What the HELL is Off White? | WTH

We break down one of the most contentious brands in the street fashion industry. Off-White continues to hold on strong in the fashion industry but does it win within the culture?
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[@ThisIsAntwon]

Not sure how I feel about OW, the tees and hoodies are massively hyped and seem to be everywhere on IG, but ngl I kinda like the look of striped socks/pants on quite a plain fit. Also as you say he seems to be a decent guy, so gets some points for that. Also congrats on 30k! Well deserved

[@THECASUALco]

Thanks Antwon... chugging along

[@yungmcguddi788]

This Is Antwon yeah feeling the same

[@sploinkbob]

I think the cheap shoes are fire but I don’t really like the hoodies and other stuff

[@SubtleProvisions]

tbh I don't mess with it for the sole reason that everyone messes with it. It's the uniform of the hypebeast rich kids on instagram

[@jonathonlen8284]

Subtle Provisions So if everyone wears supreme you won't? If people wear bape you won't? This is a pretty dumb argument seeing that this can be applied to everything. Even though I understand it just isn't very specific. 'Air max is gross because a lot of people wear it', 'NMDs are bad because a lot of people wear it but ultra boosts are cool'.

[@borderpopo3429]

jonathon len if you want to be unique then there's nothing wrong with disliking a brand because it's everywhere and no longer makes a statement

[@itzsupremedestroy4766]

BORDERPOPO off white is everywhere have you walked outside recently

[@borderpopo3429]

Itz SupremeDestroy I live in Montana and have never seen off white in person but I do realize it's pretty overused

[@Thesinistereyes1]

Subtle Provisions its also cheaply produced... they can make the same thing with the same materials in china for 5 dollars

[@pricelessair]

I love watching this on my tv feels like I'm watching a documentary, great production value

[@Tej.p]

I don't see it as anything special. It's still just mostly screen printing a design on a average quality shirt like how Virgil did with Pyrex but more well known. I still say it's way overpriced for what it is

[@sabot4g3]

*the guy who made streetgoth a “thing”*

[@YourSideHoe]

Their tees are better quality tho. But recently become lesser and lesser nice than previous collections

[@Tealtown408]

joyful 音 na that was ricardo and yohji

[@taylorshockley2210]

I don’t see anything special in a t shirt with supreme written on a box but it still selling for hundreds on the web

[@goscarx]

I agree with Paul G, The material stays average - to pretty good quality and that's consistent. But the Branding is a mofo and honestly hate the hype behind it. they fresh but not worth hundreds

[@Philson]

In one word: over-priced.

[@judykrisell1998]

No

[@Francey03]

@@judykrisell1998 yes

[@TheManOnTheMoon88]

I have to admit that he has success. I own 2 pieces myself but I wouldnt buy them anymore because too much hype and the quality isnt that good tbh. He once said that he wants to create afforable streetware ... sure thing

[@YourSideHoe]

TheManOnTheMoon88 the newer collection are worse in quality then previous collections

[@kerrylin2780]

Pretty sure Virgil meant “affordable HIGH end streetwear” Which idk how that makes sense but off white is pretty cheap once u compare to other designers

[@GrimAbstract]

I never had an off white shirt and never really got to see one. How’s the quality on them? Would you say it’s way better than supreme in terms of their cotton quality?

[@TheManOnTheMoon88]

Deadman Arcade Im sorry but I dont know the quality of supreme because I dont own any pieces. All I can say is, that my off-white tee gets bigger after each washing. The tee doesnt hold its form and gets even more oversized.

[@YourSideHoe]

Deadman Arcade supreme tee just like any other brand regular cotton tee. Off white (particularly until SS16) is a bit irregular with different threading and stretches a bit, also it’s really soft & supple. So yeah u can tell it’s a better quality than supreme/any regular tees when u touch it. Then the FW16 somewhat disappoints me, cos it feels like slight up to par with supreme/any regular tees, with off-white price tag :/

[@assis9009]

love your motion graphics intro Reggie! you do a Great job creating a nice visual identity for the channel

[@camn9851]

My money would not go towards this brand. Too expensive for too little substance. Thank you for the video!

[@Xozzen]

I think the designs are iconic and cool, but I've heard mixed things about the quality. And if a piece costs that much, you bet I want quality. Really like the moncler collab pieces.

[@disruptfam]

Sick channel my dude. Really well put together.

[@ezrakenyon4939]

Off White was/is cool but was made super corny by hypebeast, the women actually get way better pieces than the men which is kind of frustrating because you can see that Virgil has the creativity to be a more high fashion brand but keeps making items for his target audience (for the men). The scorpion embroidery with the little feathers is so dope but he needs to get rid of the lines and the "WHITE" on the back of the items. The Nike collab is just amazing, theres a shoe for everyone. No complaints on that collab.

[@kerrylin2780]

I think the pieces that have just the “white” on the back is dope and the lines I think definitely can be toned down ALOT. Overall I like everything coming from the brand besides those corny Caravaggio (line) designs

[@YoungDen]

There is lots of peices in the line but we know the brand through the obvious. It's like Ralph Lauren who uses the man on horse just to identify and draw you in

[@ezrakenyon4939]

where are the good mens pieces though, only times ive seen anything decent for the men are on the runway and they have not been released for some reason.

[@TheDemonThorn]

virgil doesn't make all the designs for women clothing you see, there are multiple people who work with/under him that provide designs and ideas that he then uses if he likes. I think the men's line is literally the best representation of his true style because he probably designs most of those.

[@ezrakenyon4939]

richard tuan bro what’re you talking about LMAO instead of consuming opinions from the masses why don’t you think for yourself and look at it for what it is. Personally I’ve never owned any of the clothing, isn’t for me. But I’m not gonna sit here and call it trash because of nimrods like you that think they know anything

[@manzoj5898]

I like some of off whites runway pieces but fuccbois definitely ruined it for me

[@oldaccount5037]

Really dope overview of Off-White, Reggie. Personally I like the brand for what it is, which is a deconstructed perspective on fashion from someone who has no background to be working in fashion but that's another reason it works! He takes what he does know and applies it to something he doesn't, fashion! I would probably never wear the stuff but as an amateur designer myself I respect the mans hustle.

[@YourSideHoe]

John Zambrana I really love the brand too, not just for the sake of being hypebeast.... I genuinely like from design standpoint

[@TouyaXYZ]

Hell Naw it’s good and hyped but price is a pain for me

[@irgiadyatma461]

Not gonna lie,this channel deserves 10 million subs

[@alex-uy8yu]

wouldent the grey area between black and white be.... grey?

[@mnrvaprjct]

alex also known as off white..

[@buddon]

Xae i mean, not really because you can clearly tell that their shit isn’t grey. It’s just a different tint of white

[@よろしく-u5l]

Grey is too mainstream

[@WumbologyTest]

WTH IS UNDERCOVER PLEASEEE

[@Chim1012]

Coconut Head he already made a video about undercover

[@THECASUALco]

We're going to revisit Undercover. Lot of errors in the first video.

[@arceus54321]

qth is neighborhood or wth is white mountaineering as well!?!?

[@Miamiboykronicals]

I subscribed after finding you channel and a video on the 5 things we would like to see from street fashion. Great production, presentation and explanation on describing what Off White is for the culture and for fashion.

[@ocfootball_2970]

OFF-WHITE is probably the only hype brand I'd cop SOLELY on design. I absolutely love the stripes etc all hype aside it's frickin fire.

[@NiquelBones]

I really like the brand and the logo and everything regarding it but i hate how expensive it is and how the hypebeasts ruined it

[@clude9897]

Love what he stands for: it’s what you can do, not where you came from. Also, find most of it a bit pretentious but, to be honest, I really like the sweatpants.

[@shizzies]

Cool channel man, keep it up!

[@hnguyen218]

Reggie needs to go on Terrace House and cop some Japanese chics

[@THECASUALco]

Howard too easy

[@experionu869]

LMFAO

[@tsukurutazaki7432]

Bruh I second this

[@LocustAndWildHoney]

Killer video man! Loved every bit of it from production, entertainment value to information 👏

[@brennernathan3222]

Wow I can't believe I've never heard the story behind OW until now. I'm studying entrepreneurship at my college and it's amazing how much of what I've studied applies to this brand. very interesting stuff. earned my sub.

[@arceus54321]

off-white is definitely a brand that i like but the majority of the pieces, while they look cool, are personally too flashy for my style. also, the part about virgil not caring about what others say is something i found out lol. i think i told him on twitter that for his the 10 collection, he had the local preschool mess around with some sneakers and he favorited it.

[@idophotography4296]

The prices are salty but the merch is dope affff

[@zombl337og]

Off-White, JNCO, Southpole are my tops streetwear brands of all-time.

[@DoctorSoles11]

dope vid man! seems like we keep up with the same brands on our channels haha. first bape now this. big fan! keep up the great work

[@troopgaming8874]

Favorite brand, just copped an Off-White x Moncler crewneck

[@avikaaedits]

Legit just found your channel man and I can see you put hella effort into your craft and it really shows! Keep doing what you're doing and you'll do so well!! Definite sub

[@MishoAmoli]

WTH episode for VETEMENTS please

[@Pro-habits]

Love the Human made Tee!

[@judahkuhn1223]

Very informed and professional opinion. I'd sub to that

[@swagman2861]

I love both off white and Virgil and I think that what he's doing is really dope.

[@Pro-habits]

Virgil is been doing big things Dj'ing, collabs with moncler, Nike/Jordan

[@sharingiscaring53]

Pro Habits all trash

[@Pro-habits]

shamir fisher what can u create that's better I'll wait

[@sharingiscaring53]

Pro Habits I do all of that and be better. It’s literally screen printing or stealing already established ideas. Only read he’s famous is because of Kanye

[@Pro-habits]

shamir fisher no u wrong dude went to school for creating why u thing his brand getting more buzz & still super relevant

[@sharingiscaring53]

Pro Habits ok trolling lol but yea he went to school for architecture but his designs are ehhh and he’s only still relevant because he uses already famous rich kids to promote his brand.

[@rohann5116]

Next video" What the HELL is THE CASUAL" Congrats on 30k!

[@TheOzelot11]

To me OW kinda sometimes looks like Philip Plein. Both have massively branded pieces and use the same designes over and over again. The only difference is, that OW is worn by rich kids on IG, while PP is worn by rich russians without any idea about fashion. I like some pieces of OW, but most of it is just way too flashy.

[@paultheadder]

It's literally impossible now to find the original pieces even on grailed. The red velvet jacket doesn't even exist anymore.

[@boomskis4926]

Can’t wait for the wal mart collab it’s gonna be fire yo

[@mahdiabdul-jabbar9365]

Honestly I really like the oil painting crewnecks I usually buy one a season on farfetch they’re fucking dope

[@sabot4g3]

*can we get a video on cavempt?*

[@IG-bg6li]

there already are

[@IG-bg6li]

*is

[@Ex4_]

I like the style of OW. Kinda hyped, but so are Yeezys, and we all like dem fresh Yeezys, don't we? So yeah, I dig it.

[@off5309]

this youtuber deserves mored subs

[@jrniels]

Great vid.

[@fedwrld7617]

What is the most sought after shoe type? Dunks, Jordan 1's, something else?

[@JEDznTFYTC]

for me, an opinion about OFF WHITE, no, Virgil Abloh. only him that could drive a Helvetica font type into a big hypebeast culture. as a graphic designer, i respect him so much

[@cj5785]

you deserve more subs g!

[@oodam]

I personally really like Off-White. A lot of it is hit or miss but you can't deny the beauty in it's simple yet elegant graphic. Coming from an art school where I study both fashion and architecture, Virgil is extremely inspiring and I'm always excited to see what is to come next.

[@tenob905]

you are amazing breaking down fashion

[@kntwing23]

where can i cop the black off white sweater?what price?

[@proxgreen]

Subscribed keep up the dope videos bra

[@abrahamkristanto8531]

Reggie, you speak about Off-White gathering "Value" without explaining how Virgil manages to put immense value into streatwear which has never been seen before. I don't know how I feel about Off-White because it seems that he's profiting off of hype without people actually knowing what Off-White actually stands for.

[@Maximax1091]

Blake Linder is probably the number 1 ambassador for Off White

[@DevjyotDhanjal]

That Nujabes!

[@pelvishelvis9033]

Rripppp

[@wali4LALakerz]

Not undermining the vision. I fuck with some pieces I really do! Virgil just gotta understand he’s taxing us on his clothes like the markup is insane.

[@pwnpicturez]

Definitely one of Complex's better hosts

[@pwnpicturez]

Jks this isn't complex

[@Jj-vd6es]

I only see Chinese kids using that brand here in NY. I really thought the hoodies where no more than $90 to be honest. But now that I'm online looking at this I am shocked.

[@Slime_threezus]

JustNYC • would it be better of only middle eastern people wore it lol?

[@Jj-vd6es]

Well they are mostly wealthy here and they got the plug

[@blambo6003]

when is olkodesign going to blow up mainstream? that brand is lit

[@illusionists]

Ayy nice to see you rep goro's/human made. You should do a video about goro's and other Japanese jewelry brands like jam home made.

[@KingNChakky]

ow has been on the radar since 2015 ish but really exploded this year id say. Not really why tbh since they do good designs when they shy away from the traditional stripes

[@skreemixles5344]

I like the look of off white clothes but I still hate what the hype beast kids did to it on IG.

[@talviah]

Off-White is too expensive

[@docubentary]

which iterations of the SeeULaters are those on the shelf behind you? I must know. I need a pair.

[@theadmiral460]

I guess Ill drop a line called JET BLACK next week lol

[@applepokerpie246]

Yo this was a dope ass video!

[@anthonychesko6636]

The Pyrex thing is insane. Why pay so much for a clearance shirt with a printed logo.

[@narutolover1098]

When do you announce who won the contest

[@THECASUALco]

end of the month

[@thomasalias8492]

Can you do a WTH video on Supreme? I mean, I know what it is but what's with the hype with box logos? I personally hate the brand because it's just a basic logo on a basic shirt; no design knowledge required to make it. But maybe a video on it would change my mind.

[@bambowers8177]

It's weird that his women's collections don't get as much attention as the stuff that's considered "bland." I honestly think the womens designs are more appealing and well thought out

[@ReggieCasual]

Totally agree.

[@zaak186]

wow that human tee is niceee

[@shahrilpower2091]

my favorite Japanese brand is Neighborhood. love the skull . maybe you can cover that to?

[@bastiliedtk4390]

Off White is almost dead the only good new thing is the Nike collab

[@cl03cl]

OFF-WHITE... it’s okay, in my opinion. I only own one piece and that’s the yellow industrial belt and my buckle broke off. I had to put it back on by myself and it wasn’t fun. But, I would rather spend money somewhere else then this specific brand.

[@jameschang7274]

Off white is nothing good until nike, now he is using that to collaborate with every brand he can by tagging Helvetica quotes every where, he is now nothing but a tagger. The dude will be over soon he knows that, that is why he will never refuse any brand to collaborate while he is still got a little heat.

[@limitcanc3l]

Abloh, like most designers that strive to mix an "underground" or niche interest with a "high class" style fails. Take Danish/Midmod furniture design and interiors for example. They used new and interesting materials, construction methods and design theories, marketed them to the "average person" then turn around and mark a chair up to $1,000. Sure, there were a couple successes but in most cases, it fails when push comes to shove.You think anyone at your local park gives a shit/can afford OW? No, they don't so in that case I think Virgil became what he and every other skater(or any other person who participates in a niche interest) hates. Posers

[@THECASUALco]

This is one of the stronger and interesting points made. Basically the market that would like Off-White can't afford it and the one's that can afford it are really in costume. Very interesting argument.

[@limitcanc3l]

That's how it usually seems to go haha

[@fatalbasshd7987]

I'm personally a big bape head and I tried to get into off-white but....I don't see it as hype or anything special

[@zoeja364]

I wanna see a Vlone N Off white Collab Cough cough watch the hypebeast go bunkers on social media for that

[@casualray2096]

Im 17 and i’m the Co-Founder & CEO of DesignEnhanced.... Shouldn’t i get that award for being the youngest designer?

[@tomorourke2687]

Personally I own a off white crewneck and tshirt and I love them because the design is just dope and the quality is pretty nice especially on my crewneck. To be honest though the shits expensive as hell which is understandable for a quality designer brand so if you're only buying it for hype then it's just a waste.

[@tombaird9276]

You have to talk about uzi, he's making it hype

[@oskii1197]

You should work for Complex

[@WillFons]

Good explanation

[@ylin1925]

I liked it back when less people wore it back in 2013-2014, but everybody wears it now lol.

[@Ben-eo4ei]

Do a vid on goros please! I love the design but prices seem to be insane. And I cant seem to find anywhere trustworthy to see any in person.

[@GastroDragon]

Personally, I love Off-White because of the designs and uniqueness but I do agree that the price point is way out of hand. The only problem I have with it is that the fuccbois and hypebeasts that wear it have no sense of individual style making the pieces look mundane as hell...

[@revolution277]

I just want one sweatshirt but I wouldnt waste 405€ for it wtf

[@samuelwong6448]

I like the brand but some items like the hoodies and t shirts are overpriced, but I own a phone case and love the design, just wish it wasn’t so expensive ! The t shirts are 500$ cad, if they were maybe 150$ I’d buy one without hesitation but 500$ is a little pricey

[@cheeseballs1999]

I love the brand and Virgil as a person but the kids on Instagram and here are ruining it for me, just because its hype people with negative amounts of fashion knowledge are on it now. Some of the things people say make me cringe so hard.

[@aryarock22]

Why are people getting so mad over what other people want to wear? I love ow. Just because you don't doesn't mean you need to get mad at me lol.... Get your own style that makes you happy!

[@dominictinnelly6648]

Ngl only offwhite piece I’ve ever wanted to cop is the industrial belt

[@michaeldiaz2409]

I feel like the off white lines remind me of the adidas stripes

[@rocalpz]

i really like some of the off white clothes but i think they are too expensive ( at least for me)

[@Pro-habits]

Virgil is a legend

[@xXCraftifyXx]

He's a hack...

[@oskii1197]

Pro Habits fact

[@Slime_threezus]

Tom Wilderjans what's a hack I've only heard that term in basketball lol

[@Tealtown408]

...At being a terrible designer 😂😂

[@Oxyleya]

I thought he was a nice guy until I saw an interview. It was emberassing to see the pretentious nonsense he talked about his own brand. Hes probably just quiet dumb and people mistake it for genius.

[@jackuju]

. great video, by chance next do Marcelo Burlon

[@Grim_NY]

I actually like the style and own a few pieces. I just wish for the cost that the quality was better. Much higher quality can be had for the same or less money.

[@poonamjatav4054]

Off is just a label which adds value

[@dlrsnate5100]

Lmao I can’t even walk around downtown without someone complimenting my OffWhite shirt

[@wadch2768]

I used to and still occasionally buy off white pieces. Most of my wardrobe is off white, but as the culture has been driven into the ground by those fuckboys on IG, I’m getting out of it. Palm Angels is now the shit

[@rararaka2348]

I like the hoodies and shirts. But the belts? They look exactly like something you would tie on the end of your truck. What the fuck are those.

[@Lankyhail]

I got a sweatshirt of depop for €175 and i love it but i would never pay 500 for it