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First reported incident. In March 2024, Hive, Korea's No. 1 entertainment company, released a concept photo of new girl group ILLIT's debut. All of them have long, black hair, denim skirts, and white T-shirts. People naturally thought of the popular girl group NewJeans.
On March 25, the first performance of ILLIT's debut song "Magnetic" was broadcast, and public opinion began to be mixed. People pointed out that there were too many similarities from style to choreography. The reactions were starkly different, with some saying it had a different appeal than NewJeans.
However, the group was honored with all-kill on the Korean music charts, nine music broadcasting awards, and a spot on the Billboard Main Singles Chart. While ILLIT, a month-old rookie, is on the rise. something terrifying was happening in the adult world. K-pop's first conglomerate, its first multi-label implosion.
Reporting on this case. Who's bullying 'Newjeans': Min Hee-Jin vs. Hive [X-Files Case Report: ADOR fight in 10 Min.]