What’s working in Facebook ads RIGHT NOW

What’s working in Facebook ads RIGHT NOW
One- Wide open targeting. 🎯 Facebook’s algorithm is going to find your perfect audience in a matter of days WAY more accurately than any kind of interests you can tell it to go after.
Two- Lead ads. 💯 Rather than spending lots of money to take people off of facebook to opt in for your lead magnet or fill out your form, keep them inside Facebook to do the same thing. It’s way cheaper, and a more seamless experience for them too.
Three- Using Reels as the ad type. 📈 Facebook and Instagram are already pushing reels, and this type of ad is still underused, meaning there are tons of people scrolling through reels without a lot of ads for you to compete with.
#FacebookAds
#smallbusiness
#socialmediamarketing
#digitalmarketing
#onlinemarketing
#marketingtips
#targetedads
#entrepreneurship
#advertising
#SMM

[@thandondlovu5941]

If im running a wide open targeting how long will it take to see conversions for an online wine store?

[@FuzzyButtCheese]

About 5 months.. .

[@Elpipiton]

​@@FuzzyButtCheeselol that's allot, spend more money per day. Are you getting enough data? Are you using A/B testing?

[@Mr_Kenneth]

Thanks Wes.

[@WesMcDowellInc]

You're welcome Ken 👍

[@ktsteve1289]

So on a reel do they click a link to get to my form or do you drive them to a profile?

[@aryan68631]

Wide open targeting means that we should not target any one ? In targeting option

[@Zjrhr]

You only target your desired location

[@gregostudio]

tried engagement strategy. i got just clowns, no buyers just broke ass and tire kickers. yes the price was clearly in the ad . Any suggestions?

[@WesMcDowellInc]

well an engagement strategy isn't designed for buyers. Its designed for awareness, then you have to also run a conversion ad to capitalize on that awareness.

[@xavier_bernard]

@@WesMcDowellIncso should you target only the viewers of the engagement ad in the conversion ad ?

[@sagar-kx]

Question - wouldn't the quality to leads would decrease? If I use lead ads?

[@TomJamesOfficial]

It does usually. But you can add questions on the form to qualify the leads

[@Thenatalyteran]

Yes it sucks! Even if you ask a bunch of questions it doesn’t matter!! At the end of the day their contact information gets auto filled and you will get wrong numbers. You will also get many people who are bored just filled it out for no reason

[@deoncasey2273]

Ran my first leads campaign and the reach is awful under 100 and it’s already spent $10 😅 now way this can be profitable what’s a normal cpl or reach

[@WesMcDowellInc]

When you run to a really tight audience like that, it won't work. I'd never run any kind of retargeting campaign to less than 2000 ppl, and if its a cold audience it should be well over a million generally speaking.

[@Framesby_taha]

When you say instagram reels you mean organic or paid ads

[@paulgreblick]

Wes, how the hell can FB know my ideal customer of it doesn't know what interest they have in my stuff? If I have a low character count ad, it's not psychic. How do I make sure it finds the right person I'm? It sounds like I have to use typical article SEO strategies in my body copy of the ad, or even in the headline, or else how would it know, is this true?

[@mihirrasal588]

I’m not an expert but I’m assuming the algorithm finds similar people who interacted with the ad. Facebook’s targeting is super smart.

[@hamzavids5161]

Also, the algo reads your creative and ad description@@mihirrasal588

[@Thenatalyteran]

Horrible advice! Lead form suck. ALWAYS use your landing page. People tend to put autofills their information and put their outdated phone number. Lead form means you’ll get more leads but they all suck and many wrong numbers. Landing page you will get less leads but way more high quality