call me Pretentious……I call you poor arse Scuzbag 😉

[@PolyconPolycon]

@markreynolds9135 no other options? )

[@timcarlstrand5890]

@@alfieakaronaldog I don't think he does. His point is luxury is subjective.

[@alfieakaronaldog]

@@timcarlstrand5890 Gringa and her gang stirring up trouble for KZbin cash again 🤑🤑🤑

[@salty5402]

Luxury is a spectrum - Oris, Longines, Tudor, Omega, Rolex, and all the way up to ALS and the Holy Trinity. To quibble over any of these brands being luxury is probably more the domain of watch snobbery than the realm of watch enthusiasts.

[@curtisimpson]

Well said

[@BrittPearceWatches]

This is perfectly said! Everyone can now ignore this video and just read this comment!

[@Jabingla2810]

My most expensive watch, is a Zenith Chronomaster Original, and I love it… and to me it feels like a luxury item. My dad just spent 3 years considering a Tissot PRX, and pulled the trigger this summer, and to him, it’s his pride and joy and a luxury item to him… And then my Zenith would be a beater watch to others… The idea that luxury is a vague idea rings true, what is and isn’t luxury considers so many aspects that are different to everyone. My barometer to if something is a luxury purchase is if my misses goes mental and doesn’t understand the logic. That’s when I know I’ve hit the luxury tier.

[@eugenevedensky6071]

Adrian said something utterly disconnected from the reality of what most people would consider luxury. I agree with your take. Luxury is a relative term but if we’re considering 90% of what most people can afford then Omega 100% luxury.

[@miabeatz80]

We need more videos like this. We all love this hobby but we gotta remind ourselves that we are blessed to be able to purchase expensive timepieces. It's a good practice to learn more about brands not just based on price and popularity because we might find watches we like even more at lower prices .😊

[@MrLeumass]

I 100% agree with you! Making a limited edition of 10 pieces of a $200 watch does not make it more luxurious. So having Omega watches more available than Rolex does not make them less "luxury". As you said, probably less collectible or desirable for some, but not less luxury. :) Thanks for you great content, as usual :D

[@AsharabAhmed]

I agree that luxury is relative. Im from Pakistan, here the average monthly income is under $200. So for these people literally any watch is a luxury when their phones can tell the time. We as watch enthusiast have a misplaced sense of watch prices. I asked a co worker how much he thought a rolex was and he said he knew it is really expensive so he thought they would be probably around Rs200k (under $720).

[@alanross99]

Great video. Very thought provoking. I would definitely agree that luxury is relative. Makes me wonder if that is part of why we are never satisfied with our watch collections. When I want/aspire to get a new watch, I find myself thinking, if I just get THIS watch, my collection would be complete. 24 hours after I get a watch that I never thought I would get, I find myself researching a new reference number, or the past history of another watch, and the cycle begins again. Your video made me wonder if this is related to this relative nature of luxury. Very thought provoking. Oh, and thanks for yanking me back to reality when you mention your accident. Listening to your reaction after the accident, and how you only wanted your FAMILY and didn’t care about anything else, really hit home for me. I don’t know about other viewers, but finding out what happened to you, and watching your long recovery, really touched me. So thankful that you seem like you are back to 100%. I think your theology background gives you a very interesting perspective on watch collecting. You do a great job keeping your viewers GROUNDED. Reminding us what’s really important, and not to get too wrapped up in our hobby. Just another reason why I love your videos!

[@jobervelasco8614]

Other than watches the biggest luxury I have in life is being entertained by your awesome videos Britt!

[@BrittPearceWatches]

🤣 oh stop it right now!!! Thabk you sooo much Jober! Hope you’ve had a gorgeous weekend!

[@abdullahibrahimmahdi4251]

Same here 🙂

[@notenoughtime7274]

My take is. Luxury is driven by perception and perception is influenced by marketing, brand image, personal tastes, preferences, and budget which can all evolve over time. So all brands represent luxury to different people at different points in time. Pleased to hear you’re feeling better…so much going around at the moment.

[@R_Rod]

I'd say that build quality isn't a requirement for an item being luxury. Especially in the fashion world (footwear and clothes) theres some really expensive and exclusive stuff that is absolute crap as far as quality or materials. It's all hype. But for the watch world I think it's mostly true that luxury= quality.

[@TheCorkscrew24]

Contrary take - cost is actually just one measure of accessibility (and it probably makes more sense to define it as exclusivity rather than accessibility). Cost is one way to limit accessibility, but there are other ways too (the infamous waitlist). For me the 3 categories would be exclusivity, quality and desirability. Some hublots are very exclusive, but in general not highly desired and so should rank lower than other watches

[@derosa1989]

The price one paid for a product used to be related (or at least proportional) to the manufacturing cost of building a quality product. So while more expensive things limited how many people could afford them, at least there was a connection between price and the value, now it seems prices are extreme and artificially high to create exclusivity, and make them desirable simply because of their limited access.

[@SpaceG95]

😂😂😂

[@dhannylil2191]

@12:30 really set up a good point about life and luxury items

[@BrittPearceWatches]

Honestly. It really did change the way I see the world. It really put into perspective what matters and what doesn’t!

[@dhannylil2191]

'Ve been thinking about having just 1 watch and create a core memory with it for decades to come. The problem is that 1 perfect watch just doesn't exist. LOL@@BrittPearceWatches

[@MrSaadmubarak]

Completely agree with you. I recently purchased the green dial gold speedmaster on green leather strap, it can be found in stock at most ADs, and if we want to include grey market, can be even be found there with a decent discount below MSRP. But I can't imagine anyone claiming it is not a luxury watch. As usual, your video is great and makes solid points.

[@dredgewalker]

For me it's simple, it's a watch that the majority of people cannot afford but can simply do without.

[@BrittPearceWatches]

It’s so true!

[@dredgewalker]

@@BrittPearceWatches Even if someone gave a rolex to an average income guy, when the watch breaks down he'll have to get it repaired and the repair cost would make them sell the watch instead. This happened to a customer of ours that inherited a rolex and he ended up selling his watch to my dad. Since we have our own watchmaker on call my dad was able to have it fixed. Luxury watches are only worth having if you're financially well off, that buying or having one repaired isn't gonna affect your finances. Everyone wants one but not everyone is able to keep one ticking for a lifetime.

[@Shysphere]

I personally think there’s levels to luxury. But I think entry luxury for watches would be brands like Oris, Longines, Tag Heuer. Then maybe the next tier is Tudor; Omega, IWC, Breitling, Grand Seiko. Then so on a so forth

[@devileanblack]

That video of Adrian Barker was maybe his most controversial video. At least for me. Even the top comments will show that. He is great enthusiast of watches and I love his channel still to this day. But I gotta say that: Not only Omega, but even Tissot, Hamilton is luxury. Even tool watches are borderline luxury. I mean the tool watches when we refer to the style, but they are mechanical movement and expensive. Those were tool watches of that time, not today's. The main purpose of watch was to show the time as accurate as possible, and be durable. Real tool watch of today is a Casio GShock. You have more accuracy than any mechanical movement, you have GMT, Worldtime, Chronometer, Complete Calendar, Alarm, Minute repeater, high durability, lightness in ONE watch. I mean, we wouldn't try to use an astrolabe instead of GPS, right? :) Nobody relies on a Rolex Submariner to dive professional diving, you have diving computers for that. These watches we wear are romantic pieces that remind us past, and we love the nostalgia and fashion of it. You can use your mechanical chronometer to measure how fast that F1 car is going for fun, but if you are using it for very dire situation you'd prefer a cheap Casio F91W over a Gold Patek Chronograph. They are luxury and it is OK. They are timepieces, mechanical wearable artworks and fashion pieces. We love them but shouldn't try to add more meaning to them. :)

[@dougrobison3130]

Just listened to this again...what a great video. I love the last part where you gush over what makes watches so amazing: "the intersection of art, history, fashion and engineering, little machines that attempt to measure the fourth dimension, and do a pretty good job at it, but are never perfect." This captures everything that got me into watch collecting. Thank you for doing what you are doing for us watch geeks. Add me to your list of Pope Tier patrons, whatever that means.

[@dad5826]

I agree with you Britt. I bought a Tudor Black Bay GMT about 3 weeks ago. The watch was $4365 USD. This has been a dream for me. I waited 2.5 years for this purchase. I absolutely view this is a luxury item and am very proud to wear it. I will continue to collect, and grow my collection. I’m honestly in a fairly decent financial situation, but paying 4 grand for a watch still hurts. Feel like we are on the same page🤷🏼‍♂️

[@mojochimera3265]

I recently purchased a black bay 58 925 and for me, owning a silver watch, that is luxury. Luxury is in the eye of the beholder, as are all things of beauty and pleasure. Everyone got their own journey, own goals and things they aspire to. Every pinnacle where they spend money to commemorate it, by buying a watch - is a luxury choice. For them.

[@martinvalle875]

Everything is relative depending on how much money you make. If your yearly income is 20k an aspirational Watch might be a Seiko, 75k an Omega or Rolex, 250k maybe Patek. Depends on who you’re talking to, where you are in the world and how much money you have relative to how much things cost.

[@BenNS1971]

I agree 100%... be it Omega, Tudor, Longiness... it's luxury, in my opinion, and you shouldn't base the conceptualization on the basis of a very niche consumer base but the broader consumer base and for most consumers (in the western world) anything over 1.000 dollars, pounds or euros is normally seen as luxury.

[@yves-5853]

I think every watch above 200-500$ is luxury. Unnecessary and expensive? Obviously Omega is luxury.

[@jethrojacinto2798]

Luxury is super subjective. A $500 watch for a high school/college student could be considered "luxury" and a $1000 watch for a recent college grad in their first job can be "luxury". All items that are NOT needed or an essential really should be considered a luxury.

[@E..M..]

High cost doesn’t make an item a luxury product. To know if something is luxury one has to start with the opposite of luxury: necessity. Anything that is not necessary is a luxury cost does not come into play because some things are expensive but could be necessary. I suspect people confuse luxury with opulence.

[@Hitman4seven-zv1pu]

10 years ago i bought a Casio A168 for about 25€ and lost my job 1 week after. I had to send it back because there was no need for it (luxury).. Bought it again after a couple of years. 2 years ago i bought my first expensive watch (Omega SMP300). These 2 watches remind me of good and bad days.

[@wormscratcher]

Great video Britt , thanks for choosing to come to the UK , we are proud to have you .

[@mikea.4914]

A fun thought experiment! I lean more towards your key points. Here in the US, the median household income is $74,000 usd. The average size of a household is 2.5 people. So, that's around $29k usd per person. I think luxury could be defined as anything the average person with $29k would find expensive or unnecessary.

[@BLdontM]

To most of the world, the median US household lives very large. The median US household lives better today than kings did 150 years ago. Anything above the bare necessities is a luxury. Many in the US don't even realize how good they have it.

[@underachievingwatchcollect1878]

Over a century ago indoor toilets 🚽 were considered a luxury because only the rich had them. Are indoor toilets still considered a luxury?😎

[@TrumanBurbankFE]

Luxury is an item sold for 10-100 times the cost of production through marketing and scarcity.

[@BabyJesus66]

Veblen goods.

[@BrittPearceWatches]

Hahah you’re not wrong here! Veblen goods! Its a bit of smoke and mirrors

[@d-rock5317]

Great video Britt! Eloquent and well thought out as always. You can get a very nice, machine made, microbrand mechanical watch with excellent quality, finishing, and a rock solid Seiko, Miyota, or Sellita movement for $500-$1000. Beyond that price point you are paying more for "brand" or "history" than actual watch and that's where you cross into the realm from nice high quality item to luxury item in my opinion. Beyond that price point you are paying for hand assembly/finishing, extra power reserve or accuracy, craftsmanship and artistry and the watch becomes a piece of functional art which is pure luxury at that point. Exclusivity and quality do not always mean luxury either. Luxury is about a certain kind of non-functional excess. 20 coffee mugs is not luxury excess, but a gold plated diamond studded coffee mug is.

[@sammy_sam_leonardo]

Some great points in this video, Britt! I think I’m definitely more aligned with your viewpoint than Adrian’s. Thanks for the thought provoking video!

[@brianmsahin]

Excellent video Britt. For me, luxury isn't a price or a brand. Luxury is a feeling, a personal individual feeling about the watch or whatever other item that you wear. My Seamaster feels very cool and I love wearing it, but it doesn't give me a feeling of luxury, but maybe a dive watch doesn't convey a feeling of luxury anyway. The watch that gives me a luxury feeling is around 20 times cheaper than my Omega, a rare model of the Orient Tristar range with gold markers and a blue sunburst dial that is reminiscent of the clear blue waters of Fethiye in Southern Turkey where we scuba dive every winter. $250 for the watch, $140 for the beautiful hand made 19mm strap I had made for it. It looks and feels like a sparkling blue sapphire jewel on my wrist. People have commented on it and possibly believe it's a $6,000 watch. I've had offers to buy it from around $1,000 and more. This watch taught me that luxury doesn't have a simple definition.

[@bestboy897]

such a great video. Agreed with all the points and getting in an accident definitely puts things in perspective. Glad you're doing ok

[@KENZOkm]

I remember when I bought a Daniel Wellington when I was a teenager and I thought that that watch was so luxurious and it was to me at the time. It still might be for some and it's okay. So I love the comment about luxury being relative!

[@dreamcoatcreatives]

Patek, AP (the Royal Oak), Vacheron, Breguet, Länge, JLC and Rolex are the standard luxury watch brands. Of course there a other high end brands but that like the difference between high end designer clothes and Haute Couture.

[@caktaylor]

I agree with you: (a) cost is THE barrier to accessibility with luxury items and (b) there are different levels of luxury.

[@JozzipB]

What times have come when Omega is no longer considered luxury brand... OT: of course it is luxury. Every watch with pedigree like that and price range and quality end engineering should be considered (and is) luxury. Heck, Longines and Oris are sometimes considered (entry) luxury, let alone Omega, Rolex etc.

[@canadianwatchmonkey3992]

Maybe change the word accessibility to possibly desirable ? 😊

[@canadianwatchmonkey3992]

Luxury is a concept that refers to products, services, or experiences that are associated with high quality, exclusivity, and exceptional value. It often surpasses basic functional needs and instead fulfills desires and aspirations. Luxury items are typically characterized by superior craftsmanship, exquisite design, rare materials, and attention to detail. Luxury is subjective and can vary across different cultures and individuals. It is often associated with a sense of prestige, elegance, and status. Luxury goods and services are typically priced higher than their mainstream counterparts, making them more exclusive and accessible to a select group of consumers. In addition to material possessions, luxury can also extend to experiences such as travel, fine dining, and personalized service. The notion of luxury is not just limited to tangible goods but also encompasses intangible qualities that contribute to an elevated lifestyle. Luxury brands often cultivate an image of exclusivity,

[@BrittPearceWatches]

@@canadianwatchmonkey3992PERFECTLY SAID! I think people could ignore this 15 minute video and just read this comment! Perfectly said!

[@TheJohnGalt1945]

Perhaps an unpopular opinion, but lack of accessibility is the antithesis of luxury. I have an Omega, a Cartier, and a Rolex. Do you know which one had the least “luxurious” buying experience? The Rolex. I had to jump through hoops for 18 months before I was offered a watch. With the Omega and Cartier, I actually felt like a valued customer whose business was appreciated. That, in my opinion, made those watches feel more luxury.

[@irving8549]

Watched a few videos. Appreciate your views and believe you do great reviews. I will follow.

[@andypandy16]

That box of Yorkshire Tea on your shelf is total luxury 😊

[@valkyrst620]

Any watch beyond one that tells the time at minimal cost, is a luxury.

[@mattl165]

Luxury is relative. When I was a kid in a low-income household we didn’t wear shoes over $25. Now I wear $160 running shoes, $300 hiking boots, a $250 jacket and $150 Bluetooth earbuds. I don’t my possessions “luxurious” but I’ve never forgotten where I come from and how fortunate I am to have nice things now. I live in luxury compared to most people in the world.

[@jillmacdonald6099]

I'm just starting my luxury watch collecting journey and I loved your video. Great Ontario references! I'm from Mississauga and I smiled when Nando's came up!

[@SpaceG95]

I have to agree with "Editing Brittany". I'm a working class watch enthusiast and a $700 Aragon is an aspirational watch, for me. It's all relative to the individual. This is definitely a great discussion for you to post on your WatchCrunch page.

[@josejorgecolonrodriguez6698]

😂😂😂😂😂 never heard someone with Aragorn watches. Good for you, hermano.

[@Yulad_A]

Accessibility is also about price. If it's available but on a premium price it's still not accessible for most people, it's a luxury.

[@cesarrocha3138]

Great take! I agree that owning ANY watch is a luxury!

[@jonathanwright8802]

I work in a profession that does not pay well (I earn about 50k US annually). So, for me I have never spent more than $1500 on a watch (my latest purchase, a 41mm Hydroconquest ). This is my aspirational piece. However I would still cosider my Tissot LeLocle a luxury item at about $600. It's all relative, folks.

[@kpjmphotographs9903]

My wife grew up in Oshawa Ontario, and shares your sentiment about that city, lol. I’ve been there many times to visit my mother-in-law, and I hear the stories about it. Your little comment at the beginning of the video made me laugh out loud. 😂

[@The-Watch-Kavern]

All depends on the money you have! It's a luxury item if you spend more than it needs for its basic function.....we spend over that because we want it to be nicer. It's those that have more (luxury items), seem to set the parameters of what is. But who really cares🎉

[@coetroy]

Loved your take on this topic! I feel you really hit some excellent points about us watch enthusiasts and your thought on luxury being relative. As always, great job!

[@SanderEvers]

Honestly any watch could be considered luxury. However I feel it's more like a certain style of watch (or thing) that is made to look or feel expensive. With the actual price not being that important. So for example a very basic/plain expensive watch, could actually be less luxurious than a cheap gold plated watch.

[@powerplay.556]

So if luxury is relative then do multi billionaires not see anything as a luxury given nothing is expensive for them? I suggest they still see luxury as something that is unnecessary and considered expensive to most people.

[@dunderhay9169]

I'm beginning to think that the best test of whether a watch is luxury is will the owner be mugged while wearing it?

[@jaymt1982]

I think the reason why there is this debate about luxury is that we ascribe value and some sort of desirability to things the word is used to describe. It really doesn't matter if you love the watches you buy and they bring you joy good for you. Love and light.

[@Cartype]

You’re so good Britt, I really enjoy all of your videos

[@toulcaz31]

Luxury marketing and anthropology expert Nicolas Chemla described the pillars of luxury as the triumph of Ego, the cult of Beauty and the thirst for Eternity. 🙂

[@johanvandersandt8904]

From the point of view from someone who can't afford an Omega, there would be very little difference between the Patek and the Omega as both are inaccessible to that person. As another comment mentioned there is a divide forming between the "have's and the "have not's" and what people on average can afford is also shifting. Someone who might have looked at a Langa a few years ago might now have to *settle* for a Frederique Constant in order to keep his company afloat.

[@morbidsnails1913]

I own 3 Omega's that cost together around £30.000, to me that's absolute luxury. However, I'm 52 and it's quite easy for me to afford that. I also own 3 Steinhart's, a Seiko Samurai, a Victorinox Inox auto and a Citizen Nighthawk that all came to about £3K, now those aren't "luxury", but I didn't have the financial capability that I have today. They were absolute luxury to me in my 20's, and I still love every one of those watches today

[@JamesPaulGomez]

Ontario?! Well you just gained a fan

[@gezkovich]

I had written this long screed defining luxury but I realized that it makes no difference. It all comes down to price. We talk about luxury brands such as Omega and Rolex. We don’t consider Casio a luxury brand but I certainly think an $8000 Casio MRGB2000GA-1A is a luxury watch. Neither do we consider a MoonSwatch a luxury watch. Luxuries are relative to an individual’s condition. In the middle class world it comes down to perception and price.

[@seanbirtwistle649]

I think of luxury items as items designed with luxury in mind, with luxury helping provide a headspace protected from outside influence. Outside influence being distractions. Luxury isn't dependent on price, rarity or quality as a situation may change the level of these independently

[@clintonshiells3095]

I agree with you and would exclude the criterion of availability from the definition of a luxury good. What you say is broadly consistent with the economist’s definition of a luxury good, as reflected in the Wikipedia definition: “In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to necessity goods, where demand increases proportionally less than income.”

[@simonmiles1972]

I agree. It must be relative and context dependent. It won’t be the same for everyone. And, of course, we all aspire to different things.

[@DougRobison-s5e]

Britt, this is your best video to date, and thanks for sharing so much personal information about your background. Understanding where you are coming from does help to explain your viewpoints on “luxury.” Clearly, the Princess of Wales will have a different definition of accessibility than us “working class” watch geeks. That Patek Calatrava that you lust over would to her be a casual weekend impulse buy with no impact at all on her bank account balance. So I agree with you that the “accessibility” criterion is the most problematic of Adrian’s Venn diagram.

[@Spidouz]

I know it might sound weird, but it’s only the third video I’m watching from you, but knowing your husband is part of the military makes me appreciate you even more… as a former military officer myself, I know how military family could be hard. Therefore, it’s an instant sub… even if the great content was already a good reason to subscribe ;)

[@travr6]

Omega is Luxury the same way Mercedes is luxury. Timex/ Casio = Ford/Kia Omega/Rolex = Mercedes/BMW Richarde Mille/Patek = Bugatti/Ferrari

[@measurethis_measurethat]

I 100% agree. Luxury is relative. I grew up in lower/ working class family and just 1 watch was a luxury. I now own 5 gshock casioaks and that for me is luxury. Thank you for coming to my TED talk.

[@pedroaochoa]

I totally agree. Greater luxury doesn’t take away from less expensive luxury. The cost, lack of accessibility, and built quality of a patek don’t take away from the fact that spending 3k on an omega is for the majority of the world, a luxury.

[@ziminar93]

For me: Normie: Swatch, Casio, etc. Premium: Seiko, Hamilton, and stuff. Anything whos catalogue is around 300-2000 Aspirational Luxury: 2000-6000 >> Longiness to Tudor, perhaps Tag too. Luxury: Omega, IWC, Rolex, etc. Anything 60000 to 13000 or so Ultra-Luxury: AP, Vacheron, etc. Anything whos catalogue starts at 15k, etc.

[@olyglad9702]

It's quite plain and simple(something a lot of people here seem to not understand). So from a guy who actually studied luxury brand management. A luxury item is one that costs considerably more than an average item yet does the exact same function. I.e. the reason Omega which costs thousands more than a Seiko is considered a luxury. Even a Tudor or a Bell&Ross are luxury brands. Not as much as a Rolex obviously. Not as much as an AP or a Patek but they are all luxury brands due to the fact that most people can buy a Seiko or a Citizen and it will still work the same way and have the same function. Hope that clears thing up. For those who still doesn't understand, staying at a 5 star hotel is luxurious because you can also stay at 1 star hotel and still have a bed to sleep in etc...or buying a BMW is a luxury because a Toyota will do the same job. It IS about price as the price differences between these scenarios explain why certain things are luxury. Examples: Toyota=standard BMW=luxury Ferrari=Ultra luxury 1 star hotel= standard 3 star hotel= luxury 5 star hotel= more luxury 5 star hotel in a penthouse =ultra luxury Seiko=standard Omega=Luxury Rolex= more luxury AP/Patek/VC= Ultra luxury Economy class=standard Business class=luxury First Class= ultra luxury and so on and so forth...

[@drdesign6886]

Luxury is absolutely relative. It is nothing else but relative and subjective. Anyone who says otherwise is frankly out of touch with the world around them (be that above them or below them). As an aside I think anyone with watches that add up to the price of nice car or even a house needs to not tell people they are down to earth and ‘average’. The average person in UK or US cannot dream of affording a single Rolex or Cartier - never mind Pakeks. Just accept graciously that to be in such a position is a blessing and puts you comfortably in the top percentile (even if it’s not quite the 1-2% of obscene wealth).

[@MandyLionRock]

To me an item is luxury if you don't need it at all but want it nonetheless. No one needs a watch these days. Everywhere you go things tell you the time... your car, your phone, your oven, your microwave, your computer and so on... so no one needs a watch. So I feel like watches by definition are luxury items whether they are 1,000 or 10,000,000 dollars. That's just my opinion.

[@aficionadosYT]

True luxury is humbleness....manners...idk.....tudor is not marketed as luxury,but I feel luxurious wearing them.....luxury is not about money,I have longines watches too,and they make me feel fancier....sure its not about price...

[@AndreaDoesYoga]

Adrian, your perspective on luxury is so insightful! 🙌

[@watchesandburgers]

Repeat after Britt: LUXURY IS RELATIVE. For one, a Tissot or Hamilton may be luxury, while for others it's Rolex, Patek, or Vacheron, etc. Luxury is unnecessary and pricey *compared to your baseline*. Love you, Britt, and Adrian too. You're my far away watch fam. (Wave) (Smile)

[@ayayoutuber]

Life changing event, when I had a bicycle accident and was knock out cold, I didn't care for my bike either after I woke up... which cost over 15K...way more than a luxry watch. It's just things.

[@ronaldhenry4733]

agree with you more than Adrian, nothing to do with accessibility. whether it's by price or access to stock. a gold hublot unico big bang is more luxurious than a standard Oyster Perpetual from Rolex because it costs 8 times more and even in the 2nd hand market, costs 3 times more. doesn't mean you have to prefer Hublot though but it's definitely more luxurious. also, most educated websites and people consider Omega a luxury brand. To be honest anything is a luxury product if it's bought from a luxury brand due to markup. Cartier, Omega, Breitling. I'd argue even Tudor as you don't need to spend 5grand to be able to know the time but you choose to

[@olyglad9702]

this is the most logical explanation, bravo

[@Aaron-dt9pu]

Small world. My wife went to university in Oshawa, and I lived there with her for a few months before she graduated

[@esteban6302]

Agreed. Not only among watch enthusiasts - ask a normal person who doesn’t collect whether a multi-thousand dollar watch is luxury and you’ll have your unbiased answer

[@bipennate]

I once found myself in Guinea-Bissau, an exceptionally poor country in West Africa, on a business trip. We had a guide with us, and a member of our group asked the guide what the annual income in Guinea-Bissau was, which was approximately $500 USD (I suspect it is still roughly the same now). At the time, I was wearing a watch that cost about $550, the most expensive watch that I had owned up to that point. I remember thinking to myself "I'm wearing someone's annual salary on my wrist" with a great deal of shock and dismay. Luxury is, in fact, much less than most of us in this hobby of ours often realize, I'm afraid.

[@nicolasansom2681]

Lovely thoughtful stream of conciousness Britt. Not an easy subject! My Tissot Seastar was £450 and that's a luxury to me. A Seamaster will arrive at some point but until then I'm happy 😊❤

[@Timjacks01]

My head has exploded 🤯 trying to work out my definition of luxury. I’m still no closer. I think luxury is different from individual to individual

[@MrAumbra]

As someone who owns what is probably far too many watches, to include Breguet, Patek, Rolex, Omega (many), GS, StudioUnderdog, Traska, Wise and a full spectrum of price points; I don’t believe accessibility is a valid metric when defining luxury. BMW and Mercedes are very accessible as are many Bentley and RR models, are they not luxury items? I love Adrian’s channel as well as About Effing Time but I think the accessibility metric is off. I completely agree with your assertion that many components of what is considered to be a luxury is filtered through our own lens or individual life experience, thus making it relatively subjective. Great content

[@davec4224]

You are right. Scarcity is not necessary a criteria of luxury. It is often smaller in number but if I want a Mercedes Benz it is still luxury even though the lot is full of them. Diamonds are not scarce but they are luxury erc

[@mambomambo2011]

I like Adrian, but I agree with you Britt!

[@ahha6304]

Luxury watch is the watch I can't afford, simple as that haha. and now I'm in the chapter of my life to think of which watch should I wear in each cosplay

[@garethdyos8018]

Interesting topic Britt. Certainly thought provoking!

[@eugenedemeillon4412]

Just love your honesty Britt. Your views post your unfortunate accident are refreshing and revealing as to your gratitude for life. I love my ‘luxury’ watch collection but realise they are trivia in my life’s collection of real moments and emotions.

[@Greg_de_Toulouse]

100% in line with your point of view and your definition of "luxury"! And for the record, I do NEED a watch - this is how I can check the time - really! ;-)

[@sturmgold]

Luxury is very difficult to define in my eyes, but I would agree with you by saying that even the cheapest watch is luxury because there is no need for it. Of course luxury can be also seen in something very expensive, but I try to see it from that point of view:"Everything we don't need to survive is "kind of" luxury."

[@AaronRheins.]

What are the odds, I watched Adrian's video yesterday

[@alexandrerojkov9429]

Nicely put, Britt, nicely indeed. And Oshawa, Ontario is another type of luxury. Not everyone has the privilege to see it from the spot I see it once per week 🙂 The gun club, if you know it. And Hwy 407 I take to get there. It is the pure luxury. See? You are absolutely right. Luxury is relative like everything else in this world.