When to Use Demand Gen

[@AndrewScarella]

I have had luck with demand gen campaigns for a local home organizing business. My search campaigns had low search volume due to geography restrictions, and the cost per click was extremely high. I switched to demand gen to promote a home organizing checklist download, and saw my CPA cut in half. I get lots of impressions because it is no longer based on just search volume, and my cost per click is a fraction of the cost compared to search. I get an occasional spam lead, but other than that I haven't had any issues.

[@yuriykabanets2057]

Thank you.

[@uladzislau6701]

Haven’t watched it yet. IMO, I’m using it mostly for YT short ads, since targeting there is better

[@Pedrao-uw7cu]

thanks demad gen is future

[@AaronYoungGoogleAds]

Yes but still need to tread slowly slowly with it

[@suleksh]

I thought the purpose of Demand gen campaigns was to complement search ads by creating more awareness and thereby more search volume. Am I wrong?

[@sk8ordie548]

the video should be called "never use demand gen"

[@AaronYoungGoogleAds]

It’s definitely not a priority campaign type to use but as more and more things change with the “way people search” it will become a part of an overall Google ads strategy

[@sk8ordie548]

@@AaronYoungGoogleAds Thanks for replying. All these display type campaigns across all the platforms with paid traffic can afford very small amount of businesses. In this case $10k is just a fraction of a budget, but for most advertizers minus $10k is an instant bankruptcy :D