When Rover Met BMW - Episode 4: Bonding

[@JonathanHealy-o7k]

Brilliant documentary. This series should be watched by all students of business to learn how not to run a car company. The attitude of the British Rover workers in Bavaria -- immaturely laughing and joking about, there to get pissed and have a good time and not participate, while the bemused German BMW workers were conscientiously problem-solving -- speaks volumes about the very disparate mindsets. It's a great shame, as Rover was in a good position in 1995 with the new, well-received Rover 200 and 400 models, the 600 selling well and a new MGF. Within a decade, they'd be no more.

[@JDMNINJA851]

This episode, really shows why Rover is gone and BMW is BMW.

[@johnchristmas7522]

this shows over and over, just how incapable "management" was. Always aiming low, never driven by the engineer but by the accountant. Ever seen an accountant drive a Trabant? No they drive BMW's says it all, and is proof of very very poor management. HOW MANY OF THE 'MANAGEMENT' HAD A DEGREE IN ENGINEERING AND DESIGN? NONE.

[@KarlHamilton]

Those Rover engineers were so out of their depth. So sad.

[@scottgiam6348]

BMW wanted the MINI Brand wasnt really interested in Rover , sad but true .. towers was right they would have been better staying with honda

[@victortaveira8271]

Honda didn’t want Rover too. It’s Towers and alike that killed Rover since 70’s.

[@golfy808]

Bavarian Motor Works...how can they get the intro so wrong 😢

[@chucky2316]

Like the cars wrong

[@yuglesstube]

Not sacked....No. certainly not.

[@davarosmith1334]

BMW ripped Rover off, They got the new Mini and know-how of the Land Rover for there own 4 X 4. They also took the Rover 25 replacement car and made the new 1 series! The phoenix 4 put the final nail in the coffin, those 4 bastard's have a lot to answer for!

[@mfitzy100]

Not really, that’s business. They owned the company so called the shots

[@chucky2316]

Yep all the X drive tech aswell as early m5s were rubbish , they have nothing to gloat about

[@johnchristmas7522]

The point here is, WHY DIDN'T ROVER MANAGEMENT SEE THE SAME AS BMW?????????

[@ep1929]

How could they have "ripped them off"? BMW were the owners of Longbridge at the time, it was up to them what bits they kept or sold off.

[@joellamoureux7914]

My those are large beers for breakfast😊

[@mfitzy100]

The attitude of the English workers comes across awful- “we like what we like and we aren’t going to change or try anything new..”. As for “pudding” that’s an English thing, everyone else calls it’s dessert. No one foreign would know what they meant but they’re so unself-aware they couldn’t see this