Where Fitness Meets Alcohol? | SEASON 18 | Dragons' Den

Genius Brewing's co-founders Charlie Craig and Jason Clarke are next into The Den pitching their low alcohol, low calorie vegan craft beer. They're seeking an investment of £120,000 in exchange for a 4% stake in their business.
Season 18, Episode 2
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #HighValuation

[@infjmale91]

One unit of alcohol? It would take me ages to get to even being nearly tipsy... It's more efficient to just do a shot of Absinthe and just call it a night.

[@iansmith9125]

Yeah, when I drink; I want to get drunk. The night is hardly going to be charged with magic on 1% craft beers like 😬

[@infjmale91]

@@iansmith9125 You'd have better luck getting drunk off the Shandy you can buy in Supermarkets...

[@BenjaminGoose]

@@iansmith9125 This product isn't for binge drinkers, obviously.

[@Hutchyy]

It's 3% instead of the usual 4% for lagers, not that much difference

[@sorenrasmussen8676]

😂

[@wildnfree101]

WE have done average sales of £1,400 a month and today we are valuing the business at £3,000,000. They either came to Dragons Den for the publicity, or were just having a joke with the Dragons, because I would be embarrassed to say we have done £50,000 worth of sales in 3 years.

[@Ma1efcent]

Higher alcohol content means people drink less. The genius of our product is it's weaker, so people have to buy more! Genius!!!

[@gergemini2993]

How these guys can come in with such an evaluation on the back of minuscule turnover in 3 yrs???? Crazy!

[@Neil2022]

Evaluation?

[@nicholassimon1419]

@@Neil2022Evaluation.

[@sanjuansteve]

There is no escaping the fact that alcohol has 7 calories per gram.

[@coldven0m]

Calories are fine, it's carbs that are the problem when it comes to health and weight loss, calories is just energy

[@tobyworley6801]

​@@coldven0m yeah, and energy that isn't burned it stored. Calories are king

[@kevinallen9292]

hello dragons den, im from trinidad, i dont go a day without watching

[@Vadodara151]

Hello Kevin, This is Dragon's den. We appreciate showing enthusiasm and would you like a badge? 😂

[@kevinallen9292]

@@Vadodara151 that would be a good place to start, do you have a loyalty club too?

[@Vadodara151]

@@kevinallen9292 🤣 yes we do 🤣

[@kevinallen9292]

@@Vadodara151 ok, sign me up for the premium platinum plus advantage max membership bro, i'll pay for the year upfront too

[@heyitsrise9639]

Always wondered what happened to Graham after Jeremy Kyle 😮😂

[@whipasnaper]

We love it

[@skipper420]

lmfaooooo

[@benjaminwebb2906]

@@Ziggykitty666he always wondered what happened to Graham after Jeremy Kyle.

[@stupenman301]

😂😂

[@jaylondon283]

Mystic Meaden 🤣🤣🤣

[@user-ul1ud7fn3h]

So if they made it 1% alcohol so that people can buy more/drink more... does that not mean that people will consume more calories which defeats the point?

[@abdulrahman31350]

No

[@user-ul1ud7fn3h]

@@abdulrahman31350 Oh yes it does. Drinking 3 drinks at around 100 calories is worse than 1 at 150

[@dazediss6629]

Everything about it is self defeating. People drink to get drunk. Nobody is gonna get drunk off this product, you’d need to drink 30-40 pints of it. And by that time; you’d have consumed about 3500 calories.

[@magnussocks5119]

touka Sillyman has walked the walk.....ªʷªʸ 𝚏ʳºᴹ ᵗʰᵉ ᵈᵉªˡ..another slam dunk from Evpun almighty

[@zoeyelh]

haha

[@scienceevolves4417]

U don't say

[@peterd788]

Running an off license would generate multiple times their turnover and make a profit rather than losing £160k a year. They have large accumulated losses and £24k in the bank. The business isn't worth £30k let alone £3 million. It's not even a cashflow play.

[@AB-sr3yv]

I like the new KZbin chanel and the new banner

[@ahh1180]

I will meet you at the health bar for a smashed avocado and a pint

[@wrestlingkokichi]

Low carb beers simply don't taste very good

[@robertwilliams-mv9ok]

One leg of the trifecta. Combine it with healthy ciggies and chips...then we have liftoff.

[@ajhxz3446]

It's good to see Graham from The Jezza Kyle show is doing well since the show was axed 🤣 🤣 🤣 🤣 🤣 🤣

[@dazediss6629]

To be fair; Jezza always used to call him a genius 😂

[@kaj661]

Time to see which comment BenjaminGoose has pasted

[@jamesstead2256]

when i go out i buy a pint of Vodka i only have a couple i dont want to be to greedy

[@kaliou6645]

I thought it was Kevin O'Leary on the thumbnail 👨🏻‍🦲

[@bradleymilton9372]

I thought this was AU vodka

[@copege6037]

Lunch time

[@techtitanuk5609]

People drink alcohol that's a fact also these drinkers might be into fitness also and vitamins so combining both is a win win

[@noahshipman3564]

Their average Untappd rating is 2.78

[@Theaumais]

Lol

[@eifersuchtkim669]

😂

[@BenjaminGoose]

Time to see which dragon has been unusually quiet.

[@adamlacey81]

Didn't hear a peep from Richard Farleigh.

[@tonyjones7372]

there ain't nothing healthy about alcohol.

[@getin3949]

1 small apple is 78 calories, you're off by one calorie.

[@TheManInBlueFlames]

Wrong apple!

[@bluesque9687]

These guys been drinking a bit too much of their own stock!

[@olimot8081]

How much is too much at 3% ?

[@bluesque9687]

@@olimot8081 Maybe that's where all their money is gone! Somebody's got to check how much stock is left!

[@crazy-jake]

Deluded. 😂

[@abdulrahman31350]

Great product, but they need some guidance.

[@eliotsjhoughton9039]

Duuuuuuude alcohol and wellbeing do not go hand in hand Just sayin

[@scienceevolves4417]

Oh do they not? Is fraudci saying so😂

[@TheManInBlueFlames]

No they dont but that's why they came in because this is a unique idea!

[@BenjaminGoose]

@@scienceevolves4417 I bet you're one of those maga nerds.

[@Crispynuggets28]

I wonder what Rory would think of all this?

[@lisagreen1941]

He’s busy scouring the lonely clean beaches of East and West Scotland.

[@maximum8]

Can't rewind, can't rewind.

[@dazediss6629]

@@lisagreen1941sounds like a lucky man with a great job!

[@diabolikalm]

Can we get a “where fitness meets crack cocaine?”

[@monkeyx17]

why would anyone even drink that

[@mgb311]

The can itself is horrible! Looks like a tin of special brew!

[@Rusmiester]

Jokers, finger in the air projections and valuation undermined a good idea. Drinking should be a pleasurable experience and not about getting battered, kids may disagree and if they had valued it right it may have been massive!

[@ED-209UHD]

Low volume edible poison

[@TheManInBlueFlames]

Great product. Shame all they needed was a Dragon to turn around the financials: they are why they are here!

[@casper1240]

Complete madness apart from the ridiculous valuation theres not one single benefit to drinking any alcohol

[@TechGamesAU]

He lost me at lager

[@Libra_custos]

🤦🏻

[@andrewdempster8026]

No wonder its 79 calories lmao its one unit ! Double that to a normal can 2 units and its the same calories this lot are deluded .....i have a genius idea get a normal can pour half in a glass and top up with carbonated water and thats there product madness

[@AliKhan-yx1dy]

Isnt there to much alcohol in our society 🙈

[@BenjaminGoose]

Mitch?

[@AliKhan-yx1dy]

@@BenjaminGoose lol 🤣

[@user-qp1ll3wc4z]

Second

[@soihollywood850]

These clowns are winging it. I’m out.