What is targeted marketing?

Targeted marketing on social media involves tailoring promotional efforts to reach specific and predefined audience segments. Through the use of data analytics and user insights, businesses can customise their marketing campaigns to appeal to particular demographics, interests, behaviours, and preferences. This approach allows for precise audience targeting, ensuring that promotional content is more relevant and resonant with the intended audience. By utilising features such as demographics, location, and online behaviours, businesses can deliver personalised messages to specific groups, enhancing the effectiveness of their social media marketing efforts. The goal is to maximise engagement, increase the likelihood of conversion, and optimise the return on investment for marketing spend.
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