What Really Happened to T.I.'s Grand Hustle Records?

T.I.’s Grand Hustle Records was once a hip-hop powerhouse, launching the careers of stars like Iggy Azalea, Travis Scott, and more. But what led to its rise and eventual decline? In this video, we dive deep into the untold story behind the label’s biggest successes, controversies, and what really happened behind the scenes. From platinum albums to legal battles, explore the highs and lows of one of hip-hop's most iconic labels.
Also watch What Happened To:
Snoop Dogg On No Limit Records: • What Happened to Snoop...
Diddy's Making Da Band 2 - • What Happened to Da Ba...
Love R&B (Jorja Smith, H.E.R etc) , urban TV (Power etc), movies, and pop? Sign up to The Vibe Affair for a whole new experience! / @thevibeaffair
Hit me up!
Instagram: Alitalksmusic
Business Inquiries: [e-mail]
This is not just another hip-hop and R&B channel.
Dedicated to bringing you 'What Happened To's', album/song reviews, and discussions on various topics about your favorite hip-hop and R&B artists who have been out of the spotlight for some time. It's all here hosted by Ali! Subscribe for instant updates!
Disclaimer - Excerpts from books, blogs, social media, and public figures protected by Fair Use Clause of the Copyright Act which states - Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phono-records or by any other means specified by that section, for purposes such as criticism, COMMENT, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright

[@jwood8769]

T.I. Had some amazing artists, man at one point had B.O.B., Travis Scott, Meek Mill for a very short time, Iggy Azalea, Trae The Truth

[@Sblaze813]

Meek is a cock smuggler

[@smh1914]

Facts people don’t ever give t.i. credit as a rapper and ceo

[@JuicingDailyTV]

Doe B, Young Dro, B.O.B, Big Kuntry King, P$C... good times 🇬🇧

[@Bmichelle41]

This is just my unpopular opinion but I don't think it's ever a good idea to sign to another artist 🤷

[@baconeggcheesepodcast9390]

❤❤❤❤

[@CurserTV]

I think it depends. Worked for Wayne 50

[@Bigpressure80]

It’s easy to say that but what if that’s your only avenue in. Don’t sign to an artist and depend on them. Use there name and put your work in and you can make something happen

[@JustCallMeD33]

Big 360, your money goes through 15 hands before it get to you.

[@kzxjone]

lil Wayne said what?

[@odogggg2010]

One thing can be said about T.I his vocab is always on point.

[@isiahwilliams5273]

For someone who has no grammar

[@baconeggcheesepodcast9390]

❤❤❤❤❤

[@baconeggcheesepodcast9390]

@@isiahwilliams5273why

[@JohnDee633]

@@isiahwilliams5273for real he said “ expeditiously” 1 time and it blew these folks mind to the point they see him as some word god 😂😂😂😂

[@odogggg2010]

Meaning? Homie you don't even know me or my Education. It was just a simple comment. Relax

[@407to618]

Doe B was the 1 💯

[@YoungShadTv]

Facts

[@baconeggcheesepodcast9390]

🔥🔥🔥🔥🔥🔥

[@baconeggcheesepodcast9390]

@@YoungShadTvhis music was 🗣🗣🗣🗣🗣🗣🔥🔥🔥🔥🔥

[@JazzyNoJeff]

Nothing but facts

[@Official_Kings_Versus]

The JAY-Z of the South 👑

[@Unpopular_Duality.]

Damn!!! You noticed that too, at least TI attempted to be the Jay-Z of the south, all the while failing miserably overall.

[@bt3376]

No that’s master p

[@baconeggcheesepodcast9390]

❤❤❤❤❤

[@baconeggcheesepodcast9390]

@@Unpopular_Duality.❤❤❤❤

[@baconeggcheesepodcast9390]

@@bt3376why

[@triplebeam23]

Limelight is still one of my favorite songs .. so underrated

[@baconeggcheesepodcast9390]

❤❤❤❤

[@flexicodibiase]

Classic

[@JuicingDailyTV]

@@triplebeam23 defo a classic, as well as chillin wit my bitch

[@snookmgb8517]

TIP Should get more mention on the label. Look at the artist he worked with

[@snookmgb8517]

Rich Kids , P$C , B.O.B , Travis , Iggy , Spodee , Doe B RIP , BG , Yung L.A , DJ Yalo , Trae The Truth , Mystikal , Tokyo Jetz , Alfagema , Yung Booke etc…

[@BrianH-w8t]

T.I. almost got into a fight with Travis Scott in the studio. That's probably why you never see them record songs together anymore .

[@campaingsosa300]

it’s crazy he fumbled the biggest artist in the world .

[@baconeggcheesepodcast9390]

Right

[@southeastd.c5636]

And who was that?

[@DamagedDoorStudios]

Stroke my cactus 🌵

[@BrianH-w8t]

Them white people snatched Travis away from him. TI having a fallout with Travis Scott in the studio didn't help matters either.

[@smh1914]

@@DamagedDoorStudioso hell naw 😂

[@QueenCityKing704]

You forgot that Dolla actually could’ve been signed to Grand Hustle. As well as bad boy too.

[@baconeggcheesepodcast9390]

Wow

[@StandOnBizness5]

From Playa Circle?

[@QueenCityKing704]

@@StandOnBizness5 Konvict Muzik?

[@mulannk6224]

Wow, he really discovered a lot of people that are relevant today. Meek, Travis, Trae the truth

[@steviewadley3881]

What happens to Ludacris DTP record?

[@larrymarshall8900]

I was wondering that myself? He had a great roster of artists like Chingy,2 Chainz,and Bobby V.

[@JohnDee633]

Probably hard to explain to kids these days. That old corn ball T.I was the man back in the day.

[@whoisbj_1516]

I miss this era. I don’t remember a single song from psc 25 to life except do ur thang. Just because it was on need for speed and was the menu music.

[@Supersweatyturtle]

Not even I’m a King?

[@whoisbj_1516]

@@Supersweatyturtle I was 5 years old at the time the album dropped so nah😂I just listened to it and it may have played in a older movie I saw a while back

[@futureDreamer4]

Whatever happened to Positive K? Very underrated MC.

[@CloutGodz]

Only has one hit

[@EdwinRagland-x9v]

Did Positive K start First Priority Records ?

[@baconeggcheesepodcast9390]

Who is that

[@baconeggcheesepodcast9390]

@@CloutGodzwhich one

[@baconeggcheesepodcast9390]

@@EdwinRagland-x9vwait he did

[@FlyTy_LastFirst]

I love your content but i noticed heavily on this one, the grand hustle episode, that you seem to be rushing through it at times, , glossing over some info and going more indepth with others. I would have loved for you to deep dive more into the artist and beefs, don't rush, you've made longer videos before, tell the whole story, that's what we love. PEERIOD!!!!! 👍🏽👌🏾🙏🏾

[@troyjetmode]

14:42 why was Omelly staring at Meek like that 😂😂😂😂😂😂😂😂😂😂

[@PapaSmurfJuju]

I have mixed feelings about Hustle Gang. Was set up to be a solid unit but seem to fizzle out in an instant.

[@ODDee816]

They didn’t handle artists well.

[@baconeggcheesepodcast9390]

What do you think happened

[@baconeggcheesepodcast9390]

@@ODDee816why

[@newelldavis1858]

He was signing too many artists and too many family members and friends

[@ODDee816]

@@baconeggcheesepodcast9390 drake, meek, Troy ave, 8ball mjg are names that could have done well there. As an intern my experience there was just that they didn’t know how to manage musicianship because no one over there was musicians and so when you treat music like a hustle far as the business and the art, it works until it doesn’t

[@DWALK]

Grand hustle is still goin on

[@demarccowalker]

Man I think KING was prime Ti. He had ATL the movie out at the same time.

[@gregwhite7852]

Strong Arm Steady next or a WHT STONE THROW RECORDS or Trill ENT!

[@riseonePDX]

SAS!!

[@baconeggcheesepodcast9390]

❤❤❤❤❤

[@BrianH-w8t]

Dj Drama's First Grand Hustle album was a massive flop because majority of them songs on that album were all already on all his previous mixtapes. That's why nobody bought it.

[@silence6813]

Can you do Tech N9ne's label Strange Music

[@archieizhellboye]

this record label brand should have gone way much further n still be around now, i mean look at that line up... all these/ those hip hop artist run labels really just gone... rhel sad cuz it's what the culture is missing

[@soseriousgng]

Let's ont forget about charts. " When TI was threatening them for FW his numbers 😂

[@baconeggcheesepodcast9390]

😂😅😅😅😅😅😅

[@zachosborne6577]

I remember Trae signing to ti and thinking, why?

[@AmandaNOTMandy]

7:21 as I'm listening to TI speaking in the clip about all of the people supposedly he had coming out at the time... I'm like shocked. I'm 35 now... Just to give you some context I was a teenager when TI and the people around him where everything and music and you just couldn't get enough of him or related artist. Plus back then TI was my boo lol. So I definitely Captain I on him and what was coming next. Definitely... Didn't realize how many people were supposed to be coming out at the time that didn't make it... Not until I watch this video.

[@ryanjeffries4831]

DO WAKA FLOCKA BRICK SQUAD MONOPOLY OR 1017 BRICK SQUAD

[@smokekey7295]

Weak! Non Famous ones deserve no attention 🤡

[@thedon8939]

Those will be short videos.

[@bsleezy859]

@@smokekey7295 🧢

[@baconeggcheesepodcast9390]

❤❤❤❤❤

[@0SirBrain0]

I had no idea he signed so many artist

[@silence6813]

Travis Scott and B.O.B. were his most successful artists

[@BrianH-w8t]

Iggy Azalea was a one hit wonder, but she was up there with them too in terms of success.

[@Sblaze813]

B.O.B. Was the only artist he had that had any talent or potential longevity.

[@mulannk6224]

Never knew he signed meek first 😮

[@0SirBrain0]

Rich Kidz and D.O.P.E was the low-key groups ever to make music

[@mrsilkysmoothd]

Hustle Gang over Everythang

[@henryjohnson380]

This info is backwards a little bit

[@JamesWilliams-xf6ix]

Grandhustle pimp ...😎🔥🔥🔥🔥

[@t.n.4445]

Aintnothing happen. Its still rocking

[@GoMikeG]

FREE YOLA!

[@ShawnPrince]

His background not clean enough to do big business…. I can bet somebody got in his way and put a cap on what he can do.

[@Drdanger716]

He kept looking down on that speech

[@zero.energi3854]

Tokyo Jetz could've been much bigger

[@liabee3122]

"Protecting"?!? The only thing Chase was protecting was his territory. He was jealous! Everyone knows Millie is his girl.

[@ashleywills8761]

Out of everyone that was on that label Iggy did well 🤷🏾‍♀️

[@senzomthimkhulu-1992]

What about BOB.?

[@cementmixxTV]

You said that like Travis Scott don't exist.....hell B.o.b did better than her ...Iggy had the potential to be something big catering to certain demographic

[@senzomthimkhulu-1992]

@@cementmixxTV I know Travis exist but I feel they just shelved B. O. B after he took of into fame as if he wasn't there anymore

[@TeamLilCorey]

@@senzomthimkhulu-1992facts i was just listening to dat song with him and Ti kendrick was hitting im like damm what happen to him

[@KiarRushing]

@@senzomthimkhulu-1992definitely shelved him. I think TIP was hatin lowkey cause bro had a big wave that shouldn’t have dropped the way it did. But beefing with Tyler the creator also hurt BoB at the time

[@thegodfathernfg756]

Doe B he was the young 🐬of the crew could’ve took them places

[@matthewharris5886]

I thought this was gonna touch on artist like Tokyo Jetz.

[@Emonkay22]

Yall left out doe b

[@lewisb7800]

T.I. did the 3 year plan good business

[@kingplaya]

Had wack artists, aside from Dro

[@P2k23P]

Real

[@EpyonRoyal]

they were tax write offs for his album budgets

[@RozayCanseco]

Where’s Doe B? I hate that he signed with tip

[@biglando5795]

He got killed in his city & he never signed with TI he got killed before he did 🤦🏾‍♂️🤦🏾‍♂️ ppl stop just saying stuff & do ya research first before you just say stuff

[@Pesomcfly]

Rip Doe B and Dopeboy Ra

[@southeastd.c5636]

Tell me abt it bruh,rara's wordplay and cadence was a mf and couldn't be compared to NOBODY from the A...bruh could rap his ass off frfr,go check out that sway radio Cypher....mfs was hesitant to rap after ra....so ra went back in and had the room shook af....tip fkd that boy over man frfr

[@Pesomcfly]

@southeastd.c5636 man say that again if they pushed him he could've been a star

[@vinsemi9734]

It died after Iggy left.

[@BlakManInTraining]

No it died after travis left

[@therealsyxx]

It died when she came.

[@devond.walker8739]

Not even when he didn’t invest in young dro

[@TheLillink]

Wrong😂

[@biglando5795]

@@devond.walker8739he did invest in young dro 🤦🏾‍♂️ watch young dro interviews before you speak dro chose the streets & drugs when TI kept telling him to show up to shows, interviews & the studio yall just say anything & don’t know nothing

[@julianburnam4685]

He dodged a bullet with Meek Mill 😂😂😂

[@rather_unique]

FIRST 💯

[@southeastd.c5636]

To keep it 1hundun,tip didn't want artist that was signed to that label to be as big as he was or had the potential.We all know,Dro could out rap tip any day.....dro wasn't promoted enough just like how Ross did Wale.....Fast forward,when you listen to dopeboy ra's "essential" album you can't tell me the songs FWM,Smooth Operator,Notice it & Mexican Dawg wasn't hit records.Just like Alfamega said "Tip dnt want nobody to blow pass him and we all know Dro can out rap tip"

[@MrDeathwish94]

Why Travis Scott look like he tryna hide

[@MyTube123-r6g]

Tell em what they wanna hear rashad Morgan

[@blvdskino9363]

T.I was di Best Grand Hustle Heffi Offer Before Dro as far as a overall Performer 🤷🏿‍♂️

[@Zjjnununtv]

😮😮 what happened big ds of onyx

[@anthonymcmillan8273]

He left Onyx before their 2nd album dropped. He passed away in 2003 to cancer.

[@shorty.pop.]

1 million commercials

[@MyTube123-r6g]

Dro not p$c?

[@Airsign83]

No he was just a grand hustle artist

[@MyTube123-r6g]

@@Airsign83 later he joined they all grow up together

[@SouthEast-dh6mu]

🏧 📺

[@julianburnam4685]

Big Kuntry and Mac Boney are not the same person!!!!!

[@AmandaNOTMandy]

27:36 😂😂😂😂 Really...😂😂😂 So where you at? Cuz I don't see you. 😂😂😂. Instead of coming back doing another interview and saying someone can't be mad because you said you had the potential to be better than them... Get your behind up go in the studio and do something! If it's really true show something dude stop freaking talking. Oh wait... I get it You're talking because... Well it's the only thing you know how to do right? All that talent you speak of... It must not exist.😂😂😂😂😂😂 This isn't even a comment that's intended to be hateful... It's truly intended to say... All right then your talented cool You're better than TI according to you... Okay cool... Let me hear it. That will never happen though... For reasons I stated above.

[@awordperiodradio4067]

So TI was blackballing ppl got it

[@DanielIvan707]

He fell off when he started talking to the police to get off the gun charges.

[@dnationapocalypse]

...Was he supposed to just take the 30 years 🤔😐

[@DanielIvan707]

@@dnationapocalypse How about don’t do illegal shit and brag about it. And when you do get caught don’t snitch.

[@blackpillz3479]

.. "charisma and .. acumen" you think youre slick.. lmfao in that court room the only thing rhat matter was the money behind his lawyer.. smh.. lol

[@justineebourgeois3420]

T.I. > Gucci Mane

[@Official_Kings_Versus]

💯% FACTS 👍🏾

[@exodusforbes3403]

Like why tho

[@mpenny6999]

YOUNG DRO OUTSHINE TI 😅ALWAYS

[@OSKii1121]

TI always sucked as a CEO

[@Shuvon95]

Young Dro was a better rapper and he was blowing up and they held him back so Dro stayed in the streets more. Travis Scott left to be with people who were like him. Iggy a weirdo and the rest well idk 😂

[@ODDee816]

They Mismanaged acts consistently and even missed a few stars

[@southeastd.c5636]

Facts! I always felt like dro was too ratchet "too inlove with the hood" persay like a hood superstar.Dro out there popping pills n doing coke just like tip was at one point

[@Shuvon95]

@@southeastd.c5636 yea Dro was wylin Frfr. Very funny guy tho

[@whoishec7615]

Shit was trash and Luda shitted on all of them 🤷🏼‍♂️