Certified Snacks With a Track Record in International Sales | Dragons’ Den

A couple of Geordie grafters, co-founders Andy Dixon and John Paul Gardner present their company ‘Oatein Ltd’, their growing range of sweetly flavoured protein snacks were an instant hit but which of the Dragons will come out with the deal?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #FreeSamples #Protein

[@montelvontaviouspore]

"There's always winners and losers in business!" camera pans over to Jenny

[@harleybrightman8624]

Savage 😂

[@moogleking]

I'm a loser so for that reason I'm out

[@FahadAyaz]

😂 😂

[@Gods_messenger_Elijah]

Yeah, her face, frozen at 15.:19, a snarl of hatred.

[@AJ-bv7gr]

🤣🤣🤣

[@GodotOfficial]

Jenny is the type of person to fill her handbag full of free samples without any intention to purchase

[@troo_story]

Wow, must be amazing to know her so well, eh.

[@dontstart8440]

Me too

[@elirave4027]

How the rich stay rich I suppose

[@alexjames6029]

Fills the bag and then she's out

[@OMGLOL381]

Reminds me of Tam from Still Game, eats all the free samples.

[@andydixon4640]

Thanks to everyone with the overwhelming positive comments about our pitch. It was such a great experience and surreal being in front of the Dragons after so many years watching the show.

[@jommydavi2197]

Lovely stuff Andy, keep it coming

[@DeceneuXx]

Why you didnt take both, peter and tej? Ehy just peter?

[@yugainsingla7258]

You literally made this fake account just to get a few likes You really need to get a life

[@andydixon9419]

@@DeceneuXx We tried trust me but they didn't want to share unfortunately

[@brianvincent655]

Great job guys!!!!!!!

[@somerandomguywastaken]

Duncan Banatyne: "Im oat"

[@SWUploads971]

William MacDougal: "I'm oot."

[@robertglennyoung3905]

For fooks sake....I'm oot!

[@Jesusisthetruth2]

😂😂😂

[@barteatmyshorts8252]

Me too🤣

[@PriestessHephzibah]

Bwahahaha 😄😄😄😄

[@MrMFoxd]

I find it so funny when dragons back out of an offer when the entrepreneurs reject them. Touker: 'On that basis, I'm out 'Yeah we know, we took you out Touker'

[@shivangi3769]

It's a matter of pride. But honestly, they could have declined Mr. T's offer politely. There was no reason to say he was not 'The Chosen One' and be dismissive. It's not a good business strategy in the long run.

[@troo_story]

@@shivangi3769 Easy to judge when you're not not the winning team.

[@carolmorris404]

Yeah, poor Touker. But honestly, if the product isn't made of cotton or linen, Touker is Not your dragon of choice... Unless you're looking for office space 😂

[@MrMFoxd]

@@shivangi3769 it's purely business and they were right to not go with him. Touker is a great dragon but not for this business and lying to him us pointless

[@shivangi3769]

@@MrMFoxd And that's perfectly fine. I only meant that in business (and in life) it's good to let people down gently. I would've simply thanked Touker and may have still considered another dragon. No one knows when we may cross paths later. Since our words and actions cannot be undone, especially on an internationally renowned TV show, best to mind your manners.

[@rohilthomson]

Tej is such a sport though, especially after they accepted Peter's offer.

[@carlvanderpal5321]

You could tell he was a wee bit upset by the look on his face. Bloody Peter...hahah

[@TomNook.]

If I was Tej I would make my own oat based protein bars. All's fair in love, war and business

[@kennethlee4485]

Tej and peter are my favourite dragons. Tej for his calm, collected and sophisticated approach towards securing deals in the den and also accepting rejection. Peter because of his vast knowledge in business and articulate and profound ability to shut people down or bring people up

[@stephen3164]

They were asking $50k for 5%. He matched Peter’s offer at 20-25%. Peter went first - Tej was in the position of power to undercut Peter’s offer. He chose to copy it. He lost that deal.

[@naviscript2655]

@@stephen3164 Why should he undercut him if this is exactly his field of expertise. Would have been seen as weak. He did the right thing.

[@szc13]

Jenny: Don't be fooled by Peter's offer Also Jenny: I'm out

[@iarland9693]

I like the jenny jokes when they are relevant to the video.

[@halfvolley11]

HAHAHA - this is pure comedy. I started laughing at that comment before she said I am Out.

[@GLORYZONE92]

Lmfao

[@neemaaraka_Psychiatrist]

Ha ha ha ha….

[@hanhanfearnot4797]

😅

[@boneyarsebogman]

These guys are a real success story. They got into 830 Aldi stores last year and in Morrisons in 2019. Plus it seems to be a huge money making business.

[@bradleylee6141]

Good on em 🌞

[@globaloneinc.2838]

What is the differentiating factor from other oat based protein bars? I live in Dubai, UAE and have yet to see this product in supermarkets. (or chemists etc)

[@someguyfromengland5036]

I personally use their product, great stuff, low calorie high protein, perfect for a lean bulk

[@B_Bodziak]

@@globaloneinc.2838 The packaging has likely changed since this aired.

[@Romans8-9]

@@B_Bodziak I looked online, the packaging/branding looks exactly the same.

[@alex123case]

Jenny: My concern is that you own a company. So for that reason I'm out.

[@seanjosephhayes]

Exactly. “You have experience, already make good money and won’t be pushed around in terms of a deal. I’m out.” Pathetic.

[@robemofficial6956]

😂😂

[@flashdance5574]

🤣🤣🤣🤣🤣🤣

[@chinmayravindrashah]

Them: We in the boxing business call this a knock- Jenny: Out.

[@DaviesD85]

I do love Touker but as a businessman he should have thicker skin. His ego is so fragile that he always has to say he's out when he's already been rejected.

[@tom4156]

Agreed! Feel like he has to get the last word in just to save his pride. Bit pathetic really

[@drillcream]

It's like he breaks up with a girlfriend first when he knows she's about too dump him

[@Locutus]

I think it was funny when he said that he wasn't going to be greedy, but offered then offered 20%. I thought at 15% would have been a non greedy offer!

[@AwesomeMetalBands]

Unfortunately I couldn't disagree with you more Touker Suleyman is a smart Guy, why should he work with people who didn't consider him? He knows that they wanted Peter Jones.

[@AwesomeMetalBands]

@Darren Ediss Personally I think it's the right move, who wants to work with entrepreneurs that deemed him unsuitable.

[@GadgetAddict]

That was a nice pitch. I'm out. -Jenny

[@4DModding]

LOL

[@jonnybingham1]

I can't believe the fluff she comes up with - worried about them having other businesses! Really?

[@FrankySmiter]

Well said Gadget Addict

[@nigelmorgan8981]

They should put it at the end of the pitch... "Jenny, we don't want you. You're out".

[@heisenbaj]

If Jenny doesn't mention her strapping young lads in this one I will eat my hat.

[@JazzyMarineVet]

Poor Jenny... everyone gives her a hard time. ;+(

[@ileolai]

need some sauce with that?

[@heisenbaj]

@@ileolai Yes please.

[@erk489]

Haha that’s exactly what I thought. Virtually any opportunity to mention her strapping boys she jumps at it. They must of edited it out of this episode or something as no way she didn’t mention it.

[@GugzDhanjal]

How did the hat taste? 😂

[@chrisperry5244]

I do love it when Jenny spices her exits up, this time instead of "for those reasons I'm out" she threw in "so for that reason I'm out" nicely played Jenny, thanks for keeping us entertained 👌

[@916globetrotter]

Jenny looked so uncomfortable pre meditating her reason not to invest. Who cares if they have another busines, the one they were offering was practically flawless and already turing good profit. She's so full of crap. Why did she ever go on there?

[@nickpellatt]

I sometimes wonder if Jenny is the only genuine one. So many deals don't go through, so I think Dragons sometimes negotiate and do deals for TV, with no intention of really investing. Could it be Jenny is actually only interested in genuinely advertising rather than playing up to the camera? Just a thought.

[@Tiger-zo2gn]

If they had no other business, she would have said they are too early or the valuation is too much.

[@bizzy1187]

I’m guessing they don’t wanna be part of a chain or a potential Distribution type company. Underneath the actual business. I don’t really blame them tbh. they wanna own the whole ip of the actual brand. Just a thought though, if the sub business is good enough why not invest right?

[@LostJourneyUnderClouds]

I can see why Tej really doesn't like her, excuse after excuse not to invest and she's only there for the free samples.

[@devdixit2440]

@@nickpellatt I was actually surprised, I looked through the list of Dragon's Den investments, and the vast, vast majority of them went nowhere. Negotiations were stopped at some point, deal didn't go through.

[@rohilthomson]

Tej Lalvani is the perfect dragon for this product. He's into the health industry and can also campaign for this brand with that boxer's nose of his.

[@tonybrown3184]

😂😂😂

[@mellinu]

Yep he is 300x better than perter in this field.

[@iseeyou1312]

I really don't understand why they didn't try to get two dragons, pretty terrible negotiating.

[@redacted7634]

tej would have been the perfect dragon, but i feel like peter holds the credibility, people who go on this show know peter hes the most famous and well known dragon i think thats why they picked him, im more shocked that they didnt ask if they would both go in for half the money at 10%

[@chantelleadlington]

Was the comment about his nose really that necessary?

[@originalunoriginal4055]

Jenny: "I'm really eager to invest. Can I have the rest of those snack bars" "Yes sure, you can have em all" *Jenny takes them all, filling her bag: "Thanks guys... and also I'm out"

[@Mike_5]

You can hear Duncan shouting from the car park outside 'Oats are for porridge you wee clowns'

[@MilanTmm]

Tej is such a great, genuine, humble guy.

[@danfrost3043]

Not forgetting the hundreds of Labs he owns where animals are tortured to death to test his products.

[@MilanTmm]

@@danfrost3043 Fr? Source?

[@cowkane4945]

@@MilanTmm Source? Source? Source?... Thats all you can ask, like troglodytes, it's hillarious how you need a cookbook to make porridge, idiots can't even cook with tastebuds anymore.

[@TheSuperSahib]

Tej was the perfect dragon for this. They could have atleast asked Peter and tej to share it. People just assume Peter is better for everything

[@RockyDave]

Pecking order. Peter gets what he wants.

[@xriel_youtube]

Idiots, 12.5% each going to 10 if paid back in first year was the MINDLESS decision

[@geoffdundee]

Black Stig ........If they proposed it was shared by Ta and Peter they would risk one of them backing out and the other potentially too..........Peter was the correct choice to push this biz within the UK......If you check his background yould possibly think the same.

[@Luke-cz9tm]

Levi Roots makes Peter Jones the go-to for anyone trying to get into the big supermarkets

[@brtlng4750]

well technically, company's big now. search for it. not only because they appeared in this show but also the connections of peter.

[@MF_JONES]

They're so often such bad negotiators which is a shame. You should never tell them who your preferred dragon is, always use the other dragons as leverage

[@cpnlsn88]

I've observed the opposite with Peter Jones. He seems more committed to the relationship and is open to negotiations.

[@was786loaded]

"Dear Lord, what a sad little life, Jenny. You ruined my night, completely, so you could have the money, but I hope now you spend it on getting some lessons in grace and decorum because you have all the grace of a reversing dump truck without any tyres on"

[@JohnSmith-lj1vw]

ahahaha big up that episode of come dine with me

[@Roastmaster704]

Lmao

[@HK_Musician]

🤣🤣

[@Jamie_Winsh]

Peter always says "so are you going to take the offer?". You can tell when he really doesn't want to lose a potential deal! 😂. These guys are great. They've sold two million bars? That's Impressive!

[@MusiceroWarehouse]

The way Tej closed that notebook while looking at Touker @ 14:04 versus After realizing he lost to Peter on his area of expertise @ 14:50

[@00Kuja00]

"Don't fall for it" says Jenny. That's rich coming from her.

[@dimoooz]

6

[@dimoooz]

Yj

[@seanjosephhayes]

They could have had Peter’s passion and Tej’s distribution as well as background in that sort of industry too if they’d asked them to split the investment. It was set up perfectly for that. I’m amazed it wasn’t even asked about as a potential proposition.

[@seanjosephhayes]

@Micro Yes he does. Usually with Deborah.

[@erk489]

Haha the quick back out from tuka before he could get dumped. Just to make himself feel like he made the choice not to do the deal.

[@royalhero4608]

The dragons are so insecure lol

[@SkengStiegenhaus]

@@royalhero4608 To be fair, if you are a millionaire then you probably have a bigger than most and aren't used to rejection anymore

[@MovingToAustralia-MikeBentley]

One of the best episodes. A lot of humour, great down to earth entrepreneurs, a good product, the Dragons fighting to "sell themselves," Deborah (and Tej after he "lost" ) showing her class, Jenny true to form, Touker unhappy, but like many others, I think the dream team would have had Peter and Tej. I like Touker, why didn't he offer free office space?

[@timtam6442]

Oats and muesli products aren’t well stocked in the Middle East. I live in Riyadh and struggle to find these products. I’d love to know who stocks them in KSA

[@elienader480]

They probably mean the UAE only

[@shafimohamud]

this two are sharp. they know what they doing

[@globaloneinc.2838]

@@elienader480 I live in Dubai, UAE. Have never seen this product. It certainly needs more marketing if it actually retails here

[@elienader480]

@@globaloneinc.2838 i live in Dubai as well and I've seen them in literally every grocery store. check carrefour, choithrams and zoom

[@DineshPeiris-bd4uc]

They always want to help businesses that are already doing great, very rarely they give a helping hand for people who needs a break and doing great things

[@IHashim98]

So they came in with a valuation of £1M and left with a valuation of £250,000? Nice work

[@billsmith8825]

Yeah, they already had a nice profit going, and they weren't asking for much money either. I wouldn't have gone any higher than 15% at the max.

[@mma_library]

*Jenny: I don't ever invest in anything, so I'm out.*

[@stephen3164]

I love how Jenny is the Naomi of UK. Every dragon/shark program has one, and for that reason, I’m out.

[@amazonthings2497]

Two top guys. Smashed it by going out and just door to door selling

[@operator6471]

yep, they were great and the product was obviously good.

[@Ryanjoned163]

Love these guys they are going places well done lads all the best

[@natewallis1]

In response to Peter - "We aren't gonna hear everyone else's offers first?" - Jenny starts sweating...

[@JeremiahEcks777]

Gah I don't want to add to the Jenny comments but she was giving out such shade and sarcasm initially... The problem with her is that she wants you to be really successful straight up already but if you are, she says she doesn't want to know because you don't need her.

[@halfvolley11]

So Peter, Tej and Tukar all wants it , Debra likes it but won't invest for her personal reasons - and Jenny is OUT cause she thinks this business is not worth investing cause the guys have other business. Jenny must be really insightful.

[@k.rahimi4969]

I believe she has the lowest net worth of all the dragons on this panel. Still worth more than me, but yeah, as Peter says this episode "There's always winners and losers".

[@gracesiegel7849]

Peter is so often an serious, intimidating guy. He rarely shows a sense of humor and his joke about getting beat up every day was a welcome relief

[@RRX]

I've been on a dragon den binge... I've even seen Jenny make an offer.

[@Gothicpolar]

15:16 Peter: There's always winners and losers in business. *camera man zooms on Jenny* *Jenny with a murderous stare*

[@pepethunder]

Taj's face when he says "well done" was hilarious!

[@dennisgjoka10]

Saw these guys at the Arnold Sports Festival at the NEC yesterday! Had some great offers and great tasting products!

[@stpeter2214]

Peter is the British version of JR of Dallas. Love him to bits.

[@mynamejeff8394]

Tookas face was so funny and then getting blanked in the end 😂😂😂👌🏻

[@xRizWaynex]

I've had these bars here in Dubai and had no clue they were on Dragons Den! Good on em, seem to be doing well.

[@MrAas41]

love their products! the cookies, brownies and hype bars are amazing

[@sparkyytlux]

Great thoughtful pitch and team

[@MADMAX7330]

Touker always gets so butthurt when he isnt the preferred dragon! And then he tries to save his face by bowing out before they reject him 😅

[@MoAli72]

I was thinking why he does this. Is it because they can still technically accept his offer even after saying he isn't the chosen one and so Touker does not want to be stuck in a business he is not wanted and so quickly retracts his offer?

[@AwesomeMetalBands]

Completely disagree tuka Solomon did the right he knows they didn't want him and why should he have to work with them?

[@V77710]

Well why did they tell him that. I know he is a grown man and all that, but no need to undermine him. Just keep that quiet

[@andrewjackson82]

I was in this guys shop yesterday. Impressive business and nice Lambo! I’d work for that guy, he’s my type of bloke👍

[@igorstravinsky]

Jenny: 'the sky is blue, therefore I'm out.'

[@hywelmorgan3800]

Loving the subtitles. Good old Tucker Sullivan

[@annceiq]

2 guys looks like mafia bosses...

[@JazzyMarineVet]

Henchmen, body guards, fist fixers...the whole lot

[@kimskis]

more like hitmen, just with bubbly personalities lol

[@Kibouo]

3:24 Touker’s reactions are always hilarious 😆

[@davelee1935]

Tej has the whole smiling but dying inside reaction nice battle

[@joelailim9397]

i am obsessed with Dragon's Den!

[@pacman4life123]

I would’ve counter offered, either 25% reducing to 20% if paid back. Or try and get both peter and tej for 12.5% each with no buy back clause

[@carlvanderpal5321]

I thought they would have done a joint between Peter and Tej's, 10% each.

[@wthwasthat8884]

@Google Account Except Tej is worth more than Peter and has major foothold in the American privatised heathcare and wellness market. It's one of the few areas that Peter can't even claim to compete with Tej.

[@Kris_Aalst]

Indeed, it's strange they didn't even try to pursue that avenue. They would lose nothing but gain an additional rolodex.

[@andydixon4640]

We tried! They weren’t interested in sharing unfortunately

[@Kris_Aalst]

@@andydixon4640 Ah okay, we didn't get to see that on the show then. I hope you're doing well. Good luck!

[@Colby_0-3_IRL_and_title_fights]

Jenny: You have more businesses and money than me so I'm out

[@magicbeans6153]

touker "may aswell not be here " sulymen...... xD and god damn tej looked like he wanted to roll on the floor crying

[@earlofcumbrae-Ground_Zero]

Poor Tooka ... he's always getting dumped as an offer whenever he's up against Any of the big bad Dragons... especially Peter! 👍❤️

[@Kris_Aalst]

It's Touker, but yeah I was thinking the exact same thing ;-)

[@MrHampat]

He should have pulled the 'office space' card lol

[@thephantom4661]

Not really, Touker is also an influential dragon worth £200mil however his speciality is fashion and the entrepreneurs realised Tej and Peter were better suited.

[@jonnyhawkins7744]

Howay the lads, a couple of nice genuine blokes that are passionate about their business, is fab to see

[@Eli-uj7nl]

Peter is actually a psychological genius, the way he gets deals

[@adz4681]

12:29 idk why Jenny’s laughing like she’s ever been anyone’s preferred dragon🤣

[@dylanmtongwiza517]

Wholesome ❤️

[@TammyBundleballs]

The intro music is much better than before.

[@sbaxter4207]

must have been bad before.

[@harrybanda]

Peter is tall af

[@adz4681]

6’7 is quite tall mate

[@ozzie1299]

Tej's "Well done" 🤣🤣🤣

[@somerandomguywastaken]

Jenny loves the 'Out'ein

[@khalidazhar101]

Clever lols 😆

[@AwesometownUSA]

“Touker, I’m sorry but you are not invited to my birthday party-“ Touker: “on that basis, I will retract my offer to come to your party. I’m out.”

[@austintinoC00l]

Was actually eating one of these earlier and just found the video they're really good! Not really starchy like other protein bars.

[@skinnymac2411]

15:20 Jenny’s face says it all.

[@matamorostexas7238]

The dragons love it when the entrepreneurs tell other dragons “you’re out”

[@ajmal48911]

no way they made touker twerk for them and then pushed him 5 seconds later 😂😭

[@agr7879]

So usual question, how did things work out for the company following Peters investment? Great product and great guys

[@greghanson8768]

Not sure what happened with the deal, but the company is still going, though it’s profits are not close to the £1mill+ they were forecasting. They seem to be leaning more into the fitness side of things and have a vegan range.

[@7th.trumpet]

Before the presentation has even started, Peter, could basically just say "I'll offer you all of the money....but I want 50% of your business, 50% of your sister and both of your cats".

[@harukachan943]

Would love to try these but when I went to order, the shipping cost was more expensive than the starter pack I wanted to buy. Wish it was cheaper to get in the US. 😿

[@rashidrealestatedubai2892]

Amazing story

[@graham9352]

Oatein flapjacks are sooo good

[@Pighood]

Perhaps the most likable chaps ever

[@g8230]

Watching them tell toucker they didnt want him was lovely to watch.

[@KoPoDa]

Jenny literally finds anything to go out for

[@harrykashouli9774]

Touker always acts like a child when he's rejected. Every time someone says "sorry Touker, but you're not our choice", he replies with "on that basis, I'M OUT!". Touker, you're not out, you've been kicked out! xD

[@MHM-og6qj]

The way he looked at touker when he said halal certified 😂

[@all-caps3927]

You could tell Tej was disappointed, it’s a shame they didn’t ask for a joint deal

[@chinmayravindrashah]

Petition to make this background music the default one. It’s way cooler than the usual one.

[@lusiashikukumwa1077]

This was the best pitch best offer as well. But I don't think it was wise to tell Touker that he was not their choice 😏

[@leehambleton9919]

Glad they got a dragon they came across as though they know there stuff and also came across as really good blokes I hope they make millions Lee Hambleton from Sheffield

[@1mmickk]

Deborah: Crosses fingers behind her back, "I have to declare an interest in this, Im already working on this".

[@icystrangers5482]

There's a new head turning quote hanging on my wall.. "I'm not going to be greedy!" - Touker Suleyman

[@black990ops]

I live in Turkey, so middle east...I think this brand name is familiar, perhaps I've seen it in a shop that sells protein powders and such or in a supermarket.

[@graham9352]

They make really good flapjacks

[@ruthsmith2367]

Touker, was excited about their product to, I would have gone with him on this one 😊

[@denziioo]

Jenny: I dont like this business, I want your other business, and for that reason, i'm out

[@AwesomeMetalBands]

Very impressive entrepreneurs and likable although I think they should have gone with Tej Lalvani.

[@as-cv4wd]

That zoom in on jenny at the end was savage!

[@TheFameWiki]

🤣

[@user-ov2eu7wg7z]

peter looks like a normal human until he stands up and you see him tower over somebody

[@chetus91]

Gosh, it would've been great if Oatein was founded in two thousand and Foatein

[@madsisak]

£57.6K net worth in 2019

[@colmwhateveryoulike3240]

"It's just not porridge, and on that basis, I'm oat." Jenny

[@ellenkarlsson9490]

Nah, that's Duncan. "I'M OAT!"

[@colmwhateveryoulike3240]

@@ellenkarlsson9490 lol

[@Marius-vw9hp]

Peter: We can train together, and you can beat me up... 14:46 - looks like Peter can beat them up easily.

[@V77710]

He is a giant

[@danhudson4614]

Watching twice to see if I can spot Peters passion