Who Killed R&B Music???😬🚨🚨💀🪦

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R&B Music as a genre has seen its up and downs. This is the truth behind why your favorite groups and artist are nowhere to be found. Have you ever wonder why there's no more new rb groups competing for a spot on the charts?
What happened to all the soulful artists of the 90's? No maxwell or Deangelo or Lauryn Hill.
What happened to rb fueds like Brandy vs Monica? We can only reminisce and see them perform on the vs battles now.
Has the music industry secretly stepped away from RB?
Find out about In this episode.
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[@DamascusHarris]

Most of the best R&B is in the Indie space. Foreign Exchange, Eric Roberson, Carmen Rodgers, Deborah Bond, Carlitta Durand, BeMyFiasco, and others have dropped dope music that continues to keep the genre relevant to many dj's and music heads including myself. I don't think it will hit the heights of days past because anything that paints Black love and life outside of pathological or sexualized imagery isn't marketed or backed by the "industry" in a consistent way. The few artists that are allowed through (Silk Sonic, H.E.R.) are outliers, but will never be the main again.

[@NostalgicBlackCulture]

Thanks for that post I’ll check some of those artist out 👍🏾

[@KiNGRaZoR316]

R&B died when rappers started singing and people wanted to turn up and/or be tough all the time. No one has love in their hearts anymore.

[@abrakadabranails3232]

Exactly key word LOVE .. NOBODY WANTS TO BE IN LOVE

[@KiNGRaZoR316]

@@abrakadabranails3232 it’s sad.

[@bruh.3598]

Man what r&b died because it was becoming boring and sounded the same not because of rappers 😑

[@KiNGRaZoR316]

@@bruh.3598 let's agree to disagree.

[@clarencegilbert2294]

that part...

[@clarissawestbrook2203]

R&B music is a beautiful music genre and outside off gospel the best in my opinion. It deserves more respect and I hope it makes a comeback. I dearly miss neosoul too from the 1990s to early 2000s. This was a good video.

[@jasondawson92]

Music is dead in general because of social media if we get rid of social media then we will see idk

[@joydanleigh7711]

💜💜💜

[@leagueG5]

All the R&B artists have aged out and today's new generation is not as passionate about pursuing the craft in the R&B genre.

[@NostalgicBlackCulture]

Yea we could see how they respect the craft from that last verzus battle

[@foxyboop4164]

@@NostalgicBlackCulture 🤣 trash 🗑

[@god563616]

100%

[@minervaowl8298]

To be honest I don’t think that’s true. If you are someone on the internet a lot you see a lot of R & B elements leaking through the cracks. For one lofi is a perfect example and like you mention k-pop or let’s be honest it’s r & B but for a Korean audience. People still like slow grinds. I think R&B needs to reinvent itself and come back better then ever.

[@Bdontdopix]

Cap there are alot of rnb artists yall just not looking

[@r.morris5589]

Rap music destroyed all other black music. You do not really hear soul music anymore.

[@NostalgicBlackCulture]

Yea I think rap music is even destroying itself now

[@alb5801]

I agree to a certain extent. I like some old school rap 80-90’s and a lot of rap sampled classic R&B, but it’s gotten out of control and mumble rap is pure garbage

[@fender1000100]

That's exactly what happened. Beats and rhyme. Over soul and shine. ARETHA FRANKLIN MARVIN GAYE AL GREEN STEVIE WONDER TEDDY PENDERGRASS LUTHER VANDROSS ALEXANDER ONEAL MARY J.BLIGE ETC ETC ETC Now there's Kanye West and Jay Z etc etc etc. No comparison. I rarely listen to anything post 1990s.

[@miles46100]

Basically yeah. Now the "R&B" that's out now sounds more like rap-singing. And the instrumentals sound like something you would rap to. Yeah I know new jack swing era kinda started that, but new jack swing sounds alot more r&b than trap-n-b.

[@sidearmsalpha]

It's shocking and disheartening to hear what the 20 and 30 something year olds play at my job. The amount of explicit content is jawdropping. I'm going to be 50 this year and I still crank out jams from the 80s and 90s. What a difference. It's sad what became of hip hop and R&B.

[@wolflover968]

We have one black-owned radio station here in Minnesota (well, in Minneapolis, MN.), KMOJ 89.9 FM. I know I'm old (53), but I MISS the classic R&B that used to be prevalent. All of this Auto-Tune crap...it's not music, don't care who does it. I confess, some of my favorite R&B music was late 80's & 90s. Babyface, Guy, Al B. Sure, TROOP, Jodeci, TLC, En Vogue, Janet Jackson, Prince, Peabo Bryson, and on and on. Then, there's the R&B BEFORE the 80s. I think people just got lazy, since you can literally make all of this music in your own home, especially if you're adept at production. Not that it's (overall) a BAD thing to do this at home. I guess I'm just saying Auto-Tune's gross overuse has effed up music. It doesn't sound HUMAN anymore...the good r&b music was HUMAN...had that human touch...from artists who know how to sing, and do it SO damn well. And, you know what? I would MUCH rather shell out cash to buy an Aaliyah album, since that woman could sing like an angel, and also be as fierce as a tigress, than to listen to someone pretend to sing, and blanket his or her music with auto-tune to sound like a fricking machine...that's what a LOT of today's "music" is: Empty, pointless, and shallow.

[@NostalgicBlackCulture]

I agree, We need to control the music we create and provide outlets for up and coming artists

[@mitzithompson6585]

I'm 52 and I feel the same way. I would love to go back . That was good music. Today's music is absolutely trash!!!

[@NostalgicBlackCulture]

@@mitzithompson6585 R&B is one my fav genre of music I hate how it doesn't get the respect from the industry.

[@god563616]

Your not old. Statistics show that Music from 19760;s to 2000 sales have now in 20222 SURPASSED new artist records sales meaning those genres are now heavily in demand. No one likes the music today.

[@angelbass5907]

I agree with you. R&B from the 1990s on back were the best. Unfortunately, there are no longer any real bands or artists who perform with musical instruments. It's all auto tuned 😏. Many of the artists do not sing about true love, but lust and infatuation. This is the main reason my music choice is always from the 1990s on back.

[@arabionjames9290]

R&B and Soul doesn't get respect. Black artist today don't care about our rich history in music.

[@SOULarLioness]

R&B in it's purest form is actually alive and well, but it's just not pushed mainstream anymore. Just like Neo-Soul. We gotta HUNT for these great artists ourselves.

[@Queenmebonnie]

Agreed.we do have quite a few great artist

[@darionjackson2599]

Not saying the r&b music is not dead lol When the last time you heard a dope r&b remix without the same sound or beat artists used to sample hip hop beat and put them on remixes i remember r&b used to remind you of your parents now it more for the kids and teenagers

[@Wack-rp9nz]

These new r&b artists don't do it for me and I'm 29.

[@TheBamaPrinceable]

We shouldn't have to hunt for them.

[@archangeljophiel2019]

People want both rock and r&b to be bwck on mainstream again. No one wants to search for things.

[@terucks]

I always say; R&B has always been the bastard child of all music genre. It’s influential to hip hop and other genres but doesn’t get the credit it deserves. Many ppl think R&b is soft

[@NostalgicBlackCulture]

Easily most disrespected genre

[@warrenlewis3977]

@@NostalgicBlackCulture today it is. Don't forget that our music got us thru some of the darkest times in our history.

[@prophecy414]

Not dead. On life support though.

[@clydekimsey7503]

I enjoyed the video. Im so old school--and white--that I only enjoy R&B from about 1955 to about 1980. In the 60s, it was called Soul music with great talents like Sam and Dave, Wilson Pickett, Marvin Gaye, Jackie Wilson, etc....

[@NostalgicBlackCulture]

Hey thanks for watching glad you enjoyed the video. That’s was a great time for soul music

[@alb5801]

I agree but would add that I enjoyed R&B talent into the 90’s it’s pretty much garbage now.

[@TrulyMademoizelle]

Whether you think soul music continued into the 90s or not, there was a lot of good soul rnb in the 80s cmon bro. Michael Jackson, Whitney Houston, Luther Vandross, Patti Labelle Chaka Khan...even Bobby Brown.

[@shakirfoster9292]

R&B died slowly over time when computers took over real instruments.. and old heads gave up teaching new heads how to sing.

[@unclepecos509]

The problem is WE let white people tell us what to listen to. WE need take control of OUR music.

[@NostalgicBlackCulture]

Agreed 100 percent. Once they get involved you can see the decline whether it’s RB or hip hop. I mean damn you can clearly see how hip hop is about drug addicts

[@Sweet-as-banana]

@@NostalgicBlackCulture hip hop is also now about degeneracy and even the devil. Look at lil uzi. I once heard a rap song years ago from Tyler the Creator that suggested gRaping a woman and burying her in the woods.

[@NostalgicBlackCulture]

@@Sweet-as-banana your spot on, I have a hard time finding new rap or hip hop to listen to. So my default is artist I all ready know

[@charliecampbell5707]

Maybe I just don't get it, maybe it is because I'm white, but I feel like our music isn't determined by our race. I could be wrong though. When I went to see Brandy and Babyface in Chicago my mother and I were the only white people I saw, and this was surprising to me. Not to be problematic, but once you make your music available for consumption it has become OUR music.

[@Sweet-as-banana]

@@charliecampbell5707 our music was made by us, for us. Classic south East Asian music is made for consumption too, is it “our music?” What about classic European music? Can I as a black person claim classical European music because it’s made for consumption? Right. Were we not supposed to use the technology available to us? You only say what you say because you like our music and that makes you feel uncomfortable because you know it wasn’t made with no one else in mind but black Americans. Everyone can enjoy other peoples music and not claim ownership over it with no problem save for yall. Stop being so insecure and grow up.

[@MrBTSimm65]

Bruh, this is very much so on point. But may I add a critical point of emphasis which played a huge factor is the devolution of R&B is removing the band (actual instrumentalists) from the songwriting process. The most relatable example I can think of is Mint Condition. Secondly, I also watched a video about the evolutionary steps a singer had to take before getting recognized for their talents (which also served as a weeding out process). School music programs, church choirs, singing classes, gigging, etc. While technology has its benefits when used in context, it has served as a replacement for crucial elements of what made R&B music unique (other long-standing genres have not let go of the value of the band). Just my two cents. Great video, keep up the good work.

[@NostalgicBlackCulture]

facts when i was a kid I had opportunities to learn string instruments and brass and that was in elementary school. you right the importance of a live band is what makes a real performance. Mint condition classic. I hate to see our culture diluted and destroyed

[@dawb86]

@Brian Simmons Good points, bro. Hip hop had its own weeding out process as well. A lot of MCs were discovered through live talent shows, open mic nights, on compilations/mixtapes and tended to have to be able to freestyle, battle and perform live. Groups are no longer valued in the industry at all, sample clearance became such a hassle that most rap producers started just making their own original beats with the same sounds from programs like Fruity Loops and jumping on/having styles like other rappers is considered ok now smh...

[@REESCOMUSIC4EVER]

Great points Brian!

[@bizzyrizzy4075]

Yes I feel the same !

[@cwvos]

Mr. Simmons, *Excellent, EXCELLENT COMMENT* ❗ Most definitely appreciated *Your Two Cents* 😉... That's "Real Talk" on your part my Brotha 👍👊💯◼◼◼◼

[@kimberlydenson953]

I always listen to 80s r&b there's nothing like it.

[@cedricliggins7528]

Atlantis by the Isely Brothers

[@mdroyster5546]

Authentic R&B peaked in the 80s. (Levert, De Barge, Kashif, Anita Baker, Atlantic Star, Force MDs, Alexander & Cherrel, and the list goes on)

[@god563616]

Radio or not, RnB been Dead since the early 2000's. Prove me wrong. I'm a Millennial and I personally stopped listening to the radio since maybe 2000 in middle/high school because I made and bought CD's so the radio argument can't be had. Its the personal artist dedication that is gone. I seen Charlie Wilson who is older than all of us in concert and he killed it with the dancing and the vocals!! I also just seen Dru Hill in concert 4 weeks ago and STILL can sing every song AND DANCE the same from back in 1999 and did several acapella runs! What we seen with Omarion's battle was Studio RnB compared to Mario, trained singing/passionate RnB and Omarion is what this new generation of RnB is. RnB music makes you want to be in love. There is a seduction and mystery to the music that actually stirs up genuine feelings whereas RnB in 2022 make you want a hit and quit no substance which defines Gen Z. Statistically in 2021 showed that in the last 5 years music concentrated from 1960's to 2000's have INCREASED IN SALES DRAMATICALLY and has out sold as a whole the new generations music. That's why all the comments in older generation music is always saying" music is not the same" and " I need a time machine to go back to this years music". NOTHING TODAY CANT TOUCH THE MUSIC FROM THE 1970S, 80S, 90S, and 2000S PERIOD!

[@fcherry4026]

That’s why you need to listen to Lucky Daye music..it’s really good RnB.

[@user-dv3kq3rm4h]

@@y2kcell I have to completely agree with you. R&B music still had so much soul to it and some amazing songs through the early 2000's like those artists you mentioned PLUS Floetry, Teedra Moses, Tweet, Lucy Pearl, Jagged Edge, Donnel Jones, Next, Jon B, Joe Thomas, Musiq Soul child- I actually would argue the 2000's R&B is on par with the 90's in terms of the feel good factor it gave. Also, wow- how come everybody seems to notice that everything came to a halt in 20007?! I'm a real music head and that year I just remember there being no real soulful bangers and the music just became really lacklustre and the feel good factor just left. It became driven towards a white audience- eg. Flo Rida, Pitbull and even Usher doing Love in This Club in 2008- by then it was a wrap and it became harder to find proper R&B standard gems.

[@williamgoodgame]

👏🏾👏🏾👏🏾 A particularly keen observation and sharp assessment of WTF happened to R&B. I once read somewhere that the world can’t return to the spirit of past. Like, forward is the only way to go. All forms of art are created within the spirit and influence of the now or anticipation of the future. Look at paintings, clothing, music, sports, politics, crime, the way we interact with each other, and even gender specific roles in society. It all changes or morphs about every 7-12 years, and in some cases even sooner due to tech advances. Humans are resistant to unsolicited change. So if you’re 30 years old chances are that you’ve seen 3-4 of these changes in the attitudes and ways of our society, each being further and further from the spirit of the times that we were born in and grew to possess as the foundation for our moral and social compass’. So the options available today, are a direct reflection of the times and spirits of the Gen. Z generation. And like you said, Gen. Z is more concerned with instant gratification with as little effort or work as possible, rather than intense focus, discipline, and dedication to anything other then their own personal agendas. But don’t you worry, each breathing member of every generation will get their day and time to wonder WTF happened to the world they used to know. ✌🏾🙏🏾☝🏾🫶🏾💯

[@warrenlewis3977]

Well said and true. God bless.

[@funkythangzprod3446]

Shalam. Once R. Kelly got that 30 year prison sentence that was symbolism to me that R&B is finished!!! I am personally constructing two videos about Eminem getting inducted into the Rock & Roll Hall of Fame and the demise of R&B with the R. Kelly conviction as we speak for my music channel. This was a very good assessment of the situation with R&B and needed to be discussed. Shalam

[@torrijones8434]

I agree

[@charliecampbell5707]

The reckoning of a pedophile somehow symbolizes the "end" of R&B? I don't quite comprehend the connection.

[@funkythangzprod3446]

@@charliecampbell5707 Do you know the terms exoteric and esoteric ? Well your thoughts most likely are esoteric because of you having to ask that question. Besides what you have seen in the news about R. Kelly and Aaliyah from back in the day, in which Aaliyah parents and her uncle new about her and R. Kelly's relationship, have you ever witnessed R. Kelly being a pedophile ? But the real question is, why are you not criticizing Jay Z for messing with Foxy Brown when she was 16 years old ? Or many many other rappers or black entertainers who were dealing with underage girls ? Why are you so focused on R. Kelly, because the media told you to focus on R. Kelly and not Jay Z and others who has done the same thing. This was all set up to destroy you docile niggaz and black music which is working 100% in 2022, where is R&B sir, or Jazz, Blues or Quite Storm music sir, GONE!!!! because all you niggaz do is listen to your beloved hip hop morning noon and night that is destroying young black children in America like no other time in history, why, because you allowed folks like R. Kelly and Bill Cosby to be railroaded by their own people while people like Ghislaine Maxwell gets 20 years and R. Kelly gets 30 years and Bill Cosby gotta pay a lying white woman $500,000, why, because of you Stockholm Syndrome niggaz in America. #NiggazAreFinishedInAmerica

[@Cadeho3]

Lou Pearlman based BSB and NSYNC on NKOTB which is the brother group of NE which was the "new edition: of J5... also R&B group don't exist too because no one likes splitting the money anymore. R&B was pop through the 90s much like EDM was pop in the late 00s. It also didn't help that the genre got overly sexual with too many songs meant for the bedroom instead of upbeat party music.

[@roxieturner4638]

R&B soul was the best Music Black people ever recorded! I literally fell in love with it as a child. It was quality music that sounded good and made you feel good! ❤

[@marfu1119]

I love RnB music, I still listen to the 90s and early 2000s RnB

[@d-techneekzmusic331]

Me too it’s like going in a time machine!

[@taxigroovenyc]

Traditional r&b came out of the church that gave us Aretha, Whitney, Teddy, Stephanie or groups that sprung up from doo wop like o'jays,temptations, dells,moments, all this was an American experience now I hear lots of afro/Caribbean beats with generic vocals or synthed bass driven rap (today's hip hop) usually along with negative lyrics..plus between American Idol, the voice and other venues of that sort it's no longer necessary to hone your skills plus computers and radio no longer a factor..we're left with what you hear

[@NostalgicBlackCulture]

Yep the church influences would could be a series of videos.

[@willieelliott352]

This is a powerful truth, my brother and I was just talking about this, I asked where are the Black Bands? This is a well thought out plans by the powers that be they have executed this act because of the direction they want to see Blacks go. Black R&B fans need to respect their legacy and not join in on what I see as FAD music, there was once a time when SOUL SINGING was a category, we have been under attack in the Music Industry since the start. It is own and operated by WHITES (lawyers) AND why would they promote your sound over theirs, until R&B fans take a stand those that listen to FAD music will always be directed wherever the industry want them to go. YOUNG BLACKS want to have something that is not their parents sound so they are easy targets for these types of action, music programs have been taken out of the BLACK SCHOOL COMMUNITIES so all the young kid see is HIP_HOP and RAPP, and those singers like CHRIS BROWN do what is getting them $, he would not do a Duet with R&B singer KIESHA COLE because it was R&B so this is the problem where the Industry is saying to ACTS " TO DO THIS TYPE OF MUSIC OR YOU WON'T GET PAID, SIGNED, PUBLISHED"!!!!!!!!!!

[@charliecampbell5707]

I don't think "the powers that be" care about who makes the music, as long as people buy it and revenue is produced. Perhaps R&B music has evolved and merged into other genres, the same way country, hip-hop, pop, and rock have integrated one another to form a current form that eludes a label.

[@TheRealNewBlackMusic]

Don’t get your music from major labels. R&b is here and is as good as ever.

[@invisiblerevolution]

Huh... who???? And don't get me wrong... I can name a few NEW artist too, *but the genre is gone.*

[@darionjackson2599]

Back in those days r&b company used to have a black division office from uptown laface Atlantic east west virgin mca rca jive Warner bros when the last time you heard a r&b remix without the same sound or beat I’m not saying r&b is dead it damn not the same you can’t even say who the best r&b producers now

[@darionjackson2599]

@@jasminedtucker when the last time you heard a r&b remix without the same sound or beat

[@darionjackson2599]

@@jasminedtucker why now days you gotta search for some good r&b music in the yesteryear you didn’t have to y’all of people don’t like too answer the question when the last time y’all heard a real good r&b remix without the same beat or sound or a whole different remix video

[@Flybrain-z3d]

Where?

[@Mjwara]

R&B sounds like hip hop now.

[@MrDmoney156]

and that's the problem

[@NostalgicBlackCulture]

The it all get lumped into the same genre a

[@nasirwest6502]

I remember back in the day when Aaliyah was like the only hip hop r&b artist around but now everybody is hip hop r&b

[@mrmaxxx94]

The racist music industry Plantation is the reason and they pushed cross over and also always down playing black artistry, calculated moves

[@weotalks2810]

The GAME HAS CHANGED...I SAW THE CHANGE START TO COME ABOUT 20O4

[@beingsshepherd]

Indeed! When Americans reelected Bush, in spite of all the atrocities.

[@Profess84]

Great Video!!! To add to your points, I believe a lot of young black artist and people in general do not educate themsleves on the long history of music, I watched a video call who invented Rock and Roll and black people have a long history creators that are not mentioned in schools or in high profile media. Black american music was Gospel, Rock and roll, Jazz, pop, R&B, and Hip Hop. Maybe R&B is dead because we are in an comparison era?

[@NostalgicBlackCulture]

I def need to see that video

[@Profess84]

@@NostalgicBlackCulture it's Called the who invented rock and roll by the KZbin channel Alliterative.

[@clarissawestbrook2203]

Excellent point plus we need more singers starting out in the black church again.

[@warrenlewis3977]

Once black people stopped playing instruments that was it. We've lost our musicianship so this is the end result.

[@Profess84]

@@warrenlewis3977 Indy artist still use and perform with bands, the mainstream in this era doesn't care about natural talent, just who is hot on social media, yet the KZbin reaction channels get thousands to millions of views from artists from the 60s, 70s, 80s, 90s and early 2000s R&B and pop scene.

[@alphonsejohnson5601]

New edition was the best r&b boy band ever.

[@charliecampbell5707]

That is an opinion. Vocally I don't think anyone can compare to BoyzIIMen.

[@alphonsejohnson5601]

@@charliecampbell5707 It was because New Edition that Boyz II Men was inspired to become a group, and it was Michael bivins, a member of said group that gave them the chance to become Stars. B2M even had to use "Can You Stand The Rain", one of the best songs of all time by New edition to impress Michael bivins. But let's just say New Edition is the best boy band of the '80s and Boyz II Men are the best boy bands of the 90s.

[@stanjones9643]

I agree with some of what you are saying but R&B was slowly being pushed out somewhere between 89 to 91 with heights Bobby Brown. He bought alot hip hop in his music especially his second album. Then alot R&B perfomers started having features with alot of mc's.Hell the O'Jays had Jaz-O on a song.Lou Perlman he copied formula from Maurice Starr when had New Kids On The Block

[@C4rterMusic]

R&B is still alive! I’m an R&B artist, just not famous YET! I will say though we need more soulful R&B artist out

[@NostalgicBlackCulture]

Keep hustling fam

[@jeremyreed4951]

Mainstream LOVES R&B..... they just prefer it coming out of the mouths of non-black folks.

[@Katkayz]

Also rnb singers want to be rappers. Then consumers we should mediocre artists ( looks over talent )

[@NostalgicBlackCulture]

Just herd that chris brown really wanted to become a rapper when he was younger

[@Yelpper3000]

Auto tune killed it.

[@NostalgicBlackCulture]

100% rappers complained now thats all they use now

[@thato596]

Rnb died in the 2000s

[@jio06]

Than you wonder why Chris brown flopping his music isn’t as good

[@Soufside_Slim]

Decline of the Church, Bad Parenting, and Drake/TPain.

[@torrijones8434]

I miss real r&b and even real rap too sad

[@fcherry4026]

I did too until I heard Lucky Daye music.

[@endiadj]

R&B isn't dead but it has taken a backseat to hip hop/rap, unfortunately.

[@rdthaprariedawg]

You won’t have Rhythm & Blues music without the Rhythm. I respect a “Slow Grind”, but part of the death of R&B has been the idea that it’s all about singing and having The Blues, but people want to dance and feel good, too! A lot of the stuff that gets called R&B is sad sack ambience music. Boyz II Men knew when to give us a “Motownphilly” and a “Thank You” - it’s the balance that is missing today. Tony Toni Tone made “Anniversary”…but they had “My Ex-Girlfriend” on the same album! We want rhythm AND blues! And it’s even better when you put them together! I agree R&B rap have been forced together now as one thing/one sound. But even back in the day Rap borrowed from R&B, words and music…now that R&B is dead, those of us from back then can see how Rap is dying because there’s no R&B to borrow from! imma stop because this is too long already and nobody cares. Lol

[@naldosrecords]

Having that dance element (rhythm) is definitely under appreciated in the genre. Usher, Michael, Chris all kept that balance well and I think that played a part in their huge success. It can't just be ambient ballads, or church chords and vocal runs. The best had a balanced approach. And understood that it was r AND b. Think of the contrasting slow bridges on the upbeat songs. Or the choreographed breakdown sections. Dance kinda became uncool somewhere down the line. Now tiktok is apparently supposed to be making it cool again but I don't call that dance. That's just alot of miming and gestures, very rigid lol

[@warrenlewis3977]

Dawg you need to go back further than the 90's, to me that was the time R&B took a fall. The sound of the 70's represents black people at our finest. Truly the sound of "black America". Research The Sound of Philadelphia (TSOP). Gamble and Huff.

[@C-Lyfe85]

Rap music and R&B coexist for decades. The record company's destroy R&B music. They did not want to fund two Black genres, so they tried to mesh the two. Just like they destroyed Funk genre, in the mid late 80s, they didn't want three black genres.

[@damienmanu117]

I'm 24 and when it comes to rnb, it's all about 50's to 70's, if yall lookin for soul, yall know where its at now

[@warrenlewis3977]

The absolute BEST era of black music was the 70's. I believe this decade has the most classic albums and our icons were in their musical prime.

[@richn9049]

As long as those money printers stay in position our culture will be shaped by outsiders

[@beingsshepherd]

There's artistic integrity for you 🤑

[@nasirwest6502]

I have to be honest R&B died after 2010… it’s just not as big as it was in the 90s and early 2000s

[@NorthPhilly-zr7xc]

R&b died when they stopped signing artists with real talent and who could really sing vocally back then artists was coming from musical backgrounds and alot of them came from the church singing and playing instruments some of them like boyz to men came from music school singing now a day's they signing people coming from strip clubs and rachet reality shows

[@nasirwest6502]

@@NorthPhilly-zr7xc I agreee with everything u said !!

[@Xzer029]

For me its the lazy mumbling rap that killed r n b.

[@cosmosokpighe4962]

This era isn't just for me

[@ayoq9956]

I bet you if a record label let Justin Bieber do a GOOD R&B album like he WANTS to do I BET there will be a resurgence in R&B! ESPECIALLY because he’s white and all his white fans will be like, “Oh my God, I LOOOVE R&b, it’s so rad!” Lol 😂😂😂

[@blachubear]

Lizzo, Beyonce's new song, Chris Brown, Ne-Yo(with their new albums) & Silk Sonic(Bruno Mars & Anderson Paak) they're keeping or trying to keep R&B music alive. Mary J. Blige put out a new album this year but was ignore by not only most of the press but her fans too.

[@nostalgiapast847]

it still does not validate the claims that r&b music is dead you have people like Chris brown Bruno mars and Beyonce just to name a few who stills makes two different genre of music r&b and pop so that proves nothing

[@darnelldaughtrey3646]

It's a wrap for Mary and have been for awhile

[@mmarlkraig30]

R&B is dying because the R&B generation is passing on

[@beingsshepherd]

Sold ... out

[@lichi1244eva]

This video was recommended to me after watching Usher's Tiny Desk concert on NPR. Brother sounded crisp, his clear talent on display. While it can be argued whether he's true R&B, he's the embodiment of what I believe the industry is sorely lacking: timeless talent. He's 43 and been in the game since the mid-90s. He's doing a Las Vegas residency. He's on City Girls new single and to me is the best part of the song. These new so-called genre blurring pop n' b/mumble rappers could NEVER reach Usher or Brandy timeless reach and influence. The only contemporary artists I can see even coming close are Drake or Chris Brown. Great video 👏🏿👏🏿

[@NostalgicBlackCulture]

Usher def still respects the craft and works hard. One of my fav performers

[@mrrandywatson658]

He did traditional R&B but also was diverse enough to do Pop as well

[@fcherry4026]

Not true, Lucky Daye is on the rise for RnB.

[@lichi1244eva]

@@fcherry4026 Lucky Daye is definitely talented, but it remains to be seen whether he'll reach the status of those I mentioned. Would be great if he did.

[@fcherry4026]

@@lichi1244eva I understand what you are saying. Hopefully, he will continue to strive to become recognized as a good RnB artist.

[@MykeFord950]

Black music started the decline in the 80's when bands started disappearing & turntables & computerized synthesizers started replacing horn sections & real instruments

[@NostalgicBlackCulture]

I think computers made musicians lazy

[@warrenlewis3977]

Just what I wrote earlier. Once black people stopped playing instruments it was a wrap

[@hilltop54jungle48]

Bottom line is ..They let the wrong people in. Now the wrong people (with money) are controlling what people are listening to. So long gone are those adult R&B hits.😔. But I keep my classic collection on deck.

[@tmo7777]

Drug Hill " Somebody Sleeping In My BED " Nothing Else Before it or After It Tops The Song or The Artistry in The Music Video It Is A Timeless CLASSIC.

[@NostalgicBlackCulture]

Classic group

[@cheezak]

R&b died when R kelly went to jail

[@anikadiamond007]

R&B ended with Millennials. The great R&B singers and groups of the 90's (Gen x) and earlier ended after the 90s.

[@beingsshepherd]

_Bling Bling_ and _The War on Terror._

[@tokyobrwn]

It's simple. Hip Hop did.

[@blackbutterfly638]

I am 60s baby, so I grew up r&b. Todays so artists are trash there is no class with these artist all the music sound the same. Back in the day a singer or group can on and you knew who it was, you knew a EWF form The Ohio Player's. No one sound the same, and if you was on a date you could play an whole album and that person knew how you was feeling , not today music no one knows what love is . Todays artist all they care about is money and b##chs and killing someone, damn I miss those love songs.....(Play another love song this time make it real).🤗🤗🤗🤗🤗.

[@NostalgicBlackCulture]

And that’s my point exactly, that’s the era of music I herd my mom and uncles playing when I was I kid. That era lasted and influenced my generation into the 90’s

[@virgolionman7777]

RITZ AND THE WORD THAT FOLLOWS IT ON THAT FAMOUS FOOD BOX. THAT'S WHO HELPED KILL OUR BELOVED R&B. THESE PEOPLE ALWAYS ENVIED REALLY GOOD BLACK TALENT.

[@MrDmoney156]

Given that i'm very sad to see the genre completely gone for good (industry/radio wise) but great news out of it is that at the very least is we don't get edgy kids ruining the genre like they already did with Rap.

[@NostalgicBlackCulture]

It’s a handful of new artist out now, but don’t think they will last or be around 5years from now

[@hallnall1667]

Looks were always important but now looks is everything. Image, image, image. That's why so much of the content is about sex not love. Near naked, not elegance. No, I'm not saying none of these things existed in the 70's, 80's & 90's. I'm just saying with technology controlling voice, it's now down to image. The best R&B came out of church and that doesn't really exist any longer.

[@NostalgicBlackCulture]

Mos def the church influence on RB could be a documentary on it own

[@9577frasier]

Whats the 411 album started it

[@excaliber8713]

Definitely . It’s all robotic , rappers want to be singers , singers want to be rappers

[@Dante-qf9yd]

The internet along with people within the industry try to sabotage the popularity of R&B, but when you’re out in the real world it’s a different story. I know and seen from experience that R&B is still strong. The music today is designed to destroy black people, this is why my channel isn’t trending on KZbin, and I get the same reaction each time I let different individual hear my music in person. These white corporations try to ruin your work just like the women who made power points trying to destroy Nicki Minaj’s career, the only difference is that KZbin and people within the industry get away with it. Micheal Jackson had to use powerful forces to get on MTV. But if Bruno Mars can get millions of views copying our music, that should tell you something even though he’s a great artist. R&B is not dead at all, KZbin can try to sabotage my work, but it will only hurt them in the long run because I’m that good!

[@gabrielparadis5895]

Ariana grande she is white girl rnb

[@e.t.2230]

Tired of pop-hip hop and ex-stripper twerk songs tbh 💯💯💯

[@NostalgicBlackCulture]

Yea they have taken over

[@Zayday1993]

1972 I'm young and you must be too R&B aka Rhythm and Blues started in the 40s

[@1suaveguy]

Quite a few things happened to R&B music to get it to where it is now, but the MAIN thing that happened was the TELLECOMMUNICATIONS ACT OF 1996. Prior to the late 90's and early 00's, there were hundreds of black owned magazines, radio stations, record labels (qwest, perspective, Silas ect), and we had BET which was HUGE! You could be an R&B act that didn't cross over and release a song on black radio, shoot a video, do some touring - GO GOLD, and you'd be financially set All of that ended around the turn of the century, due to the TELLECOMMUNICATIONS ACT. All of those black owned entities were bought out So now, these new "urban acts" have to cross over or they don't eat. This is why every act now is a "pop" act, they dance, sing mostly uptempo songs, there are no more balladeers or groups because of this.

[@NostalgicBlackCulture]

Well said, a lot of ppl aren’t aware of this or aware of all the behind the scenes policies that the gov has passed to hurt our community

[@beingsshepherd]

Yet the black community still loves the Clintons 🙄🎷

[@goodyman72]

Iheart radio sucks.

[@NostalgicBlackCulture]

Large corporations killed the music industry smh

[@rodneyroddy4403]

Most r&b artists are gone to neosoul music

[@Des_Armoni]

Great video but R&B is alive and growing BUT it’s underpaid therefore the visibility is low because there isn’t a push for it. I wrote some songs for some reputable guys in r&b and the manager told me flatout to stop writing r&b and do pop because the checks weren’t worth it smh it’s a ton of guys & girls doing r&b but it’s no money for it and u hit it dead on the head. It’s racially motivated. Look at how sam smith and adelle get paid and boosted to the masses for doing what is essentially R&B. The loss of BET and the strange desire to mix r&b with hip hop all attributed to the decline too. So many factors.

[@NostalgicBlackCulture]

That’s interesting, I keep hearing that the checks for RB acts ain’t the big. Just proves that they devalue FBA talent

[@Ruthless_NiceGuy]

This isn't a religious rant, but I think the lack of church attendance over time played a role in the death of R&B. Jade, Brownstone, Envouge, Zhane, and Changing Faces all had a gospel background or beginning. These groups had between 2-4 members and could sound like a full choir. Now we live in the "struggle vocal" era.

[@NostalgicBlackCulture]

I agree %

[@dsg3053]

Got caught up in aesthetics of fame. Poor songwriting. Being used as a hustle. Trying too hard to blend with rap. Thug &B. Trying too hard to be sexy.

[@gabrielparadis5895]

Dojo cat rnb rap pop

[@kevseb66]

When I was in high school (almost 40 yrs. ago) the white kids were running around saying, " Disco's Dead". They were referring to Disco and any form of popular black music including R&B. It wasn't true then and it isn't true today.. R&B simply isn't on trend right now. All it would take is for the tide to change again which it will. If you notice Beyonce new project is considered "House Music". From what I've heard it ain't true House Music but it is dance music from the 90's. That tells me the heavy hitters in the industry with all their influence can change trends very easily if they want to.

[@leonpressley6882]

I believe also that the new artists don't really know what it means to study your craft back in the day guys like Luther vandros Even Faith Evans they had to work and go through a process they sung behind other major artists..did you know Anita baker was In a group before she was a solo artist it's those groups that give you a great foundation to stand on and to grow from ...Luther vandros he was in a group called change and he was in the background..the producers heard him teaching the other singers how to harmonize.. the producers saw him and was like he knows what he is doing let's let him lead a few songs ...so he lead two songs one was called searching...and the other was called Glow of love...he did those two songs and the record blew up ..then he went on his own to record his own single which was a hit which we all know as "Never Too much ..from that song on he just took off .. but the brother had to go through some professional schooling before he was a star ..those lessons are important..

[@NostalgicBlackCulture]

Agreed most artist dont put in the time anymore, or we dont get those artist rising to the spotlight for whever reason

[@h2onxgent.565]

Drake killed rnb

[@NostalgicBlackCulture]

Lol

[@archangeljophiel2019]

He thinks he is the male version of Aaliyah and Sade.

[@weotalks2810]

The BOY BANDS GO BACK TO JACKSON 5 ....GIRL GROUPS TO SURPREMES...R & B MEN GROUPS DAVID RUFFIN TEMPTATIONS...R& B MEN GO BACK TO TEDDY & MARVIN GAYE

[@Dee--Jay]

Chris had to merge. He seen shit changin in his eyes and he just got ahead of it.

[@mgofficial5470]

Yeah great r&b music is dead I mean theirs some good modern r&b but most of it is garbage too much auto tune repetitive topics maybe a bad beat I prefer old school r&b I grew up with it my favorite r&b group is Tlc and my favorite singer is Aaliyah it’s not the same anymore I remember hearing great artist like Whitney Houston, Mariah Carey, brandy, Monica, usher was amazing back then and many more

[@7destruction]

Great video but there is plenty of great R& B music out here. Like someone said in the comments don’t look towards radio. The masses that own the music industry wants to kill this genre of spreading and talking about love. They constantly push the narrative of self destruction.

[@AceDotCosta]

To me R&B ain’t the same, but there are great R&B artists out there, Sir and SZA in particular, also Kali Uchis when she’s not making international music. Alex Isley, Tinashe, James Faultenroy and a few others, you really gotta dig nowadays to find gems in the genre. The problem now is the artist that are super pushed are either super vulgar, or trying to sound like rappers. And like this video covers, the radio programs, media outlets don’t promote our R&B. We can only pray that R&B gets back to its poetic form. Pray fully that day will come sooner.

[@NostalgicBlackCulture]

Sir is cool, that’s my point you gotta really search for new RB artist these days. I don’t have to look to hard for terrible rappers.

[@bobbyschannel349]

The industry killed it, the folks who run the music industry, decides to put out whatever kind of music they want to put out.

[@Flybrain-z3d]

They like that drill rap bullshit. Shit is trash

[@Flybrain-z3d]

Yes R&B is dead.

[@leonpressley6882]

This was hip hops fault that genre was for people who couldn't relate to love or relationships that's when it became thuggish so they started telling their thug stories their perspective on love ..starting calling women B$#@.and H$#% so it became a new thing then R&B started slowly slipping away

[@Tremaineswife]

That is why I am going to bring it back I love RnB to the fullest and I will not let it wash away

[@CalmAndCollected11]

Just like a plant needs sunlight to grow, the main ingredient that’s required to create pure R&B is love. If love is being labeled as thirst by the same women that are out here making men feel guilty for liking them by calling them thirsty, then how on earth can R&B be created when the admiration and the main ingredient which is love for blāck women, inspired the creation of it to begin with? Fēminism ruined pure R&B and blāck American love and culture. It’s infuriating to see it play out in real time. It’s real life depressing.

[@heartthrobvin]

but naw i love brent fayaz thats the only r&b singer i listen too and im 22 years old

[@elijahworden219]

Same you should check out mac ayres

[@sperrotta91]

A conversation that no-one ever has is what happend to r&b music independent of hip-hop. Since the early '90s, almost all r&b artists have dropped vocals over hip-hop backbeats...

[@NostalgicBlackCulture]

Good point

[@LaCheleWallace]

Well, first thing's first, R&B is indeed dead. I don't give a damn what nobody say. The genre is dead. And miss me w/ the "You have to look for it" bullsh¡t. That's bullsh¡t. Ain't nobody doin' that. The soul is gone. The vocals are typically plagued w/ auto-tune and Melodyne. Nowadays, songs are roughly 2 minutes long and they don't really be about sh¡t. Notice how nobody in the opera community has to keep having these "What happened to" conversations. Nobody in the heavy metal community has this conversation. It's interesting how R&B bands were told that it costs too much to maintain a band. Everything that didn't work for R&B bands ended up working for K-Pop bands. June's Diary costs too much. The label couldn't just scrounge up enough coins for hair, makeup, wardrobe, per diem, etcetera. Do BTS cost too much? All 7 members of that band get they hair and makeup did. Everything that labels said was a no-go for black bands ended up working for K-Pop bands. Black bands _cain't_ get the standard artist treatment. R&B curiously became this ultra expensive genre that just had these unrealistic expectations. Truth of the matter is, they've put a halt on true blue singing and replaced it w/ mediocre, auto-tune vocals. Labels have shut out artists of my generation and generations prior in order to keep things fresh and new for current generations. That's just the way it goes. They _cain't_ just have Ms. Janet Jackson around in the mainstream for 50 years. Eventually, they gon age her out. That's just the way it goes. It sucks, sure, but that's just the way it goes. They don't do that to Madonna Ciccone though. Life after the major label run leads to the independent journey. And we all know what that's about. Major labels know that artists ain't gon wanna spend $500,000 to $2 million on music that's not gon hit. Music has to be programmed in order for it to hit. Ginuwine's major label music hit because it was programmed. Soon as he went independent, the crickets started chirping. Nah, w/ music being free, artists simply don't wanna do it anymore. "All artists need is the Internet and streaming services." That's bullsh¡t. That's simply untrue. Several artist done came forth and expressed they confusion regarding streaming. See, streaming works for younger artists. It doesn't necessarily work for older artists all like that. But yeah man, the genre is dead and that's pretty much it.

[@NostalgicBlackCulture]

💯 well said, I gotta lot comments talkin bout you have to look for new artist, I don’t have to look far for K-pop groups some how it finds me on KZbin, Netflix did special ect. Thanks for watching

[@LaCheleWallace]

@@NostalgicBlackCulture THANK YOU! Do Korean folks have to "look" for K-Pop bands? No, absolutely not. All of a sudden, we gotta look through all this BS.

[@1Blkkato]

There's no more record companies to groom singers, young people dont even try to sing for a living, nobody dances anymore - women have to get up & group dance and the biggest reason nobody plays instruments in the hood anymore so no more song righting and no music in inner city schools

[@Mr.harden]

As long as black people are singing, R&B, music, soul music, blues country will never die

[@jordanwilliams5351]

R&B is not dead HipHop is I only respect certain rappers like Kendrick, Mac Miller, Cole, and probably a few others but now days it's like alot of rappers talk about the same thing never no up lifts just a lot of disrespect.

[@fcherry4026]

You are right..I’m listening to Lucky Daye music it is really really good.

[@fcherry4026]

Great…it is good you taking the time to listen.

[@jordanwilliams5351]

@@fcherry4026 Chris Brezzy still on top

[@fcherry4026]

@@jordanwilliams5351 he’s been in the business forever…

[@kyaraonly]

Ty R&b isn’t dead

[@ThendoTshivhase-p5s]

RnB music my beloved genre of music which Identifies who I am and where i come from.The death ☠ of it was especially sealed when the King 👑 of it was arrested, I don't want to mention the name, real lovers of the genre knows who I am talking about,if you don't mind you can mention the name on the comment! but as one of the 90's rnb artist said: Donell Jones "life goes on". I'm gonna keep it alive with what I have throughout the years!!😢😢

[@hoodbeatz8067]

Dying out like rap was almost dead in the early 90's...Thank the Lord for Puff Daddy

[@PharaohLawLess1]

The rap mindset where love is seen as cynical and soft is why R&B is on decline. We as a people turned our backs on R&B like how we used to do rap in it’s inception. We as a people lost the love in our hearts and therefore lost what R&B is about…..love and romance. Everything now is thot this, n!&&@ that, shoot, kill and sell narcotics. My generation is the last to really embrace R&B

[@NorthPhilly-zr7xc]

R&b died when people and men stop going to church people forget gospel is the birth of r&b them singer's back then had the spirit of GOD and they came from the church singing and playing instruments there no church people in r&b anymore even boyz to men came from choir school singing that's what's missing

[@NostalgicBlackCulture]

I love the discussion, wondering what this generation's fav Rb artist are??

[@sidearmsalpha]

It's crazy how we went from artists like TLC to Cardi B and Nicki Minaj. TLC was so classy and sexy at the same time to the other artists being trashy and ghetto.

[@NostalgicBlackCulture]

Yea I think it’s deliberate by the record companies

[@Ilovemusickc]

R&B is alive and well!

[@Sweet-as-banana]

Check out Teddy Bryant, The APX, J’Cenae, Cornell CC Carter, Robert Finley, Leela James, Curtis Harding, Durand Jones and the Indications, Charisse Scott, Tyra Levone, Eric Roberson, Lady Wray, Bobby Harden and the Soulful Saints, Wesley Bright, Crushed Velvet and the Velveteers, and Acantha Lang. They all released music in the past two years. Even the Temptations, Kool and Gang, Melba Moore and Kindred and the Family Soul have released music recently. They just don’t get any shine.

[@NostalgicBlackCulture]

Ok I’ve heard bout the APX

[@nostalgiapast847]

Before you come at me this is this my personal opinion R&B is never dead we still got R&B artist as of today R&B music still exist so cut that cap out

[@kyaraonly]

Ty we got H.E.R Summer walker Sza Bryson tiller

[@MoneyManMediaTv]

I blame the corporations labels radio station and the fast food fans...