What is WRONG with Bollywood Music?

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There are so many hindi/urdu words that could have rhymed with Kesariya so why did Amitabh Bhattacharya choose "Love Storiyaan"? If this question crossed your mind after listening to the much anticipated Kesariya song from Brahmastra, I have an answer for you. This has happened because of a recent trend in the music industry wherein songs are being composed to go viral on Instagram Reels. Critics call this phenomenon as Tiktokification ( Of course in absence of Tik Tok in India, it's happening on its closest adversary, Reels) In this video, we discuss how Instagram Reels is changing the face of Indian music.
Yashraj Mukhate - / yashrajmukhate
Ishita Mangal - / ishitamangal
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Markers
00:00 Introduction
02:19 Context
03:05 Discovering music through Reels
07:53 How its affecting the music?
10:29 A good or a bad trend?

[@mohak_mangal]

Watch till the end. There is a fun fact for you 😈

[@Rohit45563]

I am bot 💀💀

[@beast-dt5vc]

I am AI

[@riteshsinghraghav]

Spoiler at 12:42

[@raselislam2613]

@@Rohit45563 1qqqqq1৳1১1qqqqqqqq1qq1qqqqq1qqq৳qqqqqq111qqqqq৳qqqq

[@rajpalsinghkheechee2379]

yeah heard about it that a they recreated a dead rock star song and also there is this AI artist who launched two songs in South Korea

[@SatyamKumar-vd7xm]

There was a time when Bollywood songs were about Arijit Singh, Shreya Ghoshal, AR Rahman, KK, Sonu Nigam, Monali Thakur and I am happy to say that I belong to that era

[@amandeogade1]

Legends ❤️

[@harshmishra7007]

Yes bro..🔥Me too

[@helix7203]

Lol .. it's still all about Arijit Singh,shreya Ghoshal, Monali Thakur. kk has left us,Sonu Nigam doesn't sings much these days, he's settled in Dubai. And AR rahman now a days mostly works as a music director instead of singing and he's mostly active in South India..

[@swadeshswadesh2904]

@@helix7203 yeh Kaun afwa failata hai ..sonu nigam is settled in dubai

[@preetiverma1560]

@@helix7203 jb milenge hi nahi to Kahan se gayenge

[@plabmadeeasy]

This is Tiktokification of human life

[@duvettt]

istg

[@UnknownGuyBM]

Hahsv

[@FSAEntertainment]

Indian music has lost its melody as the new composers refuse to use indian instruments. I miss the old indian laxmikant pyarelal and shiv-hari that had so much use of indian instruments creating enchanting melodies. Modern musicians are worst lot that india have had. After A R Rahman, Jatin Lalit and Nadeem Shravan, we never got a good indian music director jinke gaane aap 10 saal baad bhi sun kar enjoy kar sake. Nowadays all songs sound indentical.

[@hello.667]

Not all songs of nowadays sounds identical. If you think so then you are living under a rock. I don't know from which angle muskurahat , pyaar hota kai baar hai and rait jara si songs are sounding same? These are different genres songs. If you want to listen songs with real Indian instruments then you can listen to these sukoon ,qala and gangubai kahtuawadi albums. Tere hawaale song of Laal Singh chaddha movie has harmonium sound in it.

[@yumeko1993]

That have happened to any classical or even electric string by now. U have music softwares, and pre-made music to do pretty much everything.

[@PS-SHINE-OFFICAL123]

@@66yearsago88 ooh yeah so you like that oo ontava mama song 🤣😂🤣

[@PS-SHINE-OFFICAL123]

@@66yearsago88 did you ever understand its lyrics

[@unknown.m.e]

It's only in Bollywood not all other industries

[@deepmedsing9961]

Its not just Bollywood, its music industry all over the world. I'm not expecting anyone to produce 'Bohemian Rhapsody' anymore. Tbh, 'me' the consumer is at fault. I have induced myself with ADD.

[@arc0613]

Got the point

[@hisukhraj]

Well do listen "One More Hour" .. it's almost 6+ minute song plus got viral in the reels.

[@thatonecricket_animeeditor]

Even Bohemian Rhapsody was thrashed due to being 6 minutes long even in the 70s. Songs like Bohemian Rhapsody, which have so many elements in them and 3 different genres of music in one song are probably not going to be made anymore due to the tiktokification. I personally think that the reason of short attention span in the current generation can also be explained by this.

[@freezerman7109]

That's just snob music territory. The only reason people know about Bohemian Rhapsody is because it was a snob song for the average public. Last year we had Black Country New Roads release their excellent post rock record which was heavily known in the enthusiast community. Swans might drop this year.

[@silksonic3927]

@@thatonecricket_animeeditor west is still able to produce such artists which can be compared to their older generations Like weeknd bruno mars who represent their music culture But indian or hindi music in general for the past 15 years is going downhill only We cannot even compare the no.1 hindi song of 2022 with no.1 hindi song of say 1974

[@aniyt3167]

Bitter truth: Kesariya would have been appreciated severely if it was released before the era of social media..... People cringed at "love storiyaan" part because internet told them to do so

[@radheyshyamsharma6598]

No it's not after 30 min I ve heard the song and as the lyrics proceeded I found that lyrics are average but when love storiyan came I felt literally weird because it was such a misfit there....I heard about trolls 2-3 after I want to clear I am not saying because of Hindi and English thing

[@sumitrana2420]

@If Even I watched the Kesariya Music Video. The memes on Instagram made me want to watch it. I don't even watch any other KZbin song

[@stillwithyouenthusiast8124]

@@radheyshyamsharma6598 Common lyrics are not that bad , however in terms of lyrical game Telugu and Kannada versions are way better imo.

[@mrbme]

Not at all...i felt that cringe when i heard the song first time only..and yes i haven't seen social media.

[@ATMmm62]

Actually now onwards I am also finding that love storiyaan wala part cringe because many people are talking about it a lot.

[@LongLiveCinema]

This portion is also called the ear worm. Something that will always make someone remember the song. When used in films as background score, it becomes the Leitmotif which is essential to signify the persona of a character.

[@kuls43]

10:54 never heard such a stupid logic. If it is true then it can apply on almost all fields. He actually means to say "Kagaz ki kashti" and "Hum ka hau chahi" both are equal quality songs. You just can't decide which one is superior. Hat's off 🙏🙏🙏

[@absolutelyretardedskeletor]

Also the reason why I have sleepless nights thanks to musicly wannabes.

[@murugavelsaravanan5968]

Like Manike Mage Hithe got famous

[@interceptor5908]

Earworms are disturbing..and a mental health issue.

[@nm9688]

@@kuls43 see every generation said the new gen's music is bad. So it is subjective to an extent.

[@sudank2906]

3:20 that scream of frustration and envy 😂

[@only-anime8241]

Yes 😂

[@aayushranawat9182]

Missing the golden era of bollywood Kumar Sanu , Udit Narayan,Sonu Nigam, Alka Yagnik,Shreya Goshal Shaan

[@kishal5323]

There Is no problem with singers problem is with song writers and song composers nowadays

[@hello.667]

You can still enjoy the diamond era of Arijit Singh and Shreya Ghoshal. Millions of people are enjoying it and waiting daily for their new songs. They both have highest monthly listeners on streaming platforms in India.

[@aravind61]

Ar rahman

[@Dudethatsred]

Udit Narayan❤❤

[@RajPatel-wd4vq]

Lata mangeshkar

[@AnantAwasthi]

1:43 TikTokification . Bas sari baat yahi pe khatam.🙂

[@devangmishra3974]

Sahi kaha aapne

[@sudeepthimaddi4828]

I like your selection of topics! You never disappoint us!

[@tejashatkar8158]

True

[@BellamyBlake_]

@@tejashatkar8158 false

[@jzyhere]

@@BellamyBlake_ True

[@jineshnadar6409]

True

[@human3213]

He always does

[@itsjustaadru9304]

I think that Kesariya would have been a big hit pre-pandemic because now due to social media influence, Even if "love Storyiaan" part is not bad, People will hate it only because internet told them to do so. I mean seriously the song as a whole is great and i have no idea why everyone hates the "love Storiyan" part... the Meaning of the line is still present

[@bepositive325]

Yes even I hate that but I dont know y

[@siddhantrajput9833]

You are so factual 🙂🙂

[@blibityblabity]

exactly the thing that's been onmy mind.The love storiyan part isn't even that bad , but the the internet made it so. Romantic (hindi + every language) songs have been using these small english words in the middle of a whole song since 2010. nobody and i repeat, nobody ever raised any voice with them but the moment 2022 internet told them to do so. they raged. I'm not defending the makers for adding english in a hindi song but u gotta agree, the song is more popular now than it would have been if they hadn't used "love storiyan".

[@jithinsunny1323]

That's right

[@mariahhossain194]

Nope when I heard the song for the first time without listening to any review, I actually squinted my eyes at the love storiyaan part and thought why this sudden English-Hindi remix word and suddenly the song wasn't that good anymore altho if I minus the love storiyaan part only , the song does sound pretty impressive to me🤷🏻‍♀️

[@sanjanasharma4525]

Today, I found that many people didn't like the full version of Kesariya, when I heard the full version, I became a straight fan of the song, not just a single part, but a fan of the whole song. I don't get why many people didn't like the full version.

[@hardikagarwal7620]

The difference in 80's era vs now is also that during that time people used to buy cassettes or CDs so people wanted to buy long duration songs but nowadays music is available for free and people want variety so they get in form of short songs.

[@pr00009]

reels have successfully killed human attention span and focus. this is the result. variety.

[@iditrirajan]

That's a bad take. In cassettes, if the album is bad, you just have to get used to it. Besides, how music works has completely changed now And also, the average length of songs have been almost 3-4 minutes in general.

[@hardikagarwal7620]

@@iditrirajan the average length during the casette era was >15 minutes per song as people often stored music on both sides of the casettes Eg:- Any of Lata Ji's songs

[@sylonisharma4660]

80s was the start of shit music please don't bring it up. Real golden era was 40s-70s

[@AdityaAnand-oy3nc]

​@@pr00009uhm idk where you're getting that info from but a human's attention span is no more than 20-30 seconds. The music is patronizing on that phenomenon only. Attention span didn't decrease because of reels lmao. Reels are still trash tho.

[@yoursmusicallysanjay]

Hi Mohak bro being myself a Music Composer / Producer, I have noticed that everyone in the Industry today wants a hook line (The TIK TOK Line) regardless of the emotion / the lyrics / the detailed production throughout the song or the singer. Even melody song are forced to have heavy layered beats & a hook line or a drop. This sometimes makes us compromise on the lyrics / singing or the variations in the song , the pressure on artists like us who want to be true to the Emotion or the Art Form makes us compromise the Art in order to get the marketing done right. Record Labels who were open to Independent artists have now become very narrow minded and don't really want a song where the audience listens to the song fully in order to get viewership. It has become very difficult for artists like myself to come up without compromising on the Emotion or Music as an Art. I do agree Commercial songs have to have a hook line or a drop as they are meant for enjoying and dancing, but forcing songs with true emotions to fit into this formula makes it very frustrating to survive in the industry. Anyways Thanks a lot bro for taking up this issue and talking about it. Love Your Videos, Keep Going Ahead 👍👍.

[@sajidms7976]

Hey buddy. 100% I agree with you. Even I feel that art should never be compromised.

[@smitthakar]

Lyrics to kab ke mar diye gaye bhai.

[@m.a6836]

Knsi movie m apne kam kiye?

[@yoursmusicallysanjay]

@@m.a6836 Na Na independent artist hoon Record Labels me try kar raha hoon bahut saare gaane banaye Hain but without commercial value koi le hi nahi raha hai. Vaise Mera gaana bhi abhi naye trend ke hisab ka hi bana hai production wise but yeh koi dance wala gaana ya koi reels wala gaana nahi hai.

[@madhulikas366]

Sure chotu 🙃

[@amanchoudhary1123]

2:16 best part in my opinion🤣🤣🤣

[@v1vek299]

3:13 the best part 😂😂😂

[@multicontent7743]

The same thing applies to Yashraj. He got famous because of his meme music in 2020, some people started liking it while some didn't. People who don't like him haven't realised that Yashraj has produced really good music videos like Tinka Tinka Barsa, Raat Beete Na, Manzil and Uchlingo Machlingo. People don't have patience to listen to music of more than 5 minutes, which is usually what happens in the songs of AR Rahman. People keep trolling that Bollywood doesn't produce good music when they don't even listen to it. All songs of Laal Singh Chaddha were excellent but didn't get enough recognition

[@sgktroller715]

No wonder very very few people of modern era listen to old music and classical music

[@nirvana9891]

People these days want some adrenaline rush for 5seconds and shittier the content better will be the response.

[@rajneesh8960]

I really do not like his meme songs yet his original songs are there in top of my favorites.....and I really want him to make more originals.....I realise that there is talent in making those meme songs but the ORIGINALS shouldn't go in backburner......i want real music to persist not what tiktokable social media likes to say as music

[@multicontent7743]

@@rajneesh8960 check out his interview with BeerBiceps. He wasn't ready for overnight fame, so he doesn't know how to convert his meme audience into a genuine one. He wants to keep the meme audience coming back to his channel but at the same time he wants to make original music because that's what he loves to do It's really difficult to make a balance, he'll have to keep experimenting

[@maazali1595]

The amount of bad music he has produced > amount of good music he has produced

[@gooseberry_disliker]

So glad that the topic of tiktokifaction was brought up. it is scary true how much tiktok (despite being banned in India) has changed the way products are made.

[@coldplayfan7357]

Tiktok has massive influence in entertainment industry of the world nowadays, China has indirectly exerted it's influence through its technology

[@gooseberry_disliker]

@@coldplayfan7357 very well phrased and true👌

[@bladefier1954]

@Souven Tudu reels ka naam suna hai?? It's just another tik tok

[@619ry7]

Reels is another tiktok

[@pikachuthunderbolt3919]

Bollywood needs to trace back its roots of 60s - 70s roots with classic scripts and evergreen music . To be honest Punjabi masala culture destroyed the quality of Hindi music . The Punjabi beats and bhojpuri style dance and outfits 🤢destroyed the Hindi music industry It has lost its standards and become cheap now 2012 was the last year when some good songs were actually released

[@ayanbhattacharjee1076]

Even in the 90s , most of the songs were about male female love (or attraction?)

[@sumandwivedi2852]

But they were good

[@prabhatsingh9185]

But they were not much vulgar as of now

[@nazedmazumder1682]

Yeah bro

[@hello.667]

@@prabhatsingh9185 Wtf? din me leti hai raat me leti hai, khaha hai khada hai ,teri le loon ,main laaya hun chuha apna kahan hai teri chuhi, in the night no control - these are not vulgar songs? There are many great songs today which are better than many 90's songs. Thode kam ajnabi, shayad, rait jara si, desh mere , ae watan, lehra do, naina, jaan nisaar, qaafirana, aayat, laal ishq, apna bana le, kitni haseen hogi, kesariya, sun bhi le, aur tanha, muskurahat, tumhein mohabbat hai, khairiyat pucho, rubaaiyan, phero na najariya, shauq, jab saiyaan, makhmali, mehram

[@hello.667]

@@sumandwivedi2852 Today's songs are also good.

[@death3e]

THANK u bhaiya for putting your efforts in making such videos.. And making your reach to spread awareness on such topics which no one focus on..

[@mayankbisht7691]

Unpopular Opinion: "Love Storiyaan" part was little underwhelming but overall song is very good. This song doesn't deserve trolling

[@ashwatimenon5481]

It is unpopular opinion

[@apurva.pgaikwad1464]

I feel its not so bad, the song is getting too much trolling which is completely unnecessary

[@rohitghali]

Oh, it does actually deserve much more trolling.

[@nikitanagekar6739]

But anyways people are overreacting I literally didnt find love storiyaan so annoying and cringe as people are saying

[@adarshsingh513]

Exactly, people over reacted to the love storiyan part.

[@Naitik_Behera]

I'll say that the indie music scene here is much better, with bands like The Local Train (my favorite indian band of all time), naalayak, antariksh. their music isnt influenced or pressurized by the demand of big record labels and in the end, what they stand for....is music! edit: also the solo guys like prateek kuhad and raman negi(he quit tlt :'[ )

[@daksheshbhide]

Yeah I too prefer indie songs..❣️ Other artists: When Chai Met Toast Twin Strings Aditya Rikhari

[@maitreyajambhulkar]

The Antriksh band leader is from DTU, my college!

[@spilltea4241]

Indians will eat anything mid

[@Rehan-Siddiqui]

The Local Train is ❤️

[@bharatvarshney98]

When did Negi leave tlt??!

[@govindsingpatil7892]

10:54 iska poora career ek viral meme ke base pe bana hai ye kya Music pe bhashan de raha hai?

[@tushar9007]

Pr samjh to hai bande ko music ki

[@Canvas73120]

Finally social media has destroyed everything, from our social lives to people's careers to even music... Congrats... It was right that in the comming few years our attention span will be less than that of gold fish i.e 10 sec.

[@itss_edits9868]

Bruh I was about to say the same

[@yumyum9902]

how has tiktok destroyed careers?? because of tiktok so many small businesses can get a wider audience which could never have been done a few years ago, because of this so many people can earn money. The same goes for music producers just like the Jhoom song which got popular thanks to tiktok and the singer finally got the appreciation he deserved. Stop seeing the negative in everything good songs r always gonna be appreciated coz u r speaking as if all songs suck now, but thanks to tiktok many small creators and singers r getting an opportunity for many ppl to see their content which they wouldn't have gotten otherwise, in the end if it's helping a lot of people make a living so what is wrong in that.

[@bmwjourdandunngoddess6024]

Y’all are so dramatic.

[@otakugamer616]

I am a goldfish

[@mrsprite399]

What's the problem bro?

[@iamqafka]

I feel a lot of people in India (for a variety of reasons) haven't yet discovered the popping indie and hip hop scenes in India. I'd love it if you could make a video about this. Fantastic video as always:)

[@justarandomstranger2105]

Leaving this here for rec

[@kdjoshi726]

Ah I wish rock songs would go viral again. Seems like rock genre never made its way past Jazz in India

[@deathincarnate9390]

@@justarandomstranger2105 playlist dekhle bhai

[@deathincarnate9390]

@@risooo2274 playlist dekhle

[@adityaaggarwal7481]

@@risooo2274 try anuv jain and bharat chahuhan. Though anuv jian is now recieving some recognition, Bharat chauhan is still extremely underrated.

[@mayureshghodke7183]

That's the reason today's many songs are just end within particular trend time, and other side there are still evergreen songs from 60's, 70's, 80's, 90's.....they still refreshing us.

[@priyankadeb8008]

I don't think there's nothing wrong in "love storiya". Actually the whole song is awesome. Love it❤

[@unknownaccount8857]

this comment ✨

[@ahmedgulshan4111]

Yes he selected a wrong song

[@crxtube187]

@Sumanoharam Jha it cringed me first but later I felt like it was necessary.

[@Robo_Cop_YT]

@Sumanoharam Jha mat sun gaana bhag yaha se

[@vedikasingh3158]

I still miss Emraan Hashmi's era and songs from his movies. 😍 Bollywood is just hopeless 👎

[@RP-qv9sc]

@@devvrat.shukla tujhe sochta hu...tum kyu chale aate ho ..best time

[@techtronics6121]

Zara sa... Hale dil...Judai...Deewana kar raha hai...Dil Ibadat...Tu hi haqeeqat...Tum mile I listen to them everyday😙

[@avinash21899]

Meanwhile me singing and listening to Dil ibadat kar raha hai... And having nostalgia at the same time.😍

[@raja-jl9os]

@@avinash21899 bollywood k new filmmakers ko song aur dance pasnd nhi unko cringe lagta h studio unko jabardasti song aur dance dalne ko bolte h isliye conviction nhi dikhta h song aur dance m

[@Jugglervlogs1o1]

I watched his movies only for songs…well for some other reasons as well but mainly for songs!

[@shubhchaudhari2548]

Well explained Really I can't imagine good songs without Shreya Ghoshal

[@pikachuthunderbolt3919]

Bollywood needs to trace back its roots of 60s - 70s roots with classic scripts and evergreen music . To be honest Punjabi masala culture destroyed the quality of Hindi music . The Punjabi beats and bhojpuri style dance and outfits 🤢destroyed the Hindi music industry It has lost its standards and become cheap now 2012 was the last year when some good songs were actually released

[@Aditya-rc8pr]

🤣🤣🤣🤣🤣🤣really

[@nadatadi1927]

@@pikachuthunderbolt3919 I really agree with you

[@gauravingle7586]

But nowadays her songs r not getting that much recognition 😭😭😭

[@shubhchaudhari2548]

@@gauravingle7586 it's sad

[@Whitney2022]

Thank you so much for putting subtitles on your videos! I am from Germany and I love Indian movies but unfortunately don't speak any of the languages very well. So thank you again for being so considerate!

[@adityakashyap5733]

Such in-depth researched content deserves a lot more appreciation (in form of viewership etc 😅)than those reels that are there for instant gratification.

[@DivineBansuri]

I dont understand whats the problem with "Love Storiyan" part...its just a part of Lyrics and Whole song tune is very catchy and Arijit sung if in an awesome way.

[@gaming_andchilling]

Yup

[@Ridhima21]

Agree

[@deltaview2151]

Indiaisation of English word

[@shubhamsakhre7091]

😂😂😂

[@souravpaul2179]

Storiya milk shake ka bottle hain

[@justarandomguy6767]

this same thing is actually happening in usa too, ryan tedder the frontman of OneRepublic & he wrote alot of songs for huge artists like ed Sheeran, Justin Beiber,one direction,lady gaga, beyonce almost for every huge star he said that no matter how good song is if it's not going viral on tiktok or reels it's not gonna be a huge hit unless the artist have 150m + followers on Instagram

[@MOON-zp2le]

Not only in usa...but literally almost the whole world Europe, Asia, etc... too

[@justarandomguy6767]

@@MOON-zp2le true indeed

[@peterparker9954]

So true No wonder the songs in the last 4 years from West have been GARBAGE !

[@dementedsoul4706]

@@justarandomguy6767 Most of modern music is crap. There are far better artists than u mentioned above, but the thing is good music is less appreciated now.

[@archiem654]

@@peterparker9954 exactly 😑

[@atharvaparihar951]

0:18 yeh dono points sirf bollywood movies mei lagu hoti hai

[@lipikr8390]

I remember once you asked us that what do we like in other youtube channels similar to yours. I read almost every comment in that and, seems like you've been following it strictly, Mohak. Great Job!

[@mohak_mangal]

Thanks for that! We are trying to improve as much as we can :)

[@IPFGaming]

Can you do a story on "how India is improving in sports?" We had record medals in Olympics and Para Olympics and now, even without shooting we crossed the medal tally of last 2 commonwealth games.

[@SatoruGojo442]

Why? * You mean how?*

[@dilgeerqurashi5289]

Haan yaar ye bahut badhiya topic hai , iss par video ban ni chahiye, Even now they dont get enough recognition with comparison to cricket in India but me being an athlete once during my school days is so much happy seeing this that in the past decade our athletes are getting more and more medals and love ♥️🇮🇳

[@rajmahadik8905]

Bhai improve nahi ho raha hai, koi unhe support bhi nahi kar raha hai yet they are coming out with the struggle. Bhai inhe 10 core dene chahiye kyunki ye kam se kam 100 country se fight kar ke last mai gold or silver or bronze medal 🏅 lete hain asli mehnat hai bhai naki 10 main like cricket.

[@Undivided_X]

Answer is one word: Modi. Every good thing in India is because of last 8 years. Every bas things is because of previous 60 years. Ho gaya mera thesis, koi PhD de do mujhe.

[@ashwinvk4124]

I a mean it was mainly common wealth though which has a lot fewer countries participating

[@tehreemraza123]

Pasoori was however pleasant to listen to even after the minute chorus, I wish more music was made that way. I've officially become my grandparents who used to say "You think you listen to music? This is just noise! Great music was made in our times" 🤣🤣🤣

[@tsarchasm4969]

😂😂 you're telling the translated version in English... i wanna know what did they actually say (in Hindi) ?

[@S-tx2lk]

@@tsarchasm4969 like Aatmaram Bhide. “Humare zamaane me.......”😄

[@Musiful..]

😂😂😂

[@atanubhuyan7004]

I'm that person now

[@hiba_stxr]

Yeah Pasoori is absolutely beautiful

[@mechopediagospel7589]

Sir yeh wohi reels dekhte hain jinko gaane dil se nahi pairon ko thirakne ka bahana chahiye. Aur jinke pass patience nahi hote. 2003 se contemporary season suru hua jo 2008 ke baad completely exist kar gaya, aur jahan se Alka Yagnik ji, Anuradha Paudwal,Sadhana Sargam, Kavita Krishnamurthy,Mahalaxmi Iyer, Preeti Uttam Singh, Sushma Srestha,Hema Sardesai,Kumar Sanu, Udit Narayan, Sonu Nigam, Abhijeet Bhattacharya,Babul Supriyo, Shaan Aur inke saath saath deep lyrics, soulful evergreen voice, music, saare cheeze remove ho gayi. Sir aaj bhi South mein K. S Chitra Maam ke melody voice aate hain movie ke andar, Par hamare yahan ek se ek best young hone ke baad bhi budhe kar diye, Asha Bhosle ji, Lata Manheshkar Ji ko zyada age the par inke voice young the aur 90s ke daur evergreen the iss wajah se inhe hamesha gaane mile par aaj Alka Maam ko dekhiye jo aaj bhi digital dolby hai, sonu nigam ji bhi pure young voice hain, sanu da bhi aaj bhi fresh hain par inko budhe bana diye hai jaan bujhkar, yeh aaj bhi bina music ke melody song gaa sakte hain aur Woh bhi recorded song ki tarah aur woh bhi bina auto tune ke, pehle gaane 5 to 7 minutes ke hote the jisse sunne ke baad kisi aur wadiyon mein kho jaya karta tha Aur mind refresh ho jaata tha, Note- pehle album ke andar 6 se 7 gaane hote the jo non-film hua karte the par abka album mein sirf ek gaane hote hain aur usiki promote karne mein lage rehte hain aur iske saath saath gaane 3:30 minute mein khatm ho jaata hain aur ab toh reels wale type gaane 1minute mein khatm ho jaata hain. Ab nahi evergreen voice hai jisko hum pehle cinematic aur soulful melody voice bola karte the Aur nahi deep lyrics hain Aur nahi background singer hain jo lead singer ke saath apni voice dete the Aur nahi deep music background hain Bas ab time pass hain Par sabhi log time pass wale nahi hai jinko music ki samajh hain woh aaj bhi 90s aur retro song ko sunte hain Maine childhood mein sirf 90s sune the par ab 1940 se lekar 2008 tak evergreen gaane sunta hoon Ab koi kahe ki Aaj ka lyricist best hain toh Phir Sahir Ludhiyanvi, Raja Mehdi Ali Khan, Majrooh Sultanpuri, Aanand Bakshi, Gulzar, Sameer Anjaan, Javed Akhtar Jaise umda lyricist ka hona galat hain Ab koi kahe Tanishq Bagchi best hain Toh Phir 60s to 70s best Romantic Music Director- Madan Mohan Sahab ka hona Galat hain aur inke tarah music director O. P Nayyar, Hemant Kumar,S.D Burman, R. D Burman, Shankar Jaikisan,Laxmikant Pyaare Lal, Kalyan ji Aanand Ji aur Classical Ke Great Music Director- Naushaad Ali Sahab inn sabhi ka hona galat hain aur 90s ke daur Ke Nadeem Shravan, Anu Malik, Jatin Lalit, Aadesh Shrivastava, Nikhil Vinay, Aanand Milind, A.R Rahman, inn sabka hona galat hain. 2000 ke best Music Director Sandesh Sandilya jinka music Suraj hua Madham,Kaahe saataye re piya, Shankar Ehsaan Loy ka kal ho na ho, Kabhi alvida na kehna, aur Salim Sulaiman ka Rab ne banadi jodi ,aur Ismail Darbar ka Mehbooba Movie ka all song aur Aanand Raaj Aanand ka Humko Tumse Pyaar Hain yeh sab bhi galat hain bas sahi toh aaj ke hi gaane hain na Baaki toh yeh saare Great log yahan time paas karne aaye the na Itna Hi Nahi Jeet Ganguly, Ajay Atul itne polite musician inka bhi hona galat hain Bas sahi toh aaj ke scenario wale singer aur music director aur lyricist hain Par jo jameen se jude hain aur jinko sikhne ki chaah hain woh aaj bhi puraane gaane ko hi sunenge Sorry agar kisi ko bura laga ho toh

[@user-Akashvtheindiano]

Bhai bas kar itna nhi padhna .

[@ArjunThatai]

Beautiful content Mohak. Great research Priyanshu. And of course amazing editing Yash, Charanteja, Ajeesh and but why ✨

[@warlord5488]

The par "Love storiya" didn't even sound bad, people are just making a big fuss out of it

[@zzyuk814]

I think they intentionally put that Love storiyan part to keep brahmastra movie in hype 😂😂

[@user-pd8mm1sb4t]

💯

[@swadeshswadesh2904]

That song itself is a big fuss .. Hear phir aisi na raat ayegi

[@thebakchodengineer]

@@zzyuk814 bro sahi pakde

[@JustFrogy-ux9od]

Exactly and the other lines are that 200 times better no body even talks about them

[@itsabdullahkhalid]

I also feel like it's because of quality composers either being driven out of the industry like Shankaar-Ehsan-Loy or being forced to make 'trendy' songs like those new songs from Vishal-Shekaar. Even if they get someone like Arijit Singh to sing the song how good can it really be if it isn't well produced? These composers were the backbone of Bollywood music, and Bollywood let them down.

[@kalpajitsaikia6185]

This is applicable even in Assamese songs too There is a very popular song named "Morome Tanise". When its audio released in 2020, a small stanza got viral which made the song and the singer to its highest height. But when the video was released and it didn't touch the expectation, the popularity of that song decreased. But as youths are fond of cute faces&reels, the singer is still very popular.

[@ameygajbhiye]

I can’t understand how people are trolling and not liking a song like kesariya.. “rangi chinaro jaisi”.. “veena ke taaron jaisi”.. are just so beautiful phrases.. but all tht caught the attention is love storiyaan? Feels really sad that we are ignoring a gem like kesariya!

[@chinmayborkar6695]

how old r u?

[@sadiadagreat]

Yes

[@swadeshswadesh2904]

Phir aisi raat na ayegi ,fitoor ,Mehram are way better than kesariya Jitna bekar ka hype tha ,waisa hi hate mila

[@rajkingyt1026]

Bro chinar toh gaali hoti hai yaar 🙃

[@akshatgupta2378]

People don't see the good things in a particular thing rather they just focus on "what's the mistake?? 🥸 "

[@AbhishekChaudhary-uq4xo]

Tik Tok and Instagram reels have another side effect. According to some researches, these two things are also reducing attention span in people. Social media is evolving day by day which is resulting in degradation of art day by day.

[@ImranAhmed-qu8sj]

Atif Aslam and Rahat Fateh Ali Khan served Bollywood for more than a decade those 2 were legends and Bollywood is missing them

[@Jaadugar0351]

and mustafa zahid

[@vaibhavpandit2164]

Atif Aslam and Rahat Fateh ali khan were the stars of our industry

[@Sumit.1466]

Where Sonu Nigam shaan etc

[@vipint3694]

Not missing at all

[@hello.667]

Atif Aslam is not a legend. Versatile soulful Arijit Singh is real legend

[@sumeetsharma1456]

I just like your obervations. You don't just realize the stuff but you also make it simple for laymans to understand. You are an example of sensible youtuber, I must say, that is quite a few in India.

[@sunilkumarrath7405]

The most disturbing thing about the new trend of music is that new songs have terrible lyrics While before 10 yrs, song wasn't just a music, it had a meaningful lyrics, sometimes listening a song tells the situation & story of the movie in which it is sung.

[@supercalifragilisticexpialido6]

I don't think that kessaria, namo namo etc. have terrible lyrics

[@sunilkumarrath7405]

@@supercalifragilisticexpialido6 but most of the songs now a days have terrible and disgusting lyrics

[@livingbeing8661]

I am sure Kishor da, Rafi saab and all the other GOAT's are laughing from heavens and be like, "what the hell are artists doing?"

[@ommprakash4816]

Don't make me cry, still in love with old singers and songs though I'm new generation kid.

[@omprakashdubey6757]

Exactly!

[@dipaksatapara4101]

True.. The magic has gone. Unlike 80s 90s song ,we cnt hv fun in listening todays whole song... Only the Starting seems great...not the inside lyrics.

[@babor_]

@@dipaksatapara4101 it just doesn’t connect with you, I listened to kesarya a couple of times but the hook is the best part and the rest of the song is pretty average …

[@pikachuthunderbolt3919]

Bollywood needs to trace back its roots of 60s - 70s roots with classic scripts and evergreen music . To be honest Punjabi masala culture destroyed the quality of Hindi music . 2012 was the last year when some good songs were actually released

[@rishikeshyadav3594]

I don't have any problem with love storiyan part Really liked it

[@user-pd8mm1sb4t]

Same, I think people are Overreacting

[@nikitanagekar6739]

Atleast someone said...

[@gampa_10_31]

90% have

[@nithishprabhu1259]

I don't like it, but it doesn't bother me that much.

[@gampa_10_31]

@Aadi twitter University

[@deggery-oneaboveall3365]

0:08 It's funny how I got a kapil sharma show ad just before this video 🤣

[@Learn_in_OE]

Very captivating video sir great job 🤗

[@ketanparmar4479]

i was 90s kid. i ejoyed the era of A.R Rahman, Jatin Lalit and Nadeem Shravan. I still listen those songs. i am blessed to be of that era.

[@RaviSharma-vy8vb]

a person who is a fan of both ar rahman and nadeem shravan. quite surprised😂😂

[@avishkajha7g709]

​@@RaviSharma-vy8vb yes it is weird but I also like Rangeela's album and Raja Hindustani album too

[@vrindayadav]

5:15 such a small yet deep point. Top notch research, as always!

[@rend_neu]

I agree that next era could revolve around the contents created by AI and might even become a new burgeoning benchmark. For instance, we already have virtual KZbinrs like Kizuna AI who introduced themselves as an AI in the form of a 2D character and not only it was accepted by audience but also she became one of the most popular content creator, however there were real humans working behind Kizuna but it won't be far fetched to consider a new benchmark in upcoming era could be AI generated contents.

[@d.sharon4654]

topic konsi bhi ho...aapki, research, knowledge and presentation excellent hi hoti hai...lucky to have youtubers like you in this era !!

[@spkothadia1]

Was born in 80’s & grew up in 90’s listening to the golden music of the industry… melodic, touchy composition… no doubt tiktokfication has changed everything… but I think it’s demand of the people that industry has to cater… but still love to listen 90’s , 2000 era songs 🥰🥰🥰

[@roadnottaken2780]

I was born in 2nd half of 80's grew up in 90's. I can also feel the same. We saw all the evolutions that taken place in music and film industries.

[@bmwjourdandunngoddess6024]

Tiktoktification doesn’t exist. Y’all are just bitter old ppl.

[@sid.469]

90s are more of cringe not that great lyrics

[@sid.469]

@@roadnottaken2780 yess true 40s 50s 60s 70s 80s bas and after 2000 till 15

[@raja-jl9os]

@@sid.469 2010 k bad cringe gana start huva honey singh butler english vala rap karta tha😂

[@user_baalu__1208]

4:11 Who is this Handsome man? 🤩🤩

[@rajkumartunuguntla5393]

I seriously think that it’s happening right now in every songs because previously when we used to listen to an album or your favourite song, you never used to skip rest of the song. If the song is for five minutes then used to listen whole five minutes.. nowadays whatever song it is. Probably it is our favourite song, where will be only 15 seconds part which will be interesting. After that most of the times, we skip the rest of song. 2:39

[@souravkumarmondal3152]

Very well researched video! Thumbs up!

[@nilesh3646]

6:10 similarly Milne hai mujhse aayi one of my favourites from arijit and Jeet ganguli I liked it more than tum hi ho and chahun mai ya na and sunn raha hai na But it went underrated now in reels it's getting viral

[@killermakd2015]

The issue is not centered around whether present trends are good or bad, whether the music or the platforms being used are in sync, it is about the decremental effects of these trends on a larger scale. The diversity and originality of various art forms has visibly fallen and none can contend. But the patrons can only exist for so long if the artists themselves call quits on their own art. Take classical music for example, not only has there been a decrease in popularity but also several artists preemptively choose the art form that is more topical. This also has visible maleffects on those who are equipped to preserve but are rather being discouraged to do so. Current trends also portray the mental state of our population. The increased demand for instant gratification manifests itself in various ways. In music it has occurred in the form of reel-able music pieces that, as the video mentioned, skip over antra or mukhda to the lyrics or the beats. This has many reasons including a tight schedule but mostly, given the kind of demographic that prefers such kinds of music, is indicative of a less patient generation an therefore you can predict the posterity. I personally do find such kinds of half-baked "melodies" distasteful as a person of culture, and therefore finding not much development in the kind of music I prefer as opposed to the popular rock-metal centered tunes (which are scientifically proven to be non-conducive for productivity and mental peace however we think) quite banal. It is right you can't dance or head bash on a sitar but I sure wish some original and novel creations were being put out which would not only cater to us but possibly drive the trend as well. Along those lines I feel Bandish Bandits did some really good work. And so does Anoushka Shankar. The sheer difference in the examples is what agonises me. The present is ironically not the evergreen music millenials make them out to be, at least till they continue to simply remix the true ones. In this digital era, I think we can do better by promoting creativity than merely calling "stylish talking" art.

[@santrasun7800]

U didnt feel bored to txt this😅

[@raja-jl9os]

@@santrasun7800 bollywood k kuch new filmmakers ko song aur dance pasnd nhi unko cringe lagta h studio unko jabardasti song aur dance dalne ko bolte h isliye conviction nhi dikhta h song aur dance m

[@killermakd2015]

@@santrasun7800 id hv rather commented nothing than something ambiguous but I had to comment something so here it is 🤣

[@AaronBiswas]

aree bhai essay hi likha diya tune toh😂

[@raja-jl9os]

@@killermakd2015 Indian movie are like children's play in the school tom and jeery vali story aur script hoti h

[@piyu1947]

10:10 tu hi tu mera/meri dost hai is 6mins long. Its chilling and mind blowing

[@Nihar_Ranjan]

Great topic covered , 👏🏻 highly impressed

[@rishikeshyadav3594]

6:40 Recently released hui thi ye sab ??????🤣🤣🤣

[@SatyamKumar-vd7xm]

Armaan Malik, Arijit Singh, Darshan Raval & Atif Aslam are still keeping brilliant Music alive ❤

[@gouravnagda6080]

Zubin nautiyal

[@harshmishra7007]

KESARIYA Tera Arijit Singh ka hi hai

[@helix7203]

@@harshmishra7007 To? teri honi thi kya?

[@kartikkashyap3930]

They are all majorly singers. Lyricist, Composer, Arranger, Producer, Instrumentalists, etc. sab gotiya khelte h kya? Unka music mein koi haath nhi? 😑

[@harshmishra7007]

@@helix7203 Bol rha hu video ke Opposite aapka comment hai bhai😂🙄

[@aenaakmal]

wow, loved the analysis

[@rupakseth6142]

great man you create such contents and take some topics which mostly doesnot touch ,but the topics are really interesting

[@roleno21]

Bhaiya aapki video ki starting kaafi achhi thi khas kar 2:11 vala part

[@kulrajsoni6483]

I technically belong to Gen-Z but my music taste is completely different, I love old songs

[@aartikavali6550]

I'm also gen z and my music taste has changed a lot. I used to listen to pop, bollywood, tollywood but since 2020 I don't listen to anything other than EDM.

[@alinachrist8416]

Same. All my friends are weirded out by the fact that my spotify Playlist consist only of old songs.

[@divanshu5039]

@@aartikavali6550 There is more than just EDM my friend. You are missing a whole lot in your life if you love music, but if you are just casual listener than it's ok.

[@aartikavali6550]

@@divanshu5039 Ik but EDM is the only genre I can emotionally connect with and it also inspires me to learn to produce music. Also EDM itself has over 100 sub-genres.

[@pikachuthunderbolt3919]

Bollywood needs to trace back its roots of 60s - 70s roots with classic scripts and evergreen music . To be honest Punjabi masala culture destroyed the quality of Hindi music . 2012 was the last year when some good songs were actually released

[@amittiwari8]

nice research. keep it up man👌👍

[@sea_of_love]

really great + informative video! you should add subtitles in english too, because i think everyone should watch and understand your content

[@nancyadav]

I won't accept 1 min songs😤 It feels so good when you listen to a good song for straight 5 to 6 mins.

[@swadeshswadesh2904]

Listen a song Kaise mein kahun tujhse .. That 1min can make you feel more than some 5 -6min song

[@nancyadav]

@@swadeshswadesh2904 yeah I accept that but I meant if you love a song but it's just 1 min then that hurts:((

[@mullaghanibaradar9588]

@@swadeshswadesh2904 SHAME ON YOU

[@ruturajpardeshi3378]

I listen to both 30 sec reels audios and 15 mins. qawwalis of Nusrat Fateh Ali Khan. It totally depends on my mood

[@vaneegupta]

Absolutely

[@ShivamSharma-5622]

15 min tak toh sirf harmonium solo, aur aaroh avroh gaata ha NFAK.

[@anand.prasad502]

very detailed vide. kudos to your work Mohak !

[@thenormieguy7737]

By adding some memes your content is evolving and i enjoyed it. Just keep it up

[@atharvtyagi3435]

My opinion: do you even need a love story song in every Bollywood film, that too which is based on true events like Kesari 😅.

[@ThatControlUser]

Gawaar audience ko gaana chahiye toh chahiye

[@rudra20048]

Songs too. Putting songs in biographies is stupid. They put item song in super 30 too

[@deviskant9511]

Because bollywood = love story

[@godman6591]

@@rudra20048 are you hindu or muslim just asking

[@swadeshswadesh2904]

@@deviskant9511 and South movies =hero worship

[@manojnani1785]

How many copystrikes you want Mohak: Yes..

[@godman6591]

🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@respectboss719]

😛😅😅😅

[@way_to_high5303]

Very well created, the whole video focuses on the topic breaking it into different reasons. Well done 👏👏👏👏💯

[@zahirjunejo7490]

Basically this is music by numbers not music by heart. Cmon bollywood, be more fearless.

[@nobody_knows_but_i_know]

Maturity is when you get to know that mohak is a part time memer 😁

[@ankitsood3815]

We don't have a music industry. That's one reason for the diminishing quality of Indian music. It's all Bollywood.. there aren't albums by artists.. even if there are ..they don't get the recognition..there has to be a music industry as recognised as Bollywood for music to be of quality..otherwise we'll only get shit like this..

[@ringo567]

Finally someone said this

[@bobwal5395]

exactly , you got the root cause !!

[@riri-pz3by]

We have indian classical music and indie pop ,but it doesn't get much recognisation or get connected with Bollywood anyway🤷🏻‍♀️

[@sangeetakolase2139]

Yop

[@curious_one1156]

its instagram !!!

[@Acreates1997]

Mindful analysis. Hatsoff!!

[@muhammadisaac07]

So informative, and also thanks for providing English subtitle.

[@sunny.......]

I must say this Mohak..., Your sense of humour is silent and unexpected. 😂😂 I really enjoy when you mix humour between your videos.

[@annascreations.785]

Me too💯😍

[@divyabhartimemory1532]

Love storiya seems to be very important topic for the nation instead of other things

[@S.B.M.Reviews]

😂

[@amaysingh8928]

Matlab baki kisi chiz ki baat bhi na karen, bas crimes or economy ki karen? Social media or news channel (comedy channels now) mein phark hota hai. Different pages ir platforms hote hain alag alag baton ke liye

[@sauravrajsingh1]

That's A fallacy , Its not a national issue just another topic for a commoner to gossip . Crimes happen everyday but that doesn't mean We miss entertainment and live a depressed life .

[@RENUKUMARI-ku1hd]

@@sauravrajsingh1 right

[@RENUKUMARI-ku1hd]

@Hades Kerbecs lol

[@aryangautam8362]

1:54 not only in Bollywood but mostly in all songs

[@krishna_000]

2:06 wasseypur memes always Rocks

[@heymedicos]

Literally You are amazing mohak 💙 You just bring absolutely amazing and new/unique content 💯💜

[@BS-xv8lh]

Great Point ,I wish there is more indian folk ,classical ,instrument ,rock ,jazz and others music genres used in Bollywood songs.Especially investing in folk music from the interiors of India

[@prashantpujari8140]

Ye video banane ke liye bahot shukriya bhai kyuki abb app jo bhi apne mobile me search ky karre ho and app jada kaha intrested ho wahi apko dikha detta hai and all information about every personal bahot badiya logon ka dimag kholne ke liye bhai 🙏

[@shannelxho1763]

I am curious, how long does it take you on average to go from idea of a video to research and then completing the video? Asking as I am so impressed by the detail of analysis in these videos that I would think they come from someone in this background, but all your videos are like that! haha keep up the good work man!

[@mansimalikpuria8113]

I also watch all your videos sir.. really u help to broad my thinking on different topics... ☺️ keep it up sir... have a great future 😊

[@mahadasutushara]

Great explanation about the music timeline and the prediction about AI. 👌🏻

[@bhawanachoudhary7101]

Kya video hai yaarrrrr!! Mohak sira lga diya bhai 👏👏👏👏👏

[@nitinjadhav108]

Good selection of topics!!

[@sovanpattanaik]

Hey Mohak Sir, Since you ended the video with cliff-hanger.I am so pumped about the AI content thing....I draw digital illustrations as my hobby and recently when I got access to DallE2 and Midjourney , the two greatest AI Artist Generators out there...My mind was blown on the capabilities and where my imaginations were only the limitations for my creation....If you are making the next video about DallE2, Midjourney, Shonenkov, OpenAI, Imagen where AI produces content I am so grateful to you, if no, then looking forward in future.

[@devamsonigra2649]

12:38 A two line horror story

[@exoesque]

I am a new viewer of this channel and man this is so good. Your videos are actually well researched and are in-depth. I am addicted lol.

[@nishithpatnaik7006]

@12:09...music bas khaane ki tarah hi hai....bas aaj kal hum ice-cream samosa aur toothpaste jalebi jaisa khaana khaate hai....(to music bhi.....😂)...samajh rahe ho ..samajh rahe hona ...samajh rahe ho...😅

[@AdityaSingh-tf9rl]

Exactly, the late 40s to mid 60s had flourishing music and lyrics with legends like Mohammad Rafi, Kishore, Mukesh, Lata, Geeta, etc But yeah we should not compare as people don't like hearing truth, they wanna live in their own bubble