Why Apple Killed a $3 Billion Investment

[@idtyu]

I think we should skip Micro LED and just jump right to LED Type C

[@zyeborm]

Futurama "eye phone" ftw

[@mexmer3223]

and then you will get LED Type C-2.0 which will be actually downgrade back to normal LED (just different packaging)

[@fekett]

But are we talking about type c 2.0 or 3.2

[@matcocco]

😂

[@idtyu]

@@fekett you mean usb 3.2 gen 1x2, 2x1 or 2x2

[@mattcy6591]

For a split second i thought this was an AI video dubbing over a video of Linus with James's voice.

[@_Super_Hans_]

Yeah poor editing

[@AutismoGamer]

@@_Super_Hans_ Don't blame creators for cutting corners on a dying platform that Google refuses to fix?

[@therealloganyt237]

@@AutismoGamerdying platform? It's only the most popular video hosting website in the world, with 2.4 billion monthly active users.

[@ljerojce2111]

KZbin dying 😂​@@AutismoGamer

[@Freestyle80]

thats because your mind goes straight to complaining, thats not a good thing

[@Macusercom]

The music in the background is much quieter than before. I really enjoy it that way it makes it easier to understand speech now :)

[@Mineman268]

I think they went a little too far. I didn’t realize there was any background music until I read this and turned the volume up pretty loud.

[@harryw9268]

@@Mineman268I didn’t notice the background music either, but I massively prefer it without background music, makes it much easier for me, personally, to concentrate on what the presenter is saying.

[@PINEx2]

@@Mineman268 just shows its pointless to have it and annoying once you can hear it.

[@Hypnodog_]

I never really noticed the background music but I noticed speech was way clearer than usual. Much prefer not having any background music

[@olivereisenberger7215]

Yeah this is much nicer

[@乂]

MicroLED sounded like a game-changer, but the manufacturing hurdles are no joke. Maybe one day we'll see it widely adopted.

[@joshua_lee732]

I just hope it doesn't go down a patent rabbit hole

[@CanIHasThisName]

Let’s not forget how convoluted was the story of OLED. Took an incredibly long time to get it where it is.

[@WyattOShea]

The holy grail of screen tech.

[@BugLondon]

Microled is probably never happening except for the very largest screens. Self-emissive quantum dot displays will be mass produced faster and be a much more natural eveloution of oled for small displays. at that point there would be no point in investing in microled.

[@ArbiterofMoths]

Begone bot

[@HellDuke-]

Ah, quantum dots. I remember back when I was a student nearly a decade ago doing my biophysics master’s degree, the lab I was at was doing experiments with them. It was an oncology institute and the idea was using them for cancer imaging for the purposes of being able to see the cancerous tissue when operating and a bunch of different applications. I wonder if that ever went anywhere...

[@gblargg]

0:50 Seems better than other technologies where you can't fix bad subpixels at all. Maybe the issue is that there are far more defects with microLED.

[@VictimofNightCity]

Yes that was the issue with the manufacturing

[@VictimofNightCity]

The yields were awful

[@Zomboy4313]

Wait it’s ditched, sad

[@Xfade81]

nah it'll just take more time than expected.

[@BugLondon]

@@Xfade81 it's basically abandoned. much more investment is going into self-emissive quantum dots. microled might go the way of FED and SEd displays that were reseached and ultimately abandoned in favor of oled. sometmes a better option emerges first.

[@Distress.]

Apple ditched, but they buy their displays from Samsung anyway so it doesn't matter.

[@Goldman_90]

seems (to me) like microled was gonna be a step-stone for qdel, but if i'm not wrong, at this point qdel seems to be as advanced as microled is (or was just a couple of years ago) would love an update on the state of qdel tho

[@teamacio9043]

There is no QDEL update, they still cant make good blue quantum dotes and there are still no useful cadmium replacments for QDEL screens

[@sougamerz_621]

Why does the thumnail give me Kurzgezagt in a nutshell vibes

[@matthiaskritzinger5509]

Was looking for that comment! Thank god im not alone 😂👌🏼

[@mu4784]

They do use a particular gradient for the background and the font seems very reminiscent as well! 🥹

[@Hanfos]

im praying for microled becoming a thing in the near future so i dont have to care about burn in anymore 🛐

[@anshulshah1703]

You don’t for most products other than maybe monitors I think

[@Hanfos]

​@@anshulshah1703 it will happen anywhere where u have static images and faster when high screen brightness its just a matter of time and unbalanced usage on desktop its often the game hud or 16:9 ratio when 21:9 monitor from videos on smartphones its often the status bar and navigation bar on handhelds like steam deck and nintendo switch also the game hud on tv also the game hud and if watching the same channel all the time the logo of it burn-in is just pixel degradation of pixels which got more used than the others so they aged faster so when u have some pixels which always have to glow bright white they ofc will age faster and when u watch non stop 16:9 content on a non 16:9 screen the the borders on the left and right side with degrade much slower than all others cuz they are always turned off i know its not oled but had hardcore burn-in on my plasma tv back when i bought destiny 1 ps4 bundle played the game non stop for 2 weeks and then i had burn in my ammunition indicator for years in it on bottom left XD

[@TheMarkJoergensen]

NanoLED bruh

[@indignasmr7379]

Nanomachines, son​@@TheMarkJoergensen

[@technus147]

​@@anshulshah1703burn in occurs on literally everything with an oled, i have burn in on my phone rn

[@Shanghaimartin]

I also never understood the prevalence of floating/transparent screens/phones in sci-fi. Who the hell would want that?

[@zyeborm]

Art directors mainly I think

[@concinnus]

Squidward: Fuutuuure, fuutuuure, fuutuuure.

[@Distress.]

Especially ones that have the characters waving their arms all over the place. That trop should've been put to bed after motion controls failed to revolutionize gaming.

[@Alovon]

To be frank, MicroLED seemingly is falling by the wayside versus QDEL (as QDEL has pretty much all the benefits of MicroLED outside of maybe the form factor configuration? But even then QDEL is a very new thing so maybe it can be molded in whatever shape wanted)

[@Distress.]

I don't think its done for, but QLED is a good stepping stone. I understand Samsung is incorporating micro LED into their backlights, so they're probably eventually gonna switch when they work things out.

[@Carhill]

4:09 - I gave a subtle nod at the screen as a way of acknowledging that awful pun that was professionally delivered. Love your work James.

[@PrueferAuge]

a see-thru screen has its uses. it could be used like a HUD while driving. i always wanted a nfsu2 gps arrow floating in front of me brightness and efficiency are the two big factors, why existing helmet huds for motorcycles suck. while cars can just project onto the windshields; motorccle HUDs are no different to augmented reality glasses, in direct sunlight, with tiny batteries, having to run for hours on a single charge

[@iris4547]

that MSI monitor arm is just a Brateck Heavy Duty Dual Gaming 17"-35" Monitors Arm with an MSI logo on it. can recommend though, been using it for almost a year.

[@Z4KIUS]

the first time I heard about microLED being right around the corner and cheaper to make than high quality LCD was 15 if not 20 years ago

[@eldibs]

I just want them to solve the burn-in problems on OLEDs.

[@Hanfos]

i dont think u can prevent organic materials degrading :/

[@gblargg]

And eye tracking-induced motion blur. LCDs still can be better because you can strobe the backlight.

[@eldibs]

@@Hanfos Which is why I buy LCDs. When I buy a screen, I expect to still use it in 14 years. In fact, I have an LCD from 14 years ago that currently serves as my nephew's monitor.

[@NaudVanDalen]

@@eldibs My monitor is going strong after 10 years while my Galaxy S7 was burned in after 2 years or even after 1 year.

[@martinarrieta4536]

Literally can’t. The O in OLED is Organic. You can put in every protection possible like Pixel Shift, Auto Dim, heat sinks to dissipate heat, MLA to boost brightness without increasing power, etc but every moment you run current through an OLED pixel, you’re shortening its lifespan. All of those mitigate the problem and extend its life but doesn’t stop burn in from eventually happening. It’s an organic material and use degrades it. They’ve gotten really, really good at burn in prevention for TVs and varied content. But PC monitors have to deal with static elements like icons or taskbars

[@danieltabrizian]

Lol i was in the avicena fab last year, so amazed to just randomly see it popping up again.

[@MegamanXGold]

I've been telling people for years that "I'm waiting for MicroLED before I buy a new TV". Though, most people don't know MiniLED TVs are LCDs so I'm fine, they won't remember.

[@Distress.]

Haha, me too, it works out though because I don't really need a new TV right now.

[@adamzachariaanil8973]

00:01 Micro LED displays have not overtaken OLED as expected. 00:44 Challenges in manufacturing micro LED displays 01:20 Challenges in making micro LED cost effective. 01:59 MSI's MPG mt201 Dr monitor arm is a pro gaming move for desk setup cleaning. 02:39 OLED technology has evolved to address brightness concerns 03:14 Apple canceled $3B microLED investment for Apple Watch 03:50 MicroLED technology shifting focus to optical communication 04:27 Apple may use microLED for augmented reality glasses.

[@selohcin]

Thanks for the update. I've been wondering for years what happened to MicroLED.

[@metalhead2550]

"Or as I call it Micro-led" That's nice James, the self-appointed arbiter of display technology pronunciation 😂

[@romerogoon]

@4:42 so you don't have to say "I use arch btw" if everyone can see your phat desktop

[@DavidCowie2022]

Not everyone will know Arch when they see it, so you'll have to keep on telling them.

[@AltonV]

@@DavidCowie2022 most people won't know what arch is unless you are at a convention or something with people likely to use Linux.

[@frannyfranman]

I’m insanely picky when it comes to image quality, but ultimately decided to invest in MiniLED displays for my video editing and color grading work. In the end, I chose a bit of blooming over lower brightness and potential burn in. My new Asus Proart monitor is performing like a champ both at home and out on photo shoots

[@sadslavboy]

I was so stoked for a MicroLED TV, but you telling me that a startup is gonna use them for multi-terabit interconnects and my mind is BLOWN. The applications are endless. Imagine a TOSLINK cable that can carry saaaayyy like the entire internet traffic for a small city with room to spare?

[@willfancher9775]

Doesn't the Vision Pro use microLED? Also, even if OLED is getting plenty bright, it still has the burn-in problem.

[@mcmadness110]

It uses micro oled, which is oled on a silicon wafer.

[@willfancher9775]

@@mcmadness110 that's... what micrOLED is.

[@BugLondon]

@@willfancher9775 micro oled and micro led aren't the same

[@raymondamaya]

@@willfancher9775No, Micro OLED and Micro LED are different.

[@thedark333side4]

​@willfancher9775 Incorrect. MicroOLED uses organic compounds, where as in microLED doesn't. That's why OLED's burn in.

[@breadleymcthicc5444]

2:56 Makes my eyes feel serotonin

[@bluegizmo1983]

The problem with all these displays and the brightness wars is that they ALL only output their high stated brightness levels for the first few hours of use, and then they all start slowly becoming dimmer and dimmer over very short time spans.

[@anonymous5405]

MicroLED will never happen because companies make more money if your display burns in and you buy a replacement. With how marginal yearly updates have become, they need everything on their side in terms of “reasons to buy a new device”. Selling you a display that won’t degrade is counterproductive to that

[@Georgios.Kyriklakis]

It already has happened, 4:55 it just just costs 120k and something more. It will come down in price but it might cost 10k minimum.

[@latebloomer2]

Wow already microLED...while I still use a CFL backlited LCD display😅.

[@stevemaricar4350]

It's a tad disappointing knowing its initial potential has been outrun by OLED and quantum dots. However, I'm looking forward to seeing it being used in niche applications like AR glasses.

[@KRich408]

Plasma should have never been killed off it had so much potential! It was already very 3D capable, 4K and 8K would have been far superior to anything out today. I still have my Panasonic 3D Plasma it works great and I watch 3D on it all the time. But Greed shut it down in favor of cheaper production costs and higher profits.

[@k.vn.k]

Micro LED is in Vision Pro where it offers greater benefits by directly in your eyes.

[@k.vn.k]

Also explains why Vision Pro is expensive, each Micro LED cost Apple $1000 to make.

[@GracedSeeker763]

Darn. I was really looking forward to MicroLED screens 😕

[@sbourf7742]

I saw some videos talking about Samsung’s Micro LED TV. The price is fairly easy to calculate : 1 k $ VAT excluded for every inch of diagonal. Oh and the smaller size is around 90 inches 😂

[@shapelessed]

The wafers the screens are printed on are actually dirt cheap. The entire huge in size silicon crystals are a few hundered dollars a piece, all of which are cut up into hundereds of wafers. It's just the fab's barkups that are crazy...

[@FindSimpleGuides]

If it could have been implemented widely, it could have completely revolutionized our display experience. Who knows, perhaps in the future, we will see a breakthrough in its production.

[@GreenG_07]

didnt it say 2$ billion ?

[@zsolti.]

It did

[@gustavrsh]

Inflation...😂

[@Ziad.G]

It's amazing how every host of Linus's channels is entertaining

[@kraftypk7283]

It's almost like they picked them out for the job

[@NizarNoor]

I prefer miniLED and microLED than OLED

[@zodiacfml]

Interesting. I guess they discovered something about OLED that can beat or match micro OLED for less price/complication like a three-layer OLED that as bright and durable and costs less today.

[@BGTech1]

MicroLED ended up with the same fate as FED and SED displays

[@robotparadise]

Hopefully the past will come back in the form of Nano CRT.

[@phantomtec]

Micro or Mini LED is not a concept only you duffus! It already exists in Mini LED Samsung televisions that upon release were stated to cost less to manufacture the OLEDs and be better than QLEDs, so naturally the ultimate medium for us consumers if the price of manufacturing was passed on to us consumers. This narrative from @Techquickie does exactly what I hoped Linus Tech Media would not end up doing in the long ran, which is paint a picture that the normies or should I say NPC's will think is word moving on. Peace

[@addictedtogames1552]

Ive got a LG micro LED monitor and an LG OLED TV. Both are 4k. But I can safely say that I cannot tell a difference between the two with brightness and color. My LG OLED takes the cake on contrast for obvious reasons. I don't think anything will ever be better than OLED

[@mac.fk14]

Micro oled

[@BenvanBroekhuijsen]

I really don't understand why Oled keeps being pushed while being an inferior product that has burn in problems while costing a premium.

[@CGGS_0]

Because, OLED actually costs less to make (especially in bulk) than MiniLED/MicroLED.

[@2zEnN3KeEl]

I dont know why people wont use screen savers on oled displays how can tech from the 90s that no one use but it is help full in the end to us now to use screen savers on OLED displays wich would save them from getting burn in anyway

[@velvetthundr]

Apple’s Tandem OLED is already the future. There’s no need for MicroLED.

[@yucon_man]

Q-Dell, yeah he's not allowed at the family barbecues anymore.

[@adminggroup5737]

The real difficulty is to make millions of individuals led emitting the same when given the same voltage. It’s almost mission impossible.

[@aeaeaeaeoaeaeaeaeae]

Why are processor dyes always rectangular when the wafers are circular?

[@yonko5220]

When making the monocristalls needed for wafers you often spin them during the formation which leads to a cylindrical form. These cylinders are then cut into thin wafer that are round

[@-eMpTy-]

​@@yonko5220 This is correct. And cutting round dies out of a round wafer would actually be hugely inefficient if you think about it. Tons of unused space in-between. Not to mention that it would be unnecessary difficult to cut.

[@Bretzelbueb]

3 Billion? Peanuts to Apple!

[@menjivarTv]

I think during those 5 years OLED became more resilient to burn in and brighter so there's no incentive to invest in this technology. LG really made a big jump with the C3

[@Likeomgitznich]

The fact that people were banking on microled when miniled was still in its infancy astonishes me. Talk about skipping steps.

[@haomingxia2109]

Man i just want Pebble stylr transflective LCDs back

[@SpidermanandJeny]

So is the tech kind of a dud? Should normal ppl check back in 10 years or so? Maybe then the drawbacks will be mostly solved. However, will there be a need at that point? Who knows how good OLED will get.

[@straight_man]

3:05 Imagined getting flashbanged while holding B.

[@zabaxa1008]

Doesn't Vision Pro use MicroOLED?

[@MHWGamer]

it will just take a lot of time to optimise the technology like any high end stuff. 15 years ago, a 65-77 inch OLED screen for 2k$ was unimaginable. 10 years before that the fact that it is an Oled screen was already the unimaginable. But it obviously takes the huge display companies like LG, Samsung and co. to drive the development. Apple as a tech brand has no real expertise in manufacturing the displays themselves, like they have no clue about the processor manufacturing. Apple just does the designs incredible. That a small startup can't do it wasn't surprising. But as both LG with oled and samsung with QDot have their own marketing technology, it will take a couple of years longer till they give us microLED

[@casualuser5527]

LED is an acronym. Not a word!! 😂😂

[@iagmusicandflying]

If you can make super thin transparent displays, the next step is being able to make them stackable in near-microscopic dimensions to create true 3-D displays.

[@Soandnb]

That would be crazy to see, but the bandwidth requirements would be INSANE. over a BILLION pixels for just a 1080 cube.

[@Chandelure_F-5]

@@Soandnb agreed also the COST of them that be nightmare fuel

[@DunDun-e43]

Oled is a better display tech, I never liked mini led, just not enough difference with lcd, still too hard light. And the head start Oled have is a big advantage. Especially at 8k Oled is just amazing but even at 4K

[@K113-A]

"we're not sure why you want everyone to see what you're doing from your transparent screen" I have a reason why, it's 2009

[@theaterlightman89]

Still like my 8k 65" microled, its in a bright room and my kids leave it on pause a lot

[@therealmrarchive]

Imagine a steam deck with a micro led screen. The battery life would be insane!!!

[@LaQuackqauck]

1:43 OMG JJK GOJO SATORU INFINITY REFERENCE

[@Decodeish1]

oh no, is micro-LED going to be the fusion of display tech?

[@beezanteeum]

Micro LED? Why not embedded LED?

[@Rachitdubey]

I really thought my new BT are not working properly

[@TheFlop25]

Give us back the e ink screen from Pebble!

[@nuggyfresh6430]

Loved this one thanks!

[@StiekemeHenk]

This tech is still great for Virtual Reality devices.

[@smallbutdeadly931]

nah we've got Micro-OLED for that

[@StiekemeHenk]

@@smallbutdeadly931 as well. Both are technologies great for VR. Really depends on what lens array you're using which one would be a better choice.

[@SammySam7x]

Just because Apple dropped it, doesn't mean the tech is dead or "niche". Other display manufacturers like LG and Samsung may still be working on it. OLED still and will probably always have risk of burn-in.

[@doomtomb3]

OLED blows away MicroLED. It’s gonna be a thing of the past

[@SinisterSlay1]

Sounds more like making a TV that works for 20 years wasn't a good idea when they have already convinced people to use OLED tvs that only last a few years.

[@pranavpieces]

my point exactly!! The companies obviously care about the failure rate during manufacturing, not after 2 years after the warrants expires

[@keppycs]

You get a good picture which lasts long, or a great picture which doesn't last long. It's a trade off, not everything can be perfect

[@mystuff9999]

Exactly what I was thinking one minute into the video 😤

[@technus147]

​@@keppycsthat just means we havent advanced enough

[@SinisterSlay1]

@@keppycs then there's this 100 year old tech just lurking around called CRTs that didn't have these problems. It had other problems, but longevity wasn't one of them.

[@JuanJohn013]

Mirco LED is still expensive over OLED

[@RiqMoran]

I didnt believe for a second when that headline dropped that OLED would be dethroned. I knew then that apple would bring OLED to their entire lineup before microled ever saw the light of day. Low and behold, the oled transition is well under way and apple just needs to update their macbooks and studio display. Still no microled anywhere to be seen.

[@ChickenPermissionOG]

oleds can't get bright it burns them out quickly.

[@RzariRzari]

Why would industry like screens which last for decades when you can sell new oled tv every 3 years

[@kuromokona109]

I thought it was Linus speaking😂

[@Vandelay666]

Where is Riley?

[@samsaek666]

In the big scheme of things… this is like 3 days of revenue for them

[@Hobbitstomper]

From the time the video showed up in my notifications, until I clicked the video, Apple seems to have increased their investment from $2 billion to $3 billion. Not bad for a dead investment.

[@JoaoGuilhermePan]

I didn't even watch the video but I'm pretty sure Samsung spent much more than 3 billion in OLED development over the years...

[@queden1841]

You already had apple at "lasts longer", like they want that xD

[@TheTeaCupKiller]

MSI straight up stole that design for the monitor arm and made it worse.

[@notaavegotchi]

When NanoLED?

[@GhostaXmlbb]

Can i use a monitor as a tv ?? I NEED ANSWER please

[@Rkcuddles]

Was surprised when the Vision Pro didn’t have microLEDs. The dual layer OLED on the new iPad is pretty perfect.

[@zabaxa1008]

Huuh? It does not? well I always thought it used microOLED as I think apple said it themselves and now, after searching the web, it says that Vision Pro indeed uses MicroOLED Technology. Is there something I'm missing?

[@retr0nus]

The Vision Pro uses micro-OLED, not microLED. They are not the same.​@@zabaxa1008

[@aravindpallippara1577]

​@@zabaxa1008It was microOLED, missed the O there

[@zabaxa1008]

@@aravindpallippara1577 😄😄guess I was missing O the whole time😂. Great coincidence, thanks for the correction

[@Rkcuddles]

@@zabaxa1008 that O haunted me. I was so sure they announced microLED.

[@Dosahka]

Deliberately leaving out iPad Pros which using micro-LED typical Linus Tech Tips

[@ninjanerdstudent6937]

0.1% of their total value.

[@Kryptix0III]

rip was so excited for it

[@Jhet]

Almost thought it was a Kurzgesagt thumbnail

[@HAWXLEADER]

It's because US Americans wanted BigLED displays

[@ChibiSteak]

4:52 fin.

[@EthanSeville]

Me watching on my MiniLED M1 iPad 12.9 2TB lol

[@SimplySketchyGT]

Until we hit 10,000 nits in 5-10% we haven’t reached true to life brightness.

[@bobo-cc1xw]

Microled can have deep backs and over 20k even 100k nits to burn your eyes

[@-eMpTy-]

I wouldn't even want that on a monitor or TV tbh.

[@supermaster2012]

How can anyone tolerate James's constant flapping around? He looks like one of those inflatable clowns in car dealerships.

[@tdata545]

WHAT HAPPENED TO THE WUNDER MATERIAL THAT IS GRAPHENE? So far all we got from it is racquets and speaker diaphragms, NEAT!!! It was supposed to be bulletproof, spray can displays, etc.

[@MacMasore]

Also used in some (bike)tires.

[@tdata545]

@@MacMasore TRUE TRUE TRUE, I'm fat, so do remember seeing some bikes with that branding on them, but again, not the magical laundry list of awesomeness they teased us with; SUPER CAPACITORS, NEXT GEN BATTERIES that don't explode and can be tossed since it's just carbon, transparent batteries, transparent phones and circuits, space elevator ribbon, hydrogen cell sponge, medicine, nanobots, etc.

[@Heightren]

Probably still cooking in labs and not yet at industrial scale. I think the manufacturing of graphene might be a huge challenge

[@CanIHasThisName]

It’s still way too expensive and difficult to scale while carbon fiber is readily available at pretty much any scale and much cheaper.

[@mattb4251]

Is that Riley with a collar?