What Makes a Successful Jewellery Business in 2022

[@JewellersAcademy]

Do come and share which area/s you'll be focusing on this year! Jess x

[@suehiggins1488]

I am going to try and focus my brand visuals a lot more. Also do some markets this summer and network in the real world!

[@JewellersAcademy]

Great stuff. Good luck with your plans! x

[@newjourney010]

Quality video content with great information as always! Thank you sis! ❤️

[@JewellersAcademy]

You are so welcome lovely x

[@judithchapman3280]

Tried all those engagement bits on my fb business page but no one ever bothers to react or comment etc not had a sale in over a year now

[@JewellersAcademy]

Sorry to hear that lovely. Do you have a profile on Instagram? Facebook might not be the right channel for you x

[@judithchapman3280]

@@JewellersAcademy hi yes I have Instagram as well and the same there

[@suehiggins1488]

@@judithchapman3280 I sympathise, it takes a long time to build...

[@judithchapman3280]

@@suehiggins1488 I’ve been at it over 3 years no matter what I do no one can be bothered to even pop a simple like let alone comment or share

[@hokimoki3677]

@@judithchapman3280 shame

[@hopeful2165]

I am so thankful that I found your channel. Subscribed!

[@JewellersAcademy]

That is so lovely to hear! Thank you for your comment x

[@jenniferctravelbeautyhealth]

Thank you so much for this 😍😍

[@JewellersAcademy]

You're welcome 😊

[@flyingcheff]

Empathy is a new trend? Yay, it's about damn time! 👏👏👏👏 Sad that it is being used as a "tip" to make more money - Oh dear, that just sounds so genuine!

[@JewellersAcademy]

It's not that empathy is a new trend, but that customer awareness is an important factor when running a business. Hopefully you found the tips helpful!

[@kulokolakevin]

thank you so much😍😍

[@JewellersAcademy]

No problem lovely x

[@suehiggins1488]

The thing I find is that the people who follow and engage on social media are always other businesses, not customers...

[@JewellersAcademy]

This is sometimes the case. They might also be friends and family too, but they will all be your fans x

[@avedis1990]

u lost me when u said giveaways.. this hurts the brand so much !! unless your brand is directed toward middle to low income class who are price sensitive. giving away 1000 $ fine jewelry is a terrible idea which brings you nothing in return

[@PstSophieJames]

Thank you.

[@lalamusical7051]

Love to have you here🙏😀

[@Susanarylander]

jessica, how do we most effectively gather and add /show testimonials to Instagram? for example if i have a customer who isn't keen on sending a picture of herself wearing the piece but she snds me a wonderful text testimonial, what do i do with that?

[@JewellersAcademy]

If you're keen to share your testimonials on Instagram you could use the testimonial copy on a post with a visual of the item your customer bought. I would also recommend encouraging customers to add their reviews to Google Reviews, or something like Trust Pilot. Hope that helps! x

[@kulokolakevin]

thank you so much😍

[@JewellersAcademy]

Hey lovely, You are very welcome. Do you have a jewellery business? x