Who Owns Your Favorite Power Tool Company? [2023]

[@ChuckCoy]

I'm more interested in knowing if different brands are made at the same facilities under the same specs.

[@James-ix4yv]

Me too. Like ryobi and milwaukee. My gf uses milwaukee with her work. I've only just started buying them.

[@19jamespaul66]

I work for a company that makes proto, Mac, and black hawk wrenches and sockets. Proto is the least expensive then black hawk with Mac being the most expensive. All three brands are forged from the same material the same way. Heat treated the same. The only difference is what stamp they get. The least expensive proto is the exact same as the most expensive Mac. The only difference is one gets the proto stamp and one gets the Mac stamp other than that they are the same in every way

[@dylan-nguyen]

James Doe those are hand tools though right? I'm sure power tools from different companies aren't made the same, otherwise data based reviews would conclude they have similar performance and recommend the cheaper brand. if power tools are made like the tech industry, it's all made in the same factory but each component is tested and the lesser quality ones are pushed to the cheaper brands/models. and the ones that perform better are put in higher quality stuff.

[@19jamespaul66]

@@dylan-nguyen yes hand tools(wrench's, sockets, ratchets, extensions)

[@scroungasworkshop4663]

Dylan Nguyen, and the best ones are $10k each and get NASA stamped on them😂

[@sparkyenergia]

The whole video I was saying 'but where is Makita!' That's the tool company I buy from the most. It's nice to see they stand on their own two feet.

[@bent540]

#metoo

[@martinheiner6740]

Makita bought Dolmar a company which produces chainsaws in 1991.

[@jackriley5974]

Makita will outlive most of them!!

[@laawedreteip]

Metabo fein mafell

[@Nanogenium]

Pieter Waal Metabo is owned by Hitachi as you can see on 7:00

[@JViello]

Couple few things to say. 1. Keep in mind that just because a tool may fall under the same corporate umbrella, they can operate totally separate with different cultures, quality and service. 2. I have lets say an "in" at Stanley/BD and am fortunate enough to rub shoulders with a lot of upper management and the R&D guys. (I don't work FOR them, they are just one of many clients.) SBD manufactures a LOT of things for many brands such as hand tools, some mentioned here that are owned by other parent corps. They do a lot for Kobalt, Husky, Channel Lock, Cresent, Irwin, Milwaukee, Porter Cable, Facom, BlackHawk, Lista, Wiss, Leatherman, Coast...even seen a few Bosch items kicking around. That's all I can think of off the top. They contract to make tools for pretty much anyone who wants it. A quick note on the Craftsman deal. I had someone from the top of the food chain tell me to my face right after the acquisition "We just couldn't let that brand fail. We felt like we had to save it." so it was as much of a heartfelt decision as financial. Who knows, maybe his first tool set was a craftsman and nostalgia kicked in. The head of R&D was grinning like a cheshire cat about having the brand in-house. He really wanted to bring it back to glory as well. Both great things to hear. Of all the corporations here there really are only 2, maybe 3 that are true "tool" companies. The #1 being Stanley, hands down. They are tool guys first, from the top dog on down...and they actually give a damn. It's not just numbers and widgets to them. You should see their "war room" as they call it. The place where they brainstorm ideas - which BTW has an executive "lounge" off to the side where the top dogs go in and finalize things...yes, they are generally part of the process. The place has tools everywhere around in it. Set up on the floor, hung on the walls, old school marketing posters, antique hand tools etc etc. It's like a tool museum. Anyhow, I digress. Just feel fortunate to be able to see what I see. PS. I'm a Makita guy. LOL I recently purchased some Metabo stuff though. I couldn't pass up the Amazon "open box" deal. Heh...

[@Necrofinowa]

Bahaha you actually think SDB isn't a typical financial conglomerate that acts like every other conglomerate in every other industry? I know dozens of people who have worked for them and their subsidiaries, and they hate it. SDB is well known to be one of the worst companies to work for in Connecticut.

[@wesleywindham1880]

So that’s why Mikita and Hilti are so dam good they don’t have an elephant on there back weighing them down

[@hibiki54]

Never knew that Hilti and Makita were stand-alones. You learn something new every day.

[@brianmiller9365]

Some I knew of, but many I had no idea. WOW. Quite an eye opener. Thanks.

[@kel5423]

All my power tools are Makita. Had a mix of Bosch and Makita, but eventually I went all Makita. Their tools are great quality and here in Germany they cost less than Bosch.

[@dbaider9467]

Bosch tools can fail in weird mysterious ways. Never had a problem, yet, with Makita. Touch wood, fingers crossed...

[@terryjackson9055]

I found their batteries were terrible didn't keep a charge

[@erikisip3843]

My father has a beat up makita over 10yrs and is still working. Its been used in multiple construction sites already. Sucks they dont have good warranties such as dewaltt

[@susanneville5235]

Yv b

[@glenholmgren1218]

Erik Isip LOL! I know, Right?

[@laserfalcon]

Only handfull of companies own all the brands in your grocery store as well,. The illusion of choice.

[@hanshans4118]

killuminati own the most companies

[@pr0faker]

greatly depends on what you want to choose, products can still be different under the same name, but if you mean buying another brand yeah a lot of times its just the same global company who owns that.

[@LIITEMIES]

Are you talking about freedom.

[@hatsunemikufan4]

Don't even get me started on household appliances.

[@bradaltemeyer4472]

Unilever, P&G are the two really big ones, result of many mergers, a somewhat smaller one is Alberto Culver Corporation,,,, yes the V05 People and Static Guard. not sure I can name a 4th these days.

[@russellrobins5320]

Two companies viewers should know. Wise Tools, made the high quality slip joint smooth pliers for craftsman. You can still buy these USA pliers from them under the Wise name as well as many other USA made tools. Second is Western Forge. The WF in the model number of all made in USA craftsman screwdrivers stands for Western Forge. A below the radar US company, look for brands the contract with. Sometimes they sell under the Western forge name but infrequently. Buy USA made tools!

[@tomdonelson385]

Russell Robins Thank you for the heads up. I haven’t bought any hand tools that aren’t made in the USA for many years. Power tools, well, that’s different. I have some made in Japan & Sweden.

[@chrisoconnor3119]

We as trade workers buy Klein when we can but even those are not all U.S.A. made anymore. Even boots and as much as possible some of us still wear American made. I do. My boots are recrafted by a local shop.

[@rupunzel6299]

Craftsman tools were made by more than just Western Forge: alloy-artifacts.org/craftsman-early-tools.html Some time in the 90's Craftsman hand tools were contracted to offshore suppliers which results in tools not worth the metal they were made of. Yet, Craftsman tool fans continued to purchase, use and covet them. This was done for the profitability of Sears which eventually sold the Craftsman name as that brand name has value in the market place which is why the Stanley-Black & Decker tool group purchased the Craftsman tool brand name. This will allow Stanley-Black & Decker to brand more of their centralized tool manufactured tools under a different brand name. Stanley-Black & Decker did this with the Facom tool brand in Europe.

[@russellrobins5320]

fanaticz666 no one cares about you

[@scroungasworkshop4663]

Jar of Mayo,

[@bryangordon8518]

I just watched this video and I already forgot everything he said

[@lawalkowski]

AGREED! How abut including a printed page or spreadsheet covering the same info. Would be easier to update and for us to refer back to. Would like a clickable link to this printed page.

[@WoolyBuggerPicker]

lol!

[@DH-og5yr]

It’s the heavy metal

[@jefflindeman]

Lee Walkowski ~link in the description - www.protoolreviews.com/news/power-tool-manufacturers-who-owns-them/43632/

[@nemesisxrox6773]

i watched but couldn't hear a damn thing he said !

[@j.s.foster1378]

Snap on, klein, wiha, knipex, starrett, mitutoyo, brown and sharp, and grey pneumatic

[@yeaheddyman]

J.S. Foster and stihl 🤫

[@MrHuntertaylor]

All the ones I wanted to hear

[@Chris-zm7wh]

And Sunex

[@adamwilliams9463]

J.S. Foster and wera

[@jessename7849]

Ingrosol Roland

[@toolreviewsandrestorations]

I like how Hilti and Makita are still independent companies. Good Video! I have a lot of Makita tools and I hope to get some Hilti soon.

[@markbernier8434]

Love to see some comparisons before and after buy outs. So many brands seem to go right down the tubes.

[@MD1936]

Porter Cable went down hill after the buyout

[@Necrofinowa]

Unfortunately there is a reason for that. These kind of buyouts are standard practice in the Mergers and Acquisitions part of the financial world that rapes everything they get their hands on. They are just Brands to them.

[@drewhause2105]

My dad is a sales rep for Apex Tool Group, really informative video, growing up I remember seeing most of those names around our warehouse

[@pauljensen5699]

Just remember that Ed Rensi, former of McDonald's (yes, THAT McDonald's) drove Snap On into the garbage. It's actually fun at times to trace where an "troubled" executive will turn up, and proceed to screw up another company. Good video, thank you.

[@pauljensen5699]

That too. And to think you buy Snap On tools at Costco of all places. Ha, ha, screw you Snap On dealers, and your hard work.

[@Toolaholic7]

The Snap On Tools sold at Costco and other places are made by Alltrade licensed by Snap On

[@pauljensen5699]

@@coreycantrell1627 About a year ago, As in the earlier posts they are the cheaper All-trade ones. A brand that should not be associated with Snap-on.

[@amazoidal]

Also known as a Leveraged Buy-Out (LBO) like Mitt Romney did to Toys-R -Us and Richard C. Blum did to Payless Shoes (Blum is Ex-Senator Diane Feinstein's husband- so much for the "People's Senator"). Buy the company, put a huge loan on it they can't pay and the loan is the profit and watch the company fail to pay it's debt. About 60,000 employees lost their jobs. LBOs should be illegal. Crony Capitalism.

[@amazoidal]

Haven't seen them. Maybe at Costrco.com?

[@thelist1372]

That's a great list. Gets even scarier when you look at who makes your food, and who makes the media

[@user-vn1di4oq4w]

👃

[@steverx4460]

I worked for Black and Decker in Australia. They brought drills etc in from China - eg $9 each landed with battery and packaging. They onsold them to major outlets eg Bunnings for $30 who then retailed them for $45. They had a 2 year replacement warranty (not the battery). So they could be replaced 3 times during warranty and Black & Decker still made a $3 profit. They did the same with vacuum cleaners through KMart - again with replacement warranty. Every month we received a semi trailer load of returns. Most problems were customer abuse eg sock stuck in them.

[@1pcfred]

And they're great drills. I still have a bunch of Firestorm products.

[@Necrofinowa]

Bahahah this is gold. You should tell this to that other idiot who commented on Stanley BD being a good company because he has "connections" with their scumbag executives.

[@samuelt2072]

Great information. I almost always bought Porter Cable tools...then, thru a trade publication, I found out B&D bought them out. I immediately went out and bought a thousand bucks of PC tools because I figured B&D would turn them into homeowner grade crap... which they've basically done. Now, I buy mostly Milwaukee tools...

[@samuelt2072]

@@bobtahoma The tools I bought weren't replacements (except for one cordless drill) they were all new & different PC tools that I I'd been thinking about buying. My only problem with DeWalt tools: they don't seem to hold up to the usual jobsite tool abuse.

[@georgeburns7251]

Smart. Wish I would have done that before they turned into chinsum.

[@samuelt2072]

@@georgeburns7251👌👌

[@rbstorms]

I have a few Porter-Cable tools. Stopped buying them when they, and DeWilt and B&D, pulled the battery "upgrade" marketing scam with their new and improved 18 volt batteries called "20V-Max". That was the end for me. They purposely voided my investment in their battery system, thinking that I was stupid enough to fall for it. Instead, it sent me looking for a new brand. Let's see... Who's been making battery operated tools that use the same battery system for that last almost 20 years? Ryobi. No, they're not the be-all/end-all for super-duty use, but they've lasted better than my P-C drill has (blew-out 2nd gear in under 2 years of LIGHT-duty use).

[@dannyh.7490]

Seems like all the tool manufacturing Co's have gone to newer battery platforms! I switched from PC to Makita for that reason but then even Makita changed their 18 volt platform so the older 18 v batteries can't be charged with their newer ones, although credit to them you can get universal chargers now I believe that will charge either one.

[@kymico]

i watch this video mainly to know about Hilti and Makita. And im not impressed that they are "alone" and keep going great!! I work in the construction and my boss only buys Hilti tool, expensive, but extremely reliable.

[@ferrosjewellers4558]

Out of all these.. HILTI and MAKITA would be the best to buy then. Each has their product they rely on the keep them in business, that means quality and durability is essential to maintain sales. They don't have to depend on other name brands. They would take pride in their products and don't need diversity. Diversity is weakness.

[@brettwalkom948]

Milwaukee goes alright mate

[@XavierCarpenterMTL]

Nice! I’ve been a makita user for 15 years and my tools have never failed me... ok maybe just my sds drill that was abused but still lasted a good 5 years! I’m in form work and that drill managed to do at least 10 projects (over 150 stories combined)

[@anthonymarquez2542]

“Diversity is weakness”, how so?

[@jojachow]

@@anthonymarquez2542 he's saying parent companies who own a diverse number of tool lines are not concerned with particular quality of each individual name brand under them. If a tool company is it's one and only brand, it has to be superior in quality or else it completely fails. Unlike big parent tool companies, who have many brands to rely on for sales.

[@anthonymarquez2542]

Pat C The big parent tool companies aren’t relying on different brands they are taking advantage of low information consumers and creating the illusion of competition. Also that would a critique of corporations consuming each other and creating “brand loyalty” across their different portfolios. The problem is not one of “diversity” since it’s all owned by the same corp, but one of a uninformed consumer unaware that they are being provided a false choice

[@5.11tactical3]

Outstanding, informative video that most likely took an immense amount of time to research and put together. Thanks for the great effort. You hit a home run with this one for sure.

[@neil2385]

I think a better analogy is his Dragon Boat won the race with this for sure

[@Lbfent2]

I'll never understand why annoying background music is added to the narration.

[@elwoodhopkins]

@james83925 It is groundbreaking stuff. Elevator metal with constant guitar soloing. Such fusion

[@FelixtheMetalcat]

Great tunes, rock on !

[@bunberrier]

It was the music that kept me from finishing the video.

[@soultrekcentral]

I love tools, tools rock!! ;)

[@Duckquek17]

I fully agree with this, the mixing was really bad.

[@VoidSixx]

It's also important to note that just because some companies are owned by the same company, doesn't mean the tools are equal in quality, design, or use the same parts. Your Ryobi isn't a Milwaukee with some green paint, for example.

[@HeyDude93gt]

You’re correct, there’s companies that make mediocre product because that’s how it’s designed and that same company will also make a high quality product for another brands design. Everything from motor oils, antifreeze, tires, ac compressors, tools and so on usually fall under one of a few major manufacturing companies

[@carlspackler91]

Not even on the same playing field.

[@lucyferina]

On the other hand, some cheap tools are actually very capable, and if you are not using them daily, it doesn't make sense to pay premium. For example, the Harbor freight oscillating saw for $20, it works just as well as the Dewalt which costs $230.00. I would buy 4 HF saws and have spares if one of them died on me while on a job site. I don't have to use any specific brand to look cool and none of my cheap tools have ever let me down. I guess some people buy cheap tools or expensive ones and expect them to do things they were not designed to do and then complain about the quality... To each it's own .

[@JasperJanssen]

Bosch Green and Bosch Blue is enough to show right there that quality levels vary within a company.

[@kwasg3]

@@lucyferina Ya I was hoping to see who the root manuf. was for some HF tools. CP there is junk, while the Bauer stuff is turning out 95% as good as milwaukee....

[@sdobrikovic]

I work in a repair shop in far north Russia on oil collector. Company VELESSTROY (10.000 empl. mostly metal workers) use only Bosch tools and one day we get hundreds of Milwaukee AGV 17-180 XC/DMS angle grinders. Most of the use was cleaning up welds and I have to admit that workers could be Hard Core sometimes. They kill one after another (berings,rotor collectors...) it was a graveyard around me just in 2-3 weeks...but to put them together was challenge. Personaly I use all brands Dewalt,Bosch,Milwaukee,Metabo,Makita... and all of them serve me great cause I use them properly

[@DinirNertan]

I am so glad that this channel also publish text version too.

[@mrsqueakthecat.8061]

B&D Dewalt and Craftsman were being made by the same base manufacture point for years. For the last 20 years they all had models based on the exact same base parts and manufacturing tooling setups. The only difference was the quality or lack thereof (cheap raw plastic Vs fiberglass reinforced or lots of good gease Vs no grease in a gearbox or shit battery cells Vs almost as shit battery cells at 2x the price) between the individual components the tools were made of and even then many time there was no difference between them other than a grossly inflated price when buying replacement parts. Many times I found the same part for a Dewalt was 2 - 3x the price for the B&D version that was identical right down to the manufacturing ID number lazer etched into the actual part. A dewalt trigger switch could be $25+ and the identical switch for a B&D tool was less than $10 while both came from the same parts supplier.

[@gfoursux9]

I know. It blows. Doesn't it.

[@w4shep]

Mr Squeak The Cat. Wow this is good to know! It would be great if a resource existed that listed power tool parts and their cheaper cross-brand equivalents. Do you know if there is a website like this already?

[@PatriotPaulUSA]

1. Craftsmen was just Sears private label they had their products made by dozens of other actual real manufacturers Kinda like Lowes and their Kobalt brand etc. 2. Black and Decker bought a small table/radial saw company back in the 90s for the actual name. (because theirs was synonomous with crap)imho, took their tippy top best,B&D power tools and repackaged them and changed the color to yellow- Presto! De -Walt New brand!

[@NoDeadlines]

I had the same experience back in the 1980's when I repaired laser printers. Most of them used the identical Canon II engine, so 99% of the parts (Excepting covers and logic boards) were interchangeable. Of course, if you bought your parts from Apple, you paid twice as much as the same part from Canon. I was able to support 85% of the laser printers in my market area with just one Canon Engine machine to strip for rarely-needed parts plus an inventory of commonly-needed parts. I ran my repair shop out of my RV - Laser PROS - "Printer Repair On Site". I was single and in Southern California and lived in an RV with a workbench instead of a couch. I drove to the client's location, repaired *anything* on site, parked for the night where ever I wanted (& often as a guest of a thankful client) and used a mobile phone and pager to keep in touch with my clients - all over San Luis Obispo to the north and Orange County to the south. Ah, that was the life!

[@BadfingerFan]

Black & Decker's 20v lithium are excellent. Case and point: My 2006 BD string trimmer included 2 (two) 2.0 ah batteries and sold for around $100.00. After using it for literally hundreds of hours (large 1/2 lot with terraces, fence, driveway and bulkhead) the batteries are still strong and will run the unit with the full power switch engaged for around 15 to 20 minutes on a single charge. Needless to say, the batteries have been recharged, over the years, several hundred times! The trimmer itself is all original, never needing a spool or head replacement. In a recent internet deal, I purchased a 20v BD drill brand new with battery for $28.00. The battery is super strong.

[@thinkpadBentnoseTheBlind]

When I was in the Arctic cordless tools were very important. Well, more importantly batteries . Dewalt was the tool of choice for most, yet the batteries had to be yellow tops, not black tops or no one would want them.They simply did not hold up in the cold or last as long after a charge .Night and day differences .I have done some testing and found the yellowtops to be better,yet I would love to hear someone elses experiences.

[@guyledouche83]

What about Binford?? ;)

[@tommytmt]

Peter O'Brien - NOOOOO!

[@papagary4534]

Tim the tool man Taylor

[@alaskanyeti0036]

@canuckguy worried Wilson

[@MrEd-fu3dq]

@@alaskanyeti0036 Wilson W. Wilson Jr was played by the actor Earl Hindman.

[@emm_gee1294]

May I introduce you to the Binford 6100! 🤣 but there are those times where you need a little more kick so we took it and gave it audience? More Power!

[@dasBunny99]

Hilti is the second largest company in Liechtenstein and employs almost as many people world wide as the country has inhabitants. That is really impressive considering they actually come from Liechtenstein and didn't go there for tax reasons.

[@Ole_CornPop]

It's been the best Boltr breakdown to date on Ave's channel. The most skukem brand also in my opinion. There's a good reason why when you go into tool rental places they are mostly Hilti, Makita and some Hitachi.

[@FD-E-St-Fire]

I worked at Sears for years, for about 4 years snap on made the professional series Craftsmen brand. When you looked at them side by side the only difference was the name stamp, but at 25% of the price.

[@JohnDaker_singer]

I don't know what it is about Ridgid tools, but I freakin' love them. They're extremely reliable, easy to use, affordable, and well made. If I ever need a tool, I see if Ridgid makes it first.

[@johnnyonthespot4375]

Whenever I can watch a video and blurt out a '..No way..." that gets a thumbs up in my world. Thanks for the enlightening video -

[@HILLBILLYinHELL]

Agreed first time I watched this video my mouth dropped open because while I thought I knew a lot about who parent companies were/are like Stanley buying Craftsman there were some in here I had no idea they we actually made by the same companies.

[@bradleymorris6981]

I'm gonna have to watch this video a couple times over to get everything straight. Great video!! If its wrong for a man to love his tools, I don't wanna be right..........EVER!!!!!!!!

[@unprofessionalmechanic8466]

Well, can we ask author to make a headline pic available to download in hi-res.so we can print it and hang it in a shop/garage...

[@aceof8S]

@pork n beans Hitachi fans, I imagine

[@woodytheman2497]

Great video. How about a full screen shot of all the logos so I can print it out. Easier to reference to.

[@SuperSrjones]

Go to www.protoolreviews.com/news/p... and print it.

[@ntcrwler]

This is really heavy duty! I need to watch this several times just to absorb all the information! Thanks for sharing!

[@mbabcock111]

The background music is distracting to an otherwise informative video.

[@marcryvon]

I would add The stupid music ! Who needs that ? Apart Adam of course. Duh.

[@marcryvon]

@Adam Spivey Granted, everyone likes his/her style of music, but to me, the background muzic is bad. dumb and ridiculous. Sorry Adam.

[@lance3613]

Yea, probably some hip hop rapper crap would work better.

[@mrcastro8740]

Adam Spivey ya hmsmsnajajja.

[@richardsummers8234]

I agree.

[@Wasper216]

Bosch Professional tools (the blue Bosch tools) are my favorite. The standard green Bosch tools are ok to use them once in a while but the blue ones are much better, higher quality and more durable.

[@brianjonker510]

anyone thinks the background music is a bit too loud?

[@aceof8S]

PARDON?!

[@D1cko888]

Didn’t even notice it.

[@1pcfred]

The volume wasn't so bad. Got a tad repetitive towards the end though. Made me stop the video before it was finished.

[@michaelhermsmeyer2155]

Concerning Menards, it seems like the new kid on the block but has been around since 1964. They started as a pole barn manufacturer and grew into a lumber, tool and parts supplier. Originally from Eau Claire, Wisconsin and still headquartered there, they have over 300 stores in seven states in the Midwest. House brands include Masterforce power and hand tools, Performax tools and Tool Shop tools. They also carry many of the major brands you mentioned including Stanley, Black and Decker, Craftsman, Delta and more. They own Midwest Manufacturing and supply homeowners and contractors with nearly everything needed to build, frame, side, floor, roof, electrify, plumb, paint, heat, cool, furnish and decorate your home! They are growing and expanding so hopefully they will be in your area soon!

[@Farkas1111]

And the one that Owns every single company mentioned in video is a guy named Henry, same guy that owns everything else in the world. I once cleaned his pool...nice guy.

[@RedemptionGarage]

Great video and I have known that a handful of companies owned them all but didnt know which ones for all of them. Thanks for being so thorough aand teaching me quite a bit. Just subbed and look forward to seeing more.

[@joellerue850]

I’m a huge Milwaukee fan and still am but much respect to Makita

[@mt1885]

Milwakee is *MADE IN CHINA*

[@marsbase3729]

@@mt1885 what's your point? stuff made in China can be just as good as something made in the U. S. It's just cheaper far companies to source their manufacturing jobs from China. Probably half the stuff you have is made in China.

[@cuchanu]

You guys, made in China didn't have to mean it's cheap shit (although it often is), but there are PLENTY of reasons not to buy Chinese made products. If you don't know why do some googling, I'm sure that will help. Personally I don't buy Chinese products because of their politics, corruption, pollution, human rights, quality, etc.

[@cuchanu]

@@mt1885 not only made in China, but they are a Chinese company. DeWalt is mostly made in China but they aren't a Chinese company.

[@Darelumga]

@Steve Mclean How do you write this comment by not buying Chinese Products?

[@Mikey129]

522 construction workers got pissed at comparing each other’s tool-belts.

[@1tiredcitizen796]

Years ago, my uncle worked in a clothing factory making pajamas. He said they made many different brands jst with different labels. I assume the same goes for hundreds of products that we don't know about even tools.

[@kenford6163]

Well it , your the fool, for believe in American competiveness, it fraud, america isn't what it seems, China own america, that's why so many Americans, are out of work,China owns america, that why billionaires, get richer, they pay Chinese, 1.50 , and hour.

[@felixf5211]

Nice to know that my favorite manufactures are still relatively independent: Makita, Starrett, Mayhew, Mitutoyo, OSG. Not sure about some of the German brand I prefer, or Chicago-Latrobe and Cleveland here in the US.

[@cdsnider9496]

Its amazing how many brands of tool one can recognize... I knew at least 75% of these.

[@cdsnider9496]

@Mike G Your totally right... I don't know how I missed that.

[@erikliljenwall8185]

Thanks for a thorough, succinct and informative video. That music though.

[@kevdog58]

You missed Snap-On Tools and all they own, also Atlas Copco, Ingersoll Rand. All major players.

[@tdperkinsgmail]

I seen Atlas copco stamped on a Milwaukee tool here recently

[@tdperkinsgmail]

Nevermind, at one time Atlas copco made Milwaukee tools but sold to a hong Kong company in 2005 for 626 million

[@PatriotPaulUSA]

@@tdperkinsgmail That is still the same company that owns them now. Atlas owned Milwaukee or vice versa but Milwaukee made their own tools. They should do another Vid on air compressor manufacturers so they could include Atlas and Ingersoll but I think this was just power Tools primarily

[@igamewhenimbored7696]

this is the Bigger Than You Know - Company Man style video but for tool companies very nicely done!

[@DaddytechEnt]

*it would be nice if we could have a copy of that background graffic with all of the different groups and parent companies to help keep some of these things straight when deciding on who and where and with whom we want to spend our tool budgets at year end. Brand loyaly obviously means very little at this point as i personally own many things from a number of the platforms you mentioned here. Still the map would be a nice thing to have. quite a few surprises in this one for me personally*

[@matthewkeller9271]

Just screenshot the video when that graphic is up.

[@michaelwolfe8888]

Interesting information, but the annoying background music drove me away before the halfway point.

[@nunyabidnesss]

As a very smart man once told me: DeWalt has been sold, resold, and sold again a million times to the point you can't even tell who's making what. Milwaukees owners also make vacuum cleaners, lawn mowers, lamps. Hitachi is making hard drives and tvs. Makita makes tools. #Makita4Life

[@freedomrider266]

And yet Milwaukee is still the highest rated powertools...Who gives a crap who makes it? It's either a quality tool (which Makita is, along with DeWalt and Milwaukee) or it isn't....I don't care what the label says, so long as the quality is there!

[@Psalm146-2]

I worked for a company that owns many “companies” (not tools). Even though there is central ownership, all of the separate companies are run independently for the most part. Point is, even though they are owned by the same parent company, that doesn’t imply the same level of quality. They are aware of the different “grades” of tools and market them accordingly - some cheapo stuff and some premium quality stuff.

[@ghj1986]

As a Trading company from China, what I can tell you is Most company have t o OEM or ODM with many manufactures in China, however even the manufacture is different, there are a lot parts are compatible from each other. For example, most company use Lithium-Ion battery and the model is 18650, which can only manufacture by Samsung, LG, Panasonic, BYD and a few company with very similar performance and specification. Also a lot Big Brand purchase a lot tools they do not manufacture in their own plant, for example, DC power screwdriver is mostly OEM product from China, and a lot drills too. Our trading company almost supplied one big box store in US which is selling Hart tools now.

[@CHARLESA-km5gz]

I will state that at my shop all we use is Hilti cordless everything & the stuff is simply "BAD ASS" !!!!! Truly awesome brand !!!! I'm sure the stuff isn't cheap, but I'm telling you it's worth every penny !!!!!

[@stuartbear922]

Can you also explain who owns outdoor power equipment brands? Snapper, Troy-Bilt, Cub Cadet, etc.

[@dashrendar99]

It's hard to explain American Yard Products. So I just call them AYP.

[@leebrewer1190]

GREAT information - but admittedly I was glad when the vid stopped b/c of the irritating background noise/music.

[@laxr5rs]

It all would be much better without the music.

[@Pappy63]

Agreed! The soundtrack was awful. ZooTubers need to realize that the vast majority of people watch their vids on a phone with a skreachy, button size speaker. Listen up Tuber video producers: the louder your vids, the less I watch.

[@AdeptPaladin]

I used to special order parts for customers at a hardware store - the fact I’d go to the same reps for different brands clued me into how few actual hardware tool manufacturers there are.

[@bradaltemeyer4472]

great topic, my Dad worked for an OEM called CTS corporation, but that is over on automotive supply chain, loudspeakers and many component parts,,, many professional loudspeaker guitar amp/ and others used CTC speakers across many decades. Even today, if you want your own brand of power tool/ you can go on Alibaba, and find a OEM producer to make it / often to your specifications. -some of the names you mention are likely to have some various suppliers across their product line rather than 100% one supplier.

[@SunderlinAcres]

The Thanos joke alone is worth a like!

[@jamesdeffenbaugh5166]

Actually thought she was doing time in cupcake jail???

[@tecnotrog1]

Who makes the Hercules brand from harbour freight?

[@nathanh3975]

Harbor Freight owns all the brands they sell

[@btrswt35]

That was very informative and I learned more about most of those than I had any idea about.

[@corgizx]

Globe Technologies Group owns Greenworks, Greenworks Commercial, Cramer, and Powerworks.

[@AFmedic]

This has been going on for ages with all types of products. In the 1970's I drove truck for Lakeside Packing (they planted, harvested, and canned vegetables). They would load up semi with pallets of cans without labels and I delivered it to wherever and they would slap their own label on it. In the breakroom they had one whole wall covered with all the labels that went on their product. I also worked for Weber Grills and we made they grills that was sold as a generic brand at K-Mart (there were other names I can't recall). No difference in material, manufacturing process, paint used, quality control, etc. So essential it was a Weber Grill without the added cost of having the Weber name.

[@tomdonelson385]

AFmedic6871 This has also been happening in trailers, cars, motor oils. For a long time a well known synthetic oil manufacturer made synthetic oil for Ford and I’m not talking about Mobile 1!😉

[@GTFF]

When it comes to Bosch, it feels like it's a shorter list of what they dont do

[@Wren4123]

There are bosch brake rotors on my car right now.. they do everything diy it seems

[@Maverick09171]

MrWilsonxD diy is just a tiny sliver of the company, even if combining tools and car parts

[@12taskforce]

@@Maverick09171 the make appliances in some countries as well

[@spark20]

My windshield wipers are made by Bosch.

[@bobm7275]

THANK YOU FOR A GREAT VIDEO the car industry is very much the same as I guess are most others. A little thing I learned over sixty years ago, when I started riding MotoX It's not Husg-A-varna it's Husqvarna, one of my very first lessons in diplomacy.

[@missiedegon608]

@bob m Oops... My dad was racing bikes back then too, but I guess that lesson escaped him. He's the one that taught us "the invisible a"!!!

[@the_REAL_Pearl_]

What amazing examples of capital consolidation and the resulting decline in competition.

[@kevincounihan6120]

Eventually they will buy each up and consolidate into one company, then get sold to the Chinese. Capitalism tends towards a monopoly, and eventually mediocrity. 12-29-2019.

[@JohnSuchman]

And another competitor will rise. Is nobody creative enough to start a business and grow it? God, people bitch too much!

[@scottstarck293]

It is capitalism that allows a small manufacturer to exist and rise to the point where it becomes attractive to a larger company to purchase. That previous owner usually moves on to build another company. Production moves to China because customers want cheap disposable tools instead of investing in one good tool for the rest of their life. What is the alternative, state owned corporations? And if so, that is a monopoly as well.

[@the_REAL_Pearl_]

@@scottstarck293 production moves to cut labor costs and increase profit, and capitalism rests on the maintenance of private property rights over land that was stolen, and the exploited labor of other people. The alternative is a classless, stateless society built around direct communal ownership of land and the means of production.

[@scottstarck293]

​@@the_REAL_Pearl_ I can site a dozen places where the 'worker's party' suckered a country into that utopian dream. You site a place where it worked. There is always a ruling class above the others that forms the structure you dream of which eventually goes corrupt .

[@jeffs5129]

Great job compiling all this info!

[@jamesbrady3386]

I gues you could add many many more small tools companies to list, but 3 companies/brands that are missing and stood out to me are: harbor freight branded tools, grizzly, and WEN Tools. These 3 companies are big enough to be included.

[@eyemalmostthere]

Excellent! Who knew? So what about all the Harbor Freight brands? Chinese companies? Thanks

[@thecuttingforce]

junk from chine all made in the same factory that black and decker is made i think

[@LukeKochanski]

It’s all made in China ... even some Snap On tools like the 1/4” sockets but the price just keeps going up

[@alexb5275]

Carlo Florio C.F. Contracting Services llc , same place fap off tools are made.

[@charleschapman2428]

Very informative but your audio background music is frustrating to people with hearing impairments.

[@leoingle]

I guess you snowflakes have two choices; get over it or don't watch the video.

[@michaels499]

Charles Chapman I found myself air guitaring to the whole video

[@pentuprager6225]

Same for every product line e.g. Fridges, Televisions. Glasses we wear made mostly by one Italian company all Brand name glasses made by them.

[@Penguin_of_Death]

The glasses are still made by those companies such as Oakley, but Oakley etc are a subsidiary of their master, Luxottica

[@FoxFox0077]

That is not a secret. Listed on NYSE💪🏼

[@Captleemo]

According to this video Ideal owns SK tools. 52 years ago when I was 16 it was known as SK Wayne tools and I bought a deluxe 3/8 inch drive socket set for 36 bucks. I still have that set and still use it on a regular basis. Needless to say I have been very happy with the SK brand. I also have tools by quite a few of the other manufactures and being a DIYer I figure that I have paid for every one of them in labor costs.

[@bandombeviews6035]

I’m only 17, but i have a set of SK hand tools from the mid 70s that were given to me by an uncle, they’re excellent

[@Captleemo]

@@bandombeviews6035 I bought mine in the 1960's and was just using them today.

[@thomasblue6064]

You folks worked hard on this video, so may I say well done. Thanks

[@morrisjvan]

I hope you were all taking notes, there will be a pop quiz at the end.

[@tomkelly8827]

Hilti has always been the best at what they do and I am pretty fond of Makita. I have Makita cordless tools and they are fantastic, I have never wanted to switch to Dewalt or Milwaulkee although I think those brands are on par with Makita. It is interesting to me that Hilti and Makita both are just their own companies and not owned by a parent company. In my view that makes them look more appealing to me. They stand behind the tools that they make

[@drew-shourd]

Nice video, I learned a lot, thank you. Also Husqvarna is pronounced with three syllables, 'Husq-var-na'....not with four, 'Hus-qa-var-na' like you and so many other people say. They add an A that is not there.

[@northof-62]

"Hoos-kvarna"

[@dyer2cycle]

..I have heard some Swedes pronounce it "Huse-vana" or "Hoos-vana".....

[@dyer2cycle]

..."Husky-Varnie"... :)

[@CGW11]

It’s a mystery why so many Americans adds an extra A. Husqvarna is pronounced “Hus-cvarna”. ”Qvarn” is old spelling for ”kvarn” which is mill in English.

[@TheOzthewiz]

@malkooth No match for a Bultaco Mercurio....

[@alfriedar]

My main concern when companies buy other companies that they cheapen the brand - they water down the parts that make the tool so good- replacing metal with plastic and such nonsense I’ve noticed that the Dewalt has drills now that crap out in certain models ... down right smoke and burn up...and I went to Milwaukee a while back - bought a two set combo....yet one of the drills broke or some stupid went wrong with it and they wouldn’t honor a replacement I’ve been noticing a lot of people having Makita and no problems no issues and long-term use and the power to get through s project..I lost all my tools a while back and have to retool all over again I think I’m going to go with Mikita. I like the fact that they are the people to contact if something goes wrong and probably the feedback goes directly back into the people that make the tool rather than some other corporate entity who passes it on to another corporate entity.. In addition I am an anti-fan of made in China because they certainly replaced with lesser grade steel and cut corners were possible and I am more than an Antifan - I out right hate what it is happening to good tools and good products when they’re made in China what that is that character in the White House says Jina Or vagina... not where u make a good tool

[@e.e9331]

As a German car enthusiast, I LOVE Makita powertools.

[@EdgyNumber1]

I *love* my Milwaukee Fuel M18 1/2" power wrench. Pricey but it just rips through bolts like no one's business. Makes my jobs easier!

[@DoubleD72]

it also put money in the pocket of the Chinese government. well done idiot.

[@Billybillybillyrocking]

@@DoubleD72 Milwaukee has a lot of jobs here in the US. And depending on where he bought it, prolly helped pay for the worker that is here that sold it to him. From creation to final selling an item goes through a lot of places. Buying from a reputable place and supporting smaller retailers goes a long way. If you bought directly from China yeah maybe giving them 5 cents instead of 2. Get off your high horse. Many people have jobs because of these corporations and companies.

[@DoubleD72]

@@Billybillybillyrocking No Milwaukee does NOT have a lot of jobs in the US. That comment was Dumb AF.

[@kevinlamarr1424]

That’s a thesis quality job of research right there! I gotta subscribe out of respect for your game !

[@theyuha]

Is Stihl independent?They make chainsaws, it originated in Germany but their products are well known among woodcutters and loggers. i think they are top of the line for chainsaws but that is my opinion.

[@aritakalo8011]

According to wiki atleast, yeah they are independent. " Andreas Stihl AG is a privately held company owned by the descendants of Andreas Stihl." This happens to be case in couple of the German cases. They are absolutely bonkers sized family companies. Another big weirdo is actually Bosch. Which is .... 92% owned by a charitable foundation carrying the name of the founder "Bosch is 92% owned by Robert Bosch Stiftung." The company is among largest in Germany and that makes that foundation among Europes largest charitable foundations. Bosch family owns 8% plus a industrial company made up of key employee shares, prominent German business people etc. own 0.01%. However that industrial group has 93% of the voting power. It is a weird weird organization. Essentially all of the profits end to the foundation (minus the share of the descendants of the family), but it is run by holding company, that doesn't share income. As said old German family businesses are weird sometimes. Another on even bigger scale tool: Meyer Werft. Among the worlds most prominent shipyard companies have yards in Germany and Finland. Some of their largest are among largest indoor dry docks in the world. Founded in 1795. Still owned and run by the Meyer family. Some of these old European family companies are just crazy on scale. On it's not like they couldn't go public. They just don't need to or want to. The want to keep the company family owned and have centuries old war chests of wealth, that they don't need to go public to raise capital. Want to talk old? Husqvarna was founded in 1689. Though it is named after it's home town. Started as weapons maker making muskets. Another similar one is Fiskars (named also after it's home place of Fiskars in Finland). Founded in 1649. Though in their case they make non power tools. Then there is ofcourse the Italian Berettas and so on.

[@glenncrockett4451]

Stihl is also one of the only companies that won't sell in big box stores, Dealer only.

[@TBFSJjunior]

@@aritakalo8011 Yeah there are some family businesses in Germany, which are weird, but actually it is pretty common as Germany overall has much more old school family business, which still are huge. With some like Bosch for example, the owner at some point made sure, that his kids and grandchildren can't sell and/or destroy the company, so they created a charitable foundation. It is the same with ALDI (trader Joe in the US), which doesn't produce tools, but is a huge german family owned business, where the owners also decides to create a foundation to shield their business.

[@verliebt3465]

@@glenncrockett4451 in Europe they do sell in gardening stores, and i think they own Husqvarna

[@glenncrockett4451]

@@verliebt3465 Stihl does not own Husqvarna, it/was owned by Electroluxe who also owned Poulan/Weedeater, Sachs Dolmar and others. I was a Poulan/Weedeater dealer for 12yrs & sold Dolmar also buy I couldn't sell Husky's because of territory issues.

[@markdavidalfaro685]

Can you make part by part of every power tool brands per company? I'm sure it's a great idea

[@Sirjosephcharles]

Company called MTD does outdoor power tools for Craftsman (riding mowers, push mowers, blowers)

[@BrianBoniMakes]

This was good, I'd like to see more on Craftsman because I though they were just a label on other people's tools. I used to work in lab testing equipment in the 80s and saw a lot of Craftsman tools being built at other factories. As a child my father used to take me into the huge warehouse for American Standard in Los Angeles and we'd go to the shops where the trades bought their tools. All of that is now gone and replaced by the self serve big boxes. I think the old tools were better and the old staff knew more. I don't want my tools made by a private equity firm, I'm going to look for more Hiltis and Makitas.

[@cuchanu]

Craftsman made so many different types of tools the even if they made a lot of their own it makes sense that they would have outsourced some to people with better expertise

[@BrianBoniMakes]

@@cuchanu There were whole huge factories that from what I saw made nothing but Craftsman tools. I never saw a factory with the Craftsman name on it, I think it was a Sears marketing brand only.

[@shadvan9494]

Craftsman branded hand tools were all manufactured by Stanley tools from the late 60s up until 1992, when sears outsourced manufacturing to china. With Sears dying a slow death, Stanley Black and Decker bought the Craftsman brand name from them, they then leased the name back to Sears so they can use it on things like Lawnmowers, garage door openers and their craftsman power tools. SBD is starting to move production back to the US for their hand tools and has recently started selling them threw ACE hardware and Lowes. I believe that Lowes is starting to phase out Kobalt because the quality has gone hell. I think Craftsman will be their new premium line of hand tools with in the next year or so and Kobalt will get relegated to the low end bin like HD does with their HDX products. when Sears finally dies, I think you will see Craftsman Branded Power Tools made by SBD and sold at ACE and Lowes. I suspect they will be rebranded Dewalt, except in Craftsman Red color instead of yellow.

[@Dave-in-MD]

@@shadvan9494 I had switched from Craftsman to Kobalt because of the decline of SEARS, I guess I'll have to switch back to Craftsman. I had started to wonder about Kobalt, it seemed like to variety of tool available was declining. The problem is that at LOWES they only sell kits of Craftsman tools with is not good when you just need that one sized socket or wrench to do your project.

[@dodgeramsport01]

Great video my friend, your dead on!

[@LaatiMafia]

Nothing beats Hilti's power tools. Even though they tend to be more expensive than some brands, they will last a long time.

[@adriaandoelman2577]

😂

[@docbrown7916]

Whole industry is very dif from when we went to Sears for stuff in the 70s, it has evolved to a massive organism in constant evolution in tech and legal. I think who owns what in all types of things should be taught in schools, would've helped me and I graduated HS in 82. Good vid, I'll be posting it on my FB page and my gf's, she loves tools.

[@heimdall4148]

I like De Walt for mitersaws and planers, Festool for routers, sanders, vacuums and track saws and Makita for everything cordless (my 18v drill is still working fine after 12 years only new batery's once and carbon brushes once).

[@harveysmith100]

Really good research on this video. Excellent. I try to stay away from the big boys. Metabo and Makita for power tools and small companies for hand tools. The big boys are selling us rubbish these days. Try to buy from the smaller companies, the quality is still there

[@tanty2475]

They don't sell rubbish but their tools are way over priced. I bought Bosch oscillating tool for $120. My son bought a China made for $40. In my opinion, China tool is as good.

[@JackOSUrulz]

Good post. I do the same. Wright Tools for all my had tools (sometimes I find new old stock Craftsman before the switch, or some other old companies) and Makita for power.

[@harveysmith100]

@@JackOSUrulz We know don't we Jack!

[@JackOSUrulz]

Harvey Smith that’s right! Nothing but the best!

[@28hanror]

What about snap on and Pittsburgh the harbor freight tools? And channel lock?! And sunnex?

[@Jason_Van_Stone]

Channel lock, Pittsburgh/harbor freight is still out in California

[@markw999]

I wish there were more independents. Once these companies get bought, the corporate beancounters Eff up the product to shave $.43 cents off the product. I work in ammo manufacturing, same problem when we got bought.

[@mandaloin]

What ammo company are you with?

[@vsvnrg3263]

back in the 90's, about 95% of the world's cordless drills were made in one factory in taiwan. i got one bearing the name ryobi expecting it to die and it didn't. the batteries were nicad and shit. so i wired it up to work off a car battery. it had minor problems, like screws falling out, breaking in half etc and i kept rebuilding it. i made makita 18v li-ion batteries fit it. its retired now. i'll never throw it out. it has my respect. i even gave it a name- the bushpig.

[@Sly_Wolf_1]

Makita and hilti, my go to tools of choice who've never disappointed me and thats why!

[@henryterlecki2144]

Ownership doesn’t mean much. Companies are in business to make money and most of them accomplish that by manufacturing in China.

[@patrioticwhitemail9119]

It matters more than you think. Instead of compeating for your buisness, the over-arching company makes them compete for the highest profit margin (by increasing price and lowering quality). No one will appear to challenge this oligopoly because... it's a oligopoly. It has measures in place to keep out competition.

[@fraudsarentfriends4717]

It's all about money with consumers too,That's why they avoid the Chinese brands

[@pqrstzxerty1296]

Yep, all brands now, not companies. Shareholders that now called Hedgefunders, all funded by JPMC or will be China Bank very soon. It is just brands in portfolios that get traded around and made by people paid a dollar a day by another unknown company in China. Counterfeits are actually real but are quality failures stolen out of the skip or a bung paid run of the productiom line done on the quiet and sold on black market rebadged or fake badged with real labels. Thats what cheap labour does if paid poorly and treated badly. How many brands in this video if you score wages and conditions against the price you pay ? Even Apple has to buy parts from Samsung, components, cpus and pcbs and screens. Apple make nothing, Foxcom make them out of other peoples parts, mainly Samsung or ex Philips companies. Samsung and Hitachi are in fact Mining companies. Panasonic does not actually exist it is Philips 49% and Mitubishi 49%, not issued 2%.

[@MsElijah16]

Yeah that's right it's all about the engineering/designers and what materials are used the engineers and designers are all over the world but most of it is made in china

[@DoubleD72]

it doesn't matter to those who are ignorant and simply don't give a damn about their country. if you are smart, educated and give a damn then you do your best to buy American brands owned by American companies. that way their profit STAYS in America and their taxes go towards American taxes. it is Americans who are killing America buying EVERYTHING China. fucking stop it. ;)

[@shaners256]

Makita does own Dolmar

[@endemiller5463]

No sachs for you!

[@jakubchomistek3938]

@@endemiller5463 i think it is only different name for countries. Dolmar tools looks the same as makita but with dolmar brand and different color.

[@badlarry172]

please rethink the soundtrack Interesting stuff tho thanks

[@lawnmowerdude]

No?

[@TorontoDrivers416]

I was rockin it out while watching this video, don't know what you're doing..

[@rogerbritt7025]

@@TorontoDrivers416 hell ya bruh,rockin,head banging powertool style...ha

[@uralbob1]

I bought a new sandpaper plate for my sister's vibratory sander. When I ordered it by part number, it listed Dewalt, Skill, etc. etc.. About 5 brands used this same part! That says it all folks. Oh yeah, the part arrived in a plain brown box!

[@gatesmw50]

This answered my curiosity as to why my local Loews so prominently displayed Kobalt tools and has such a huge selection of them while they have a microscopic sized selection of DeWalt, Makita and Milwaukee branded tools. I have no opinion on Kobalt one way or the other. However with such a small power tool selection I seldom shop there .