Why Apple Is No Longer a Tech Company (And Doesn't Want To Be)

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In recent history, Apple was primarily a tech company, appealing only to people interested in hardware and software. But today, Apple’s products and services are bought by everyone and everywhere for various different reasons. How did is happen? How did Apple achieve its digital transformation?
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#TimCook

[@BusinessCasual]

⚠ 📣 *MAJOR ANNOUNCEMENT:* Business Casual is suing KZbin. We have just published a feature-length documentary about our case. It is being censored. If you are a fellow creator, you need to watch this. ➡ kzbin.info/www/bejne/anrEgJiMnL9grcU

[@JerenVids]

Can recommend anyone reading this to watch it

[@JulianUccetta]

I highly recommend checking out UEGs coverage of this before watching BCs super long video.

[@victornderu143]

I think these large companies are becoming the standard oil of this century.

[@user-ge3gq8qy3b]

Yup

[@localcrackhead2904]

At least it's not destroying our environment..

[@thelobster9417]

oof yeah it is. These tech companies create a lot of waste creating the phones. They also create a lot of waste by pushing users to upgrade. Users that upgrade do not use their old phone which they throw away. Electronic waste is becoming a large problem.

[@leosch6706]

@LagiNaLangAko23 yes

[@Kdosantos]

Not even close. There was only 1 Standard Oil (still exists ie the 7 sisters ). These tech companies are sure oligarchs though

[@AhmedKhan-io7qk]

being a service company and tech company are still the same thing. I think you ment to say apple is no longer a hardware company

[@jen_nice2059]

Ahmed Khan well not really. A service company can provide cleaning, repair, customer service and isn’t a tech company

[@priceless1995]

But it is a tech company Alair. Which the title says it isnt. Amazon is a tech company. .com

[@AhmedKhan-io7qk]

@@jen_nice2059 yes it is possible to have a service company that isnt a tech company. Apple is moving towards a tech service company. so I suggested the change in the title.

[@iDenmark]

@@jen_nice2059 What would you call IBM then? Just because you don't produce tangible products doesn't mean you're not a tech company. Apple just focuses more on intangible technologies as a feature of their products. Ahmed is 100% correct.

[@novtag9724]

I agree with Ahmed this video is just so naive. Apple has always been a service company. Even if they don't sell hardware though they are still a technology company. This video has bad logic.

[@EdperezDesign98]

Steve jobs once said, if you want to innovate dont look at the mainstream but at the fringe, Tim is doing the opposite

[@samuelmanny6231]

Times have change buddy. Steve Jobs is not good for the future. Watch ''Why apple is better off without Steve Jobs'' by frontpagetech on KZbin

[@niranjanr8075]

Coz he doesn’t want to innovate. When did he say Apple will innovate?

[@AlanTheBeast100]

Who says they want to innovate? They want to make money now. And it's about time I say!

[@EdperezDesign98]

@@AlanTheBeast100 when you do things just for money you are condemned to do the same things over and over again with small to no changes that is repetitive and depressing or do you rather live the same live over and over with no changea

[@AlanTheBeast100]

@@EdperezDesign98 Did you hear the "whoosh" sound...?

[@keyser1989]

Apple became a different company after Steve Jobs died.

[@gabbar51ngh]

Apple was always single trick pony. The Steve jobs cult also died with Steve jobs. Similar to how Elon cult exists today. Diversification was evident.

[@Asgoga]

@@gabbar51ngh No

[@Stoney_Eagle]

The balls of the company died with them.

[@ultravioletxrays125]

@@gabbar51ngh Elon doesn't really have a cult. He's just more approachable than ever.

[@priceless1995]

Waters wet.

[@AmritZoad]

When you repeatedly fail to compete, change the game.

[@natgenesis5038]

fail ??Apple failed and still top market cap company ???

[@AlanTheBeast100]

How is Apple being the most valuable public co (other than Saudi Aramco) failing to compete?

[@abdirasaqali7775]

They have a forever position of revenue

[@joelhewitt9995]

Apple never *was* a tech company. They have always been a fashion boutique.

[@PiyushGupta-vx6qi]

Lol🤣🤣🤣🤣🤣🤣🤣

[@DarkPa1adin]

Lifestyle company.

[@ivanadolfopalazuelosmacias8379]

tru

[@DarkPa1adin]

@I know Cause I'm BatMan. Ipod was a lifestyle product

[@not4thestreetz935]

Joel Hewitt Somebody Finally Understands Apple!!!... Can't be truer than that

[@cyanuredepotassium7811]

"...But Tim Cook is doing his best to fix this... "

[@qquriousmqqe6205]

And now? 7/28/20... What is Apple doing? To Americans?

[@ETheFourth]

You know whats insane, I paused the video to do some chores and when I comeback (Im in mobile) the only comment from the preview is yours and when I hit play it was exactly on the part he says: "But Tim Cook is doing his best to fix this..." Pretty trippy honestly xD

[@thechannelforyouandme9376]

Apple is terrible now

[@AtypicalPaul]

Agreed, apple is more of a social brand and not an innovative tech company

[@disco.lemonade]

It is, but for some morons if Apple doesn't come with a never seen before phone, then it's not innovation. Thing is, who is? Apple already gave us the smartphone as we know it, and Im pretty sure they could be ahead of competition. Question is, do they want to? Apple is always in control of their actions, gotta give it to them, they're smart AF. Every year since Jobs' death I keep hearing "this is it, Apple truly sucks now, they'll die", and all they do is keeping growing stronger and without being in the need of innovating, so you tell me

[@miguelpereira9859]

@@disco.lemonade You can't be complacent forever. In the future new disruptive products will appear and Apple will miss out on them like Microsoft missed out on the mobile market

[@ChurchWorshipTB]

Please name another “social brand” company that designs its own custom SOCs or owns its own OS.

[@MarlonDeLaTorreyoutube1]

Miguel Pereira that’s why they’re becoming a service company. Also, they have been developing innovating things, for example the Apple glasses

[@noelcase9568]

They were.

[@Matando]

3:13 Lol I found Felix again! You're making it harder to find and the anime fan in me loves it.

[@jemsncrystals]

*Me into Tim Cook's ear...Hail Hydra!*

[@mahiralpha4456]

*Captain America wants to know Tim COOk‘s location*

[@epicmatter3512]

This is even better with me watching marvels agents of shield and me watching someone also whisper hail hydra

[@explorator505]

Who says apple is a tech company Infact when they sell fashion accessories

[@GamingFreakhorizon]

Editing Work Done In This Channel Videos Is Way Above And Great

[@johnf2918]

Your videos are exceptional. Very well done.

[@alexnils6984]

Hey. I truly like your vidéos but (In my opinion) the background music is slightly too loud or maybe too orchestral (A lil bit too much random epic movie ost). If would be great If the whole thing were more conversational. Anyway, it's still great content.

[@JonatasAdoM]

At least it is not radio music

[@nevenification]

Don't you dare to even think of taking our epic music from us! We shall prevail!

[@discordping5072]

I like the fancy e on the word videos.

[@jgh548]

I agree. Great content, but the music adds nothing. If the whole thing was done to silence it would be absolutely fine.

[@jenstreinman6471]

Hi, this is a great video like always, very learnfull, I am Dutch and the video you made about the VOC has infromation i even didn't know. keep you great work up! and maybe a idea for a company the DAF paccar company a Dutch truck manufacturer with a intersting history

[@sazid948]

your video editing is very cool, keep it up, also if you can share how you edit your videos like this one it will be great :)

[@baheerahmadzai446]

Thanks for the news l was frustrated that apple sales were declining and now apple is finally planing to actually combat constantly declining sales and get into a new business like amazon or Disney.

[@jgh548]

The problem with going heavily to towards services is that its a lot harder to differentiate from competitors and maintaining the Apple glossy sheen is more complex when you're not wowing people with physical items that do amazing things in incredibly elegant ways. In short, services are just boring commodities. Apple may be setting itself up for a long death via increased short to medium term revenues here.

[@juliank5523]

which program do you use for your videos?

[@evansilversun3838]

Very informative. Thanks

[@mojeprijmeni2405]

great work!

[@catherinechen3829]

It's good to hear that Apple knows itslef well at its current success and take actions accordingly for the future.

[@abdurrahmanf.a.5624]

Steve Jobs right now : "Look how they massacred my boy"

[@pprocon]

A. F. Alhaz by bringing an irrelevant PC maker to the pinnacle of Silicon Valley?

[@madwolf0966]

Ricky hey we will never know.

[@nadeemshaikh7863]

Massacred? How?

[@2hotflavored666]

@@malditapeppas509 Yes he did March 2007 look it up, nice try tho.

[@joshuajoe1419]

Pretty sure Steve would be proud

[@hanbitlee1682]

Fantastic video !

[@raififtikhar114]

Would you please share the whole voiceover in written format too. I want to write a article . I need this help.

[@MsJeffreyF]

Does anyone have details on the no late fees? Still with like 20% interest per month though?

[@the3oclock]

Great video. The background music was out of place though

[@andrewdelgado9815]

Good call. They did just what you said recently.

[@ravindertalwar553]

Greatly excited for Exploring

[@Cooltaha]

The cat trap in Job's eyes. Nice one.

[@312squadron]

Excellent story, thank you.

[@LeapfrogCrypto]

Awesome video!

[@RadicalLiving]

how do you make this image 3D effect?? i wonder that every time i watch your videos

[@rkVOD]

An year later response, but I think he mix parallax effect with blur to make this effect.

[@BehindThatSuit]

I definitely do not get free music and audiobooks with my Prime subscription in Canada. Is that what it is elsewhere?

[@Nolan-xc3yl]

Do a video on Acer and hp

[@APFLAC]

Actually if you check their Market Cap MSFT is the largest Publicly traded company

[@yashk246]

Are you sure about that?

[@sageakporherhe783]

Very interesting

[@sohail7728]

Please make a full documentary on Dassault

[@lordfilms6993]

They released apple one(all apple services) recently, just as you predicted

[@g-rated3514]

Ohhh that's some interesting stuff you got there :)

[@Tom_Yang]

Will you provide Chinese subtitles for all of your videos ?

[@RankaNikunj]

Apple the largest publicly traded company in the world Microsoft (Satya Nadella) : Hold my 🍺!!

[@adithyabhat4770]

Now apple is worth 1.2trilliom dollars

[@brainperez8342]

@@adithyabhat4770 cause of isheep

[@joshuajoe1419]

Now there at 2 Trillion

[@joshuajoe1419]

@Angry Suhaib Samsung isn’t a trillion dollar company yet but they still are huge with a $487 billion dollar market cap making them the 14th largest company in the world.

[@davidhirschv7903]

Tim Cook is just a follower, no ideas of his own. He is the reason for Apple being horrible.

[@ilhamsuhendi90]

Apple make more profit under tim cook

[@DarkPa1adin]

@@ilhamsuhendi90 at the expense of losing Apple's magic

[@GudieveNing]

@@ilhamsuhendi90 money isn't anything. Suggest you Google "MacBook keyboard issues". As an avid lifelong Apple fan, he has, other than Airpods and new Mac mini, decimated the company and his lefty BS is just girly sugar coating to attract an effeminate demographic yet their prices are astronomical. Damn, you can't even buy a MacBook for under $1000/£1000!

[@RizzoDaManiac]

Steve Jobs did not invent the original functional designs for iPod, the iPhone, the iMac, or the iPad. The iMac/Macintosh was stolen from IBM, an Apple employee invented the iPhone, which Steve Jobs originally hated and thought the idea was stupid. The iPod was stolen from Kane Kramer. And the iPad was originally a FingerWorks design. Steve Jobs did not invent, program, or design a single thing Apple released. He was just a great spokesperson.

[@RobertK1993]

Like Steve just copy Sony and Samsung

[@nileshjodhani2178]

I cant find you on skill share

[@moudireifan63]

Nice video, very nice

[@JS-pl6zw]

it was Job's philosophy for Apple to eventually grow out of being a "tech" company, that's why they don't really behave like one, and should be treated differently

[@MiniMincraft1]

I loved the video

[@ashwin3909]

Great info, please change the background music.

[@amanahmed6057]

bro ur the best

[@hungryhiker800]

That's intense!

[@TheLordOfNothing]

Honestly, I’m still holding on to my iPhone 5. And why would they do that? If you tell me in 20 years that they’re services division is a big fail, I’d believe you.[

[@lichan133]

This could be due to the falling in the sales, and rise in the costs. Probably Apple is looking for many diverse revenue streams.

[@ranjan1270]

you make video too much good , I wish from god your channel become more than 10 million subscribed channel , thank you so much bro for your video

[@danielnoah4391]

Finally a video

[@delbroox]

Xiaomi as well has been trying to do the same in China for years

[@SaSpursFan]

Where is this guy from. His accent reminds me of the guy who kills 3 people for Arya from GOT in season 2.

[@alihamdani6605]

Mantap gan, suka banget videonya!

[@mdukasa]

Congresspeople: Apple is a monopoly!!! Cell phone carriers: **looks away**

[@patw.6567]

interesting argument man

[@budwzr8199]

"There's a sucker born every minute".-Steve Jobs

[@RedJackWZ]

Bud Wzr it’s not Steve Jobs quote, it’s P. T. Barnum

[@budwzr8199]

@@RedJackWZ Yeah, I know.

[@joshuajoe1419]

@@budwzr8199 so then why are you spreading lies?

[@In-N-Out333]

He just kept cutting to awkward shots of Tim Cook whenever he didn't know what else to show.

[@isuru717]

Do one in Huawei

[@TitoBobbyPh]

Not a tech company? That’s idiotic. Web services are categorized as tech including those streaming service...

[@DarkPa1adin]

You have a point there.

[@chomper720]

Monthly fee for iMessages for Android maybe? :o

[@WealthbuilderzTV]

Apple prime? That’s interesting. They want you to stay in the Apple echo system.

[@DarkPa1adin]

Only if apple is willing to sell their MacOS like Windows, they can generate more funds via software

[@twaeiwa6371]

i think you should write up your sources

[@TheHaters112]

Steve Job: Apple's not a what now?

[@centpushups]

I think its for the best. I could make a phone using parts from Ebay. It does not take a total tech nerd to know how to make a smart phone now. I think the next frontier is going to be in agriculture. The new techniques are incredible.

[@ColonelFrontline1152]

Why buy one when you can build your own for free. (But you still need to buy the parts)

[@seanrodrigues8184]

Wait really?

[@MiyuruWeerarathna]

Apple should’ve pioneered music streaming just like they pioneered the iTunes Store and giving the ability to buy music at a flat rate. They missed it big time. Spotify wouldn’t be this big if that happened. And they could’ve easily transcended into video streaming even.

[@bruxi78230]

The music labels would not allow Apple a license to stream for years. It's not that they missed anything. Spotify had a streaming monopoly for years because they offered equity to the music labels. But that doesn't matter. Apple now has 80 million subs in music, in fact they have more subscribers for their services than any company on earth at over 700 million. They also offer a $30 a month package of all their 6 main services that no one else can come close to matching. Their video streaming service is $5 per month for all original shows, no catalogs of old boring stuff. The fact that Spotify is "big" is irrelevant. Spotify loses money almost always. They've never had a profitable full year. Apple is cash flow positive on all services except for perhaps video, which is quite new. In 2021 they made 68.4 billion in service sales with a very high gross margin of above 70%.

[@thun8393]

Can you do a video about the Thai company LEO

[@joachimpetersen2301]

The way things are going subscribing to either Amazon, google, apple will provide everything for you. Devises, entertainment, groceries, furniture (e.g. affiliated with ikea), petrol (e.g. affiliated with bp), power, banking, etc. Even affiliated with building/plumbing/ electrical companies to fix anything. Hell even health and education. Would you pay say $700 a month to amazon and all of that is provided?

[@amanahmed6057]

sir can u tell me from where i can download this background ringtone plzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz sir

[@VenomRaven]

Enjoyed the content but the music is a bit much. Just wrong vibe overall imo.

[@johnknight9150]

That apple credit card thing is terrifying.

[@ronniereloaded]

Software service based company like Amazon is also a type of Tech company. The title is misleading.

[@barunkumar1047]

Apple was tech company till Steve Jobs was alive...now it's living the legacy left by jobs...no innovation

[@arunavhadas503]

When is Apple bringing the 64 inch TV?

[@d-1beats]

Why doesn't Apple go into the web services business like AWS? Offer cloud services

[@milvache]

Apple TV+ is going to be awesome

[@bandvitromania9642]

Well Apple music is at war against Spotify.

[@raviteja9048]

Apple is not tech company nor services company. It is a fashion company.

[@short-leggedturtle1315]

Yeah and it worked so well for Sony

[@fcosta94]

The prediction was spot on. Apple prime is Apple One

[@RobinP93]

Do a video about Disney

[@paulallen9150]

Scared to ask how much apple prime would cost.

[@Arthurrrrx]

Just because they announced a few services doesn’t mean they will be entirely focused on services. They will not stop their hardware sales

[@mohimrahman2889]

They should primarily focus on their Hardware and Hardware, plus iOS. This is where they were supposed to innovative and build future with. Service is just a secondary option and transitioning it with lesser peers on Hardware R&D doesn't go with Apple at it's core instinct.

[@theotherside931]

*Whoever thought Apple was going to remain on top as a hardware company doesn't understand the law of Demand and Supply.* *Apple products are good but their high prices mean that more people will be buying alternative products that are cheaper than the expensive ones. No matter how dedicated their fans remain, the world is filled with majority poor or mid class people and not wealthy people. A $1000 product is the equivalent of 3 months salary of so many people around this world.* *And Apple's biggest international market which is China, are having tonnes of fast rising alternative companies to turn to, whose products are cheaper too.* *So applied move to switch to service provision is not only taking advantage of the future but also saving itself from an inevitable crash. It's a brilliant move.*

[@randomcubing7106]

Yeah right. However Apple's reputation remains and won't be beaten in quite a while. Some huawei models may even be better than apple's, but they dont quite have the reputation due to western conspiracies.

[@TheTeKuZa]

All it needs is 5% interest rates and go bust

[@whiterabbit8675]

Weather your a hardware seller or a software seller your still a tech company. Software and hardware both fall under technology

[@soheljapanwala]

Apple is now also service provider not only a hardware company. It is still a tech company!!

[@jbtechcon7434]

"We see our future as a *media* and *services* company" is business-speak for "We are completely out of ideas, so we're clumsily chasing Netflix and Amazon way too late and without their ability to innovate." Steve Job's megalomania doomed Apple, because he eliminated anyone he suspected was competent to replace him.

[@WHITELIONNYC]

The only apple I like is HONEYCRISP 🍎🥰👍🏻

[@alexbright7735]

A monthly fee to lease hardware (iPad, iPhone and MacBook) and software (iCloud, Apple Music, etc) will be the way forward. Perhaps the slow increase in price will make leasing much more attractive to consumers. Next step unlimited photo storage in iCloud like Google. Once they're in, you have them.

[@bruxi78230]

Alex Bright ----- A monthly fee to lease hardware is a huge idea for Apple. I feel like it will arrive at some point in time and that the Apple Card is an example of them dipping their toes into the leasing business. This is an effective way to recycle the huge profits that they make and make it easy for customers to acquire their great hardware. The beauty of doing this is that no other competitor really has the ability to match them.

[@alexbright7735]

@@bruxi78230 True. perhaps they will introduce favourable rates when purchasing in the Apple Store to spread they payments over a few years for their credit-card users. That would mean they can sneak the prices up. I suspect they have reached market saturation and the about people are willing to pay. Credit is a great way to get more money per customer. Watch this space.

[@BloodRider1914]

One good way would be to not make everything exclusive to IOS and MacOS

[@emmanueloluga9770]

Although this video is olde, and the content barely matches the title...it is arguably true apple is a Luxury company

[@menaseven9093]

Apple is diversifying from selling hardwares to selling services to make more money and keep the stock price high.

[@RN-yo4qm]

Apple One! Available Now!

[@cultureboo4740]

I wish Steve jobs was still alive, apple would be so much more successful right now. I can already imagine the iPhone X being released at $600

[@vegeta99rock]

True Apple Then Can Beat It's Competition like Huawei, Xiaomi, Realme & Samsung