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Often we get asked which C in the 4c's is the most important. The answer is simple, diamond cut. The quality of the diamond cut is what makes the diamond sparkle. You can have a diamond that checks the boxes except for cut, and it will just look dead.
Check out this video and a series of videos to understand each of the 4Cs when selecting your diamonds.
Email us at info@kyllonenluxury if you need any help selecting the perfect diamond and check us out at kyllonenluxury.com for beautiful jewelry. Kyllonen specializes in Superior Cut diamonds (super ideal cut diamonds)