What is Mouthfeel? | In Good Taste Ep. 2

Dr. Peter Klosse and Prof. Adam Brumberg explain factors that influence our taste, and how to use them for good for the second episode of our series on how to live in good taste.
This Episode is an extension of the documentary film, In Good Taste, available for public viewing here: naturexdesign....
To hear more from Klosse and Brumberg watch there virtual panel discussion: • How to Control Your Ta...
Our Collaborators:
Dr. Peter Klosse, Professor of Gastronomy and founder of T.A.S.T.E (The Academy of Scientific Taste Evaluation).
Peter Klosse is a professor of Gastronomy and founder of T.A.S.T.E (The Academy of Scientific Taste Evaluation). Getting a better understanding of liking and deliciousness is central in his life and work. His holds a PhD for his work on Flavor Classification (Maastricht University, 2004). The theory is applied in practice and explained in The Essence of Gastronomy (CRC Press, 2013). Peter is member of the Google Foodlab and actively involved with the Future Food Institute in Bologna.
Professor Adam Brumberg, Researcher and Deputy Director of the Cornell Institute for Behavioral Economics and Consumer Choice.
Adam Brumberg is the Leader of the “Business of School Food” content group for the Healthy Food Choices in Schools Community of Practice. He is a Research Specialist in the Charles H. Dyson School of Applied Economics & Management at Cornell University and the Deputy Director of the Cornell Food and Brand Lab. Working directly with Dr. Brian Wansink and Dr. David Just, co-directors of the Cornell Center for Behavioral Economics in Childhood Nutrition Programs (BEN Center), he coordinates academic and industry research conducted by both the Food and Brand Lab and the BEN Center. Professor Brumberg joined the Food & Brand Lab after a lengthy marketing/sales career in the wine industry during which he worked with all the links of the distribution chain as well as acting as a marketing/research consultant to a variety of industry and non-profit clients.
Directed and Edited by Nathalie Attallah and Carly Williams.
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[@shimarts]

Thank you!

[@waytoobiased]

Can we please talk about the mouthfeel? *Why is no one talking about the mouthfeel?*

[@TealeavesCo]

What questions do you have about the little-known science behind what we taste? Ask us, and our experts will answer!